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Time spent in apps grew just 6% last year, down from 11% in 2016
The app economy is continuing to grow, with the worldwide revenue from app stores expected to top $110 billion this year, according to recent estimates from App Annie. However, the time people spend using their apps is starting to stagnate, another report has found. In Flurry’s “State of Mobile 2017” annual wrap-up, the firm reported that overall app session activity only grew… Read More
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U.S. consumers now spend 5 hours per day on mobile devices
The time U.S. users are spending in mobile apps is continuing to grow; according to new data released this week by analytics firm Flurry, we’re up to 5 hours per day on our mobile devices. This follows on news from January that said the time spent in mobile apps had increased 69 percent year-over-year. Read More
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The mobile app gold rush may be over
Ten years ago, Apple announced the iPhone, which soon gave birth to the App Store and the resulting broader app ecosystem. That industry has now matured, having reached critical mass, according to a new report from Flurry out this morning. While there’s still some growth to be seen — app usage is up 11 percent over last year, for example — that growth is slowing. And many… Read More
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Report shows Americans abandoned their news apps as election fatigue kicked in
A new report from mobile analytics firm Flurry out this morning shows how Americans’ overwhelming election fatigue and disinterest in continuing to follow political news stories played out during the U.S. Elections. The firm found that two of the lowest dips in news reading activity on mobile devices – where many people today consume election news and information –… Read More
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Mobile App Usage Up 58 Percent In 2015, With Emoji Keyboards Leading The Pack
The number of mobile addicts is increasing, according to a new report released this morning from Yahoo-owned mobile analytics firm Flurry, which found that 40 percent of the 58 percent total growth in mobile app sessions came from existing users in 2015. That’s a significant increase from the prior years, the company noted, as existing users only accounted for 20 percent of growth in… Read More
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Report: Apple Devices, “Phablets” Dominate Holiday Sales
More consumers were unwrapping new “phablet” devices this holiday season, according to a report out this afternoon from Flurry. The big-screened form factor, whose name is a mashup of “phone” and “tablet,” accounted for 27 percent of a new device activations in the week leading up to Christmas – a doubling of its share from the year prior, and up from… Read More
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Flurry Analytics Rolls Out Support For Apple Watch
Yahoo announced this week that it’s adding support for Apple Watch analytics to its free mobile analytics service Flurry, which the company acquired last year. For those developers who are building apps for the Apple Watch ecosystem, it’s important to understand how users are engaging with these new small-screen applications, as user behavior and the metrics that matter are likely… Read More
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New Yahoo Mobile Development Suite Seduces App Makers With Analytics, Search, Ads
Today at Yahoo’s first mobile developer conference, the tech giant unveiled its new Yahoo Mobile Development Suite that combines Yahoo App Publishing for monetization, Search In Apps, and App Marketing with its Flurry Analytics acquisition made last year. This is Yahoo’s “ads in dev’s clothing” strategy to convince app makers to buy and host its ads. Flurry now… Read More
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