galaxy fold

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What to expect from Samsung’s next Unpacked

Foldables! Two, probably! Those are your headliners. Samsung tipped its hand with the event invite, which features a pair of geometrical objects that pretty clearly represent the new Galaxy Z Fold and Galaxy Z Flip.

The other headliner is what we won’t be seeing at the event (Deadliner? Endliner?). The company already confirmed via corporate blog that we won’t be seeing the next version of the Galaxy Note next week. That’s a big break from the device’s long-standing annual refresh cycle.

We still don’t know if this is the end-end of the line for the phablet. Samsung told TechCrunch, “We will not be launching new Galaxy Note devices in 2021. Instead, Samsung plans to continue to expand the Note experience and bring many of its popular productivity and creativity features, including the S Pen, across our Galaxy ecosystem. We will share more details on our future portfolio once we are ready to announce.”

Image Credits: Samsung

Rumors surfaced prior to this revelation that the company may have been forced to put the device on hold, as global supply chain issues continue to hamstring manufacturers. There’s also an argument to be made, however, that Samsung has gradually made the Note redundant over the past several Galaxy S updates.

It seems telling that the company referred to a forthcoming “flagship” in its official Unpacked copy. With the Note out of the picture and the Galaxy S about six months out from a refresh, this appears to refer to the Galaxy Fold gaining the (admittedly ceremonial) title. Whether that means two or three flagships in the company’s Armada remains to be seen.

What we do know, however, is that — like the Galaxy S before it — at least one of the forthcoming foldables will be blurring that Note line.

“I hope you’ll join us as we debut our next Galaxy Z family and share some foldable surprises — including the first-ever S Pen designed specifically for foldable phones,” the company’s president and head of Mobile Communications Business, TM Roh wrote. The executive also promised “even more refined style, armed with more durable, stronger material” on the new Galaxy Z Flip.

Previous — and subsequent — leaks have given us good looks at both the Galaxy Z Flip 3 and Galaxy Z Fold 3. Hell, it wouldn’t be a Samsung event if pretty much everything didn’t leak out prior to the event.

A series of tweets from EVLeaks has given us nearly every angle of the upcoming foldable smartphones, along with (European) prices that put the Fold and Flip starting at €1,899 and €1,099, respectively. Both mark a sizable decrease from the previous generation. That’s nice — if not entirely surprising. Samsung’s plan all along has clearly been a prolonged drop in pricing as foldable technology scaled. We’re still a long ways away from cheap here, but perhaps nudging our way toward the realm of possibility for more users.

Other leaked details for the Fold/Flip include a 7.6/6.7-inch internal display, a Snapdragon 888 processor (both) and 12MP triple/dual cameras, respectively. Interestingly, water resistance is also reportedly on board here.

With a year of virtual events under its belt, the company seems to have a better idea of pacing. Samsung — along with many other companies in the space — took liberties when events went more from in-person to online, meting out announcements event by event. Thankfully, next week’s Unpacked is a much bigger, self-contained event.

The other expected highlights are both wearables. First is the long-awaited fruits of the partnership between Samsung and Google that was announced at I/O. We didn’t get a lot of info at the time, beyond the fact that it will potentially be a boon for users and developers, with the ability to jointly create apps for both the beleaguered Wear OS and Samsung’s custom brand of Tizen.

Image Credits: Samsung

“Samsung and Google have a long history of collaboration, and whenever we’ve worked together, the experience for our consumers has been dramatically better for everyone,” Google SVP Sameer Samat said at a June follow-up to the I/O news. “That certainly holds true for this new, unified platform, which will be rolling out for the first time on Samsung’s new Galaxy Watch. In collaboration with Samsung, we’re thrilled to bring longer battery life, faster performance and a wide range of apps, including many from Google to a whole new wearable experience.”

The company held an (admittedly disappointing) event at MWC focused on the forthcoming watch. There was, however, one key thing missing: the watch. Based on pure speculation, I’d suggest that the wearable just didn’t come together on the timeline Samsung was expecting, but the company went ahead and did a virtual presser at the (mostly virtual) trade show.

The company did, however, announced One UI Watch — a wearable version of its streamlined OS interface. Samsung notes in a press release:

One UI Watch together with the new unified platform will create an entirely new Galaxy Watch experience. As part of the new experience, once you install watch-compatible apps on your smartphone, they will be swiftly downloaded onto your smartwatch. If you’ve customized your clock app on your phone to show the time in different cities around the globe, this will be automatically reflected on your watch as well. And if you block calls and messages from your watch, they will now be blocked on your smartphone, too.

