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UK-based Heroes raises $200M to buy up more Amazon merchants for its roll-up play

Heroes, one of the new wave of startups aiming to build big e-commerce businesses by buying up smaller third-party merchants on Amazon’s Marketplace, has raised another big round of funding to double down on that strategy. The London startup has picked up $200 million, money that it will mainly be using to snap up more merchants. Existing brands in its portfolio cover categories like babies, pets, sports, personal health and home and garden categories — some of them, like PremiumCare dog chews, the Onco baby car mirror, gardening tool brand Davaon and wooden foot massager roller Theraflow, category best-sellers — and the plan is to continue building up all of these verticals.

Crayhill Capital Management, a fund based out of New York, is providing the funding, and Riccardo Bruni — who co-founded the company with twin brother Alessio and third brother Giancarlo — said that the bulk of it will be going toward making acquisitions, and is therefore coming in the form of debt.

Raising debt rather than equity at this point is pretty standard for companies like Heroes. Heroes itself is pretty young: it launched less than a year ago, in November 2020, with $65 million in funding, a round comprised of both equity and debt. Other investors in the startup include 360 Capital, Fuel Ventures and Upper 90.

Heroes is playing in what is rapidly becoming a very crowded field. Not only are there tens of thousands of businesses leveraging Amazon’s extensive fulfillment network to sell goods on the e-commerce giant’s marketplace, but some days it seems we are also rapidly approaching a state of nearly as many startups launching to consolidate these third-party sellers.

Many a roll-up play follows a similar playbook, which goes like this: Amazon provides the marketplace to sell goods to consumers, and the infrastructure to fulfill those orders, by way of Fulfillment By Amazon and its Prime service. Meanwhile, the roll-up business — in this case Heroes — buys up a number of the stronger companies leveraging FBA and the marketplace. Then, by consolidating them into a single tech platform that they have built, Heroes creates better economies of scale around better and more efficient supply chains, sharper machine learning and marketing and data analytics technology, and new growth strategies. 

What is notable about Heroes, though — apart from the fact that it’s the first roll-up player to come out of the U.K., and continues to be one of the bigger players in Europe — is that it doesn’t believe that the technology plays as important a role as having a solid relationship with the companies it’s targeting, key given that now the top marketplace sellers are likely being feted by a number of companies as acquisition targets.

“The tech is very important,” said Alessio in an interview. “It helps us build robust processes that tie all the systems together across multiple brands and marketplaces. But what we have is very different from a SaaS business. We are not building an app, and tech is not the core of what we do. From the acquisitions side, we believe that human interactions ultimately win. We don’t think tech can replace a strong acquisition process.”

Image Credits: Heroes

Heroes’ three founder-brothers (two of them, Riccardo and Alessio, pictured above) have worked across a number of investment, finance and operational roles (the CVs include Merrill Lynch, EQT Ventures, Perella Weinberg Partners, Lazada, Nomura and Liberty Global) and they say there have been strong signs so far of its strategy working: of the brands that it has acquired since launching in November, they claim business (sales) has grown five-fold.

Collectively, the roll-up startups are raising hundreds of millions of dollars to fuel these efforts. Other recent hopefuls that have announced funding this year include Suma Brands ($150 million); Elevate Brands ($250 million); Perch ($775 million); factory14 ($200 million); Thrasio (currently probably the biggest of them all in terms of reach and money raised and ambitions), HeydayThe Razor GroupBrandedSellerXBerlin Brands Group (X2), Benitago, Latin America’s Valoreo and Rainforest and Una Brands out of Asia. 

The picture that is emerging across many of these operations is that many of these companies, Heroes included, do not try to make their particular approaches particularly more distinctive than those of their competitors, simply because — with nearly 10 million third-party sellers today on Amazon globally — the opportunity is likely big enough for all of them, and more, not least because of current market dynamics.

“It’s no secret that we were inspired by Thrasio and others,” Riccardo said. “Combined with COVID-19, there has been a massive acceleration of e-commerce across the continent.” It was that, plus the realization that the three brothers had the right e-commerce, fundraising and investment skills between them, that made them see what was a ‘perfect storm’ to tackle the opportunity, he continued. “So that is why we jumped into it.”

In the case of Heroes, while the majority of the funding will be used for acquisitions, it’s also planning to double headcount from its current 70 employees before the end of this year with a focus on operational experts to help run their acquired businesses. 

