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Microsoft launches a personalized news service, Microsoft Start
Microsoft today is introducing its own personalized news reading experience called Microsoft Start, available as both a website and mobile app, in addition to being integrated with other Microsoft products, including Windows 10 and 11 and its Microsoft Edge web browser. The feed will combine content from news publishers, but in a way that’s tailored to users’ individual interests, the company says — a customization system that could help Microsoft better compete with the news reading experiences offered by rivals like Apple or Google, as well as popular third-party apps like Flipboard or SmartNews.
Microsoft says the product builds on the company’s legacy with online and mobile consumer services like MSN and Microsoft News. However, it won’t replace MSN. That service will remain available, despite the launch of this new, in-house competitor.
To use Microsoft Start, consumers can visit the standalone website MicrosoftStart.com, which works on both Google Chrome and Microsoft Edge (but not Safari), or they can download the Microsoft Start mobile app for iOS or Android.
The service will also power the News and Interests experience on the Windows 10 taskbar and the Widgets experience on Windows 11. In Microsoft Edge, it will be available from the New Tab page, too.
Image Credits: Microsoft
At first glance, the Microsoft Start website is very much like any other online portal offering a collection of news from a variety of publishers, alongside widgets for things like weather, stocks, sports scores and traffic. When you click to read an article, you’re taken to a syndicated version hosted on Microsoft’s domain, which includes the Microsoft Start top navigation bar at the top and emoji reaction buttons below the headline.
Users can also react to stories with emojis while browsing the home page itself.
This emoji set is similar to the one being offered today by Facebook, except that Microsoft has replaced Facebook’s controversial laughing face emoji with a thinking face. (It’s worth noting that the Facebook laughing face has been increasingly criticized for being used to openly ridicule posts and mock people — even on stories depicting tragic events, like COVID deaths, for instance.)
Microsoft has made another change with its emoji, as well: After you react to a story with an emoji, you only see your emoji instead of the top three and total reaction count.
Image Credits: Microsoft
But while online web portals tend to be static aggregators of news content, Microsoft Start’s feed will adjust to users’ interests in several different ways.
Users can click a “Personalize” button to be taken to a page where they can manually add and remove interests from across a number of high-level categories like news, entertainment, sports, technology, money, finance, travel, health, shopping and more. Or they can search for categories and interests that could be more specific or more niche. (Instead of “parenting,” for instance, “parenting teenagers.”) This recalls the recent update Flipboard made to its own main page, the For You feed, which lets users make similar choices.
As users then begin to browse their Microsoft Start feed, they can also click a button to thumbs up or thumbs down an article to better adjust the feed to their preferences. Over time, the more the user engages with the content, the better refined the feed becomes, says Microsoft. This customization will leverage AI and machine learning, as well as human moderation, the company notes.
The feed, like other online portals, is supported by advertising. As you scroll down, you’ll notice every few rows will feature one ad unit, where the URL is flagged with a green “Ad” badge. Initially, these mostly appear to be product ads, making them distinct from the news content. Since Microsoft isn’t shutting down MSN and is integrating this news service into a number of other products, it’s expanding the available advertising real estate it can offer with this launch.
According to the iOS app’s privacy label, the data being used to track users across websites and apps owned by other companies includes the User ID. By comparison, Google News does not include a tracking section. Both Microsoft Start and Google News collect a host of “data linked to you,” like location, identifiers, search history, usage data, contact info, and more. The website itself, however, only links to Microsoft’s general privacy policy.
The website, app, and integrations are rolling out starting today. (If you aren’t able to find the new app yet — it replaces Microsoft News — you can try scanning the QR code from your mobile device. We currently found the app had rolled out on iOS but the link pointed us to Microsoft News on Android. Your mileage may vary.)
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Yat thinks emoji ‘identities’ can be a thing, and it has $20M in sales to back it up
I learned about Yat in April, when a friend sent our group chat a link to a story about how the key emoji sold as an “internet identity” for $425,000. “I hate the universe,” she texted.
