Facebook Camera Effects Platform
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Facebook launches AR effects tied to real-world tracking markers
Facebook’s augmented reality camera is evolving beyond selfie masks and randomly placed 3D objects to using location markers in the real world that trigger AR experiences in a precise location. Spotted today, Facebook confirms to TechCrunch that it’s testing the feature in closed beta with promotions for the upcoming Ready Player One and Wrinkle In Time films. And in April, it plans… Read More
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Apple undercuts Facebook in the augmented reality platform war
Facebook may be the world’s most powerful app, but it’s still just an app on Apple’s operating system. Facebook’s grand vision for augmented reality was that it would make it easy for any developer to build and distribute an AR experience — as long as it lived inside Facebook’s app. But Apple has once again used its control of the mobile operating system… Read More
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The augmented reality gold rush is afoot
Who will be the Pixar of AR? Someone oughta be rounding up Hollywood special effects engineers and animated character designers to build an augmented reality content startup. This week’s launch of Facebook’s Camera Effects platform means there are suddenly 1.8 billion people waiting to be entertained by digital overlays on the real world. Read More
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Facebook just invited outside developers to help it build an augmented reality content platform. Snapchat banned outside developers in 2015 and has never had a real platform.