Elon Musk

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SpaceX alumni are helping build LA’s startup ecosystem

During the days when Snapchat’s popularity was booming, investors thought the company would become the anchor for a new Los Angeles technology scene.

Snapchat, they hoped, would spin-off entrepreneurs and angel investors who would reinvest in the local ecosystem and create new companies that would in turn foster more wealth, establishing LA as a hub for tech talent and venture dollars on par with New York and Boston.

In the ensuing years, Los Angeles and its entrepreneurial talent pool has captured more attention from local and national investors, but it’s not Snap that’s been the source for the next generation of local founders. Instead, several former SpaceX employees have launched a raft of new companies, capturing the imagination and dollars of some of the biggest names in venture capital.

“There was a buzz, but it doesn’t quite have the depth of bench of people that investors wanted it to become,” says one longtime VC based in the City of Angels. “It was a company in LA more than it was an LA company.” 

Perhaps the most successful SpaceX offshoot is Relativity Space, founded by Jordan Noone and Tim Ellis. Since Noone, a former SpaceX engineer, and Ellis, a former Blue Origin engineer, founded their company, the business has been (forgive the expression) a rocket ship. Over the past four years, Relativity href=”https://techcrunch.com/2019/10/01/relativity-a-new-star-in-the-space-race-raises-160-million-for-its-3-d-printed-rockets/”> has raised $185.7 million, received special dispensations from NASA to test its rockets at a facility in Alabama, will launch vehicles from Cape Canaveral and has signed up an early customer in Momentus, which provides satellite tug services in orbit.

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Tesla ramps up solar tile roof installations in US, eyes China and Europe expansion

Tesla appears to be ramping up installations of its solar tile roofs in the San Francisco Bay area and will eventually roll out to Europe and China, according to CEO Elon Musk, who, in a series of tweets, provided the first substantial update since the company launched the third iteration of its product in October.

The solar tile roof, which Tesla calls Solarglass, is being produced at the company’s factory in Buffalo, N.Y. Musk announced in one of the tweets plans to host a “company talk” in April at the Buffalo factory, an event that will include media and customer tours of the facility.

Tesla did not respond to a request for comment seeking more information about Solarglass, including how many installations have been made to date. We will update the article if Tesla responds.

Many Bay Area installations are ongoing now

— Elon Musk (@elonmusk) February 9, 2020

Europe & China timing will be announced soon

— Elon Musk (@elonmusk) February 10, 2020

Four months ago, Musk said the company would begin installations in the “coming weeks” and that it hopes to ramp production to as many as 1,000 new roofs per week.

Tesla’s solar roof tiles are designed to look like normal roof tiles when installed on a house, while doubling as solar panels to generate power. The company first unveiled the solar tiles in 2016 and has been tinkering with them ever since. Tesla has conducted trial installations with the first two generations of the solar tiles and opened up pre-orders in 2017.

In an earnings call last October, Musk suggested that the tiles were ready for a widespread deployment, noting that “version three is finally ready for the big time.”

The solar tile roof will initially be offered in textured black, but Musk reiterated Monday plans to offer other color and finish variants “hopefully later this year.”

Yes, but we want to focus on textured black first, then move into Earth tones & convolutions

— Elon Musk (@elonmusk) February 10, 2020

A pricing estimator on the Tesla website says a solar tile roof with 10 kW of solar on an average 2,000 square-foot home costs $42,500 before federal tax incentives. It also lists $33,950 as the price after an $8,550 federal tax incentive.

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SpaceX cautions on launch regulation that outpaces innovation

During the Federal Aviation Administration’s (FAA) 23rd annual Commercial Space Transportation Conference in Washington, D.C., one panel focused on the changing regulatory environment when it comes to private launch activities, and how those are integrated into existing rules and practices for managing commercial air transportation. Panelist Caryn Schenewerk, SpaceX senior counsel and senior director of space flight policy, emphasized that while the company always does the utmost to ensure safety in everything it does, the company also wants to focus on the actual state of the industry today and how it needs to grow as various partners work to establish new rules for the growing commercial launch sector.

“When aviation started, the Wright brothers weren’t flying over major populated cities,” Schenewerk pointed out. “They were outside Paris in an unpopulated field, and they were at Kitty Hawk on unpopulated beaches. And they were in Ohio in unpopulated areas.”

