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Facebook’s next money-maker: Messenger Broadcasts
Users might hate it, but Facebook is now testing a self-serve sponsored messaging tool for small businesses that aren’t sophisticated enough to build bots. TechCrunch first reported back in November Facebook internally building a prototype of the Messenger Broadcast tool that let companies blast a message to anyone who’s already started a conversation with them. Now Facebook is… Read More
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Facebook prototypes Messenger Broadcast for businesses
Facebook may soon be ready to squeeze more money out of its 1.3 billion-user chat app. The company has internally developed “Messenger Broadcast,” a self-serve mass-messaging interface that lets businesses send marketing messages to users. Facebook confirmed to TechCrunch that it’s testing the feature internally, but hadn’t trialed it to the public or with businesses as… Read More
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Facebook Messenger globally tests injecting display ads into inbox
Messaging is the center of mobile, and Facebook wants ads in front of all those eyes. After seeing “promising results from Australia and Thailand,” Facebook Messenger is expanding its display ad beta test that lets businesses buy space between your chat threads. Later this month, a small percentage of users will start seeing ads in the Messenger app’s home tab. Read More
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Facebook Messenger begins testing ads…and they’re big
Facebook today is beginning to test integrating ads into its mobile messaging app’s user interface. The company says it will launch what it characterizes as a “very small test” in Australia and Thailand, which will allow businesses to place an ad on the Messenger home screen. These fairly prominent card-style ads include image thumbnails accompanied by text and a link. Read More
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Facebook Plans To Put Ads In Messenger
A leaked document Facebook sent to some of its biggest advertisers reveals that Facebook will launch ads within Messenger in Q2 2016. The document, obtained by TechCrunch but kept private to protect its verified source, says businesses will be able to send ads as messages to people who previously initiated a chat thread with that company. To prepare, the document recommends that businesses… Read More
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