electric bikes
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Bolt Bikes, the electric bike platform marketed to gig economy delivery workers, has a new name and a fresh injection of $11 million in capital from a Series A funding round led by Australian Clean Energy Finance Corporation.
The round also included equity from Hana Ventures and existing investors Maniv Mobility and Contrarian Ventures, together with venture debt from OneVentures and Viola Credit.
The Sydney, Australia-based startup that launched in 2017 is now called Zoomo, a change that aims to better reflect a customer base that has expanded beyond gig economy workers to include corporate clients and everyday consumers. Mina Nada, co-founder and CEO of the newly named Zoomo, also told TechCrunch that he wanted to ensure the company wouldn’t be confused by other similarly named businesses.
“When we set up Bolt back in 2017, the name was fine in Australia, but as we’ve gone international we’ve come up against at least three other companies called Bolt, two of them in the mobility space,” Nada explained. On-demand transportation company Taxify rebranded as Bolt in May 2020. Another company known as Bolt Mobility provides shared-scooter services.
Zoomo, which has operations in Australia, the U.K., New York and soon in Los Angeles, sells its electric bikes or offers them as a subscription. Its primary business has been subscriptions for commercial use, which includes the electric bike, fleet management software, financing and servicing. Subscribers get 24-hour access to the bike. A battery charger, phone holder, phone USB port, secure U-Lock and safety induction is included.
Zoomo has sales and service centers in the markets where it offers subscriptions, which includes Sydney, New York and the U.K. The company plans to use the new funding to expand its subscription footprint — which means adding physical sales and service centers — to Los Angeles and Brisbane as well as within New York.
The company’s strategy is to slowly expand where its subscription service is offered, while ramping up direct sales. The need for physical locations limits how quickly Zoomo can expand its subscription product. Selling the bikes to corporations and other users allows the company to generate more revenue, grow its geographic reach and build brand recognition as it slowly expands its more capitally intensive subscription service.
Zoomo also plans to use the funding to add new corporate categories such as parcel, mail and grocery deliveries that its bikes can be used for as well as other models better suited for individual consumers.
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You’ve heard of e-bike and e-scooter rental startups spreading across cities. But today three veterans of the startup world will launch what appears to be a brand new take on the “e-revolution” sweeping cities in the wake of the global pandemic: subscription e-bikes, or, if you will, “EaaS” or “E-bikes-as-a-Service.” The previous founders of SoundCloud and Jimdo will today launch Dance, a new subscription e-bike service, backed by a stellar lineup of European investors.
The invite-only program kicks-off first in Berlin, with an all-inclusive service package of a €59-a-month “introductory price” and its own design of e-bike. The founders’ goal is to emphasize the community aspects of the rental service, just as they did with SoundCloud.
Dance is co-founded by SoundCloud founders Eric Quidenus-Wahlforss and Alexander Ljung, together with the co-founder of Jimdo, Christian Springub. While Quidenus-Wahlforss and Ljung are best known for co-founding SoundCloud more than 10 years ago as CTO and CEO, respectively, Quidenus-Wahlforss is taking the CEO role this time, while Ljung will be chairman. Ljung remains chairman of SoundCloud in the meantime.
The main institutional backer is Berlin-based VC BlueYard Capital, together with entrepreneurs and investors such as Ilkka Paananen (founder & CEO Supercell), Jeannette zu Fürstenberg (La Famiglia), Kevin P. Ryan (founder & CEO, AlleyCorp), Neil Parikh (founder & CSO Casper), Bjarke Ingels (founder & CEO BIG Architects) and several others.
Here’s how it will work: Users will download an app and register for the service. A fully assembled e-bike is delivered to a subscriber within 24 hours. If the bike needs maintenance or gets stolen, the user alerts Dance via the app and the bike is replaced “immediately.” That’s more or less it. Here’s the current design of the bike:
Image Credits: Dance
However, a specially designed Dance e-bike will look closer to this rendering at launch:
Image Credits: Dance
Quidenus-Wahlforss, co-founder and CEO of Dance said: “Dance means having a state-of-the-art e-bike always and only available to you, but without the hassle of buying and owning it… Dance is the perfect solution for those who are looking for a healthy, environmentally friendly, time-saving and joyful form of mobility.”
“We are convinced that Dance provides the missing piece of the puzzle at the right time to accelerate a broad and lasting movement from individual car ownership to daily use of e-bikes,” he added.
The startup notes that 45% of Germans are interested in owning an e-bike, while the European market is projected to double by 2025, according to some estimates.
This could be a disruptive moment in the e-bike space. E-bikes are generally considered the fastest and most efficient means of individual urban transport on routes up to 10 kilometres, but the pandemic has put new emphasis on their utility.
But with an average purchasing price of €2,300, e-bikes can be expensive and have a higher probability of being stolen, leaving many consumers out of the market.
At the same time, more than 930 kilometres of new cycling infrastructure have been implemented in Europe since March due to the COVID-19 pandemic, which has shifted populations away from “risky” public transport.
Ljung commented: “You save time and you save the environment. You exercise, but you don’t sweat. And besides that, riding an e-bike is simply joyful. Music was one of the first industries to experience the shift from ownership to subscription. At SoundCloud we helped usher in this transformation… Now we want to transfer this experience to the mobility space and start a movement that will ultimately make our cities more livable.”
Springub added: “We have carefully analyzed the mobility market in the past years and we are deeply concerned that despite the new options out there and the clear necessities set by climate protection, car ownership continues to be high, along with all its negative implications such as congestion and pollution.”
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