Schenewerk was directly addressing comments made by other panelists, and specifically ALPA Aviation Safety Chair Steve Jangelis, that suggested the emerging commercial launch industries may be looking far ahead to when they’re launching from spaceports located near populated areas, and launching with much more frequency than they are today. In general, Jangelis was advocating for laying the groundwork now for high levels of cooperation and integration between aviation traffic management and rocket launch operators.

Schenewerk was reluctant to concede any kind of direct equivalency between the commercial air transportation industry and the space launch sector, given their relative dissimilarity.

She noted that in terms of sheer volume, there’s a massive difference, with roughly 40 to 50 launches set for 2020 compared to millions of flights for commercial air. Airlines also use essentially the same small handful of airframes from suppliers like Boeing and Airbus, while each launch company has their own, very different vehicle with different conditions for launch and flight. Overall, she suggested then that anticipating some potential future state where the industries were more similar could result in stifling progress toward that ultimate goal.

“I hope we get to that million launches at some point, but when we are at that point, it’s going to be because we worked our way up the safety trajectory in a way that allows us to operate that way,” Schenewerk said. “Today, SpaceX can’t fly from a spaceport in the middle of the country, because we won’t get through the safety approval. We literally will not be licensed by the FAA to operate from that site, because we will then be flying over large populations of people — and we aren’t at that level of reliability and safety in this industry to fly over large populations of people with these kinds of rockets. Could we get there someday? Yeah, we can get there someday when we’ve had a million flights, and a million prove-outs of our capability, when we have such repeatability that we’re in that level.”

Ultimately, Schenewerk’s comments and Jangelis’ responses illustrate that there are still a lot of places where younger companies and emerging technologies like reusable rocket launches are conflicting with the views of more established industries and players operating in some shared spaces.

FAA Administrator Steve Dickson also addressed the agency’s ongoing work to establish launch rules, which were released as a draft last year and which Dickson said will likely be finalized sometime this fall, once the FAA has incorporated industry comments and feedback.

“Let’s think about that big vision, that big day when lots of things are happening,” Schenewerk said. “But let’s also not yell at our kid for not being able to fly an airplane when they can barely walk — and I think that’s where we are right now: We’re still figuring out how to walk and run in this industry.”

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TechCrunch’s Top 10 investigative reports from 2019

Facebook spying on teens, Twitter accounts hijacked by terrorists, and sexual abuse imagery found on Bing and Giphy were amongst the ugly truths revealed by TechCrunch’s investigating reporting in 2019. The tech industry needs more watchdogs than ever as its size enlargens the impact of safety failures and the abuse of power. Whether through malice, naivety, or greed, there was plenty of wrongdoing to sniff out.

Led by our security expert Zack Whittaker, TechCrunch undertook more long-form investigations this year to tackle these growing issues. Our coverage of fundraises, product launches, and glamorous exits only tell half the story. As perhaps the biggest and longest running news outlet dedicated to startups (and the giants they become), we’re responsible for keeping these companies honest and pushing for a more ethical and transparent approach to technology.

If you have a tip potentially worthy of an investigation, contact TechCrunch at tips@techcrunch.com or by using our anonymous tip line’s form.

Image: Bryce Durbin/TechCrunch

Here are our top 10 investigations from 2019, and their impact:

Facebook pays teens to spy on their data

Josh Constine’s landmark investigation discovered that Facebook was paying teens and adults $20 in gift cards per month to install a VPN that sent Facebook all their sensitive mobile data for market research purposes. The laundry list of problems with Facebook Research included not informing 187,000 users the data would go to Facebook until they signed up for “Project Atlas”, not receiving proper parental consent for over 4300 minors, and threatening legal action if a user spoke publicly about the program. The program also abused Apple’s enterprise certificate program designed only for distribution of employee-only apps within companies to avoid the App Store review process.

The fallout was enormous. Lawmakers wrote angry letters to Facebook. TechCrunch soon discovered a similar market research program from Google called Screenwise Meter that the company promptly shut down. Apple punished both Google and Facebook by shutting down all their employee-only apps for a day, causing office disruptions since Facebookers couldn’t access their shuttle schedule or lunch menu. Facebook tried to claim the program was above board, but finally succumbed to the backlash and shut down Facebook Research and all paid data collection programs for users under 18. Most importantly, the investigation led Facebook to shut down its Onavo app, which offered a VPN but in reality sucked in tons of mobile usage data to figure out which competitors to copy. Onavo helped Facebook realize it should acquire messaging rival WhatsApp for $19 billion, and it’s now at the center of anti-trust investigations into the company. TechCrunch’s reporting weakened Facebook’s exploitative market surveillance, pitted tech’s giants against each other, and raised the bar for transparency and ethics in data collection.

