Facebook Video
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One in five Facebook videos is Live as it seizes the verb
Facebook’s efforts to own the verb “Live” are paying off. While most people still aren’t sure what to broadcast, and some have misused the format, Facebook says one-fifth of the videos shared on its network are now Live videos. It’s also seen the Live broadcasting daily watch time grow 4X in the past year. Read More
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7 reasons why Facebook will autoplay sound despite complaints
If you’re freaking out about Facebook starting to autoplay videos with sound by default, at least it won’t pause or play on top of music you’re already listening to through apps like Spotify. Facebook confirmed to TechCrunch today that sound will not autoplay on Facebook videos if you’re already listening to something on your device. You’ll have to tap the sound… Read More
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Facebook adds automatic subtitling for Page videos
Facebook pulled the world back into the silent film era with its muted, auto-play videos, but its latest tool could make it easier to repurpose traditional clips. Facebook has launched a free, automatic video captioning tool to all US English Facebook Pages. TechCrunch and some other Pages only recently began seeing the quietly launched option, though Facebook responded to our inquiry saying… Read More
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Facebook video pays off
Mark Zuckerberg’s drive to “put video first” is also putting money in Facebook’s pockets. The more organic videos Facebook users watch, the more high-priced video ads Facebook can slip into the feed. Now Facebook’s strategy around auto-play video, paying Live content producers and offering more creative tools is helping to propel its massive revenue growth. Read More
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Facebook’s video editor is embarrassingly old, and Apple is creeping
You know you screwed up if Apple is about to one-up you on social. Facebook hasn’t upgraded its video editor in well over three years. Lagging far behind Snapchat, YouTube and even Instagram, it’s a stretch to even call the featureless artifact a video editor. Facebook will test video downloads for offline viewing
The developing world can’t join the age of social video since streaming sucks up too much costly data and is sluggish on slow connections. But Facebook wants to change that with a new video download option it will start testing on July 11th with a small percentage of users in India. While on WiFi, people can sync videos to their device for offline viewing within Facebook’s… Read More
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Instagram needs editing tools to make new 60-second videos tolerable
Most people are terrible at shooting video. Any longer than 15-seconds and it will probably be boring. That’s why Instagram capped videos at a quarter-minute when it launched the feature in 2013. Yet today it extended the length to 60 seconds for user-shot or uploaded videos. That’s why I have a hunch that Facebook and Instagram are preparing to launch a more powerful set of… Read More
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Facebook Hits 100M Hours Of Video Watched A Day, 1B Users On Groups, 80M On Fb Lite
Everything at Facebook seems to be growing, according to Mark Zuckerberg’s Q4 earnings call comments. Facebook now sees 100 million hours of daily video watch time. There are 1 billion monthly users now users on Groups, up from 925 million at the close of Q3. 80 million people use Facebook’s stripped down app Facebook Lite for the developing world’s slow connections, up from… Read More
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Facebook’s Engineering Wizardry Makes Even VR Videos Load Fast
How did Facebook go from 1 billion to 8 billion videos views per day in 18 months without the whole server farm catching fire? It’s called SVE, short for streaming video engine. SVE lets Facebook slice videos into little chunks, cutting the delay from upload to viewing by 10X. And to ensure the next generation of 360 and virtual reality videos load fast too, it’s invented and… Read More
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Facebook Highlights Its 1-Billion-Video-Views-Per-Day Reach By Adding View Counts
To prove to advertisers and the world that it’s not just YouTube that has massive video engagement online, Facebook today announced it now delivers 1 billion video views per day and will begin showing everyone view counts on videos posted by Pages and public figures. This could convince advertisers shifting TV ad spend to digital to look to Facebook, which recently bought video adtech… Read More
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