Eurie Kim
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Thanks to major players like Amazon and Walmart, we’ve become accustomed to next- or same-day delivery. But the pandemic has also renewed our interest in buying from smaller businesses and retailers.
Swyft, a company that has just raised $17.5 million in a Series A, helps retailers of any size provide affordable same-day delivery. The round was co-led by Inovia Capital and Forerunner Ventures, with participation from Shopify and existing investors Golden Ventures and Trucks VC.
Swyft is a marketplace, connecting a network of shipping carriers with vendors. But the company also provides software to those carriers to make them more efficient, and turns them into a vast network that allows them to pick up more inventory without adding to their infrastructure.
In other words, several regional carriers may play a part in delivering a parcel shipped via Swyft without making any big changes to their original routes or adding new drivers, trucks, etc.
To date, major players in both shipping and retail have dominated this space, thanks in large part to their ability to deliver quickly. Swyft is looking to amass an army, for lack of a better term, comprised of all of the smaller players, including mom and pop retailers and vendors as well as smaller, regional carriers. Banded together through software, these carriers and retailers can match the scale and influence of the behemoths without spending a fortune.
Swyft was co-founded by Aadil Kazmi (CEO), Zeeshan Hamid (head of Engineering) and Maraz Rahman (head of Sales). Kazmi and Hamid both spent their careers at Amazon, working on data and last-mile operations for the behemoth. Rahman was an early employee at a YC-backed proptech startup.
The trio started asking themselves early last year why retailers weren’t able to offer same-day delivery and chose to tackle the gap they discovered.
The key ingredient to Swyft is not its aggregation of couriers, but the software it provides to them. Because Swyft is increasing demand for these carriers, it also needs to make them more efficient. The back-end software allows carriers to digitize or automate a good deal of what they’re traditionally doing by hand.
Kazmi says that Swyft is able to come in anywhere between 25-30% cheaper than the incumbent option.
“I don’t know what percent of your purchases are from Amazon, but for me it’s like 150%,” said Eurie Kim. “I’d prefer to buy elsewhere with the pandemic, and support local and independent brands, but Amazon’s trained us all to have fast and free shipping. It feels like an opportunity where the consumer experience is really lacking and the burden on merchants and retailers is extremely heavy.”
Swyft currently has 16 full-time employees; 12% percent are female and 75% are people of color, according to the company.
Since April 2020, Swyft has facilitated the delivery of more than 180,000 packages, and expanded gross margin from 78% to 82%, thanks in large part to revenue from the software side of the business and a zero-asset model.
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Smart rings are still a relatively young category in the wearable hardware world, but the Oura Ring seems to be a standout in terms of early success. The Oura Ring hardware is sleek and packed with sensors, allowing it to measure a user’s sleep patterns, take your body temperature and track activity, and now Oura has raised $28 million in Series B funding to bring on new key hires and product updates.
In a Medium post announcing the raise, Oura CEO Harpreet Singh Rai revealed that to date, the company has sold over 150,000 of its rings since launch (which was in early 2018) and that its team has grown to over 100 people globally. The Series B funding comes from Forerunner Ventures, which has a strong track record when it comes to direct-to-consumer product company investments, as well as from Gradient Ventures and Square.
Along with the investment, Oura gains two new board members, and one new board observer all with expertise in different aspects of the startup’s business: Forerunner’s Eurie Kim and Square’s hardware lead Jesse Dorogusker are the new board members, and Gradient partner (and former VP of engineering at Google) Anna Patterson joins as the observer.
Oura will be revamping its website and adding a new web-based portal for Oura Ring users that offers “actionable insights,” the company says, and it’s going to be doing more in terms of collaborating with academic researchers on ensuring its products measurements and guidance remain as accurate and useful as possible.
Oura prioritizes the role of sleep in terms of its contribution to health, and has also recently ventured into the realm of meditation, but it acts as a general fitness tracking device as well. It has attracted a number of fans among the plugged-in tech elite, too, including Twitter and Square CEO Jack Dorsey. The company deserves kudos for delivering a solid, attractive and feature-rich gadget in a category that seemed like a tough sell in the early offing, and this new funding is a good vote of confidence.
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