Leaks have also revealed the Galaxy Watch 4 and Galaxy Watch 4 Classic models along with (again) European pricing. They’re reportedly set to start at €279 and €379, respectively, with each featuring multiple sizing options. That last bit was always a sticking point for me with Samsung watches, which have traditionally been fairly massive, knocking out a good number of potential buyers in the process.

The last big piece of the puzzle are the Galaxy Buds 2. The latest upgrade to the company’s entry-level buds are said to be gaining active noise canceling.

Will there be surprises once things kick off at 7AM PT/10AM ET on August 11? Little, ones, probably. These leaks have a tendency to capture things in broad strokes but miss some of the key nuances in the process. And while the company is more than a little familiar with pre-show leaks, it’s still managed to surprise us in the past.

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2021 holds even more Samsung foldables

The foldable category got off to a famously rocky start. Fifteen months after the release of the first Galaxy Fold, Samsung has had time to work out some of the issues with the original device, giving the world the better-received Galaxy Z Flip and Z Fold 2 this year.

Likely due to various stumbles from mobile manufacturers, the form factor has yet to redefine the industry in a meaningful way — but meaningful change takes time. And in case there was any doubt surrounding Samsung’s commitment to foldable displays, Mobile president TM Roh penned a letter on the company’s site, noting an expansion of the portfolio next year.

Whether that means an additional device or something more meaningful remains to be seen, though it does seem to suggest the arrival of at least one more affordable model. Price has certainly been a major hurdle for the adoption of these products. In the letter, Roh notes that he/the company will be “sharing more in January” — perhaps an allusion to CES or a standalone Samsung event. Roh adds:

True to our heritage of staying ahead of the curve with trailblazing mobile tech, we’ll be expanding our portfolio of foldables, so this groundbreaking category is more accessible to everyone. And while we’re already known for our revolutionary cameras, we’ll never stop trying to outdo ourselves — so be on the lookout for super-intelligent, pro-grade camera and video capabilities in 2021. We’ve also been paying attention to people’s favorite aspects of the Galaxy Note experience and are excited to add some of its most well-loved features to other devices in our lineup.

Nothing particularly earth-shattering. With the race to 5G devices in the rear-view, the focus is seemingly back on cameras, in addition to folding screens. More after the holidays, no doubt.

 

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Samsung’s new Galaxy Fold arrives September 18 for $2,000

As far as launches for revolutionary products are concerned, the Galaxy Fold could have gone a lot better. It’s not for lack of hype, of course. Years of prelude punctuated by Samsung’s own breathless expectations provided plenty of build-up, but in the end, the device felt like a partially baked disappointment.

A number of early units broke for a variety of reasons. Samsung recalled the foldable, went back to the drawing board and released it on a delayed timeline. I ran into issues with my second sample pretty quickly. At the end of the day, the device just demanded a level of gingerliness most users can’t really afford with a day-to-day mobile device.

The Galaxy Fold Z 2, which was the centerpiece of today’s Unpacked annex event, is largely devoted to addressing the biggest complaints about the original. Given the issues with the original, that’s about as admirable a goal as any. We were all aware that the Galaxy Fold was going to be a learning process for Samsung — and certainly there’s a certain degree of throwing caution to the wind — but relative to the company’s other device, it just didn’t feel finished.

Image Credits: Samsung

We certainly didn’t feel comfortable advising people to purchase the device for $2,000. The Fold Z 2 is priced the same (which is to say still prohibitively expensive for most), but it could be the product the first gen should have been. I’m going to wait until we’ve had sufficient review time to say anything definitive about the device, but in Samsung’s defense, the company does seem to have addressed most of the major issues with the original — thanks in no small part to some advances introduced with Flip last year.

The biggest update here is the addition of what the company calls “Ultra Thin Glass” to the primary foldable 7.6-inch display. That was one of the largest pain points of the original — as cool as the technology is, it’s not worth a lot if the touchscreen can’t withstand touches. The technology here is more or less the same as what Samsung introduced with the Flip.

