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India’s Swiggy nears $5 billion valuation in new $800 million fundraise
Swiggy has raised about $800 million in a new financing round, the Indian food delivery startup told employees on Monday, as it looks to expand its business in the country quarters after the startup cut its workforce to navigate the pandemic.
In an email to employees, first reported by Times of India journalist Digbijay Mishra, Swiggy co-founder and chief executive Sriharsha Majety said the startup had raised about $800 million from new investors, including Falcon Edge Capital, Goldman Sachs, Think Capital, Amansa Capital and Carmignac, and existing investors Prosus Ventures and Accel.
“This fundraise gives us a lot more firepower than the planned investments for our current business lines. Given our unfettered ambition though, we will continue to seed/experiment new offerings for the future that may be ready for investment later. We will just need to now relentlessly invent and execute over the next few years to build an enduring iconic company out of India,” wrote Majety in the email obtained by TechCrunch.
Majety didn’t disclose the new valuation of Swiggy, but said the new financing round was “heavily subscribed given the very positive investor sentiments towards Swiggy.” According to a person familiar with the matter, the new round valued Swiggy at over $4.8 billion $4.9 billion. The startup has now raised about $2.2 billion to date.
Swiggy had raised $157 million last year at about $3.7 billion valuation. That investment is not part of the new round, a person familiar with the matter told TechCrunch.
He said the long-term goal for the startup, which competes with heavily-backed Zomato and new entrant Amazon, is to serve 500 million users in the next 10-15 years, pointing to Chinese food giant Meituan, which had 500 million transacting users last year and is valued at over $100 billion.
“We’re coming out of a very hard phase during the last year given Covid and have weathered the storm, but everything we do from here on needs to maximise the chances of our succeeding in the long-term,” wrote Majety.
Swiggy last year eliminated some jobs — so did Zomato — and scaled down its cloud kitchen efforts as it attempted to stay afloat during the pandemic, which had prompted New Delhi to enforce a months-long lockdown.
Monday’s reveal comes amid Zomato raising $910 million in recent months as the Gurgaon-headquartered firm prepares for an IPO this year. The last tranche of investment valued Zomato at $5.4 billion. During its fundraise, Zomato said it was raising money partially to fight off “any mischief or price wars from our competition in various areas of our business.”
A third player, Amazon, also entered the food delivery market in India last year, though its operations are still limited to parts of Bangalore.
At stake is India’s food delivery market, which analysts at Bernstein expect to balloon to be worth $12 billion by 2022, they wrote in a report to clients earlier this year. Zomato currently leads the market with about 50% market share, Bernstein analysts wrote.
“We find the food-tech industry in India to be well positioned to sustained [sic] growth with improving unit economics. Take-rates are one of the highest in India at 20-25% and consumer traction is increasing. Market is largely a duopoly between Zomato and Swiggy with 80%+ share,” wrote analysts at Bank of America in a recent report, reviewed by TechCrunch.
“The food delivery business is the strongest it’s ever been, and we’re now well on our way to drive continued growth over the next decade. In addition, some of our new bets like Instamart [grocery delivery business] are showing amazing promise while we’ve also made strides in setting up some of our other adjacencies for liftoff very soon.”
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Brazil’s iFood outlines sustainability initiatives aiming to reduce its carbon footprint
The Brazilian-based pan-Latin American food delivery startup iFood has announced a series of initiatives designed to reduce the company’s environmental impact as consumers push companies to focus more on sustainability.
The program has two main components — one focused on plastic pollution and waste and another aiming to become carbon neutral in its operations by 2025.
Perhaps the most ambitious, and surely the most capital intensive of the company’s waste reduction initiatives is the development of a semi-automated recycling facility in São Paulo.
“We want to transform the entire supply chain for plastic-free packaging in Brazil. By controlling the national supply chain, from production to marketing and logistics, we can offer more competitive pricing for packaging to industries that already exist but do not have a scale of production and demand today,” said Gustavo Vitti, the chief people and sustainability officer at iFood.