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EQT Ventures promotes Laura Yao to partner; hires Anne Raimondi as operating partner

EQT Ventures, an investment firm based in Europe that has raised more than €1.2 billion ($1.4 billion USD), announced that it has promoted Laura Yao to partner. At the same time, the firm announced it recently hired Anne Raimondi, former SVP of Operations at Zendesk, as operating partner.

The company is based in Stockholm, with offices in London, Berlin, Paris, Amsterdam and Luxembourg. Yao is based in the U.S. office in San Francisco, where she has been working for three years prior to her recent promotion to partner. She says that the company tends to hire people with operator experience because they relate well to the founders of startups in which they invest.

“Our goal is to partner with the most ambitious and boldest founders in Europe and the U.S. and kind of be the investors that we all wish we’d had when we were on the other side of the table,” Yao told me.

Yao’s background includes co-founding a startup called The PhenomList in 2011.

While she is responsible for looking for new investments, Raimondi works with the existing portfolio of companies, particularly B2B SaaS companies, helping them with practical aspects of building a startup like go-to-market strategy, organizational design, hiring executives and other components of company building.

“I joined earlier this year as an operating partner, so I’m not on the investing side but actually focused on working with existing portfolio company founders as they grow and scale,” Raimondi said.

Unfortunately, female partners like Yao and Raimondi remain a rarity in most venture firms with a Crunchbase report from last April finding that just 3% of investors are women, and that over two-thirds of firms don’t have a single woman as a partner.

EQT has a 50/50 male to female employee ratio, although the partners were all male until Yao was promoted and Raimondi hired. That makes two of six as the company attempts to make the investment team reflect the rest of the company and the population at large.

Part of Raimondi’s job is talking to startups about building diverse and equitable organizations and she and Yao know the company needs to model that. She says that thriving startups understand on the product side that to build a successful product, they start with a hypothesis, then develop targets and metrics to test, learn and then iterate.

She says that they need to do the same thing to build a diverse and inclusive company. That starts with defining what diversity and inclusion looks like and setting up metrics to measure their progress.

“You evaluate [your diversity goals] and hold [the company] accountable to what you’ve signed up for. If you don’t meet them, [you look at] what can you do to improve them. Then you look at how you keep iterating, and then constantly measuring the employee experience across many dimensions, including not only diversity, but the important part of belonging,” Raimondi said.

Both women say their company does a good job at this, and their hiring/promotion proves that. Yao says that the organization as a whole has created a comfortable and inclusive culture. “It’s very collaborative and egalitarian. Anyone can say whatever’s on their mind. It’s very non-hierarchical and a comfortable place for a woman to work. I felt immediately welcomed and that my ideas were welcome immediately,” she said.

The company portfolio includes startups in the U.S. and Europe and the firm sees itself as a bridge between the two locations. Among the companies EQT has invested in include bug bounty startup HackerOne, website building technology Netlify and quantum computing startup Seeqc.

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Wolt closes $530M round to continue expanding beyond restaurant delivery

Wolt, the Helsinki-based online ordering and delivery company that initially focused on restaurants but has since expanded to other verticals, has raised $530 million in new funding. The round was led by Iconiq Growth, with participation from Tiger Global, DST, KKR, Prosus, EQT Growth and Coatue.

Previous backers 83North, Highland Europe, Goldman Sachs Growth Equity, EQT Ventures and Vintage Investment Partners also followed on. The new round takes the total amount of financing Wolt has raised to $856 million. Wolt declined to disclose the company’s latest valuation, although we know from the previous D round that the company is one of Europe’s so-called unicorns.

“We operate in an extremely competitive and well-funded industry, and this round allows us to have a long-term mindset when it comes to doubling down on our different markets,” says co-founder and CEO Miki Kuusi in a statement. “Despite the turbulence of 2020, we’ve remained focused on growth, tripling our revenue to a preliminary $330 million against a net loss of just $38 million. Compared to the $670 million in new capital that we’ve raised during this year, this puts us into a strong position for investing in our people, technology, and markets when thinking about the next few years ahead”.