Image Credits: Samsung

The same goes for the new “sweeper” technology, which builds in a brush to wick away particles that might otherwise fall into the phone. This was another issue with the original — crap was getting behind the screen, causing damage when pressure was applied to the front by the user. This is the third-generation of the feature, according to Samsung, sporting a thinner brush than the original. Per the company:

To achieve this, Samsung developed new innovative sweeper technology to achieve the same level of protection in a smaller space. The Galaxy Z Fold2 Hideaway Hinge features revolutionary slim cutting technology, modified fiber composition and adjusted fiber density.

That’s a fancy way of saying they made thinner bristles. The hinge has also been improved to allow the device to stand at a variety of angles. That’s going to be an important point as the company looks to compete directly with the likes of Microsoft’s Surface Duo and any other dual-screen devices coming down the road. That’s augmented by Flex Mode (another Flip addition), which reconfigures the screen to make the best use of the partially open display.

Image Credits: Samsung

The other big update here is the addition of a much larger front-facing screen. At 6.2 inches, the front of the device is actually a serviceable display for use while the device is closed. Last time around, the front-facing screen had a weirdly long aspect ratio and wasn’t really great for anything but notifications. The company seemingly took something away from Huawei’s first dip into the foldable category.

The new Fold has 5G support, of course — that’s now standard across the company’s flagships, along with some mid-tier devices. That’s coupled with a beefy 4,500 mAh of battery life (split in two, each behind a display), 12GB of RAM and 256GB of storage. There’s only one memory/storage option for the device for the States, which will run $2,000.

That entitles the buyer to the Galaxy Z Premier service, which includes on-demand support for the phone and a one-time replacement after accidental screen damage. There’s also a bunch of other perks thrown in, like Founders Card membership and access to golfing, or dinner at a Michelin-star restaurant. I would have preferred a pair of Galaxy Buds, to be honest, but Samsung’s really pushing the luxury angle here.

The Galaxy Z Fold 2 is up for pre-order September 2, and starts shipping on the 18th.

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Here are all the things Samsung announced at today’s Unpacked event

Samsung’s first virtual Unpacked ranked somewhere between Microsoft and Apple’s recent events in terms of overall presentation and general awkwardness. The show kicked off seven minutes late, and a number of on-screen presenters certainly tended toward the more…awkward side of things, but overall, it was a decent first virtual event as the company embraces what it’s branded as “The Next Normal.”

Toward the end of the show, mobile head TM Roh noted, “Going forward, 5G and foldable will be the major pillars of Samsung’s future.” 5G is certainly a no-brainer. The event saw the company taking a step toward standardizing the next-gen wireless technology across its flagship mobile devices — as well as making its first appearance on the company’s tablets.

Image Credits: Samsung

As expected, the big news is the latest version of Samsung’s perennial favorite phablet line. The Note 20 gets 5G for both models and now comes in 6.7 and 6.9-inch models. The Ultra version gets a 120Hz refresh rate along with a hybridized 50x super zoom, using the same technology introduced with the Galaxy S20 earlier this year.

The most unsung addition might be UWB (ultra-wideband), which will enable a number of new features, including close proximity file sharing, a future unlock feature (with partner Assa Abloy) and a find my phone-style feature with an AR element. Xbox head Phil Spencer also made a brief remote cameo to announce Game Pass access, bringing more than 100 streaming titles to the device.

The models start at  $1,000 and $1,300, respectively. They’ll start shipping August 21.

New to the 5G game is the Galaxy Tab series. Samsung says the line includes “the first tablets that support 5G available in the United States.” The S7 and S7+ sport an 11 and 12.4-inch display, respectively, and start at $650 and $850, respectively. No word yet on pricing for the 5G versions.

Image Credits: Samsung

The event included a pair of new wearables. The more exciting of the two is probably the Galaxy Buds Live. Samsung has made consistently solid wireless earbuds, and the latest version finally introduce active noise canceling, along with some cool features like the ability to double as a mic for a connected Note device. The bean Buds are available today for $170.

Image Credits: Samsung

I’d be lying if I said the most exciting part of the Galaxy Watch 3 wasn’t the return of the physical bezel — long the best thing about Samsung’s smartwatches. Also notable is the addition of improved sleep and fitness tracking, along with an ECG monitor, which Samsung announced has just received FDA clearance. The Galaxy Watch 3 runs $400 and $430 for the 41mm and 45mm, respectively. There will also be LTE models, priced at $50 more.