The company has also created an in-app option that allows customers to decline plastic cutlery when they’re getting their food delivered.
“These initiatives will contribute to reducing the consumption of plastic items, which are often sent without being requested and end up going unused into the garbage bin,” said Vitti. “In the first tests that we did, 90% of consumers used the resource, which resulted in the reduction of tens of thousands of plastic cutlery and shows our consumers’ desire to receive less waste in their homes.”
On the emissions front, the company will work with Moss.Earth, a technology company in the carbon market, which developed the GHG inventory to offset its emissions by buying credits tied to environmental preservation and reforestation projects.
But the company is also working with Tembici, a provider of electric bikes in Brazil, to move its delivery fleet off of internal combustion powered mopeds or scooters.
“We know that compensation alone is not enough. It is necessary to think of innovative ways to reduce CO2 emissions. In October last year, we launched the iFood Pedal program, in partnership with Tembici, a project developed exclusively for couriers that offers affordable plans for renting electric bikes,” said Vitti. “Currently, more than 2,000 couriers are registered and are sharing 1,000 electric bikes in São Paulo and Rio de Janeiro in addition to the educational aspect of program that we have contemplated. With good adherence indicators, our plan is to gradually expand the project, taking it to other cities and, thus, increase our percentage of clean deliveries.”
The Brazilian electric motorcycle company Voltz Motors is also working with iFood, which ordered 30 electric motorcycles for use by some of its delivery partners. The company hopes to roll out more than 10,000 motorcycles over the next 12 months.
Coupled with internal-facing initiatives to improve water reuse, deploy renewable energy and develop a green roof at its Osasco headquarters, iFood is hoping to hit sustainability goals that can improve the environment across Brazil and beyond.
“We know that we have a long way to go, but we trust that together with important partners and this set of initiatives, in addition to others that are under development, it will be possible to reduce plastic generation and CO2 emissions impact on the environment. Our relevance and presence in the lives of Brazilian families further reinforces the importance of these environmental commitments for the planet,” said Vitti.
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Egypt’s customer engagement platform for F&B brands in MENA, Koinz, raises $4.8M seed
As the restaurant industry across different cities was massively hit by the pandemic-induced lockdowns last year, food aggregator platforms helped by driving online customers to them.
Koinz is one such startup in Egypt. Its value for food and beverages brands before, during and after the lockdowns has bagged the startup a $4.8 million seed round.
Founded in 2018 by Hussein Momtaz, Ahmed Said and Abdullah Al Khaldi, Koinz set out to solve two major problems in Egypt’s food aggregation industry.
The offline and online food and restaurant experience in the country are totally separate. Most food aggregators who deal with delivery tend to focus on the online customer, and there’s no sophisticated experience for the offline customer.
Next, the unit economics of the food aggregation industry is quite challenging. According to Momtaz, the startup’s CEO, the food aggregation industry usually takes about 25%-30% average commission from F&B players for business to start to make sense.
“This is not because they want to squeeze money from the hands of restaurants or brands,” Momtaz told TechCrunch. “But the cost of acquiring customers and retaining them for the food aggregator itself is very high; that’s why they need very high commissions from the brands or restaurants.”
This is where Koinz comes in. The company developed a mobile app for takeout and delivery orders that manages offline customer experiences while delivering an engagement platform to manage loyalty programs, customer feedback and analytics about the online and offline customer base.
Abdullah Al Khaldi (CRO), Hussein Momtaz (CEO), and Ahmed Said (CTO). Image Credits: Koinz
Online food experience for Koinz customers is like a treasure hunt, and Momtaz claims the company’s business model has cracked the industry’s unit economics. This, alongside providing brands with insights, differentiates the platform from other aggregators and makes its customer acquisition cost and retention cost 60% less than most of them.
Here’s how the platform works. When customers visit a brand using for the first time, they enter their phone numbers to instantly receive points for their order via text message. After various restaurant visits and making orders, they accumulate enough points. They’ll need to download the Koinz mobile application to redeem them, thereby converting these offline customers to online ones.
