France Newsletter
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French startup Ankorstore has raised a $102 million Series B funding round (€84 million). Tiger Global and Bain Capital Ventures are leading today’s funding round with existing investors Index Ventures, GFC, Alven and Aglaé also participating. This is a significant funding round, as it comes just a few months after the company raised €25 million.
If you’re not familiar with Ankorstore, the company is building a wholesale marketplace for independent shop owners. You may have noticed some highly Instagrammable shops with a selection of random items, such as household supplies, maple syrup, candles, headbands, bath salts and stationery items.
Essentially, Ankorstore helps you source those items for shop owners. It lets you buy a ton of cutesy stuff and act as a curator for your customers. Even if you’re already working with brands directly, the startup offers some advantageous terms. In addition to buying from several brands at once, Ankorstore withdraws the money from your bank account 60 days after placing an order.
On the other side of the marketplace, brands get paid upon delivery. Even if you’re just getting started, the minimum first order is €100 per brand.
And metrics have been going up and to the right. There are now 5,000 brands on Ankorstore, and 50,000 shops are buying stuff through the platform. And the best is likely ahead, as stores begin to re-open across Europe and tourism picks up again.
Ankorstore is now live across 14 different markets. The majority of the company’s revenue comes from international markets — not its home market France. The company’s co-founder Nicolas Cohen mentions the U.K., Germany, the Netherlands and Sweden as growth markets.
The total addressable market is huge, as the company has identified 800,000 independent shops across Europe that could potentially work with Ankorstore. And the success of other wholesale marketplaces, such as Faire, proves that this relatively new market is still largely untapped.
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French startup BlaBlaCar has raised a new $115 million funding round (€97 million). While the company is better known for its long distance carpooling marketplace, BlaBlaCar has also added a bus marketplace with the acquisition of Ouibus and an online bus ticketing platform with the acquisition of Busfor.
Existing investor VNV Global is leading the round. Two new investors are also participating — Otiva J/F AB and FMZ Ventures. Otiva J/F AB is a fund created by Avito founders Jonas Nordlander and Filip Engelbert. If you’re not familiar with Avito, they specialize in classified ads for the Russian market. Classified giant and global tech investor Naspers acquired Avito. As for FMZ Ventures, it’s a growth fund created by Michael Zeisser, who previously led investments for Alibaba and was a board member at Lyft and Tripadvisor.
It’s a convertible note, which means that the valuation will depend on the next financial event, such as another fundraising round or an initial public offering. But BlaBlaCar co-founder and CEO Nicolas Brusson consider it as a “pre-IPO convertible” round as BlaBlaCar still has a ton of cash on its bank account.
“We already had a lot of cash before this round and we still have more than €200 million in cash following this funding round,” Brusson told me.
Even if BlaBlaCar doesn’t go public right away (or doesn’t raise), there’s a clause with a time frame. After a while, those $115 million will convert into BlaBlaCar shares at a $2 billion valuation in case there’s no financial event.
BlaBlaCar’s strategy and goal with today’s funding round could be summed up with three pillars — carpooling, buses and aggregation.
Let’s start with carpooling, BlaBlaCar’s core business. The company started 15 years ago with a simple goal — matching empty car seats with passengers going in the same direction. While last year’s lockdown has impacted carpooling, it shouldn’t be compared with trains or flights.
“With our carpooling network, there’s no fixed costs,” Brusson said. So BlaBlaCar isn’t paying to put empty cars on the road as everything is community-powered. But, of course, as BlaBlaCar takes a cut from each transaction, revenue took a hit during last year’s lockdown.
Activity bounced back last summer and it’s been up and down ever since depending on current restrictions. “Car is and will be the universal connector that doesn’t rely on train stations or bus stops,” Brusson said.
The carpooling marketplace will always remain a strong revenue generator. In 2020 alone, BlaBlaCar had 50 million passengers across 22 markets overall. In other words, never bet against carpooling.