Image Credits: Samsung

As for the foldable side of things, the event also found Samsung announcing its latest foldable, the Galaxy Z Fold 2, with help from superstar boy band, BTS. The focus on the new version mostly revolves around fixing the numerous problems surrounding its predecessor. That includes a new glass reinforcement for the screen and a hinge that sweeps away debris that can fall in and break the screen in the process. More information on the foldable will be announced September 1.

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The Samsung Galaxy Z Fold 2 features a reinforced screen, upgraded hinge and larger front screen

Samsung promised five “power devices” for its virtually-only Unpacked event. We already know about the Note 20, Galaxy Watch 3, Tab S7 and Buds Live — so what’s left? We speculated based on earlier news that the company would debuting a new foldable — the biggest question, however, is whether it would be a rehash of the recently announced Galaxy Z Flip 5G or something else entirely.

Turns out the company is releasing the sequel to its first foldable, the…troubled Galaxy Fold. After a false start or two, the company says it sold one million units of the innovative but overly fragile handset. Announced earlier this year, however, the clamshell-styled Flip was better received, and frankly the foldable Samsung ought to have released in the first place.

With all of that in mind, what lessons has the company applied to the new version of the Fold? For starters, the front displays seemed like something of an afterthought on the original Fold. For the Galaxy Z Fold 2, it expands significantly to 6.2 inches, in addition to the main (foldable) 7.6-inch screen.

Image Credits: Samsung

The colors will match the new Notes (and the rest of the devices announced today), available in Mystic Black and Mystic Bronze.

The company notes in the press material, “After releasing two foldable devices and listening to user feedback on the most requested upgrades and new features, Samsung unveils the Galaxy Z Fold 2 with meaningful innovations that offer users enhanced refinements and unique foldable user experiences.”

Image Credits: Samsung

The event ended with an appearance by the wildly popular boy band, BTS, which appeared in a brief unboxing video. In fact, the company spent a significant amount of time talking about the box itself. The new model is thinner and features a smaller gap between screens. Samsung says, thankfully, the screen is more reinforced than previous models and has a redesigned hinge — all good news after the last version.

Image Credits: Samsung

The front of the screen features flexible glass — Ultra Thin Glass (UTG), per Samsung’s branding. The new hinge features 60 parts and is capable of remaining open in a variety of different angles (similar to the Flip). There’s also a “sweeper” brush inside in an attempt to limit the amount of debris that can sneak in — one of the major failure points for the previous Fold.

The company appears to not quite be ready to talk about the new foldable beyond these first few details. Instead, it’s promising additional information next month — likely at the press event it has planned in lieu of an appearance at IFA in September. The full unveil goes down September 1. Pre-orders will open then, too. Hopefully we’ll get a chance to play around it then, too. We’ll try to be gentle this time.

 

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Samsung’s Galaxy Fold concierge service is live in the US for those who need it

Part of Samsung’s reboot of the Galaxy Fold was the announcement of a Premiere Service. Along with a reinforced version of the phone and a lot more warning labels, the company announced that it would also be a 24/7 care service…just in case something happened with the device.

I had some issues with my in just over a day, after not running into any trouble with the original version of the phone. Given how gingerly the company insists users act with the device, my issue doesn’t appear to be particularly widespread — good news for Samsung on that front. Even so, this sort of things feels pretty necessary for a $2,000 (and up) phone that is effectively in mass beta testing.

close fold

Two weeks after making the device available in the States, Premier Service has gone live. Sammobile noted the addition of Fold Concierge via a new software update, bringing with it support via phone or video chat. The list of potentially helpful features ranges from on-boarding with the device to a $149, same-day screen replacement service. That can be accommodated in person at a number of locations.

It’s a pretty unique offer from a big consumer electronics company — though the Fold is nothing if not unique, I suppose. I’ve got a fuller write up of my impressions of the handset here. The TLDR version is the I can’t recommend the purchase of what is very much a first generation device that’s double the price of a standard flagship. If you’re so inclined, however, Samsung’s got a hotline for you.

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Life with the Samsung Galaxy Fold

Avoid pressing hard on the screen.

Tap lightly to keep it safe.

Your Galaxy Fold isn’t water or dust resistant.

Don’t allow any liquids or foreign objects to enter it.

Don’t attach anything to the main screen, such as a screen protector.