Furthermore, these offline customers can now discover new places to eat, read and leave reviews, and order delivery or takeout.
“None of the small or big brands in the region had something like this before. The offline customer is like a ghost. He walks into the brands, takes his orders and leaves without the brands knowing anything about him. Koinz is changing that,” the CEO remarked.
Building its platform this way, Koinz tries to be different from other online aggregators that erode restaurant owners’ profit margins while delivering limited customer access and interaction. How? By collecting real-time data and leveraging a digital rewarding system designed to drive customers to deepen their relationship with restaurants.
Image Credits: Koinz
Brands can configure their gifts lists and determine for which items customers can redeem their points. For instance, customers in an Egyptian restaurant called Buffalo Burger can exchange 68 points for a Diablo Fries Medium; or wait till they get to 160 points to get a Mozzarella Sticks Medium; or 236 points for a Double Diggler.
Similarly, every brand has its own configuration. A customer cannot get points in Buffalo Burger and redeem them at Hamburgini. Koinz charges subscriptions to the brands for its engagement and feedback platform and collects commission whenever an order is made via its platform, which varies across its markets.
Because of its original business model, Koinz had to iterate several times. Before using phone numbers to collect customers’ information, the company used QR codes and NFC tags. Momtaz says this was highly ineffective, and the move to phone numbers helped skyrocket its growth and value.
The six-man team back in 2018 is now 80, and the platform, which is basically powering the growth of restaurants in the Middle East, claims to have had up to 4 million consumers earn points on its platform. These consumers have redeemed almost 300,000 rewards, while almost 800,000 customers have left reviews.
Since launching in Egypt, Koinz has expanded to Saudi Arabia and the UAE. Like Egypt, these markets have similar dynamics and demographics. They have also witnessed one of the highest rates of new or increased users in online deliveries — restaurant products and groceries — during the pandemic.
Besides, consumers in the Middle East are outpacing the global appetite in food delivery, with 64% ordering in at least once a week compared to 40% made by global consumers. And with the fast-food industry in MENA estimated at nearly $31 billion in 2020 and expected to reach nearly $60 billion by 2025, there’s so much room for Koinz to grow in the region. Momtaz says the company is also considering a move to Sub-Saharan Africa in the near future despite them having distinct demographics.
Entrepreneur and investor Justin Mateen led this seed round. Since leaving Tinder in 2014, Mateen has been an active investor in early-stage companies. Koinz is his first investment in the MENA region. According to him, Koinz’s ability to allow food and beverages brands to understand their customers’ needs and simultaneously increase their profit margins was one of the reasons he invested in the Egyptian-based startup.
“The company’s unique business model will continue to scale as the food delivery space evolves. Hussein’s drive and excitement for what the team is building are what convinced me to lead a round in the Middle East for the first time,” Mateen added.
African-focused VC 4DX Ventures and strategic angel investors from Egypt, Turkey and Saudi Arabia participated as well.
Peter Orth, co-founder and managing director of the firm, said of the investment that with restaurants in the region suffering under the traditional aggregator model, especially during the pandemic, Koinz has quickly become a win-win for both consumers and restaurant owners across the Middle East.
As the three-year-old company plans to use the capital to hire more talent and fuel its expansion across the Middle East, Mateen and Orth will join its board of directors.
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Micromobility startup Helbiz to go public via a SPAC, and will expand into ghost kitchens
Micromobility startup Helbiz, which now operates across Europe and the USA, is merging with a special purpose acquisition company (SPAC) to become a publicly listed company, giving it a war chest to potentially roll-up smaller competitors in the space, as well as the resources to expand into “cloud” or “ghost” kitchens as part of a move into food delivery.
Helbiz intends to merge with GreenVision Acquisition Corp. (Nasdaq: GRNV) in the second quarter of 2021. The combined entity will be named Helbiz Inc. and will be listed on the Nasdaq Capital Market under the new ticker symbol, “HLBZ.”
