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Facebook Opens Its Mobile Ad “Audience Network” To All Advertisers And Apps
After announcing its mobile ad network at f8 in April, Facebook today officially launched “Audience Network” and started letting any advertiser buy any third-party app host ads powered by its targeting data. The big new detail is that Audience Network isn’t a separate set of ad inventory from what’s available in Facebook’s own apps and site with a direct buying… Read More
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Facebook Launches “Out-App Purchase” Ads
What if in-app purchases didn’t have to happen in-app? Rather than indirectly helping developers monetize with ads that drive them installs and re-engagement, Facebook today began letting them sell Facebook desktop game virtual goods straight from ads in the News Feed or sidebar. But an even more lucrative opportunity could be bringing these “out-app purchase” ads to mobile.… Read More
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Facebook Tries Being A TV Channel With New Mobile Video Player
If you watch one of a friend’s videos, Facebook will now try to get you to watch more with a new carousel of suggested videos that appears after you view one in the mobile News Feed. Reminiscent of YouTube’s Related Videos, Facebook confirms the existence of this fresh laidback experience in Facebook for iOS that I spotted over the weekend. It lets you quickly watch a series of… Read More
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Facebook Acquires LiveRail For $400M To $500M To Serve Video Ads Everywhere, Improve Its Own
Facebook has just bought video ad tech startup LiveRail, which connects marketers to publishers on web and mobile to target 7 billion video ads to visitors per month. A source tells us Facebook paid between $400 million and $500 million for LiveRail, but Facebook refused to comment on the terms. [Update 3:30pm PST: Another source now tells us LiveRail sold for $500 million, matching the… Read More
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