Since launching with 10 restaurants in its home city in 2015, five years on Wolt has expanded to 23 countries and 120 cities, mostly in Europe but also including Japan and Israel. More recently, like others in the restaurant delivery space, Wolt has expanded beyond restaurants and takeout food into the grocery and retail sectors. This, says the company, sees it offer anything from cosmetics to pet food and pharmaceuticals on its platform.

“This was mostly a primary raise,” Kuusi tells me when I ask if the new round includes secondary funding (i.e. shareholders that exited to new investors). “We’re not looking to disclose the valuation at this time, but we’ve previously shared that the Series D round that we raised in early 2020 valued the company at above €1 billion,” he adds.

Kuusi says that the latest funding round is based on the belief that local services in the offline world will gradually be brought online by players “that can execute and maintain a great customer experience”. “We started with an exclusive focus on the restaurant, as it’s the biggest local service with an underlying high-frequency use case,” he says. “We quickly learnt that the magical product market fit for bringing the restaurant online was to offer a quick and predictable delivery experience from restaurants that didn’t use to be available for delivery. We do this by handling the complexity of the delivery on the restaurant’s behalf”.

However, this was especially difficult to do efficiently and sustainably in a small and difficult home market in the Nordics. To solve this, Wolt needed to build an “optimization-heavy logistics setup for last-mile delivery” that Kuusi says lets the service operate even in “very small cities with low income disparity, limited population density and high labor costs”.

“This means that we can operate efficiently even with relatively low order volumes, enabling us to grow and expand rapidly with much less financing than some of the other players in the market. We simply had no other choice than to do it this way as we came from such a difficult home market”.

On this foundation, Wolt is expanding into other ordering and local delivery verticals, aiming to be what Kuusi dubs as “the everything app” of goods and services. “Today, Wolt is much more than a restaurant delivery service; you can order groceries, electronics, flowers, clothes and many other things on our platform,” he explains. “We believe that the future of how people buy Nike shoes is a few taps on Wolt and some 30 minutes later you get any pair of shoes brought to your door. This is what we strive to make into a reality with our team at Wolt”. (I’m an Adidas guy myself, steadfastly European.)

Asked what he thinks about all the money being pumped into the dark convenience store model, Kuusi says Wolt is investing into its own dark store operation called Wolt Market. “It’s not surprising to also see a growing amount of financing going into this sector”, he admits. “We’re huge believers in a hybrid model where there will be both offline/online retailers as well as focused online retailers in the mix. Obviously the latter category is only getting started, and we should see a massive amount of growth for the coming years ahead”.

 

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Berlin’s Wonder raises $11M for a new approach to video chat where you wander and join groups

If this year has taught us a lesson about the world of work, it’s that collectively, we weren’t very well-equipped in terms of the technology we use to translate the in-person experience seamlessly to a remote version. That’s led to a rush of companies launching new services to fill that hole — cloud computing and data warehousing startups, collaboration platforms, sales tools and more — and today one of the latest startups in the area of videoconferencing is announcing a round of funding to see its business scale to the next level.

Wonder, a Berlin startup that has built a platform for people to come together in video-based groups to meet up, network and collaborate, while also having a bird’s-eye view of a larger space where they can more serendipitously, or more intentionally, interact with others — not unlike in an office or other business venue — is today announcing that it has raised $11 million (€9 million) in a substantial seed round.

The funding was led by European VC EQT Ventures, with BlueYard Capital — which led a pre-seed round in the startup when it was previously called “YoTribe” — also participating.

It comes on the heels of the young startup seeing some impressive traction this year.

Wonder now has 200,000 monthly users from a pretty diverse set of organizations, including NASA, Deloitte, Harvard and SAP, which are using it for a variety of purposes, from team collaboration through to career fairs. The company will use the funding both to add in more features as requested by current users, as well as to hire more people for its team, co-founder Stephane Roux said in an interview. Those features will include sharing files and other technical services, but they will not be piled on quickly or thickly.

“We think of this less in terms of content and more about people,” he said. “The core experience is about live interaction, not just repositories of stuff. We want to build a place for collaboration and communication. Interesting ways to carve up a group virtually.”

Now, you may be thinking: another workplace video app? Hasn’t this $14 billion space race already been “won” by Zoom (which some of us now use as a verb for videoconferencing, regardless of which app we actually use)? Or Microsoft or Google or BlueJeans, or whatever it is that your organization has inevitably already signed up and paid for?