Sure, the universe would be better if people with a spare $425,000 spent it on mutual aid or something, but minutes later, we were trying to figure out what this whole Yat thing was all about. And few more minutes later, I spent $5 (in U.S. dollars, not crypto) to buy 
, an emoji string that I think tells a moving story about my caffeine dependency and sensitive stomach. I didn’t think I would be writing about this when I made that choice.
Kesha’s Yat URL on Twitter
On the surface, Yat is a platform that lets you buy a URL with emojis in it — even Kesha (y.at/
), Lil Wayne (y.at/
), and Disclosure (y.at/
) are using them in their Twitter bios. Like any URL on the internet, Yats can redirect to another website, or they can function like a more eye-catching Linktree. While users could purchase their own domain name that supports emojis and use it instead of a Yat, many people don’t have the technical expertise or time to do so. Instead, they can make a one-time purchase from Yat, which owns the Y.at domain, and the company will provide you with your own y.at link for you.
This convenience, however, comes at a premium. Yat uses an algorithm to determine your Yat’s “rhythm score,” its metric for determining how to price your emoji combo based on its rarity. Yats with one or two emojis are so expensive that you have to contact the company directly to buy them, but you can easily find a four- or five-emoji identity that’ll only put you out $4.
Beyond that, CEO Naveen Jain — a Y Combinator alumnus, founder of digital marketing company Sparkart and angel investor — thinks that Yat is ultimately an internet privacy product. Jain wants people to be able to use their Yats in any way they’re able to use an online identity now, whether that’s to make payments, send messages, host a website or log in to a platform.
“Objectively, it’s a strange norm. You go on the internet, you register accounts with ad-supported platforms, and your username isn’t universal. You have many accounts, many usernames,” Jain said. “And you don’t control them. If an account wants to shut you down, they shut you down. How many stories are there of people trying to email some social network, and they don’t respond because they don’t have to?”
Image Credits: Yat (opens in a new window)
Yat doesn’t plan to fuel itself with ad money, since users pay for the product when they purchase their Yat, whether they get it for $4 or $400,000.
In the long run, Yat’s CEO says the company plans to use blockchain technology as a way to become self-sovereign. Yats would become assets issued on decentralized, distributed databases. Today, there are several projects working to create a decentralized alternative to the current domain name system (DNS), which is managed by internet regulatory authority ICANN. DNS is how you find things on the internet, but uses a centralized, hierarchical system. A blockchain domain name system would have no central authority, and some believe this could be the foundation of a next-gen web, or “Web 3.0.”
Today, words like “blockchain” and “cryptocurrency” don’t appear on the Yat website. Jain doesn’t think that’s compelling to average consumers — he believes in progressive decentralization, which explains why Yats are currently purchased with dollars, not ethereum.
“Something we think is really funny about the cryptocurrency world is that anyone who’s a part of it spends a lot of time talking about databases,” Jain said. “People don’t care about databases. When’s the last time you went to a website and it said ‘powered by MySQL’?”
Y.at, however, was registered at a traditional internet registrar, not on the blockchain.
“This is laying the foundation — there are certain elements of the vision that are certainly more of a social contract than actual implementation at this point in time,” says Jain. “But this is the vision that we’ve set forth, and we’re working continuously towards that goal.”
Still, until Yat becomes more decentralized, it can’t yet give users the complete control it aspires to. At present, the Terms & Conditions give Yat the authority to terminate or suspend users at its discretion, but the company claims it hasn’t yet booted anyone from the system.
“As Yat becomes more decentralized, our terms and conditions won’t be important,” Jain said. “This is the nature of pursuing a progressive decentralization strategy.”
In its “generation zero” phase (an open beta), Yat claims to have sold almost $20 million worth of emoji identities. Now, as the waitlist to get a Yat ends, Yat is posting some rare emoji identities on OpenSea, the NFT marketplace that recently reached a valuation of $1.5 billion.
A still image of a Yat visualizer creation
“For the first time ever, we’re going to be auctioning some Yats on OpenSea, and we’re going to be launching minting of Yats on Ethereum,” Jain said. Before minting Yats as NFTs, users can create a digital art landscape for their Yats through a Visualizer. These features, as well as new emojis in the Yat emoji set, will launch this evening at a virtual event called Yat Horizon.
