event planning
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How Adobe shifted a Las Vegas conference to executives’ living rooms in less than 30 days
Adobe was scheduled to hold its annual conference in Las Vegas two weeks ago, but the coronavirus pandemic forced the company to make alternate plans. In less than a month, its events team shifted venues for the massive conference, not once, but twice as the severity of the situation became clear.
This year didn’t just involve Adobe Summit itself. To make things more interesting, it was also hosting Magento Imagine as a separate conference within a conference at the same time. (Adobe bought Magento in 2018 for $1.6 billion.)
Originally, Adobe had more than 500 sessions planned across four venues on the Las Vegas Strip, with more than 23,000 attendees expected. Combining all of the sponsors, partners and Adobe personnel, it involved more than 40,000 hotel rooms.
Once it became clear that such a large event couldn’t happen, the company reimagined the conference as a fully digital experience.
Plan A
VP of Experience Marketing Alex Amado is in charge of planning Adobe Summit, a tall task under normal circumstances.
“Planning Summit is a year-round endeavor,” he said. “Literally within weeks of finishing one of those Las Vegas events we are starting on the next one, and some of the work actually is on an 18 or 24-month cycle because we have those long-term hotel contracts and all of that stuff.
“For the last 12 months, basically, we had people who were working on what we now call Plan A — and we didn’t know that we needed a Plan B and Plan C — and the original event was going to be our biggest yet.”
2019 Adobe Summit stage in Las Vegas. Photo: Ron Miller/TechCrunch
After the team began to wonder in January if the virus would force them to change how they deliver the conference, they started building contingency plans in earnest, Amado said. “As we got into February, things started looking a little scarier, and it very quickly escalated to the point where we were talking really seriously about Plan B.”
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Yelp partners with event management startup Gather to make planning your next party easier
Event management software company Gather today announced the introduction of its Gather Booking Network, and inaugural partners Yelp and EVENTup. The network is designed to help party goers, venues and event planners connect more easily and start celebrating sooner.
Gather was founded in 2013 by CEO and co-founder Nick Miller, Alex Lassiter (SVP of Sales) and Tom Merrihew (VP of Engineering) after their experience organizing corporate events for a consulting group led them head-first into the dark, mostly disorganized world of event planning.
“We kind of fell into and uncovered what is a manual and disorganized process,” CEO and co-founder Nick Miller told TechCrunch. “On both sides of the table. For both the person planning the event but also for the folks who work at the restaurants and venues. We set out to fix the problem.”
Since its creation, Gather has teamed up with more than 12,500 venues and restaurants across the United States and expanded its three-person team to 95 Atlanta-based employees. The company helps coordinate a wide range of events, from corporate gatherings to full-blown weddings. As part of its expansion and to refine its services, Gather raised a $2.5 million Series A round in 2016 led by Ryan Floyd of Storm Ventures and a strategic investment and partnership with Vista Equity Partners in 2017.
Now, the company’s sights are on growing its booking network to provide a one-stop shop for event planning needs.
After the company acquired the venue and event space company EVENTup in June — a move that more than doubled the number of venues and restaurants in its roster — the announcement today of its collaboration with Yelp is bringing its services to the average party-goer as well.
“The Gather partnership gives Yelp users a single destination to search and book restaurants and venues, no matter the party size or timeframe,” Chad Richard, Yelp’s senior vice president of Business and Corporate Development, told TechCrunch in an email. “Diners on Yelp have been able to book reservations weeks in advance or snag a table at the last-minute using Yelp Nowait, but to date we haven’t had a solution for diners looking to reserve for large groups or special events.”
As Gather continues looking forward, Miller says that the company has plans in the coming weeks to announce further partnerships for its booking network, as well as work to develop more efficient services for the platform, including real-time booking.
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Timista is an event-planning app that uses AI to power recommendations for things to do in London that can be realistically chained together, based on their proximity, timings and availability.