But it turns out that for all the growth and use that these other platforms have had, they are sorely lacking in their overall experience, as it pertains to what it’s like to be in physical spaces with other people. One of the key points, it turns out, is that a lot of solutions are not really built with the user experience of the larger group in mind.

Wonder is built around the idea of a “shared space” that you enter. That space comes not from a VR experience as you might expect, but something much simpler that takes a tip from more rudimentary but very effective older game dynamics. You get a single window where you can “see” from an aerial view, as it were, all of the other people who are in the same space, and the areas within that space where they might cluster together.

Those clusters could be designed around a specific interest (such as marketing or HR or product) or — if the product is being used at a career fair, for example, at a list of different companies taking part; or — at a conference — different conference sessions, plus an exhibition space.

You can move around all of the clusters, or start your own, or sit in the margins with another person, and when you do come together with one or more people, you can join them in a video chat to interact. In the future, the plan is to do more than just join a video chat; you might also be able to access documents related to that cluster, and more.

The clusters can be “public” for anyone to join, or set to private, as you might have in a physical meeting room. The overall effect is that, without actually being in a physical space, you get the sense of a collective group of people in motion.

The startup was originally the brainchild of Leonard Witteler, who built a version of this last year as a coding project at university before showing it to friends and family and getting positive feedback.

As another co-founder, Pascal Steck, describes it, he, Witteler and Roux, who all knew each other, had been looking to build a startup together, but around a completely different idea — a portal for photographers and other creatives in the wedding industry.

Given how drastically curtailed weddings and other group gatherings have been this year, that didn’t really go anywhere at all. But the three could see an opportunity, a very different one, with the software that Witteler had built while still a student. So in the grand tradition of startups, they pivoted.

Wonder had previously been called YoTribe, which sounds a little like YouTube and also plays on the idea of groups of friends who come together around special interests.

And from how Steck and Roux described it to me in an interview (over Wonder of course), it didn’t sound like the initial idea was to target enterprises at all, but people who found themselves a bit at a loss when music festivals and other events like that suddenly died a death because of COVID-19.

Indeed, they themselves were all too aware of the state of the market for videoconferencing apps: it was very, very crowded.

“The space is very busy and some great products are already out there. But as soon as you zoom into this space” — no pun intended, Steck said — “when it’s about large group meetings, these other tools do not allow for serendipitous conversations or bottom-up gatherings, and the list gets very thin very quickly. Our focus is around improving presentations, but in the case of large groups, there is just not a lot out there. Especially something building an association as we know it to how we do things in the offline world. We think we have a unique spot in the market. 

“A meeting for three people can use Zoom or Teams perfectly. There is no need for anything else, but for larger groups, that is not the case and it seems like the market is really open for something like Wonder.”

The name “Wonder” is an interesting choice when the startup rebranded from YoTribe. Wonder’s main meaning is surprise and discovery, but it has long been thought and assumed that “wonder” is also connected to the word “wander”. (In fact, the two are not related etymologically, but have often crossed paths and wandered into each other’s territories over the centuries.) Similarly, the idea with Wonder the app is that you can “wander” around a room, and find who and what you are looking for in the process.

Wonder is not the only upstart video app that has picked up some attention in the last several months. In fact, there has been a wave of them launching or announcing funding (or both) in 2020 to try to address the gaps — or opportunities — that exist as a result of the features from the current leaders.

Other launches have included mmhmm (Phil Libin’s latest startup that adds lots of bells and whistles to make the presentations more than just a talking head); Headroom (founded by ex-Google and ex-Magic Leap entrepreneurs, using AI to get more meaningful insights from the video conversations); Vowel (which lets people search across video chats to follow up items and dig into what people said across different calls); and Descript, Andrew Mason’s audio effort, now also has video features.

But if anything, a lot of these newer tools fail to address the shortcomings of what it’s like being a part of a big group using a video app. In fact, many of these newer entrants highlight another set of challenges, those of the speaker, who is thus graced with better presentation tools in mmhmm, or given way better insights into the audience with Headroom, etc.

In any case, Wonder has found, serendipitously, a lot of traction from people who have identified and lamented the problems with so much else out there today. The app is still free to use, and the plan will be to keep it that way until some time in 2021, Roux said. Ironically, he pointed out that many of its current customers are asking to be charged, not least because it lends using it more credibility, which is important with IT departments and so on. All that might mean the charging plan gets pushed up sooner.