The transaction includes $30 million PIPE anchored by institutional investors and approximately $80 million in net proceeds will be fed into Helbiz’s micromobility and advertising businesses, which have 2.7 million users.
Helbiz says the merged entity will have a valuation of $408 million, and by run Helbiz’s existing management under CEO Salvatore Palella.
Palella said: “Through this transaction, we’re committed to fulfilling our vision in revolutionizing transport by using micromobility to become a seamless last-mile solution.”
He further revealed to me that the company plans to establish “ghost kitchens” in Milan and Washington, DC later this year, with the aim of introducing a five-minute delivery time.
Helbiz has tried to differentiate itself from other players like Lime and Bird by offering e-scooters, e-bicycles and e-mopeds all on one platform.
Key to Helbiz’s offering is an integrated geofencing platform that tends to appeal to city authorities who don’t want scooters left in random places, as well as a swappable battery that enables easier charging of the devices. Its subscription service allows users to take unlimited 30-minute trips on its e-bikes and e-scooters every month.
In Europe the company currently operates a fleet of e-scooters and e-bicycles in Milan, Turin, Verona, Rome, Madrid and Belgrade, and in the U.S. it operates in Washington, DC, Alexandria, Arlington and Miami.
David Fu, chairman, and CEO of GreenVision, commented: “Helbiz has distinguished itself as the only company to offer e-scooters, e-bicycles, and e-mopeds all on one user-friendly platform… Helbiz has a proven and capital-light business model that combines hardware, software, and services with extensive customer relationships.”
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Indian food delivery giant Zomato secures $660 million
Zomato has raised $660 million in a financing round that it kicked off last year as the Indian food delivery startup prepares to go public next year.
The Indian startup said Tiger Global, Kora, Luxor, Fidelity (FMR), D1 Capital, Baillie Gifford, Mirae and Steadview participated in the round — a Series J — which gives Zomato a post-money valuation of $3.9 billion. Zomato had previously disclosed a fundraise of about $212 million as part of a Series J round from Ant Financial, Tiger Global, Baillie Gifford and Temasek.
Deepinder Goyal, the co-founder and chief executive of Zomato, said the 12-year-old startup is also in the process of closing a $140 million secondary transaction. “As part of this transaction, we have already provided liquidity worth $30m to our ex-employees,” he tweeted.
The startup originally anticipated to close a round of about $600 million by January this year, but several obstacles, including the current pandemic, delayed the fundraise effort. Additionally, Ant Financial, which had originally committed to invest $150 million in this round, only delivered a third of it, Zomato’s investor Info Edge disclosed earlier this year.
The Gurgaon-headquartered startup, which acquired the Indian food delivery business of Uber early this year, competes with Prosus Ventures-backed Swiggy in India. A third player, Amazon, has also emerged in the market, though it currently offers its food delivery service in only parts of Bangalore.
At stake is India’s food delivery market, which analysts at Bernstein expect to balloon to be worth $12 billion by 2022, they wrote in a report to clients — accessed by TechCrunch. With about 50% of the market share, Zomato is the current leader among the three, Bernstein analysts wrote.
Zomato eliminated hundreds of jobs this year to improve its finances and navigate the coronavirus pandemic, which significantly hurt the food delivery business in India in the early months. Goyal said the food delivery market is “rapidly coming out of COVID-19 shadows. December 2020 is expected to be the highest ever GMV month in our history. We are now clocking ~25% higher GMV than our previous peaks in February 2020.” He added, “I am supremely excited about what lies ahead and the impact that we will create for our customers, delivery partners, and restaurant partners.”
In September, Goyal told employees that Zomato was working for its IPO for “sometime in the first half of next year” and was raising money to build a war-chest for “future M&A, and fighting off any mischief or price wars from our competition in various areas of our business.”
