Facebook Voice
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You’d think Facebook would be faster at copying itself. Five years after Facebook Messenger took a cue from WhatsApp and Voxer to launch voice messaging, and four months after TechCrunch reported Instagram was testing its own walkie-talkie feature, voice messaging is rolling out globally on Instagram Direct today.
Users can hold down the microphone button to record a short voice message that appears in the chat as an audio wave form that recipients can then listen to at their leisure. Voice messages are up to one-minute long, stay permanently listenable rather than disappearing and work in one-on-one and group chats on iOS and Android. The feature offers an off-camera asynchronous alternative to the video calling feature Instagram released in June. It will have to compete with Viber, Zello and Telegram, as well as Facebook Messenger and WhatsApp for the use case.

Hands-free Direct messaging could make Instagram a more appealing chat app for drivers, people on the move with their hands full or users in the developing world who want a more intimate connection without having to pay for the data for long audio or video calls. It also could be a win for users in countries with less popular languages or ones that aren’t easily compatible with smartphone keyboards, as they could talk to friends instead of typing.

The launch deepens Facebook’s entry into the voice market. From its first voice messaging and VOIP features back in 2013 to its new voice control system Aloha that works on its recently launched Portal video chat screen, Facebook has long taken an interest in the accessibility of voice, but only got serious about building it across its products in 2018. Along with Instagram video calling, today’s launch raises the question of whether Portal and Instagram will team up. That could make Portal more useful… but also risks making Instagram less cool by tightening its ties to Facebook.
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Facebook Messenger could soon let you use your voice to dictate and send messages, initiate voice calls and create reminders. Messenger for Android’s code reveals a new M assistant button atop the message thread screen that activates listening for voice commands for those functionalities. Voice control could make Messenger simpler to use hands-free or while driving, more accessible for the vision or dexterity-impaired and, perhaps one day, easier for international users whose native languages are hard to type.

Facebook Messenger was previously spotted testing speech transcription as part of the Aloha voice assistant believed to be part of Facebook’s upcoming Portal video chat screen device. But voice commands in the M assistant are new, and demonstrate an evolution in Facebook’s strategy since its former head of Messenger David Marcus told me voice “is not something we’re actively working on right now” in September 2016 onstage at TechCrunch Disrupt.
The prototype was discovered by all-star TechCrunch tipster Jane Manchun Wong, who’d previously discovered prototypes of Instagram Video Calling, Facebook’s screen time digital well-being dashboard and Lyft’s scooter rentals before they officially launched. When reached for comment, a Facebook Messenger spokesperson confirmed to TechCrunch that Facebook is internally testing the voice command feature. They told TechCrunch, “We often experiment with new experiences on Messenger with employees. We have nothing more to share at this time.”
Messenger is eager to differentiate itself from SMS, Snapchat, Android Messages and other texting platforms. The app has aggressively adopted visual communication features like Facebook Stories, augmented reality filters and more. Wong today spotted Messenger prototyping augmented reality camera effects being rolled into the GIFs, Stickers and Emoji menu in the message composer. Facebook confirms this is now in testing with a small percentage of Messenger users.

Facebook has found that users aren’t so keen on tons of bells and whistles like prominent camera access or games getting in the way of chat, so Facebook plans to bury those more in a forthcoming simplified redesign of Messenger. But voice controls add pure utility without obstructing Messenger’s core value proposition and could end up getting users to chat more if they’re eventually rolled out.
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Facebook has been a bit slow to adopt the voice computing revolution. It has no voice assistant, its smart speaker is still in development, and some apps like Instagram aren’t fully equipped for audio communication. But much of that is set to change judging by experiments discovered in Facebook’s code, plus new patent filings.
Developing voice functionality could give people more ways to use Facebook in their home or on the go. Its forthcoming Portal smart speaker is reportedly designed for easy video chatting with distant family, including seniors and kids that might have trouble with phones. Improved transcription and speech-to-text-to-speech features could connect Messenger users across input mediums and keep them on the chat app rather than straying back to SMS.

But Facebook’s voice could be drowned out by the din of the crowd if it doesn’t get moving soon. All the major mobile hardware and operating system makers now have their own voice assistants like Siri, Alexa, Google Assistant and Samsung Bixby, as well as their own smart speakers. In Q2 2018, Canalys estimates that Google shipped 5.4 million Homes, and Amazon shipped 4.1 million Echoes. Apple’s HomePod is off to a slow start with less than 6 percent of the market, behind Alibaba’s smart speaker, according to Strategy Analytics. Facebook’s spotty record around privacy might deflect potential customers to its competitors.
Given Facebook is late to the game, it will need to arrive with powerful utility that solves real problems. Here’s a look at Facebook’s newest developments in the voice space, and how its past experiments lay the groundwork for its next big push.
Facebook is developing its own speech recognition feature under the name Aloha for both the Facebook and Messenger apps, as well as external hardware — likely the video chat smart speaker it’s developing. Code inside the Facebook and Messenger Android apps dug up by frequent TechCrunch tipster and mobile researcher Jane Manchun Wong gives the first look at a prototype for the Aloha user interface.
Labeled “Aloha Voice Testing,” as a user speaks while in a message thread, a horizontal blue bar expands and contracts to visualize the volume of speech while recognizing and transcribing into text. The code describes the feature as having connections with external Wi-Fi or Bluetooth devices. It’s possible that the software will run on both Facebook’s hardware and software, similar to Google Assistant that runs both on phones and Google Home speakers. [Update: As seen below, the Aloha feature contains a “Your mobile device is now connected Portal” screen, confirming that name for the Facebook video chat smart speaker device.]
Facebook declined to comment on the video, with its spokesperson Ha Thai telling me, “We test stuff all the time — nothing to share today but my team will be in touch in a few weeks about hardware news coming from the AR/VR org.” It unclear if that hardware news will focus on voice and Aloha or Portal, or if it’s merely related to Facebook’s Oculus Connect 5 conference on September 25th.