In any case, even if companies are also using something else, they are also adopting Wonder, and that has in turn piqued the interest of investors who are interested to see where it might go next.

“Throughout COVID-19, real-time video has become the default for both private and professional interactions, and hybrid working is here to stay,” said Jenny Dreier, investor at EQT Ventures Berlin, in a statement. “No other video tools come anywhere near as close to replicating real-life interactions as Wonder, so the product has explosive potential, already foreshadowed with the platform’s stellar organic growth. It’s incredibly exciting to be working with the team and to be part of the journey; I can’t wait to be a part of their next chapter.”

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Caroline Brochado and Sophia Bendz on the boom in Europe’s early and growth-stage startups

As part of Disrupt 2020 we wanted to look at the contrasting positions of both early and later-stage investing in Europe. Who better to unpack this subject than two highly experienced operators in these fields?

After a career at Spotify and then as a VC at Atomico, Sophia Bendz has rapidly gained a reputation in Europe as a keen early-stage investor. She recently left Atomico to pursue her early and seed-stage passion with Cherry Ventures. Bendz is a prolific angel investor, with a total of more than 44 deals in the last nine years. Her angel investments include AidenAI, Tictail, Joints Academy, Omnius, LifeX, Eastnine, Manual, Headvig, Simple Feast and Sana Labs. She is known for being a champion of the femtech space, and her angel investments in that space include Clue, Grace Health, Daye, O School and Boost Thyroid.

Carolina Brochado, the former Atomico partner and most recently a partner at SoftBank Vision Fund’s London office, recently joined EQT Ventures to help launch EQT’s Growth fund, which is positioned between ventures and private equity. Brochado led investments in a number of promising companies at Atomico,  including logistics company OnTruck, health tech company Hinge Health and restaurant supply chain app Rekki.

After establishing that these two knew each other while at Atomico, I asked Bendz why she headed back into the seed-stage arena.

“I’m a trained marketeer and storyteller by heart… What makes me excited is new markets opportunities, people, culture, teams. So with that, in combination with my angel investing, I think I’m better suited to be in the earlier stages of investing. When I was investing before joining Atomico, I said to myself, I want to learn from the best, I want to see how it’s done, how you structure the process and how you think about the bigger investments.”

Brochado says the European “cat is out of the bag,” as it were:

When I first moved to Europe in 2012 and first joined Atomico, after having been at a very small startup, there was still a massive gap in funding and Europe versus the U.S. I think you know the European secret is no longer a secret, and you have incredible funds being started at that early-stage seed and Series A, and because I was here in 2012, I’ve seen the amazing pipeline of growth companies that are coming up the curve, how the momentum of those companies is accelerating and how the market cap of those businesses are growing. And so I just became super excited about helping those businesses scale… I just now felt like bridging that gap in between was really exciting.

One of the perennial topics that come up time and time again is whether or not founders should go with VC partners who have previously been operators, versus those with a finance background.

“Looking back, my years at Spotify, we had great investors, but there were not many of them that had the experience of scaling a big company,” Bendz said. “So, I’m happy to give [a startup] more than just the check in a way that I would have wished I had a sounding board when I was 25 and tackling that challenge at Spotify.”

Brochado concurred: “Having operators in the room is just is an incredible gift I think to a fund and at certain levels, having people that understand you know different forms of financing and different structures can also be incredibly helpful to founders who may not necessarily have that background. So I think that the funds that do it best have that diversity.”

Bendz is passionate about investing in female founders and femtech: “It’s such a massive business opportunity that is completely untapped. We’ve seen it many times when you have a female investment partner [that] the pipeline opens up and you get more deal flow from female founders…. So I think we have a lot of work to do. I think it’s definitely improved a lot in the last couple of years but not enough… That is one of the drivers for why I put my money where my mouth is and invest in lifting the founders, but also because there are incredibly interesting business opportunities… There are so many opportunities and products or services that we will see being developed. When we have a more equal society, and more women, both building their own companies, coding and also investing… I can’t wait to see what that world will look like.”

Brochado’s view is that “even beyond founders… the best managers today are putting a lot of focus on this and I think what’s exciting is, I think we’re past the point where you have to explain to people why diversity matters.”

Is there a post-Series A chasm?