Protecting The WannaCry Kill Switch

Zack Whittaker’s profile of the heroes who helped save the internet from the fast-spreading WannaCry ransomware reveals the precarious nature of cybersecurity. The gripping tale documenting Marcus Hutchins’ benevolent work establishing the WannaCry kill switch may have contributed to a judge’s decision to sentence him to just one year of supervised release instead of 10 years in prison for an unrelated charge of creating malware as a teenager.

The dangers of Elon Musk’s tunnel

TechCrunch contributor Mark Harris’ investigation discovered inadequate emergency exits and more problems with Elon Musk’s plan for his Boring Company to build a Washington D.C.-to-Baltimore tunnel. Consulting fire safety and tunnel engineering experts, Harris build a strong case for why state and local governments should be suspicious of technology disrupters cutting corners in public infrastructure.

Bing image search is full of child abuse

Josh Constine’s investigation exposed how Bing’s image search results both showed child sexual abuse imagery, but also suggested search terms to innocent users that would surface this illegal material. A tip led Constine to commission a report by anti-abuse startup AntiToxin (now L1ght), forcing Microsoft to commit to UK regulators that it would make significant changes to stop this from happening. However, a follow-up investigation by the New York Times citing TechCrunch’s report revealed Bing had made little progress.

Expelled despite exculpatory data

Zack Whittaker’s investigation surfaced contradictory evidence in a case of alleged grade tampering by Tufts student Tiffany Filler who was questionably expelled. The article casts significant doubt on the accusations, and that could help the student get a fair shot at future academic or professional endeavors.

Burned by an educational laptop

Natasha Lomas’ chronicle of troubles at educational computer hardware startup pi-top, including a device malfunction that injured a U.S. student. An internal email revealed the student had suffered a “a very nasty finger burn” from a pi-top 3 laptop designed to be disassembled. Reliability issues swelled and layoffs ensued. The report highlights how startups operating in the physical world, especially around sensitive populations like students, must make safety a top priority.

Giphy fails to block child abuse imagery

Sarah Perez and Zack Whittaker teamed up with child protection startup L1ght to expose Giphy’s negligence in blocking sexual abuse imagery. The report revealed how criminals used the site to share illegal imagery, which was then accidentally indexed by search engines. TechCrunch’s investigation demonstrated that it’s not just public tech giants who need to be more vigilant about their content.

Airbnb’s weakness on anti-discrimination

Megan Rose Dickey explored a botched case of discrimination policy enforcement by Airbnb when a blind and deaf traveler’s reservation was cancelled because they have a guide dog. Airbnb tried to just “educate” the host who was accused of discrimination instead of levying any real punishment until Dickey’s reporting pushed it to suspend them for a month. The investigation reveals the lengths Airbnb goes to in order to protect its money-generating hosts, and how policy problems could mar its IPO.

Expired emails let terrorists tweet propaganda

Zack Whittaker discovered that Islamic State propaganda was being spread through hijacked Twitter accounts. His investigation revealed that if the email address associated with a Twitter account expired, attackers could re-register it to gain access and then receive password resets sent from Twitter. The article revealed the savvy but not necessarily sophisticated ways terrorist groups are exploiting big tech’s security shortcomings, and identified a dangerous loophole for all sites to close.

Porn & gambling apps slip past Apple

Josh Constine found dozens of pornography and real-money gambling apps had broken Apple’s rules but avoided App Store review by abusing its enterprise certificate program — many based in China. The report revealed the weak and easily defrauded requirements to receive an enterprise certificate. Seven months later, Apple revealed a spike in porn and gambling app takedown requests from China. The investigation could push Apple to tighten its enterprise certificate policies, and proved the company has plenty of its own problems to handle despite CEO Tim Cook’s frequent jabs at the policies of other tech giants.

Bonus: HQ Trivia employees fired for trying to remove CEO

This Game Of Thrones-worthy tale was too intriguing to leave out, even if the impact was more of a warning to all startup executives. Josh Constine’s look inside gaming startup HQ Trivia revealed a saga of employee revolt in response to its CEO’s ineptitude and inaction as the company nose-dived. Employees who organized a petition to the board to remove the CEO were fired, leading to further talent departures and stagnation. The investigation served to remind startup executives that they are responsible to their employees, who can exert power through collective action or their exodus.

