facebook lite
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HTML5 almost ruined Facebook when baking in the mobile web standard to speed up development slowed down the performance of the social network’s main iOS and Android apps. For a brief moment in 2011, Facebook even tried to build an HTML5 gaming platform codenamed Sparta to escape the taxes of Apple and Google’s mobile operating systems. But at the time, HTML5 wasn’t powerful enough for great gaming. Facebook eventually ditched HTML5, rebuilt the apps natively, and Facebook became one of the most powerful players in mobile.
Now Facebook is giving HTML5 another shot as a way to expand its Instant Games like Pac-Man and Words With Friends to the developing world through Facebook Lite, and to interest communities via Facebook Groups. With improvements to smartphone processing power and the underlying mobile browser app technology, HTML5 can now support snappy, graphically-complex games like Everwing seen below.

Instead of having to download separate apps for each game from the Apple App Store or Google Play, Instant Games launch in a mobile browser. That keeps Facebook Lite’s file size small to the benefit of international users with slow connections or limited data plans. And it lets Instant Games integrate directly into Groups so you can challenge not only friends but like-minded members to compete for high scores.
90 million people each month actively participate in 270,000 Facebook Groups about gaming, and now they’ll see Instant Games in the Groups navigation bar next to the About and Discussion tabs. Facebook is also considering making games an opt-in feature for non-gaming Groups. In Facebook Lite, Instant Games will appear in the More sidebar so they’re not too interruptive.
The expansion demonstrates how serious Facebook is about becoming a gaming company again. Back in its desktop days, the games platform dominated by developers like Zynga racked up tons of usage, virality, and in-game payments revenue for Facebook. That revenue declined for years after mobile usage began to dominate in 2014, but recently stabilized at around $190 million per quarter. Apparently someone is still playing FarmVille.

Facebook launched Instant Games in late-2016 to give people something to do while they’re waiting from friends to reply to their messages. Around the same time, Facebook launched Gameroom — a Steam-like desktop software hub for mid-core gamers, though there’s been less news on that product since. Instant Games rolled out worldwide in mid-2017, and opened to all developers in March of this year. It’s since been expanding monetization options for developers to make building Instant Games a sustainable business. That includes making Instant Games compatible with Facebook’s playable ads that let developers lure in users from the News Feed.
Facebook won’t actually be earning money from in-app purchases on Instant Games on iOS where it doesn’t allow IAP due to Apple’s policies, or on Android since it began forgoing its cut last month. It does take 30 percent on desktop though. But the bigger monetization play is in ads where Facebook is a juggernaut.
With Instant Games on Messenger, Facebook’s desktop site and main mobile app via bookmarks, its new Fb.gg standalone gaming community app, and now Facebook Lite and Groups, the company is prioritizing the space again. That seems wise as gaming becomes more mainstream thanks to players livestreaming their commentary and phenomena like Fortnite. And with Facebook’s expansion into hardware with the Portal smart screen and a forthcoming TV set-top box, it will have more places than ever for people to play or watch others duke it out.
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After an Ars Technica report that Facebook surreptitiously scrapes call and text message data from Android phones and has done so for years, the scandal-burdened company has responded that it only collects that information from users who have given permission.
Facebook’s public statement, posted on its press site, comes a couple of days after it took out full page newspaper ads to apologize for the misuse of data by third-party apps as it copes with fallout from the Cambridge Analytica scandal (follow the story as it develops here). In the ad, founder and chief executive officer Mark Zuckerberg wrote “We have a responsibility to protect your information. If we can’t, we don’t deserve it.”
The company’s response to the Ars Technica story, however, struck a different tone, with Facebook titling the post “Fact Check: Your Call and SMS History.” It said “You may have seen some recent reports that Facebook has been logging people’s call and SMS (text) history without their permission. This is not the case,” before going on to explain that call and text history logging is included with an opt-in feature on Messenger or Facebook Lite for Android that “people have to expressly agree to use” and that they can turn off at any time, which would also delete any call and text data shared with that app.
Ars Technica has already amended its original post with a response to Facebook’s statement, saying it contradicts several of its findings, including the experience of users who shared their data with the publication.
“In my case, a review of my Google Play data confirms that Messenger was never installed on the Android devices I used,” wrote Ars Technica IT and national security editor Sean Gallagher in the amendment to his post. “Facebook was installed on a Nexus tablet I used and on the Blackphone 2 in 2015, and there was never an explicit message requesting access to phone call and SMS data. Yet there is call data from the end of 2015 until late 2016, when I reinstalled the operating system on the Blackphone 2 and wiped all applications.”
In its statement, Facebook said “Contact importers are fairly common among social apps and services as a way to more easily find the people you want to connect with. This was first introduced in Messenger in 2015, and later offered as an option in Facebook Lite, a lightweight version of Facebook for Android .”
When people first sign up for Messenger or Facebook Lite on Android or log into Messenger on an Android device, they see a screen giving them the option to continuously upload contacts as well as call and text history. Facebook added that on Messenger, users are then given three options: to turn the feature on, “learn more” for more information or “not now” to skip it. On Facebook Lite, they get two options: turn it on or skip. If users who opted in change their minds later, Facebook said they could turn it off in the app’s settings, with the option of turning off continuous call and text history logging while keeping contact uploading enabled or deleting all contact information they’ve uploaded from that app.”
An image included with Facebook’s statement.
Facebook emphasized in bold text that it “never sell this data, and this feature does not collect the content of your text messages or calls.”
Even though the opt-in screens do state that granting permission will “continuously upload info” about contacts and call and text history, it is arguable that many users don’t really understand what that means and that instead of saying “this lets friends find each other on Facebook and helps us create a better experience for everyone” (a message sweetened with a saccharine cartoon of a figure texting a little heart), Facebook should really be giving more details about what exactly will be recorded and why.
With the Cambridge Analytica scandal still fresh on everyone’s minds, Facebook’s apparent willingness to place the onus for protecting personal data on users who already feel victimized is unlikely to help them regain any goodwill. But even people who truly understand the implications of the feature and chose to opt-in anyway did so assuming that their data would be guarded as Facebook promised. As the Cambridge Analytica fiasco threw into sharp relief, that hasn’t always been the case.
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Everything at Facebook seems to be growing, according to Mark Zuckerberg’s Q4 earnings call comments. Facebook now sees 100 million hours of daily video watch time. There are 1 billion monthly users now users on Groups, up from 925 million at the close of Q3. 80 million people use Facebook’s stripped down app Facebook Lite for the developing world’s slow connections, up from… Read More
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