So begins your journey. It’s the story of one of the most fascinating product releases in recent memory. It’s also the story of the most polarizing product I’ve ever reviewed…twice.

The Galaxy Fold is at once a hopeful glimpse into the future and a fascinating mess. It’s a product I can’t recommend anyone purchase, but it’s one I’m still glad Samsung had the guts to make.

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What’s perhaps most frustrating are the glimpses you get using the device, those moments it transcends lovely and is legitimately useful. And when you leave the device at home, you actually start to miss the 7.3-inch display.

Two scenarios in particular have really highlighted the value of Samsung’s strong-headed approach to pushing boundaries.

First is the gym. Unfolding the device and propping it up on the control panel of a piece of exercise equipment is a beautiful thing. Full-screen Netflix, baseball games from MLB At Bat. Watch the minutes and the calories just fly away. The Fold also works great with the Galaxy Buds, which are legitimately one of the best hardware products Samsung has produced in ages.

Second is the subway. I’ve been prepping for interviews by reading Pocket stories on the train, with the Notes app open in a side window. This is great. Like a seriously awesome thing. And this is coming from someone who still has trouble embracing smartphones as serious productivity devices. There are just too many limitations to that small screen. When I want to get work done, the laptop comes out. I’m not suggesting the Fold completely changes the math here, but it does edge ever closer, blurring that line a bit in the process.

Samsung Galaxy Fold

So there you go. That’s two distinct examples, covering both entertainment and productivity. The fact is the same as ever: big screens are good. The question is how we get there. It’s a true fact, of course, that plenty mocked Samsung with the first Note device. It seems hard to believe, but in 2011, 5.3 inches seemed impossibly large for a phone. By 2018, however, 5.5 inches was the most popular screen size for handsets. And that number appears to still be growing.

Clearly Samsung was right on that one, and the Note played an outsized role in pushing those boundaries.

After years of teasing flexible and foldable displays, the tech world was understandably excited when the Galaxy Fold finally arrived. Honestly, there were long stretches of time when it felt like the handset would never arrive. As such, it feels strange to suggest that the product was somehow rushed to market.

It’s important to remember, of course, that part of the mainstreaming of big phones has been the technologies supporting the large screen. Samsung, Apple, Huawei, et al. have done a good job consistently increasing screen to body ratios. The new Notes may have bigger screens than ever, but other breakthroughs in manufacturing means we’re not walking around with bricks.

Similarly, this decidedly first-generation device is big and thick. Anecdotally, reactions have been…mixed. The two separate rounds of review devices I’ve received from the company (round two, for reasons we’ll get into in a second involved two devices) have coincided with big TechCrunch-hosted events in San Francisco. First TC Sessions: Robotics in April and then Disrupt last week.

Samsung Galaxy Fold

Take some of this with a grain of salt, because my co-workers can be pretty damn cynical about new technologies (and yes, I’ve been at this long enough to include myself in this). Reactions ranged from genuinely wowed to disappointed bafflement. There was also one co-worker who repeatedly threatened to eat the device because she said it looked like an ice cream sandwich, but that’s a story for another blog post.

There are plenty of things to be critical from a design standpoint. The “first-gen” feel runs very deep with the device. When closed it’s quite thick — like two phones stacked atop one another. The crease is visible, as has often been reported. And the front display isn’t particularly useful. I get why it’s there, of course. There are plenty of moments when you just want to check a quick notification, bit it’s incredibly narrow and sandwiched between two massive bezels.   

None of those really matter much compared to the device’s fragility. The Fold will forever be the device whose release date was pushed back after multiple reviewers sent back broken devices. Mine worked fine. The company went back to the drawing board for several months and came back with a more robust device that patched up some holes and reinforced the folding mechanism. Mine broke.

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After about 27 hours with the device, I opened it up in line at CVS and noticed something weird about the screen. Sitting between the butterfly wings was a mass of pixels I referred to as an “amorphous blob.” I’d been fairly gentle with the thing, but, as I put it in a followup, “a phone is not a Fabergé egg.” In other words, it’s understandable that the product isn’t designed to, say, survive a drop onto hard concrete or a dunk in the toilet.

While it’s true that many other modern phones have evolved over generations to withstand such accidental bumbles, it’s also understandable that the Fold is a little more fragile. We can’t say Samsung didn’t warn us, and I do appreciate that Samsung was able to go back to the drawing board before wide release, but there’s a pretty strong argument to be made that a smartphone that needs to literally ship with warnings like the ones stated up top isn’t fully ready for prime time.