“Yat Creators will now have more rights,” Jain said about the new ability to mint Yats as NFTs. “We are going to continue to pursue progressive decentralization until we achieve our ultimate goal: making Yat the best self-directed, self-sovereign identity system for all.”
Consumers have a demonstrated interest in retaining greater privacy on the internet — data shows that in iOS 14.5, 96% of users opted out of ad tracking. But the decentralization movement hasn’t yet been able to market its privacy advantages to the mainstream. Yat helps solve this problem because even if you don’t understand what blockchain means, you understand that having a personal string of emojis is pretty fun. But, before you spend $425,000 on a single-emoji username, keep in mind that Yat’s vision will only completely materialize with the advent of Web 3.0, and we don’t yet know when or if that will happen.
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Instagram confirms test of new anti-harassment tool, Limits, designed for moments of crisis
Instagram head Adam Mosseri confirmed the company is testing a new feature called “Limits,” which would give users the ability to temporary lock down their accounts when they’re being targeted by a flood of harassment. The announcement of the new feature was made today during a video where Mosseri condemned the recent racism that took place on Instagram’s platform following the Euro 2020 final, and noted the company was working on improvements to both internal and customer-facing tools to help address this problem.
The company had previously commented on and condemned the racist abuse, which had seen England footballers Bukayo Saka, Marcus Rashford and Jadon Sancho viciously harassed by angry fans making racist comments after the team’s defeat earlier this month. Mosseri explained at the time the company was using technology to try to prioritize user reports, and it mistakenly marked some reports as benign comments instead of referring them to human moderators. One of the possible complications was that many of the harassing comments were using emoji, which Instagram’s systems may have struggled to understand given emoji can have different meanings in different contexts.
Today, Mosseri again acknowledged Instagram’s mistake and noted it has since fixed the issue. He said Instagram had been proactively sweeping the footballers’ comments, but hadn’t anticipated the wave of user reports.
He also pointed out that Instagram receives millions of user reports per day and even getting 1% of them wrong leads to tens of thousands of problematic posts that remain on the platform in error.
Mosseri then mentioned several user-facing tools that could help people deal with harassment more directly on their own accounts to prevent abuse. This includes Instagram’s tools like Block and Restrict. The latter is tool that allows users to approve a user’s comments before anyone else sees them or read someone’s messages without sending read receipts. Another more recently added tool called Hidden Words lets users block certain keywords in both comments and direct messages.
He added that the Limits feature could have helped the footballers, as it would have offered simple settings to limit unwanted comments and reactions.
The feature had been spotted earlier this month by social media consultant Matt Navarra, who shared screenshots of how it worked, but Instagram had yet to formally announce it.
In the images that were shared, users with the feature would find a new section called Limits in Instagram’s privacy controls that explained that they could temporarily limit comments and messages from specific groups of followers.
Users could then toggle on or off groups to limit, including recent followers and accounts that are not following you, as these could include accounts that were spam or those created just to harass you. As is often the case, when there’s a flood of incoming abuse, it will not come from an account’s longtime followers, but rather from newcomers who have sought out the account just to harass them.
The feature will also allow users to set a duration for the Limits in terms of a number of days or even weeks.
An Instagram spokesperson also confirmed the feature worked as the images show, noting it would be a tool that would help people manage “intense instances of harassment or abuse.”
“Maybe you’re in high school and you are going through a breakup or you just switched schools. Or maybe you are a professional footballer and you’re receiving a lot of harassment,” explained Mosseri, when detailing how Limits could be useful in different situations. “Whatever it is, we know that people sometimes are in temporary moments of real risk of pain, and we want to give them tools to protect themselves in those situations,” he added.
Instagram declined to say when the feature would become publicly available, but noted it’s being tested on mobile in select countries for the time being.