If you have a tip for Josh Constine, you can reach him via encrypted Signal or text at (585)750-5674, joshc at TechCrunch dot com, or through Twitter DMs

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Tesla’s record stock price shows its investment in energy storage is finally paying off

A little over a year after sparking a legal firestorm for musing that he would take Tesla private for $420, Elon Musk is likely glad he didn’t.

Tesla’s stock just hit a record high yesterday, brushing close to $400 per share and putting the company within striking distance of that $420 figure that cost Musk $20 million in fines with the Securities and Exchange Commission.

Since Tesla announced a surprise profit in the third quarter of the year the stock has been on a tear, recovering from its year-long tumble wrought by Musk’s Twitter tirades and extracurricular shenanigans.

The company’s core business is looking very strong, thanks in part to a weak performance by rival automakers electric vehicle offerings and the seemingly successful ramp up of manufacturing and sales in China.

There’s also another tailwind at the back of Tesla’s business and that’s in its far smaller (for now) energy business.

Lost in the hubbub over the decisions to slash costs of its Chinese manufactured vehicles by 20%; the success of the new gigafactory in the country; and the beginnings of a new gigafactory in Berlin was the news that the company had sold its first Megapack — a massive lithium ion battery installation — to a utility in Alaska.

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Tim Cook, Satya Nadella, Elon Musk, Sundar Pichai and more sign renewed commitment to Paris Agreement

The U.S. government may be in the process of formally withdrawing from the term of the Paris Agreement, an international accord on targets to fight climate change, but major U.S. employers say they’ll stay the course in a new statement jointly signed by a group of around 80 chief executives and U.S. labor organization leaders. The statement, posted at UnitedForTheParisAgreement.com, represents a group that either directly employs more than 2 million people in the U.S., or represents a larger group of 12.5 million through labor organizations.

The group collectively says they are “still in” on the Agreement, which many of the undersigned also supported vocally back in 2017 when the Trump administration announced its intent to formally remove itself. They also “urge the United States” to reconsider its current course and also agree to remain committed to the agreement. The Agreement will not only help to potentially counter the ongoing impacts of global climate change, the group says in the letter, but also prepare the way for a “just transition” of the U.S. workforce to “new decent, family supporting jobs and economic opportunity,” implying that bowing out of the Agreement will actually impede the U.S. workforce’s ability to compete on a global scale.

Apple CEO Tim Cook shared the renewed commitment on Twitter, noting in part that “humanity has never faced a greater or more urgent threat than climate change,” and other prominent tech executives have also co-signed, including Microsoft’s Satya Nadella, Tesla’s Elon Musk, Google’s Sundar Pichai and Adobe’s Shantanu Narayen. Chief executives from other powerful U.S. companies across industries are also represented, including Coca-Cola’s James Quincey, Patagonia’s Rose Marcario, Unilever’s Alan Jope and Walt Disney’s Robert Iger.

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Max Q: NASA signs up new Moon delivery companies

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There were lot of highlights in the space industry this past week (even though a rocket launch that was supposed to happened is now pushed to Monday). The biggest news for commercial space might just be that NASA signed on five new companies to its list of approved vendors for lunar payload delivery services, bringing the total group to 14.

SpaceX is among them, and Musk’s company had its own fair share of news this week, too – some good, some bad. One things’ for sure: Even going in to the last week in November, there’s still plenty of news to come in this industry before the year’s out.

  1. NASA selects five new vendors for commercial lunar payloads

Artist’s rendering of Blue Origin’s Blue Moon lander.

The five include Blue Origin, SpaceX, Ceres Robotics, Sierra Nevada Corporation and Tyvak Nano-Satellite Systems. This doesn’t necessarily mean all or any of these companies will actually fly anything to the Moon on behalf of NASA, but it does mean they can officially bid for the chance. Alongside 9 other companies selected previously by NASA, their bids will be considered by the NASA based on cost, viability and other factors.

  1. SpaceX Starship prototype blows its lid

This is the bad news I referred to earlier: SpaceX’s Starship Mk1 prototype in Texas blew up just a little bit during cryo testing. This test is designed to simulate extreme cold conditions that the spacecraft could endure during flight, and it clearly didn’t. But Elon Musk was optimistic, saying just after the incident that they’ll move on to a more advanced design right away.

  1. Sierra Nevada Corporation details an expendable cargo container for its Dream Chaser spaceship

SNC’s Shooting Star module. Credit: SNC.

