Factual
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Factual expands its location-based ad tools
Factual announced this morning that it’s expanding its Geopulse ad-targeting suite, with new products designed to help advertisers measure whether their campaigns drive in-store visits, and to give them more guidance on overall strategy. Snapchat’s Foursquare and Factual partnerships double geofilter usage
Borrowed location databases are paying off big time for Snapchat. They allow users to turn any nearby landmark or business into a stylized geofilter that they can overlay on their photos and videos. Before Snapchat partnered with location data providers Foursquare and Factual, only a few popular neighborhoods, cities, and places had their own geofilters. It also recently added a user… Read More
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