facebook instant articles
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Google and Facebook envision Stories for news, not social
Stories taught us the joy of dictating the pace of content consumption. We fast-forward in 10-second increments, with a quick trigger finger let loose the moment we get bored. That’s why soon, endless paragraphs of text and time-consuming videos might not be the only ways to get the news. Read More
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Facebook tries to prove Instant Articles beat mobile web
One-third of all link clicks on Facebook already go to its self-hosted Instant Articles. Facebook claims they drive more referral traffic click-for-click because people don’t abandon them mid-click as they do with slow-loading mobile websites. Now Facebook is teaming up with Nielsen to prove that individual publishers benefit when they post with the Instant Articles format. Read More
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At least Facebook’s unfair Instant Articles now let sites show more ads
Facebook’s Instant Articles were always a bad deal for news outlets. While quick to load so they drove more readers, the hosted-on-Facebook mobile web format sterilized the design of publishers and severely limited how many ads and other business-critical units they could display. Publishers need paying subscribers, event attendees and loyal daily readers, but they traded those for… Read More
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Mobile publishing and monetization startup Marfeel adds support for Facebook’s Instant Articles
Marfeel, a startup that helps publishers adapt to mobile, now supports publishing Instant Articles on Facebook. That might not sound like a big breakthrough — basically, it just means Marfeel can repackage articles for Facebook’s new, native publishing format. However, it illustrates today’s mobile strategy means much more than just creating a mobile website or app.… Read More
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Facebook Instant Articles Will Give All Publishers Faster Loading, Fewer Monetization Options
Facebook is taking another bite of the outside Internet by turning its Instant Articles format into an open platform any publisher can use starting April 12th. Yet the question remains whether Instant Articles are good for publishers, or something detrimental they’ll have to adopt or be left behind. Since the launch in May, Facebook had worked directly with partnered publishers to… Read More
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