Making money with food delivery has been especially challenging in India. Unlike Western markets such as the U.S., where the value of each delivery item is about $33, in India, a similar item carries the price tag of $4, according to estimates by Bangalore-based research firm RedSeer.
“The problem is that there are very few people in India who can afford to place an order from a food delivery firm each day,” said Anand Lunia, a venture capitalist at India Quotient, in an interview with TechCrunch earlier this year.
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Remote-controlled delivery carts are now working for the local Los Angeles grocer
Robots are no longer the high-tech tools reserved for university labs, e-commerce giants and buzzy Silicon Valley startups. The local grocer now has access too.
Tortoise, the one-year-old Silicon Valley startup known for its remote repositioning electric scooters, has taken its tech and adapted it to delivery carts. The company recently partnered with online grocery platform Self Point to provide neighborhood stores and specialty brand shops with electric carts that — with help from remote teleoperators — deliver goods to local consumers.
The companies have launched the product offering in Los Angeles with three customers. Each customer, which includes Kosher Express, has two to three carts that can be used to make deliveries up to a three-mile radius from the store. Unlike the network models used by some autonomous sidewalk delivery companies, grocery stores lease the delivery carts and are responsible for storage, charging and packing it up with goods that their customers have ordered.
The initial Self Point/Tortoise launch is small. But it has the makings of expanding far beyond Los Angeles. More importantly for Tortoise, it’s a validation of the company’s larger vision to make remote repositioning a horizontal business with numerous applications.
Tortoise started by equipping electric scooters with cameras, electronics and firmware that allow teleoperators in distant locales to drive the micromobility devices to a rider or deliver it back to its proper parking spot. Now, it has taken that same hardware and software and used it to build its own delivery cart.
Tortoise co-founder and president Dmitry Shevelenko has said the company’s remote repositioning kit can be used for security and cleaning bots as well as electric wheelchairs and other accessibility devices. He’s even fielded inquiries from farmers interested in using remote repositioning scooters to monitor crops.
“From a practical point of view we’re not trying to not be everywhere overnight, but there’s really no technological constraint for us,” Shevelenko said in a recent interview.
The emergence of COVID-19 and its effects on consumer behavior prompted Tortoise to home in on delivery carts as its second act.
“We kind of quickly realized that we’re living in a once-in-a-generation change in consumer behavior where now everything is online and people are expecting it to be delivered same day,” Shevelenko said. Tortoise was able to go from the first renderings in May to a delivery cart launch by the fourth quarter because of its ability to repurpose its hardware, software and workforce.
The company still remains bullish on its initial application in micromobility. Earlier this year, Tortoise, GoX and and tech incubator Curiosity Labs launched a six-month pilot in Peachtree Corners, Georgia that allows riders to use an app to hail a scooter. The scooters are outfitted with Tortoise’s tech. Once riders hail the scooter, a Tortoise employee hundreds of miles away remote controls the scooter to the user. After riders complete trips, the scooters drive themselves back to a safe parking spot. From there, GoX employees charge and sanitize the scooters and then mark them with a sticker that indicates they have been properly cleaned.
While partnership with Self Point is Tortoise’s next big project, Shevelenko was quick to note that the company is only focused on one slice of the on-demand delivery pie.
“Low speeds and hot foods don’t work too well,” he said. Startups such as Kiwibot and Starship have smaller robots that focus on that market, Shevelenko added. Tortoise’s delivery carts were designed specifically to hold large amounts of groceries, alcohol and other goods.
“We saw kind of a big opening in grocery,” he said, adding that relying on remote operators and its kit is a low-cost combination that can be used today while automated technology continues to develop. “We’re doing for last-mile delivery what globalized call centers did for customer support.”
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Dija, a new delivery startup from former Deliveroo employees, is closing in on a $20M round led by Blossom
Dija, a new U.K.-based startup founded by senior former Deliveroo employees, is closing in on $20 million in funding, TechCrunch has learned.