Bendz thinks: “We have more big funds in Europe [now]. We have a really solid ground here in Europe of A, B and C investors.”

Brochado said: “It’s definitely getting better. You don’t hear as many founders say that to do my Series B or my Series C I have to move to the Valley as you used to. But there’s a lot of room still for growth investors in Europe. I think Series B is the hardest round actually because, at seed or Series A, you can raise on very early traction or the quality of the management team. At Series B the price goes up but the risk doesn’t necessarily go down as much. And so I think that’s where you really need investors who are sector or thematic focused, who can come with conviction and also some knowledge around the company to really propel that company forward.”

Did they both see European entrepreneurs still making silly mistakes, or has the ecosystem mastered?

Brochado thinks 10 years ago it was hard for European founders as a lot of the talent to scale companies was still in the U.S. “What you’ve seen is a lot of big companies grow up in Europe, a lot of people come back from the U.S., and so I think that pool of talent now is larger, which is very helpful. I don’t think it’s yet at the scale of where the U.S. is. But it gives us, you know as investors, a great window of opportunity to help get some of that talent for our portfolio companies.”

The impact of COVID-19

Bendz thinks we will “see a much slower spring, but… I think it has been overall a good exercise for some companies, and I have not seen a slower deal flow. I’ve actually done more angel deals this spring than I normally do… Some businesses have definitely accelerated their whole business concept because of COVID. Investments are being made even though we haven’t met the founders. We’re able to do everything remotely so I think the system is kind of adjusting.”

Brochado’s view is that at the growth stage “there’s been a flight to quality. So actually, the really great companies or the companies that are seeing great tailwinds or companies that will still be category-leading once [have] seen a lot of interest. It’s been a very busy summer, which usually it isn’t, particularly at the growth stage… I think a lot of money is still in the system, and has flown into technology. And so if you look at how tech in the public markets has performed it’s performed extremely well. And that includes European public companies and within tech.”

Watch the full panel below.

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Social network for women Peanut raises $12M Series A amid pandemic

Peanut, an app that began as a tool for finding new mom friends, has evolved into a social network now used by 1.6 million women to discuss a range of topics, from pregnancy and parenthood to marriage and menopause, and everything in between. On the heels of significant growth in online networking fueled by the COVID-19 pandemic, the company is today announcing the close of a $12 million Series A round of funding, led by EQT Ventures, a multi-stage VC firm that invests in companies across Europe and the U.S.

Index Ventures and Female Founders Fund also participated, bringing Peanut’s total raise to date to $21.8 million.

The round itself closed just weeks ago — arriving at a time when the coronavirus pandemic is impacting the startup world, often drying up venture capital for emerging companies. Some startups, as a result, have laid off employees to self-sustain, while others have sought exits or even folded.

Peanut, on the other hand, has seen rapid growth for its platform as women looked for a supportive online environment to discuss their own concerns over how COVID-19 was impacting their lives.

Many women participating in Peanut’s newer “Trying to Conceive” group, for example, worried about their canceled IVF rounds and how to plan for the future. Current moms-to-be wanted to hear from others about how COVID-19 would impact their hospital delivery plans. And others stuck working at home with kids looked for advice and coping strategies.

Since the outbreak, Peanut has seen engagement across its app increase by 30% and content consumption increase by 40%. Its total community also grew from 1 million users in December 2019 to now 1.6 million, as of April.

“We’re really lucky in that we’re growing and that we are, for the most part, untouched by what’s happening,” says Peanut founder and CEO Michelle Kennedy. “And actually, if anyone needed community more, it’s now,” she added.

Though the pandemic has sent the app’s usage skyrocketing, it has also readjusted Peanut’s priorities with regard to its roadmap.

Most notably, its friend-finding feature needs a rethink.

Peanut originally worked as a sort of “Tinder for mom friends” — an idea that arose from Kennedy’s personal experience with how difficult it was to forge female friendships after motherhood. As the former deputy CEO at dating app Badoo and an inaugural board member at Bumble, she brought her extensive experience in matchmaking apps to Peanut, which uses a similar swipe-based mechanism.

But COVID-19 has up-ended this side of Peanut’s business. Today, Peanut users are meeting in Zoom chat rooms to hangout or play games, but not in person.

