Facebook Watch
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Facebook pushes pre-roll ads on Watch as it stops subsidizing Live
Everyone’s least favorite ads are coming to Facebook, but six-second pre-rolls will only appear on original Watch tab videos you purposefully view and not in the News Feed. Facebook is embracing pre-rolls after years of shunning them as it tries to make payouts to video creators sustainable. Read More
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Facebook Watch original video tab launches to all U.S. users
Today Facebook officially opened its new Watch tab of original video content to everyone in the U.S. after a limited rollout a month ago and expansion to some more users last week. Available on Facebook’s native mobile apps, desktop site, and TV apps, Watch lets users subscribe to their favorite series instead of just haphazardly stumbling upon one-off videos in the News Feed. U.S.… Read More
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Facebook launches Watch tab of original video shows
Facebook has a new home for original video content produced exclusively for it by partners, who will earn 55 percent of ad break revenue while Facebook keeps 45 percent. The “Watch” tab and original shows will start rolling out to a small group of U.S. users tomorrow on mobile, desktop and Facebook’s TV apps. Read More
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