According to multiple sources, the round, which has yet to close, is being led by Blossom Capital, the early-stage venture capital firm founded by ex-Index and LocalGlobe VC Ophelia Brown. It’s not clear who else is in the running, although I understand it was highly contested and the startup had offers from several top-tier funds. Blossom Capital and Dija declined to comment.
Playing in the convenience store and delivery space, yet to launch Dija is founded by Alberto Menolascina and Yusuf Saban, who both spent a number of years at Deliveroo in senior positions.
Menolascina was previously director of Corporate Strategy and Development at the takeout delivery behemoth and held several positions before that. He also co-founded Everli (formerly Supermercato24), the Instacart-styled grocery delivery company in Italy, and also worked at Just Eat.
Saban is the former chief of staff to CEO at Deliveroo and also worked at investment bank Morgan Stanley.
In other words, both are seasoned operators in food logistics, from startups to scale-ups. Both Menolascina and Saban were also instrumental in Deliveroo’s Series D, E and F funding rounds.
Meanwhile, few details are public about Dija, except that it will offer convenience and fresh food delivery using a “dark” convenience store mode, seeing it build out hyper local fulfilment centers in urban high population areas for super quick delivery. It’s likely akin to Accel and SoftBank-backed goPuff in the U.S. or perhaps startup Weezy in the U.K.
That said, the model is yet to be proven everywhere it’s been tried and will likely be a capital intensive race in which Dija is off to a good start. And, of course, with everybody making the shift to online groceries while in a pandemic, as ever, timing is everything.
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Are subscription services the future of fintech?
Subscription services are on the rise. During the pandemic, Americans have been spending more time at home and more money on the digital products that make navigating our new normal easier.
More than ever, Americans’ lives are aided by companies like Netflix, Instacart and, of course, Amazon, which reported record-setting earnings from its 2020 Prime Day savings event.
A recent survey even found that spending on subscription services had more than tripled since March, with one in three respondents saying they’d purchased a new online subscription while quarantining.
Now, a new concern lingers: Is the market getting oversaturated? The question doesn’t just apply to streaming services and food delivery companies — it’s an issue financial technology businesses can’t afford to ignore.
As subscriptions become an increasingly alluring business model, fintechs will be forced to consider whether this proven strategy is worth the risk.
Fintechs should take note of subscription services
In the CompareCards survey, two-thirds of respondents said they purchased a new streaming service mainly for entertainment. Still, that doesn’t mean there isn’t room for fintechs to carve out their own space.
Bradley Leimer, co-founder of the financial consulting firm Unconventional Ventures, said he’s certainly seen more fintechs exploring subscription models. As Leimer explained, the financial services industry may have not fully embraced the idea, but it’s “starting to take notice.” Leimer, who has more than 25 years of experience in the industry, believes fintechs can learn a lot from subscription services — provided they’re willing to look in the right place.
One major lesson? Transparency. Subscription services give companies an opportunity to be upfront about their fees, as well as their benefits.
“When we talk about subscriptions, the more clear and more transparent we are, the better,” Leimer said.
Acorns is an easy case study. The microinvesting app offers three subscription levels — lite, personal and family — each with a clearly explained list of features. For what it’s worth, the company added more than 2 million users between March 2019 and March 2020, according to Forbes.
Leimer said fintechs should also take note of the way subscription services collaborate. For example, he pointed out how Amazon users can add an HBO subscription to their Prime Video account, essentially “bundling” two subscriptions into one. Fintechs, Leimer said, could stand to take a page out of that playbook.
“There are a lot of ways to sort of skin that cat — for a fintech company to generate income and for a customer to get value on top of that,” Leimer said.
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DoorDash introduces a new corporate product, DoorDash for Work
Delivery service DoorDash is giving employers a way to feed their remote employees through a new suite of products called DoorDash for Work.
There are four main products, starting with DashPass for Work, where employers can fund employee memberships to DashPass, a program that eliminates delivery fees on orders from thousands of restaurants. In fact, DoorDash says it already worked with Mt. Sinai to offer free DashPass subscriptions to 42,000 healthcare employees, and that other DashPass for Work customers include Charles Schwab, Hulu and Stanford Research Park.