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Android’s winter update adds new features to Gboard, Maps, Books, Nearby Share and more
Google announced this morning Android phones will receive an update this winter that will bring some half-dozen new features to devices, including improvements to apps like Gboard, Google Play Books, Voice Access, Google Maps, Android Auto and Nearby Share. The release is the latest in a series of update bundles that now allow Android devices to receive new features outside of the usual annual update cycle.
The bundles may not deliver Android’s latest flagship features, but they offer steady improvements on a more frequent basis.
One of the more fun bits in the winter update will include a change to “Emoji Kitchen,” the feature in the Gboard keyboard app that lets users combine their favorite emoji to create new ones that can be shared as customized stickers. To date, users have remixed emoji more than 3 billion times since the feature launched earlier this year, Google says. Now, the option is being expanded. Instead of offering hundreds of design combinations, it will offer more than 14,000. You’ll also be able to tap two emoji to see suggested combinations or double tap on one emoji to see other suggestions.
Image Credits: Google
This updated feature had been live in the Gboard beta app, but will now roll out to Android 6.0 and above devices in the weeks ahead.
Another update will expand audiobook availability on Google Play Books. Now, Google will auto-generate narrations for books that don’t offer an audio version. The company says it worked with publishers in the U.S. and U.K. to add these auto-narrated books to Google Play Books. The feature is in beta but will roll out to all publishers in early 2021.
An accessibility feature that lets people use and navigate their phone with voice commands, Voice Access, will also be improved. The feature will soon leverage machine learning to understand interface labels on devices. This will allow users to refer to things like the “back” and “more” buttons, and many others by name when they are speaking.
The new version of Voice Access, now in beta, will be available to all devices worldwide running Android 6.0 or higher.
An update for Google Maps will add a new feature to one of people’s most-used apps.
In a new (perhaps Waze-inspired) “Go Tab,” users will be able to more quickly navigate to frequently visited places — like a school or grocery store, for example — with a tap. The app will allow users to see directions, live traffic trends and disruptions on the route, and gives an accurate ETA, without having to type in the actual address. Favorite places — or in the case of public transit users, specific routes — can be pinned in the Go Tab for easy access. Transit users will be able to see things like accurate departure and arrival times, alerts from the local transit agency, and an up-to-date ETA.
Image Credits: Google
One potentially helpful use case for this new feature would be to pin both a transit route and driving route to the same destination, then compare their respective ETAs to pick the faster option.
This feature is coming to both Google Maps on Android as well as iOS in the weeks ahead.
Android Auto will expand to more countries over the next few months. Google initially said it would reach 36 countries, but then updated the announcement language as the timing of the rollout was pushed back. The company now isn’t saying how many countries will gain access in the months to follow or which ones, so you’ll need stay tuned for news on that front.
Image Credits: Google
The final change is to Nearby Share, the proximity-based sharing feature that lets users share things like links, files, photos and and more even when they don’t have a cellular or Wi-Fi connection available. The feature, which is largely designed with emerging markets in mind, will now allow users to share apps from Google Play with people around them.
To do so, you’ll access a new “Share Apps” menu in “Manage Apps & Games” in the Google Play app. This feature will roll out in the weeks ahead.
Some of these features will begin rolling out today, so you may receive them earlier than a time frame of several “weeks,” but the progress of each update will vary.
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Apple to release new emojis with iOS 14.2
While the current version of iOS is iOS 14.0.1, Apple is already testing iOS 14.2. The company released an early beta version of the update yesterday, and it includes a new set of emojis, as Emojipedia spotted.
Apple already shared an early look of the new emojis back in July. Overall, there will be dozens of new emojis this year. Emojis will also be more diverse and inclusive than ever, with new variations of existing emojis.
Earlier this year, the governing body in charge of approving new emojis, the Unicode Consortium, approved 117 new emojis as part of Unicode 13.0. Operating system developers and social network companies, such as Apple, Google, Microsoft, Twitter, Facebook and Mozilla, then draw their own versions of the new emojis and release them on their platforms.
In this release, you’ll find a transgender flag, a smiling face with tear, pinched fingers, two people hugging, some insects and animals, a disguised face and more.