For the past few years, BlaBlaCar’s second pillar has been buses. In particular, buses represent a huge opportunity in emerging markets and Eastern Europe.
There are already a ton of buses on the road, you simply can’t buy tickets online. BlaBlaCar’s total addressable market in this category is huge and the company is mostly focused on moving offline supply to its online marketplace.
That’s why the company is also acquiring Octobus, a Ukrainian company working on an inventory management system for bus supply. “It consolidates our tech stack in the region,” Brusson said.
Finally, BlaBlaCar’s third pillar is all about creating loyal users that keep coming back to the platform. The company wants to build a multimodal app where you can find all shared travel — carpooling, buses and soon trains.
The startup will add train operators on its marketplace by the end of 2021 or early 2022. I asked Brusson whether he wanted to build an Omio competitor. Formerly known as GoEuro, Omio lets you book train tickets, bus tickets and flights on a single platform.
BlaBlaCar wants to follow a different strategy. It wants to focus first on a handful of countries so that it can sell everything a local would expect.
Eventually, you could imagine opening the BlaBlaCar app to find the best way to go from A to B. It could involve a train ticket followed by a carpooling ride to reach a tiny town. Or it could mix carpooling with bus rides. Thanks to BlaBlaCar’s reach, the French startup is uniquely positioned to connect two small cities through shared transportation.
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Meet Feels, a new French startup that wants to change how dating apps work. According to the company, scrolling through photos and reading descriptions tend to be boring experiences. Feels want to improve profiles so that navigating the app feels more like watching TikTok videos or browsing stories.
“For the past 10 years, there’s been little innovation in the industry,” co-founder and CEO Daniel Cheaib told me. “The reason why many people uninstall dating apps is that it’s boring. Profiles all look the same and we feel like we’re browsing a catalog.”
In that case, Cheaib is thinking about Tinder, but also other dating apps that feel like Tinder but aren’t exactly Tinder, such as Bumble, Happn, etc.
Feels’ founding team has spent two years iterating on the app to find out what works and what doesn’t. Now that retention metrics are where they’re supposed to be, the company is ready to launch more widely.
Image Credits: Feels
If you want to show interesting content to your users in a dating app, you have to rethink profiles. Arguably, this has been the most difficult part of the development phase. When you install the app, it takes around 15 minutes to create your profile.
At first, only 30% of new users finished the onboarding process. Now, around 75% of new users reach the end of the signup flow.
So what makes a profile on Feels different? In many ways, a profile looks more like a story, or TikTok posts. Users can record videos, add text and stickers, share photos, answer questions and more.
“When you’re done with the onboarding process, you have consistent profiles with people sharing content about them,” Cheaib said.
Like other dating apps, there are many options when it comes to gender identity — you’re not limited to woman or man. You can then say that you want to see all profiles or just some profiles based on various criteria.
After that, you can look at other profiles. Once again, Feels tries to change the basic interaction of dating apps. Most dating apps require you to swipe left or right, or give a thumbs up or a thumbs down. When you think about it, it’s a binary choice that requires a ton of micro decisions.
Sometimes, you don’t have any strong feelings about someone. Or maybe you just want to go to the next profile. And the fact that you have to triage profiles like this leads to a lot negativity, whether it’s conscious or subconscious — you keep rejecting people, after all.
When you’re looking at a profile on Feels, it fills up your entire screen. Videos start playing, you can see what the person likes and who they are in front of a camera. You can react on some content or you can simply move on by swiping up. There’s no heart or like button.
When the startup thought they finally were going somewhere, they raised a $1.3 million funding round (€1.1 million) from a long list of business angels, such as somebody in Atomico’s business angel program, Blaise Matuidi, Eric Besson, René Ricol, Ricardo Pereira, Yohan Benalouane, Nampalys Mendy, Julien Radic and Jean Michel Chami.