CNET recently got its hands on a folding machine and found that the handset could withstand 120,000 fold. That’s a little more than half of the promised 200,000. Another third-party test found similar results. Not ideal, but not terrible. It’s about three years’ worth of folds. If you’re dropping $2,000+ on a phone, you may well want it to last closer to the promised five years — though if you have that sort of disposable income, who knows?

Samsung Galaxy Fold

I would honestly be more concerned with the kind of day to day issues that could potentially result in damage like what I saw. It’s possible that mine had a defect. I’ve been using a replacement that Samsung dropped off after collecting mine to send back to Korea for testing. Granted, I’ve been using it even more gingerly than its predecessor, but so far, so good.

This morning I saw a report of a user experiencing what appears to be the same defect in the same spot. A commenter astutely pointed out the placement of a screw discovered during a recent teardown that could be the source of these issues. As ever, it will be interesting to see how this all…unfolds.

I’m not going to get too far into the other specs here. I wrote thousands of words in my original review. Nothing about the underlying technology has changed between versions one and two. All of the big updates have been to the folding mechanism and keeping the device more robust.

It’s fitting, I think that my model had 5G built-in. Both technologies feel like a glimpse into the future, but there’s little to recommend plunking down the requisite money to purchase either in 2019. The clear difference is that slow saturation of next-generation cellular technology is a bit more understood at this point. Telling someone that their fingernails can damage their $2,000 phone is a different conversation entirely.

Samsung Galaxy Fold

I do think that Samsung’s committed to the Galaxy Fold long-term. And I do believe that there will eventually be a place for the products in the market.

The biggest short-term concern is all the negative press following the first wave of devices. The FlexPai felt more like a prototype than consumer device. The Fold feels like something of an extended public beta. And the Huawei Mate X, which, although incredibly promising, is still MIA, as the company does another pass on the product. Global availability is another question entirely — though, that’s due to…other issues…

Knowing Samsung, the company will return from all of this with a much stronger offering in generation 2. There are a LOT of learnings to be gleaned from the product. And while it offers a glimpse into the promise of foldable, you’re better off waiting until that vision is more fully realized.

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The Galaxy Fold is now available for purchase in the US

This is, surely, the moment some loyal fans have waited for. And understandably so. The Galaxy Fold is, by all measures, an exciting phone. It’s the sort of bold brashness that has helped Samsung set itself apart from the competition. Many of us laughed at the Galaxy Note, too, and yet here we are, with larger phones across the board.

Five months after originally planned, the Galaxy Fold goes on sale today in the U.S. The handset has had its share of setbacks, of course. The first round ran into problems from several reviewers for a variety of reasons. And as I outlined yesterday, I ran into my own issues with the reinforced version of the handset.

Even in its current version, the Galaxy Fold is a fragile thing. That’s something Samsung has been abundantly cautious about disclosing, through a video pleading to “just use a light touch” and a lot of paperwork that ships with the device. I’ll be giving more thoughts on my time with the product in an upcoming write-up. In the meantime, however, anyone thinking of plunking down the $2,000 (and up) needs to factor that into the equation.

But this is a phone, not a Fabergé egg. It will be interesting to see how wider availability plays out. There is still a sense around the launch that we’re dealing with a sort of wider-scale beta phase here. It would be silly to suggest that the foldable category will live or die by this launch, but it will surely be the most closely watched device release in recent memory.

Also out today is the Galaxy Watch Active 2. I’ve been wearing that device around as well. More on that soon, but so far, so good.

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My Galaxy Fold display is damaged after a day

Samsung’s new rebooted Galaxy arrives this week with one job: it just needs to not break. I’d already spent thousands of words breaking down the ins and outs of the product the first time around. This round, on the other hand, was more about making sure everything worked.

Back in April, I was among the reviewers whose device worked perfectly well. I toted the original Fold around the Bay Area without a problem, much to the amusement of curious co-workers. Samsung collected the devices soon after, as it went back to the drawing board due to issues with other units, but mine remained fully in tact.