My favorite is arguably disguised face:
Emojipedia compiled those new emojis on a single image:
New emojis in iOS 14.2 beta https://t.co/883idFLiJn pic.twitter.com/KMmATUf6NQ
— Emojipedia (@Emojipedia) September 29, 2020
When it comes to new variations, there will be a Mx Claus, a gender-inclusive alternative to Santa Claus and Mrs. Claus. Tuxedos are no longer limited to men and veils are no longer limited to women — you’ll be able to send an emoji with a woman wearing a tuxedo and a man wearing a veil.
You can expect the full release of iOS 14.2, iPadOS 14.2 and macOS Big Sur in a month or two.
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Emojivision app turns your iPhone’s camera into a real-time emoji painting machine
Your iPhone is capable of some impressive feats of computational photography, and a new app created by developer Gabriel O’Flaherty-Chan shows one way all that power can be put to creative use. Emojivision lets you see the world as if it were made up entirely of emojis.
The free app (which induces an in-app purchase for $2.79 that unlocks more emoji packs) works by breaking down your iPhone’s camera sensor input to its color palette fundamentals, finding its nearest neighbor from a subset of emojis (organized thematically within the app) and then rebuilding the image with a filter that overlays the image, and that can run at 60fps, so you’d be hard-pressed to spot any lag between it and a real-time feed.
You can use the app to take selfies, interpret photos from your phone’s photo gallery or just mess around with resolution to see how finely detailed, or how abstractly and yet obviously emoji-based, you can get. This isn’t the app to go to if you’re looking for a hyper-realistic or clear visual interpretation of your face, but it is a fun thing to show your friends — and an impressive bit of software engineering, too.
O’Flaherty-Chan has created some noteworthy mobile software projects in the past — including when he managed to hack a fully playable version of Pokémon Yellow onto an Apple Watch. He’s currently working on building a gigantic real-time strategy game set within a procedurally generated universe – like a “No Man’s Sky” but with a focus on the RTS elements, which should make for a very compelling and evolving approach to gathering resources and expanding your empire.
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Official emoji debut for disabled folks, service dogs, waffles and more
A gaggle of new emoji have just been approved by the Unicode Consortium, meaning they’ll be standard across any platforms that choose to support them. This batch includes some much-needed representation for people with various disabilities, new animals from guide dogs to otters, food and many more objects.
Folks with disabilities get a nice variety of new emoji, though of course these aren’t exhaustive (for example, how do you represent a learning disability or mental illness?). Still, Apple’s proposal for the new emoji points out the necessity of, for example, having both mechanical and manual wheelchairs:
The type of assistive technology that is used by individuals is very personal and mandated by their own disability need. For someone who cannot self-propel and therefore uses an electric wheelchair, it would not be realistic to only show a manual chair. For those who can use a manual version, it would not be realistic to insinuate that they have less mobility than they do. Therefore, these should be seen as two totally separate forms of assistive device.
These images, as usual, are only samples; the final emoji that will be used depend on your device or service. However, since Apple proposed these ones and they are of course a popular platform for emoji use, you can probably expect these to be very like the final ones.
There are lots of other useful things added as well. Guide and service dogs; otters and flamingos; some tasty food like waffles and butter (my breakfast can now finally be represented accurately); and some items particularly relevant to Indian users — a sari, diya lamp and tuk-tuk.
Adding support for people of different colors and genders, including non-gendered imagery, has been an ongoing process for the last few years. The latest addition is a pair of non-gendered people holding hands, with the full set of color variations. Expect more along these lines; other proposals have been made but haven’t yet been finalized.
You can browse the full list of new emoji here; expect them to be added to your favorite messaging app after a handful of months once art and code updates are final.
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Google’s Gboard now lets you create a set of emoji that look like you
Last summer, Google introduced its own take on Bitmoji with the launch of “Mini” stickers in its keyboard app, Gboard, which leverage machine learning to create illustrated stickers based on your selfie. Today, Google is expanding the Mini Stickers with the launch of what it calls “Emoji Minis” – meaning, emoji-sized stickers that look like you.