Kennedy says the company will try to meet these users where they are with the development of more video networking features, potentially with technology built in-house. Other plans for the new capital include improvements to the social discovery aspects of its app, the development of a web version of Peanut, and the creation of more groups beyond those focused on fertility and motherhood, which have so far been core to the Peanut experience.

Specifically, the company soon plans to launch a new community focused on women living with menopause, an experience that will reach more than a billion women by 2025. Despite the fact that all women with ovaries will go through menopause, there are relatively few online communities dedicated to it — which Peanut sees as an untapped market.

Peanut’s real strength, however, is not in the types of communities it grows on its platform, but how they’re created.

There has not yet been a social network that focused on “building a platform for women, thinking about women’s needs and built by a women,” explains Kennedy. “So what we end up doing is using things that already exist — trying to twist them and mold them into what we need, and never getting it exactly right,” she says. “We can do better than that.”

One small example of this is the recent launch of Peanut’s “Mute Keywords” feature that allows women to remove certain types of discussions from their feeds and notifications. Some women used this to create a coronavirus-free news feed that focused on other aspects of motherhood. Others who were trying to conceive muted conversations around “pregnancy,” which they found emotionally triggering.

With the Series A’s close, Peanut says Naza Metghalchi from EQT Ventures joins the company’s majority-female board, alongside Hannah Seal from existing investor Index Ventures.

“Peanut’s user engagement metrics are a testament to the app’s ability to act as a true emotional companion throughout women’s journeys,” said Naza Metghalchi, venture lead and investment advisor at EQT Ventures, in a statement. “The EQT Ventures team is excited to partner with Michelle and continue to grow Peanut into a platform that serves all women at different life milestones, exploring topics beyond fertility and motherhood which have already seen such huge traction.”

The additional funding allows London-based Peanut to expand its business and hire more engineers to join its current team of just 16.

“I think having closed a round in this climate is great for the team,” says Kennedy. “It’s also great for the community because it means that we can grow the team, build quicker, build faster and develop the product more quickly,” she adds.

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Despite pandemic, gaming is well-positioned to withstand recession

Efforts to slow the spread of COVID-19 have led to a global economic downturn, but the gaming industry is booming.

With hundreds of millions of people sequestered in their homes, game usage has spiked. And while the economic repercussions will persist after people cease physical distancing, gaming is positioned to fare well during a recession.

Video game usage increased 75% during peak hours

Video game usage during peak hours increased 75% in the first week many Americans began staying home, according to Verizon data. Game distribution platform Steam set a record for peak concurrent users (more than 20 million) on March 16 without any notable new releases driving demand. Gaming chat platform Discord saw its servers go down briefly last week even after the company increased capacity by more than 20% to handle surging usage.

According to Siamc Kamalie, manager of hedge fund Skycatcher, “average time spent per user on mobile games grew 41% during Chinese New Year in 2020 versus 2019, and was up 18% versus the week prior to Chinese New Year in 2020.” (Chinese New Year is when widespread stay-at-home orders began in China.)

All of the gaming industry professionals I’ve spoken to over the last week noted increased popularity of their games, though most were wary of sharing their strong performance publicly, given the unfortunate circumstances.

People don’t just turn to games for entertainment; especially when in-person interactions are restricted and most of the most popular games are multiplayer in one form or another — games also serve as social hangout spots.

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Netlify nabs $53M Series C as microservices approach to web development grows

Netlify, the startup that wants to kill the web server and change the way developers build websites, announced a $53 million Series C today.

EQT Ventures Fund led the round with contributions from existing investors Andreessen Horowitz and Kleiner Perkins and newcomer Preston-Werner Ventures. Under the terms of the deal Laura Yao, deal partner and investment advisor at EQT Ventures will be joining the Netlify board. The startup has now raised $97 million, according to the company.

Like many startups recently, Netlify’s co-founder Chris Bach says they weren’t looking for new funding, but felt with the company growing rapidly, it would be prudent to take the money to help continue that growth.

While Bach and CEO Matt Biilmann didn’t want to discuss valuation, they said it was “very generous” and in line with how they see their business. Neither did they want to disclose specific revenue figures, but did say that the company has tripled revenue three years running.

One thing fueling that growth is the sheer number of developers joining the platform. When we spoke to the company for its Series B in 2018, it had 300,000 sign-ups. Today that number has ballooned to 800,000.