Now, Feels plans to attract new users with organic TikTok posts, some TV ads and more. The company wants to reach one million users by the end of the year with a big focus on France for now. There are 100,000 users right now.
When it comes to monetization, Feels started offering a premium subscription to unlock more features. The company is still iterating on that part.
Feels is just getting started in a crowded and competitive industry. Unlike other companies, Feels has invested heavily in its own product before working on user acquisition and paid installs. It’s an ambitious strategy but it has a lot of potential as it could lead to a truly different dating app.
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Meet Stockly, a French startup that keeps the inventory of various e-commerce websites in sync. When you see an out-of-stock item on an e-commerce website, chances are you leave that website and try to find the same item on another site.
If you operate an e-commerce website, Stockly lets you sell items even when they’re currently out of stock. The startup automatically finds a third-party Stockly supplier with that specific item.
The order will go through and be sent by that supplier directly. Stockly tells its partners to use neutral packaging so that the end consumer isn’t confused.
This could be particularly useful for small-scale e-commerce companies that don’t have a healthy marketplace of third-party retailers. For instance, Amazon can already sell you an out-of-stock item if a supplier has listed that specific item on Amazon’s own marketplace. But that’s not the case for most e-commerce websites.
The main challenge for Stockly is that it has to sort through various catalog formats and match the different inventories of different retailers. It is focusing on clothing items at first. When an order is routed through Stockly, it selects a specific supplier based on different criteria, such as logistics, delivery time and historical data.
So far, Stockly has been working with Galeries Lafayette, Go Sport, Foot Shop and others. The startup has recently raised a $6 million (€5.1 million) funding round from Idinvest Partners, Daphni, Techstars, Checkout.com CEO Guillaume Pousaz and various business angels.
With this funding round, the company plans to expand its team to 20 people, add new clients and iterate on its product.
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French startup Lengow has a new landlord as Marlin Equity Partners has acquired a majority stake in the company. Lengow operates a software-as-a-service platform to optimize e-commerce listings. Terms of the deal are undisclosed.
In particular, many sellers now list their items on multiple e-commerce websites at once. For instance, a company could have its own e-commerce website and also sell products on Amazon, eBay, etc. And you may have noticed the same third-party sellers on different marketplaces.
Manually listing items across multiple e-commerce platforms would be extremely tedious. Behind the scenes, Lengow tries to automate as many steps as possible. First, you can import your products by connecting Lengow with your product information management system (PIM) or your e-commerce back end — it can run on Akeneo, Shopify, Magento, WooCommerce, etc.
You can then publish your products on multiple sales channels at once. It can be a marketplace, a price comparison website, a social network or an adtech platform. Examples include Amazon, Google Shopping, Criteo, Instagram, etc.
Lengow also helps you track orders, create rules when you’re running low on stock and manage your advertising strategy. Essentially, it’s the glue that makes all the moving parts of e-commerce stick together. There are 4,600 merchants using Lengow globally.
Marlin describes the deal as a growth investment. The firm plans to increase the value of Lengow in the coming years as it hasn’t reached its full potential yet. “We are looking forward to leveraging our operational and financial resources to support Lengow’s growth trajectory and continued international expansion,” Marlin principal Roland Pezzutto said in a statement.
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Meet Powder, a French startup that helps you share video clips of your favorite games, follow people with the same interests and interact with them. The company has raised a $14 million Series A round led by Serena.
Powder wants to build the video infrastructure for social gaming. While many communities of gamers already share content on Twitch, Discord and Reddit, there isn’t a dominant mobile app focused on gaming.
You could call it an Instagram or Snapchat for gamers, but the startup has built specific tools that make it similar and yet different from those mainstream social platforms.
Powder can capture video content from any platform. You can record with your console and access your footage by connecting your account with Powder. You can capture videos on your PC using the company’s desktop app. You can also capture videos of mobile games.
The company tries to identify the most relevant events in your favorite game — it can be when you score a goal on Rocket League, when you are the last person standing in Fortnite, etc.