One of the companies that is now included in NASA’s lunar payload service provider list is Sierra Nevada Corporation (SNC). They’re currently developing and building their Dream Chaser spacecraft, which is reusable and lands like the Space Shuttle. At an event at Cape Canaveral in Florida, they unveiled what they call the ‘Shooting Star’ – an ejectable single use cargo container for the Dream Chaser that can really add to its versatility.

  1. Nanoracks will launch a test craft that can convert old spaceships into orbital habitats

This demonstration mission is just a start, but the tech that Nanoracks is launching aboard a future SpaceX launch will be able to cut metal in space, marking the first time a robotic piece of equipment has done that. The ultimate goal is to use this tech to take spent spacecraft upper stages and give them new life – as research platforms, satellites or even habitats in orbit.

  1. NASA’s JPL is using the Antarctic to test a rover for a trip to Enceladus

That’s one of Saturn’s moons, and it’s made up of icy oceans. Normally, that’s not an optimal place for a rover to get around, but the agency’s laboratory has been testing a design in the Earth’s coldest oceans to see how viable it will be, and now they’re going to use the Antarctic, which is where it’ll test it for months at a time.

  1. Tesla’s Cybertruck is made of Starship steel

Elon Musk revealed Tesla’s crazy, beautiful, ugly, strange Cybertruck pickup last week, and he noted that the stainless steel alloy that makes up its skin is the same material that SpaceX is developing and using on its new Starship spacecraft. Sometimes, being CEO of both a car company and a space company at the same time really pays off.

  1. Space is inspiring new kinds of startups

A lot of large companies outsource at least part of their innovation management and design, and with the space boom on, there’s a new opportunity for companies to emerge that specialize in helping those same large companies find out where they fit in this new frontier. Luna is one such co, putting the puzzle pieces together for health tech companies.

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Tesla all-electric ATV makes a surprise debut at Cybertruck event

Tesla CEO Elon Musk definitely didn’t have the most issue-free presentation during last night’s Cybertruck unveil, but he did pull off a pretty impressive “one more thing moment” — revealing a surprise all-electric all-terrain vehicle (ATV) that Tesla created to pair with its futuristic pickup.

The Tesla electric ATV didn’t get a lot of time to shine on its own, and instead was used primarily to demonstrate how the Tesla Cybertruck bed and active suspension works for loading cargo, but it’s a real enough thing that Tesla made sure to point out that you can charge the electric four-wheeler right from the Cybertruck while the ATV is loaded in the bed.

Musk didn’t reveal anything about pricing or availability regarding the ATV, but a demo driver did actually drive it up onstage and load it into the bed, so it’s real enough to be functional. Like the Cybertruck itself, it also featured a body design with a lot of intersecting flat planes and angels, and it was done up in matte black, which makes it look like the ATV version of a stealth bomber.

In the past, Musk has discussed the idea of electric motorcycles, dismissing Tesla’s interest in the category in favor of electric bikes. Musk said at a Tesla shareholder meeting in 2018 that a motorcycle was not in the cards, and also floated the idea of doing an e-bike instead that same year.

An ATV is a very different kind of vehicle — designed more for utility and recreation than for road use, but it’ll be interesting to see what kind of consumer launch Tesla has in mind for such a vehicle. A “Cybertruck: ATV Edition” would probably incur a lot of demand.

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Tesla’s new Solar Roof costs less than a new roof plus solar panels, aims for install rate of 1K per week

Tesla has launched the third iteration of its solar roof tile for residential home use, which it officially detailed in a blog post on Friday and in a call with media. Tesla CEO Elon Musk kicked off the call with some explanatory remarks on the V3 Solar Roof, and then took a number of questions. The company says it’ll begin installations in the coming weeks (Musk says some installations have already begun) and that it hopes to ramp production to as many as 1,000 new roofs per week.

Tesla’s solar roof tiles — which are designed to look just like normal roof tiles when installed on a house, while doubling as solar panels to generate power — are something of a work-in-progress. The company is still tinkering with the product three years after announcing the concept, having done trial installations with two different iterations so far. “Versions one and two we were still figuring things out,” said Elon Musk on an earnings call earlier this week, adding that he thinks “version three is finally ready for the big time.”

Tesla’s Solar Roof website now includes a pricing estimator, which lists $42,500 as the total price for the average 2,000 square-foot home, with 10kW solar panels. It also lists $33,950 as the price after an $8,550 federal tax incentive. You can also enter your address and get an updated estimate that takes into account local costs and incentives, and add on any Powerwalls (with three as the default for a 2,000 square-foot roof).