As we wrote about the company in a 2018 article, it wants to change the way people develop web sites:

“Netlify has abstracted away the concept of a web server, which it says is slow to deploy and hard to secure and scale. By shifting from a monolithic website to a static front end with back-end microservices, it believes it can solve security and scaling issues and deliver the site much faster.”

While developer popularity is a good starting point, getting larger customers on board is the ultimate goal that will drive more revenue, and the company wants to use its new injection of capital to build the enterprise side of the business. Current enterprise customers include Google, Facebook, Citrix and Unilever.

Netlify has grown from 38 to 97 employees since the beginning of last year and hopes to reach 180 by year’s end.

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Sonantic scores €2.3M funding to bring ‘human-quality’ artificial voices to games

Sonantic, a U.K. startup that has developed “human-quality” artificial voice technology for the games and entertainment industry, has raised €2.3 million in funding.

Leading the round is EQT Ventures, with participation from existing backers, including Entrepreneur First (EF), AME Cloud Ventures and Bart Swanson of Horizons Ventures. I also understand one of the company’s earlier investors is Twitch co-founder Kevin Lin.

Founded in 2018 by CEO Zeena Qureshi and CTO John Flynn as they went through EF’s company builder programme in London, Sonantic (previously Speak Ai) says it wants to disrupt the global gaming and entertainment voice industry. The startup has developed artificial voice tech that it claims is able to offer “expressive, realistic voice acting” on-demand for use by game studios. It already has R&D partnerships underway with more than 10 AAA game studios.

“Getting dialogue into game development is a slow, expensive and labour-intensive task,” says Qureshi, when asked to define the problem Sonantic wants to solve. “Dialogue pipelines consist of casting, booking studios, contracts, scheduling, editing, directing and a whole lot of coordination. Voiced narrative video games can take up to 10 years to make with game design changing frequently, defaulting game devs to carry out several iteration cycles — often leading to going over budgets and game releases being delayed.”

To help remedy this, Sonantic offers what Qureshi dubs “dynamic voice acting on-demand,” with the ability to craft the exact type of character in terms of gender, personality, accent, tone and emotional state. The startup’s human quality text-to-speech system is offered via an API and a graphical user interface tool that lets its synthetic voice actors be edited, sculpted and directed “just like a human actor,” she tells me.

This sees Sonantic work directly with actors to synthesise their voices whilst also harnessing their unique skills in performance. “We then augment how actors work by offering them a digital version of themselves that can create passive income for them,” explains the Sonantic CEO.

For the games studios, Sonantic offers faster iteration cycles at a cheaper price because it cuts down logistical costs and has voice models ready to perform. Its SaaS model and API also makes it easier to create audio performances to test out potential narratives or to finesse a story, helping with editing and directing.

Meanwhile, Sonantic says it is gearing up to publicly reveal how its technology can capture “deep emotions across the full spectrum,” from subtle all the way through to exaggerated, which it says is usually something only very skilled actors can achieve.

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Autonomous trucking startup Einride eyes US market with $25 million in new funding

Einride, the Swedish autonomous vehicle startup known for its futuristic pods designed to haul freight, has raised $25 million in a Series A round that will be used to fund its expansion into the United States.

The round was co-led by EQT Ventures and NordicNinja VC, a fund backed by Panasonic, Honda, Omron and the Japan Bank for International Cooperation. Other investors joining the round include Ericsson Ventures, Norrsken Foundation, Plum Alley Investments and Plug and Play Ventures. The startup has raised $32 million to date.

Einride’s self-driving vehicle isn’t quite a truck, although it’s meant to perform the same freight-hauling tasks. The company’s T-Pod electric vehicle, which was unveiled in 2017, has been running on public roads since May of this year.

Einride, which was founded in 2016, has landed several customer contracts, including logistics provider DB Schenker and supermarket chain Lidl. Einride has a commercial pilot with DB Schenker. The startup said it has also signed on “large U.S.-based retail companies,” without naming them.

The funds will be used to hire more people, invest in its software platform and expand internationally, notably the U.S., according to the company. Einride plans to open a U.S. office next year.

“Our ambition is to disrupt the transport industry and closing our series A brings us one step closer to that goal,” Einride co-founder and CEO Robert Falck. “The funding will allow us to start expanding in the U.S., deliver on our technology road map and to meet rapidly increasing customer demand.”

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