A source previously told me that years ago, Facebook was interested in developing its own speech recognition software designed specifically to accurately transcribe how friends talk to each other. These speech patterns are often more casual, colloquial, rapid and full of slang than the way we formally address computerized assistants like Amazon Alexa or Google Home.
Wong also found the Aloha logo buried in Facebook’s code, which features volcano imagery. I can confirm that I’ve seen a Facebook Aloha Setup chatbot with a similar logo on the phones of Facebook employees.
If Facebook can figure this out, it could offer its own transcription features in Messenger and elsewhere on the site so users could communicate across mediums. It could potentially let you dictate comments or messages to friends while you have your hands full or can’t look at your screen. The recipient could then read the text instead of having to listen to it like a voice message. The feature also could be used to power voice navigation of Facebook’s apps for better hands-free usage.
Facebook awarded patent for speaker
Facebook’s video chat smart speaker was reportedly codenamed Aloha originally but later renamed Portal, Alex Heath of Business Insider and now Cheddar first reported in August 2017. The $499 competitor to the Amazon Echo Show was initially set to launch at Facebook’s F8 in May, but Bloomberg reported it was pushed back amid concerns that it would exacerbate the privacy scandal ignited by Cambridge Analytica.
A new patent filing reveals Facebook was considering building a smart speaker as early as December 26th, 2016 when it filed a patent for a cube-shaped device. The patent diagrams an “ornamental design for a speaker device” invented by Baback Elmieh, Alexandre Jais and John Proksch-Whaley. Facebook had acquired Elmieh’s startup Nascent Objects in September of that year and he’s now a technical project lead at Facebook’s secretive Building 8 hardware lab.

The startup had been building modular hardware, and earlier this year he was awarded patents for work at Facebook on several modular cameras. The speaker and camera technology Facebook has been developing could potentially evolve into what’s in its video chat speaker.
The fact that Facebook has been exploring speaker technology for so long and that the lead on these patents is still running a secret project in Building 8 strengthens the case that Facebook has big plans for the voice space.
Patents awarded to Facebook show designs for a camera (left) and video camera (right)
And finally, Instagram is getting deeper into the voice game, too. A screenshot generated from the code of Instagram’s Android app by Wong reveals the development of a voice clip messaging feature heading to Instagram Direct. This would allow you to speak into Instagram and send the audio clips similar to a walkie-talkie, or the voice messaging feature Facebook Messenger added back in 2013.
You can see the voice button in the message composer at the bottom of the screen, and the code explains that to “Voice message, press and hold to record.” The prototype follows the recent launch of video chat in Instagram Direct, another feature on which TechCrunch broke the news thanks to Wong’s research. An Instagram spokesperson declined to comment, as is typical when features are spotted in its code but aren’t publicly testing yet, saying, “Unfortunately nothing more to share on this right now.”

Facebook has long tinkered in the voice space. In 2015, it acquired natural language processing startup Wit.ai that ran a developer platform for building speech interfaces, though it later rolled Wit.ai into Messenger’s platform team to focus on chatbots. Facebook also began testing automatically transcribing Messenger voice clips into text in 2015 in what was likely the groundwork for the Aloha feature seen above. The company also revealed its M personal assistant that could accomplish tasks for users, but it was only rolled out to a very limited user base and later turned off.
The next year, Facebook’s head of Messenger David Marcus claimed at TechCrunch Disrupt that voice “is not something we’re actively working on right now,” but added that “at some point it’s pretty obvious that as we develop more and more capabilities and interactions inside of Messenger, we’ll start working on voice exchanges and interfaces.” However, a source had told me Facebook’s secretive Language Technology Group was already exploring voice opportunities. Facebook also began testing its Live Audio feature for users who want to just broadcast sound and not video.
By 2017, Facebook was offering automatic captioning for Pages’ videos, and was developing a voice search feature. And this year, Facebook began trying voice clips as status updates and Stories for users around the world who might have trouble typing in their native tongue. But executives haven’t spoken much about the voice initiatives.

The most detailed comments we have come from Facebook’s head of design Luke Woods at TechCrunch Disrupt 2017 where he described voice search saying it was, “very promising. There are lots of exciting things happening…. I love to be able to talk to the car to navigate to a particular place. That’s one of many potential use cases.” It’s also one that voice transcription could aid.
It’s still unclear exactly what Facebook’s Aloha will become. It could be a de facto operating system or voice interface and transcription feature for Facebook’s smart speaker and apps. It could become a more full-fledged voice assistant like M, but with audio. Or perhaps it could become Facebook’s bridge to other voice ecosystems, serving as Facebook’s Alexa Skill or Google Assistant Action.
When I asked Woods “How would Facebook on Alexa work?,” he said with a smile “That’s a very interesting question! No comment.”
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More intimate than text but easier to record than video, Facebook hopes voice could get people sharing more on its aging social network. And internationally, where users may have to deal with non-native language keyboards, voice lets them speak their mind without a typing barrier. Read More
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