“The solarglass roof is not going to make financial sense for somebody who has a relatively new roof, because this is itself a roof, that has integrated solar power generation,” Musk explained. He went on to note that Tesla has managed with this version three product to achieve a price point that is “less than what the average roof costs, plus the solar panels” that you would add on top of said roof.

“Figuring out how to install it effectively is very non-trivial. And we’re actually going to have […] ‘installathons,’ ” Musk said, which will pit two teams against each other to see who can roof one of two similar-sized/designed roofs faster. Musk reiterated later that there’s “quite a bit of R&D just in the installation process itself.”

Musk also said that while it’s hiring and training specialized installers at first, the plan is to ultimately expand installations to any third-party contractors as well. On the call, he and the Tesla team discussed how they focused on getting the installation time down to where it’s faster than installing traditional shingles, plus solar panels on top of that. Musk added that his ultimate goal is to install the solar glass tiles even faster than comparative shingles. This is a significant change from version two of the solar roof, Musk later said.

“We’re doing installations as fast as we possibly can, starting in the next few weeks,” Musk said about availability, adding that the goal is to “get to 1,000 roofs per week” sometime in “the next several months.”

A report from CNBC from September 2018 found that Tesla still hadn’t performed many actual installations of its solar roof tile, despite the two-year gap between announcement and the date of their investigation, and a January announcement about the initiation of solar roof tile production at Tesla’s Buffalo-based Gigafactory. During the company’s annual general shareholder meeting in June, Musk said that the third iteration of the tile was being worked on, and while he didn’t detail the actual number of installations, he did say that they were in progress in eight different states across the U.S. at that point.

Musk addressed some of the production delays to date, addressing the installation complexity of previous generations, but also citing the Tesla Model 3 production ramp, which he said “really stripped resources from solar for a year or a year-and-a-half.” Now that Model 3 production is in a good place, Musk said that that has unblocked significantly some of the company’s ability to focus on this challenge.

The total addressable market that Musk sees for this product is somewhere on the order of 100 million houses worldwide, and Musk stressed that the company does indeed intend to make this available worldwide.

While at launch there will be only one available look for the Solar Roof, the Tesla CEO also said that the company will roll out additional variants as quickly as it can, including tiles that resemble clay and other alternatives.

The tiles and roof installation carry a warranty of 25 years, which includes their protective weatherization (including 130 MPH wind resistance) and their power generation capability. On balance, the Solar Roof provides more energy generation than a similarly sized roof retrofitted with traditional tiles, though individually, the tile’s power-gathering cells themselves are less energy-efficient than a traditional solar cell. The Solar Roof is better performing, however, because it covers more surface area of a home.

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Elon Musk predicts Tesla energy could be ‘bigger’ than its EV business

Tesla CEO Elon Musk forecast that the company’s energy business will eventually be the same size as — or even bigger than — its automotive sector, the latest sign that the company plans to put more time and resources to scaling up its solar and storage products.

It could be bigger, but it will certainly be of a similar magnitude,” Musk said during an earnings call Wednesday. The company surprised Wall Street by reporting a return to profitability in the third quarter.

The bulk of Tesla’s revenue is generated from sales of its Model S, Model X and Model 3 electric vehicles. In the third quarter, automotive revenues were $5.35 billion. The company doesn’t break out revenue generated from solar, energy storage or other products and services. However, the total revenue in the third quarter was $6.3 billion, which gives some indication of the size of automotive compared to its other businesses.

Tesla’s energy and solar businesses languished for nearly two years as attention and resources were directed to the Model 3. That diversion of resources included redirecting to the car battery cell production lines meant for its home Powerwall and commercial Powerpack energy storage products because the company didn’t have enough cells.

“We had to do it because if we didn’t solve the Model 3, Tesla wouldn’t survived,” he said.So, unfortunately that shorted other parts of the company.”

Now, the company is committed to scaling up energy storage and solar. Kunal Girotra, who initially joined Tesla in 2015 as a senior product manager for Powerwall, was promoted to senior director of the company’s energy operations.

In the third quarter, Tesla deployed 43 megawatts of solar, a 48% increase from the previous quarter. Solar installations are still 54% lower than the same period last year.

Energy storage deployments have continued to grow, reaching an all-time high of 477 MWh in the third quarter, according to earnings posted Wednesday.

Part of this new effort includes its solar roof tile product, which was originally unveiled in 2016. Musk said that a new, third iteration of its solar roof tile will debut Thursday afternoon.

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