You can then trim your video, add filters, music and stickers and share a video with your followers. Other users can share reactions, add comments and send messages.
Image Credits: Powder
Overall, the company has raised $18 million and is pretty transparent about its funding story. In August 2018, the company raised a $400,000 pre-seed round with Kima Ventures and the co-founders of Zenly, Antoine Martin and Alexis Bonillo. In March 2019, General Catalyst, Slow Ventures, Dream Machine, SV Angel, Brian Pokorny, Florian Kahn and Guillaume Luccisano invested $1.5 million.
Around May 2020, the company had to raise a $1.3 million seed extension with Alven Capital, Seraam Invest, Farmers, Maxime Demeure, Jean-Nicolas Vernin and some existing investors. Bpifrance and CNC also put some money in the company. And now, Serena is leading the $14 million Series A round with General Catalyst, Slow Ventures, Alven Capital, Bpifrance’s Digital Venture fund, Secocha Ventures, Turner Novak and Kevin Hartz also participating in today’s round.
As you can see, it’s been a long and winding road. That’s because Powder didn’t come up with its social app for gamers overnight. The company tried many different consumer apps. It would iterate on an idea for a few weeks and then kill the concept if it didn’t pan out. With Powder, the company seems to have found a great distribution mechanism to attract more downloads, leading to more users.
“The idea behind Powder started in December 2019. We had already worked on several projects and none of them really took off. We thought we would create a community first and then a product,” co-founder and CEO Stanislas Coppin told me. He previously co-founded Mindie, a music video app.
Powder started as a Discord server with tens of thousands of members. The team then developed an app that would appeal to that community, the “metaverse camera” as Coppin says. Overall, 1.5 million people have downloaded the iOS app since its launch.
There are three other co-founders: Barthélémy Kiss, Yannis Mangematin and Christian Navelot. There are 18 employees and the company just launched on Android.
Image Credits: Powder
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French startup Homa Games has raised a $15 million seed round led by e.ventures and Idinvest Partners. The company has built several in-house technologies that can take a game from prototype to App Store success. It partners with third-party game studios and has a few in-house game studios as well.
OneRagtime, Jean-Marie Messier, Vladimir Lasocki, John Cheng and Alexis Bonillo are also participating in today’s funding round. This is quite a big funding round, but Homa Games already has some impressive metrics.
For instance, the startup’s games have been downloaded 250 million times overall since the creation of the company in 2018. It has signed an IP partnership with Hasbro to launch a Nerf-themed game that has been working quite well. Other games include Sky Roller, Idle World and Tower Color.
Home Games has developed three products in particular to optimize mobile game creation. Homa Lab helps you learn more about the competitive landscape with market intelligence and testing tools. Homa Belly is an SDK that helps you iterate and manage your game. And Homa Data optimizes monetization using data for both in-app purchases and ads.
Third-party developers can submit their games and choose Homa Games as their publisher. Both companies agree on a revenue-sharing model.
In addition to third-party games, Homa Games has also acquired IRL Team in Toulouse and has in-house game development teams in Skopje, Lisbon and Paris. Overall, there are 80 people working for Homa Games.
Benoist Grossmann from Idinvest Partners and Jonathan Userovici from e.ventures are both joining the board of the company.
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French startup Alma is raising a $59.4 million Series B funding round (€49 million). The company has been building a new payment option for expensive goods. You can choose to pay over three or four installments. This product sounds familiar if you’ve used Klarna in the past. But Klarna isn’t available in France.
Cathay Innovation, Idinvest, Bpifrance’s Large Venture fund, Seaya Ventures and Picus Capital are participating in today’s funding round. In addition to today’s equity round, Alma is raising a credit line of $25.5 million (€21 million) to finance merchant payments.
What makes Alma attractive to merchants is that the startup is handling 100% of the risk involved with a payment over multiple installments. When a customer buys a bike over four installments, they’ll get charged over several months. But the merchant gets paid on day one.