This time out, however, I wasn’t so lucky. I pulled the Fold from my pocket while standing in line at CVS after work the other day. I opened it up and spotted something new nestled between the lock screen’s flapping butterfly wings. There was a brightly colored, amorphous blob. You can see it there in the photo at the top of the story (as well as a zoomed-in version below). It’s not huge. It’s maybe just under a centimeter across — and it’s a bit tricky to photograph.

close fold

In the grand scheme of first-gen foldable display problems, this isn’t a huge one, judging by photos from those who’ve had issues with the first model. In that case, devices were sent back with an entire side blacked out (in many cases the result of peeling back a laminate that resembled the protective layer devices ship with). Still, it’s not a great look after about 27 hours with the device, considering that it wasn’t dropped on concrete, dunked in water or stepped on. And the placement smack dab in the center dampens the effect of a 7.3-inch screen.

If I had to guess, I’d say it was pressing the display to close the device that did it. Samsung has since collected the device and will be taking it apart (likely in Korea) to find out what went wrong. We’ll update accordingly.

We can’t say the company didn’t warn us. As I noted the other day, Samsung issued a video prior to launch, advising users to “Just use a light touch,” B/W the footnote, “Do not apply excessive pressure to it.” The Fold itself came with ample paperwork warning against:

  • Excessive pressure
  • Placing objects like keys on the screen before folding
  • Exposing the Fold to water or dust
  • Adding your own screen protector to the existing screen protector
  • Keeping the device next to easily deactivated objects like credit cards and implanted medical devices

There was nothing inside the device while folded. I didn’t get it wet or feed it after midnight, and there’s no visible damage to the laminate layer, so I can’t really say definitively what happened here. And while the screen is certainly still usable, I think I’d probably be…irked if I had just paid $2,000 for a handset and had to deal with a large, rainbow colored blob in the exact center of the screen.

Part of the white-glove service Samsung is rolling out here is a $149 screen replacement. We got a comment from Samsung on the matter, and it sounds like this particular issue might fall within normal use that wouldn’t require an additional fee. Here’s what the company has to say on the matter:

We have seen an enthusiastic response to the launch of the Galaxy Fold in several markets over the past few weeks, with thousands of consumers enjoying the unique experience it offers.

The Galaxy Fold is a first-of-its-kind device, made with new materials and technologies that allow it to open and close just like a book.

We encourage Galaxy Fold owners to read the care instructions included in the box and in the product manual available online. Products used within these guidelines are covered under warranty. If they have any questions, Galaxy Fold owners can consult with Samsung product specialists through the Galaxy Fold Premier Service any time, any day.

The “products used within these guidelines are covered under warranty” appears to be the pertinent bit here.

It’s hard to say how widespread these issues are. When the device officially goes on sale in North America on Friday, there will be significantly more of these in the wild, at which point we’ll know more definitively whether this was a very specific anomaly.

Anyone who reviews products for a living knows that these things can happen. I’ve had review headphones that sounded like electrified tin cans, only to swap them with the company for the real deal. Manufacturing defects can occur with review units and commercial products, alike. Generally, such things aren’t cause for concern (and manufacturing issues are usually covered by warranties), but in this case it’s certainly worth highlighting, given the first-gen product’s history with display issues.

We’ll certainly let you know how this shakes out and whether whatever conclusion Samsung ultimately reaches would fall under the warranty of the Fold’s fine print or whether users might want to budget an additional $149, just in case.

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Samsung Galaxy Fold, take two

The Galaxy Fold comes in a nice box. It’s a thing I rarely, if ever, mention in product write-ups, because, if done right, shipping containers are generally the least interesting thing about a product. But Samsung, to its credit, has taken great care. That’s been one of the constants across this admittedly bungled product launch: presentation.

The first time I saw the device, it was well lit, in an elaborate display behind several layers of glass on the floor of Mobile World Congress. Samsung wasn’t letting anyone go past a literal velvet rope a few feet from the device.

When we finally got our hands on the Fold, Samsung had laid out several large boxes, which, when opened, had the effect of raising the device up, toward the viewer. It was a fun thing for a room full of journalists who had largely been engaging with the product through guarded curiosity, wondering aloud whether it would ever actually see the light of day.

Samsung Galaxy Fold

That skepticism was warranted, as it turned out. The Fold came back broken from several reviewers. After placing the blame at the feet of users, Samsung eventually changed tack, pushed back the April release date indefinitely and tried to get to the bottom of what was going on with the product.