DoorDash for Work also includes the ability for employers to provide credits for meal orders — there are options for day and time restrictions, so employers can be sure they’re paying for food while someone is working. For teams that are working in-person, there’s the ability to combine individual meal orders into a larger group order. And the service also includes employee gift cards (Zoom, for example, is providing these on employee birthdays).
In a blog post, Broderick McClinton, the head of DoorDash for Work, noted that COVID-19 has had “a profound impact on our daily routines, including the way we eat.”
“Instead of meeting our favorite barista on the way into the office or socializing with our colleagues in the lunch room, we’re spending a lot more time in the kitchen and eating solo at home, missing out on those moments to engage with peers and support our favorite restaurants,” McClinton wrote. “In this new normal, companies are adapting and looking for ways to support their employees’ wellbeing and productivity through new work-from-home corporate wellness benefits, including food perks.”
While free food might seem relatively low on the list of priorities during the pandemic (at least for those of us who have been fortunate enough to keep our jobs), DoorDash says it conducted a survey of 1,000 working Americans last month and found that 90% of them said they miss at least one food-related benefit from the office.
So DoorDash for Work is designed to help employers continue offering benefits in this area, and also it opens up a new source of revenue for DoorDash.
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GrubMarket raises $60M as food delivery stays center stage
Companies that have leveraged technology to make the procurement and delivery of food more accessible to more people have been seeing a big surge of business this year, as millions of consumers are encouraged (or outright mandated, due to COVID-19) to socially distance or want to avoid the crowds of physical shopping and eating excursions.
Today, one of the companies that is supplying produce and other items both to consumers and other services that are in turn selling food and groceries to them, is announcing a new round of funding as it gears up to take its next step, an IPO.
GrubMarket, which provides a B2C platform for consumers to order produce and other food and home items for delivery, and a B2B service where it supplies grocery stores, meal-kit companies and other food tech startups with products that they resell, is today announcing that it has raised $60 million in a Series D round of funding.
Sources close to the company confirmed to TechCrunch that GrubMarket — which is profitable, and originally hadn’t planned to raise more than $20 million — has now doubled its valuation compared to its last round — sources tell us it is now between $400 million and $500 million.
The funding is coming from funds and accounts managed by BlackRock, Reimagined Ventures, Trinity Capital Investment, Celtic House Venture Partners, Marubeni Ventures, Sixty Degree Capital and Mojo Partners, alongside previous investors GGV Capital, WI Harper Group, Digital Garage, CentreGold Capital, Scrum Ventures and other unnamed participants. Past investors also included Y Combinator, where GrubMarket was part of the Winter 2015 cohort. For some context, GrubMarket last raised money in April 2019 — $28 million at a $228 million valuation, a source says.
Mike Xu, the founder and CEO, said that the plan remains for the company to go public (he’s talked about it before), but given that it’s not having trouble raising from private markets and is currently growing at 100% over last year, and the IPO market is less certain at the moment, he declined to put an exact timeline on when this might actually happen, although he was clear that this is where his focus is in the near future.
“The only success criteria of my startup career is whether GrubMarket can eventually make $100 billion of annual sales,” he said to me over both email and in a phone conversation. “To achieve this goal, I am willing to stay heads-down and hardworking every day until it is done, and it does not matter whether it will take me 15 years or 50 years.”
I don’t doubt that he means it. I’ll note that we had this call in the middle of the night his time in California, even after I asked multiple times if there wasn’t a more reasonable hour in the daytime for him to talk. (He insisted that he got his best work done at 4:30 a.m., a result of how a lot of the grocery business works.) Xu on the one hand is very gentle with a calm demeanor, but don’t let his quiet manner fool you. He also is focused and relentless in his work ethic.