Since I first covered Alma, the startup has launched the ability to pay later. You enter your card information right now but you get charged 15 days or a month later. It can be particularly useful if you’re unsure about something you’re buying and if you think there’s a chance you’ll send it back.
And it’s an attractive option in France where debit cards are the norm — not credit cards. Alma also plans to offer longer plans, such as the ability to buy now and pay over 6, 10 or 12 installments.
Thanks to the new influx of cash, the startup plans to triple the size of its team and reach €1 billion in annual payment volume within two years. It’s also going to expand to other countries, but with a specific focus on helping French merchants reach European customers living in other European countries.
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If you’re somewhat famous on various social networks, chances are you are exposed to hate speech in your replies or in your comments. French startup Bodyguard recently launched its app and service in English so that it can hide toxic content from your eyes. It has been available in French for a few years and the company has attracted 50,000 users so far.
“We have developed a technology that detects hate speech on the internet with a 90% to 95% accuracy and only 2% of false positive,” founder and CEO Charles Cohen told me.
The company has started with a mobile app that anyone can use. After you download the app and connect the app with your favorite social networks, you choose the level of moderation. There are several categories, such as insults, body shaming, moral harassment, sexual harassment, racism and homophobia. You can select whether it’s a low priority or a top priority for each category.
After that, you don’t have to open the app again. Bodyguard scans replies and comments from its servers and makes a decision whether something is OK. For instance, it can hide comments, mute users, block users, etc. When you open Instagram or Twitter again, it’s like those hateful comments never existed.
The app currently supports Twitter, YouTube, Instagram and Twitch. Unfortunately, it can’t process content on Snapchat and TikTok due to API limitations.
Behind the scenes, most moderation services rely heavily on machine learning or keyword-based moderation. Bodyguard has chosen a different approach. It algorithmically cleans up a comment and tries to analyze the content of a comment contextually. It can determine whether a comment is offensive to you, to a third-party person, to a group of persons, etc.
More recently, the startup has launched a B2B product. Other companies can use a Bodyguard-powered API to moderate comments in real-time on their social platforms or in their own apps. The company charges its customers using a traditional software-as-a-service approach.
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French startup Iziwork has raised a $43 million funding round. Cathay Innovation and Bpifrance’s Large Venture fund are participating in this funding round. The company has been building a platform focused on improving temporary employment.
While it’s a relatively large funding round, the startup is quite young. It was founded in September 2018 and it has raised $68 million overall.
Iziwork manages a marketplace of temporary work; 2,000 companies are using the platform in France and Italy, and 800,000 candidates have used the app to access job opportunities. You can consider it as a tech-enabled version of the good old employment agency.
Candidates can onboard directly from the mobile app. You then get personalized recommendations based on your profile (95% of assignments are filled in less than four hours). And of course, all your documents are managed from the app.
Iziwork tries to add some benefits to compensate for the fact that temporary workers often jump from one company to another. For instance, you get a time savings account, you can request a down payment on your pay every week, etc.
The startup has realized that it can’t open offices in every big and intermediate city. That’s why third-party companies can join the Iziwork network. As a partner, you find new clients and new job opportunities. You can then leverage Iziwork’s app, service and pool of candidates.
This is an interesting strategy, as it greatly increases supply on the Iziwork marketplace. Partners get a revenue sharing deal with Iziwork.
With today’s funding round, the company plans to expand to new countries and improve its tech product. There are still some growth opportunities in its existing markets as well.
Jobandtalent, another company in this space, has attracted some headlines as it raised $108 million last week. Founded in 2009 and based in Madrid, it generated €500 million in revenue last year.
But, let’s be honest, the temporary work market is huge. Adecco, Randstad and other legacy players still represent a bigger threat for this recent wave of temp staffing startups. Let’s see how it plays out in the coming years.
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