This week, the Fold returns to North American store shelves — or, rather, it finally debuts, about five months after initially planned. And once again, Samsung’s delivering the device in a nice box. The purpose of this one, however, is as much about setting expectations as it is providing a splashy debut.

Really, it’s like the analog version of the “Caring for Your Fold” video the company debuted on YouTube last week. It was as flashy and well-produced as we’d expect from Samsung, right down to the dramatic piano music while instructing the viewer to “Just use a light touch.” That note arrived with its own (somewhat redundant) footnote: “Do not apply excessive pressure to it.”

Similarly, the Fold box comes with its fair share of paperwork. The first bit is an overview of Galaxy Fold “Premier Service,” the white-glove offering the company announced a while back. That was, it explained, the reason it canceled initial AT&T pre-orders. The 24/7 service comes free with the purchase of the $2,000 phone, offering users phone support, starting with setup. The company’s got a call center in North Carolina fielding the calls during U.S. business hours, and routes them abroad after that.

There are other elements to it, as well, including a $149 screen warranty. All of these pieces add up to a company confident enough to bring the product back to market, but not quite ready to ensure that the Fold’s screens might not crack under pressure for some. In fact, there’s a five-point warranty adhered to the screen that warns against:

  • Excessive pressure (It’s the terror of knowing what the world is about / Watching some good friends screaming / “Let me out!”)
  • Placing objects like keys on the screen before folding
  • Exposing the Fold to water or dust
  • Adding your own screen protector to the existing screen protector
  • Keeping the device next to easily deactivated objects like credit cards (or, in my experience, hotel key cards) and *gulp* implanted medical devices

Samsung Galaxy Fold

The product does, thankfully, ship with a case, which is a thin, two-piece snap-on covering. It won’t protect the front display from scratches, but it may help the product avoid dings if dropped. When closed, at least. I’m very much looking forward to someone purchasing the device for extensive drop testing while open.

Samsung does get some bonus points for also throwing in a pair of its very good Galaxy Buds Bluetooth earbuds for free. A nice gesture, to be sure.

As those who read the site with some regularity likely already know, we’ve actually spent a significant amount of time with the device. I was carrying the original version of the Fold around during our Robotics event back in April. Fitting, I suppose, that I’ll be sporting it next week at Disrupt. I do once again plan to hold onto the phone for a bit to get a better idea of day to day life with the foldable (though I likely won’t be doing daily dispatches this time).

Full disclosure: Samsung just gave us the revised version of the product yesterday afternoon. Hardly enough time to give you anything conclusive, so I’m not going to pretend to do so here. I will say that aesthetically, very little has changed. For better and worse. The one immediate thing that leaps out is the lack of a visible screen protector.

If you’ll recall, that was a major source of the problems last time out. The edges of the built-in screen protector were visible and, yes, it looked an awful lot like the removable screen protectors other Galaxy products ship with. Did I peel it off? No. Was I tempted? You better believe it.

Samsung Galaxy Fold

This time out, the laminate has been extended to under the outer edges to avoid that temptation altogether. The other big fixes include plugging the gaps in the hinges that previously allowed debris to fall behind the screen, damaging it when pressure is applied. There’s also a new, unseen layer of metal under the display designed to reinforce the screen. This gives the device a slightly more rigid feel.

Otherwise, the hardware is largely unchanged, including the small 4.6-inch window display up front and the large 7.3-inch foldable screen inside, which still has a visible seam when the light reflects it at an angle.

There’s a tacit understanding that the Fold is an imperfect device. The product builds upon a decade of experience creating Galaxy flagship smartphones, along with all of Samsung’s prior electronics knowledge, but the foldable category is still very much a kind of uncharted territory. Companies are going to fail plenty before they succeed here, and at very least, Samsung deserves some kudos for being among the first to try the thing, tumbling a bit and getting back up and trying again.

There remains the important question, however, of whether consumers are okay with what feels a little like an extended beta test — albeit one that costs $2,000 to join. Thankfully, Samsung got some of those unfortunate bungles out of the way before bringing the product to market. Along with a reinforced display, however, Samsung does appear to be girding itself for the possibility that consumers will find creative and new ways to mangle the display — accidentally and otherwise.

Suffice it to say, I’ve got a lot more thoughts on the matter, many of which I’ll be formulating over the coming days and weeks. So, stay tuned for those. Meantime, if you’d like to leap before you look, the Fold can be yours this Friday, starting at $1,980 U.S.

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