When people talk today about buying food, alongside traditional grocery stores and other physical food markets, they increasingly talk about grocery delivery companies, restaurant delivery platforms, meal kit services and more that make or provide food to people by way of apps. GrubMarket has built itself as a profitable but quiet giant that underpins the fuel that helps companies in all of these categories by becoming one of the critical companies building bridges between food producers and those that interact with customers.
Its opportunity comes in the form of disruption and a gap in the market. Food production is not unlike shipping and other older, non-tech industries, with a lot of transactions couched in legacy processes: GrubMarket has built software that connects the different segments of the food supply chain in a faster and more efficient way, and then provides the logistics to help it run.
To be sure, it’s an area that would have evolved regardless of the world health situation, but the rise and growth of the coronavirus has definitely “helped” GrubMarket not just by creating more demand for delivered food, but by providing a way for those in the food supply chain to interact with less contact and more tech-fueled efficiency.
Sales of WholesaleWare, as the platform is called, Xu said, have seen more than 800% growth over the last year, now managing “several hundreds of millions of dollars of food wholesale activities” annually.
Underpinning its tech is the sheer size of the operation: economies of scale in action. The company is active in the San Francisco Bay Area, Los Angeles, San Diego, Seattle, Texas, Michigan, Boston and New York (and many places in between) and says that it currently operates some 21 warehouses nationwide. Xu describes GrubMarket as a “major food provider” in the Bay Area and the rest of California, with (as one example) more than 5 million pounds of frozen meat in its east San Francisco Bay warehouse.
Its customers include more than 500 grocery stores, 8,000 restaurants and 2,000 corporate offices, with familiar names like Whole Foods, Kroger, Albertson, Safeway, Sprouts Farmers Market, Raley’s Market, 99 Ranch Market, Blue Apron, Hello Fresh, Fresh Direct, Imperfect Foods, Misfit Market, Sun Basket and GoodEggs all on the list, with GrubMarket supplying them items that they resell directly, or use in creating their own products (like meal kits).
While much of GrubMarket’s growth has been — like a lot of its produce — organic, its profitability has helped it also grow inorganically. It has made some 15 acquisitions in the last two years, including Boston Organics and EJ Food Distributor this year.
It’s not to say that GrubMarket has not had growing pains. The company, Xu said, was like many others in the food delivery business — “overwhelmed” at the start of the pandemic in March and April of this year. “We had to limit our daily delivery volume in some regions, and put new customers on waiting lists.” Even so, the B2C business grew between 300% and 500% depending on the market. Xu said things calmed down by May and even as some B2B customers never came back after cities were locked down, as a category, B2B has largely recovered, he said.
Interestingly, the startup itself has taken a very proactive approach in order to limit its own workers’ and customers’ exposure to COVID-19, doing as much testing as it could — tests have been, as we all know, in very short supply — as well as a lot of social distancing and cleaning operations.
“There have been no mandates about masks, but we supplied them extensively,” he said.
So far it seems to have worked. Xu said the company has only found “a couple of employees” that were positive this year. In one case in April, a case was found not through a test (which it didn’t have, this happened in Michigan) but through a routine check and finding an employee showing symptoms, and its response was swift: the facilities were locked down for two weeks and sanitized, despite this happening in one of the busiest months in the history of the company (and the food supply sector overall).
That’s notable leadership at a time when it feels like a lot of leaders have failed us, which only helps to bolster the company’s strong growth.
“Having a proven track record of sustained hypergrowth and net income profitability, GrubMarket stands out as an extraordinarily rare Silicon Valley startup in the food technology and ecommerce segment,” said Jay Chen, managing partner of Celtic House Venture Partner. “Scaling over 15x in 4 years, GrubMarket’s creativity and capital efficiency is unmatched by anyone else in this space. Mike’s team has done an incredible job growing the company thoughtfully and sustainably. We are proud to be a partner in the company’s rapid nationwide expansion and excited by the strong momentum of WholesaleWare, their SaaS suite, which is the best we have seen in space.”
Updated with more detail on the valuation.
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