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Snapchat’s new partners attach instant apps and games to ads
Snap wants its ads to open to something interesting rather than a boring mobile website. Today Snap announced 14 new ad Creative Partners that will help build custom games, interactive videos, gyroscope-powered epxeriences, lead generation campaigns, and pre-loaded Instant Apps as destinations for Snapchat ads. They’ll also help connect advertisers to influencers, despite Snapchat… Read More
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The startup redemption of Famous
“It might shock you, but I let go of pretty much everybody. When we went from 34 employees to 4, everyone was sh*tting Twinkies. Everyone was scared to death.” For Steve Newcomb, the founder and CEO of Famous, “pivot” is not a strong enough word. “We did a reboot,” he tells me in a stylish penthouse office that shouldn’t exist. His $30 million-funded… Read More
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Famous dodges Apple App Store ban with web app
The Famous app got itself banned from Apple’s App Store about a month ago. They sidestepped the ban by promptly launching an Android version instead, and is today back on an iOS device near you in the form of a web app. For the new version, the company recycled much of the game mechanics, minus the commenting and chat functionality that made it prime bullying real estate. Read More
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