Similar to the initial launch of Mini stickers, the new emoji are also created using machine learning techniques, Google says.
The company said the idea is to give people a way to use emoji they feel better represent who they really are.
“Emoji Minis are designed for those who may have stared into the eyes of emoji and not seen yourself staring back,” explained Google, in a blog post. “These sticker versions of the emoji you use every day are customizable so you can make them look just like you.”
That means your emoji can have differently colored hair – like green or blue or gray, for example – or piercings. It can be wearing a hat, head covering, or glasses.
Google says it uses neural networks to suggest skin tones, hairstyles, and accessories that you can then fine tune. You can choose a color for your hair, facial hair, or select different types of head covering and eyewear. You can also add freckles or wrinkles, if you want.
The result is a not just a single emoji, but a selection of options. For example, you can use your custom emoji as a zombie, mage, heart eyes, crying eyes, shruggie, and all the others.
This the third style of Mini stickers, first introduced last year. Already, these stickers come in two other styles – a more expressive “bold” and a nicer “sweet.”
While it may seem like a minor thing, creative emoji – and specifically, personalized emoji – can be a big draw for messaging apps. Apple advertises its clever Animoji and personalized Memoji as flagship features of its newer Face ID-powered phones. Snapchat bought Bitmoji (Bitstrips) to give its users access to more tools for creative expression. Samsung lets you make your own AR emoji that look like you. And people celebrated when the Unicode Consortium diversified to include more skin tones, and added, at long last, redheads.
Gboard, whose app has been downloaded over a billion times on Google Play, has a similar draw, thanks to its selfie-based stickers.
The company says the new Emoji Minis are available in all Gboard languages and countries, on both iOS and Android, starting today.
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iOS 12.1 will come with new emojis
Apple is about to release the public beta version of iOS 12.1. And before everybody freaks out, the company announced that this update will feature new emojis — best feature update ever.
In other words, Apple is releasing its own take on Unicode 11.0 emojis. Other devices and major services will soon all support the same emojis, but with a different design.
Apple already previewed some of these new emoji designs back in July for World Emoji Day. So here’s what you should expect.
Curly hair, grey hair, bald people, red hair…
As always, you’ll be able to find five skin colors in addition to yellow, and all characters come in male and female variants. The Unicode 11.0 specs said that vendors should add “curly hair” emojis. But it looks like Apple concluded “alright let’s put a ’stache on that face!”
As for everything else, you’ll find a new emojis for outdoor accessories, such as luggage, compass and hiking shoes. On the food front, you’ll find bagels, salt, cupcakes, leafy greens, mango, moon cake, etc.
And when it comes to animals, there’s finally a mosquito emoji as well as new llama, swan, raccoon, kangaroo, lobster, parrot and peacock emojis.
Animals
Faces
Food
Everything else
Every time I’ve written about emojis, the number one comment has always been about red hair. It took a few years but red hair people, the Unicode consortium has finally heard you!
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Apple emoji will soon include people with curly hair, white hair and superpowers
In honor of World Emoji Day (yes, that’s a thing), Apple is previewing some of its upcoming emoji. Later this year, Apple’s emoji set will feature people with a variety of hairstyles and colors, including curly hair, red hair and white hair. What you’re about to see are simply Apple’s take on emoji that were previously approved by the Unicode Consortium’s emoji subcommittee.
Folks with curly hair, rejoice!
Let’s hear it for the redheads
Like white on rice
No hair? No problem
Other fun emoji include a freezing face, peacock, mango, lobster, nazar amulet, superheroes and kangaroo.
Back in March, Apple proposed new emojis to represent people with disabilities in Unicode’s next batch of emoji. Then in May, Unicode announced some of the draft candidates for its next emoji release in Q1 2019 to include some of Apple’s proposed emoji, which featured a guide dog, an ear with a hearing aid and more. If you want to hear more about what goes into emoji approval, be sure to check out this interview with Jeremy Burge, vice-chair of the Unicode Emoji Subcommittee.
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