Full Harvest
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Full Harvest raises $2 million to stop farmers from tossing ‘ugly’ fruit and veggies
Full Harvest, a San Francisco-based startup, has raised $2 million in seed funding to reduce food waste at the farm level. Founded by Christine Moseley, formerly the head of business development for cold-pressed juice makers Organic Avenue, Full Harvest connects farmers with food makers who want to buy the fruit and veggies that grocers deem too ugly to sell in stores. While she was helping… Read More
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Full Harvest wants to fix the big farm food waste problem at source
Modern farming has a huge problem with food waste, stemming from the mismatch between specific food buyer requirements vs Mother Nature delivering an unsaleable overabundance and/or producing knobbly fruit and veg that gets devalued on aesthetic grounds. But what happens when you throw a bit of technology into the mix? Read More
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