Facebook Messenger Day

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Facebook Messenger hits 1.2 billion monthly users, up from 1B in July

 Normally adding 200 million users in 8 months to a product that already has a billion would reduce the average engagement, but most apps don’t have Facebook Messenger’s network effect. Now with 1.2 billion monthly active users, “we increased engagement massively in terms of number of messages sent per active user. We had double-digit growth percentage-wise”… Read More

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Stories are the new News Feed

 If the camera is the new keyboard, then the future of social media will look more like a slideshow than a Word document. So while Snapchat invented Stories, we’ll have to get used to using them everywhere. Read More

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The argument for and against Facebook Messenger Day

 The stakes are high as Facebook gambles its messaging user base on a bet to beat Snapchat at its own game. Some are downright pissed that Facebook would “ruin” Messenger by forcing messy social media into a clean chat app for a chance at glory and riches. Yet there’s an even bigger audience of Stories newbies available to be seduced by a convenient feature where they… Read More

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Facebook Messenger’s PM director Martinazzi leaves after launching Day

 Completing almost 8 years at Facebook, Director of Product Management Peter Martinazzi has left the company. His last product, Messenger Day, shipped on Thursday. A Facebook “OG”, Martinazzi was well-liked and respected at the company. He worked with the growth team in some of Facebook’s breakout years before the IPO, and ran all of Messenger product during its modernizing… Read More

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How Facebook Messenger evolved into a chat camera

 A picture is worth a thousand words… that no one wants to type on a tiny screen. And even if you did mash in all that text, it’d still lose the subtleties of sarcasm or sincerity. To express the full range of emotion, messaging apps must put us face-to-face despite our distance. Read More

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Facebook “Messenger Day” is the chat app’s new Snapchat Stories clone

messenger-snapchat Facebook is stealing the Stories format and invading countries where Snapchat isn’t popular yet. Today in Poland it launched “Messenger Day”, which lets people share illustrated filter-enhanced photos and videos that disappear in 24 hours, just like on Snapchat. By using the international popularity of Messenger to spread the Stories format, Facebook could boost retention… Read More

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