Education
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It wasn’t the lingering exhaustion that made Christine Huang, a New York public school teacher, leave the profession. Or the low pay. Or the fact that she rarely had time to spend with her kids after the school day due to workload demands.
Instead, Huang left teaching after seven years because of how New York City handled the coronavirus pandemic in schools.
“Honestly, I have no confidence in the city,” she says. Tensions between educators and NYC officials grew over the past few weeks, as school openings were delayed twice and staffing shortages continue. In late September, the union representing NYC’s principals called on the state to take control of the situation, slamming Mayor de Blasio for his inability to offer clear guidance.
Now, schools are open and the number of positive coronavirus cases are surprisingly low. Still, Huang says there’s a lack of grace given to teachers in this time.
Huang wanted the flexibility to work from home to take care of her kids who could no longer get daycare. But her school said that, while kids have the choice on whether or not to come into class, teachers do not. She gave her notice days later.
There are more than 3 million public school teachers in the United States. Over the years, thousands have left the system due to low pay and rigid hours. But the coronavirus is a different kind of stress test. As schools seesaw between open and closed, some teachers are left without direction, feeling undervalued and underutilized. The confusion could usher numbers of other teachers out of the field, and massively change the teacher economy as we know it.
Teacher departures are a loss for public schools, but an opportunity for startups racing to win a share of the changing teacher economy. Companies don’t have the same pressures as entire school districts, and thus are able to give teachers a way to teach on more flexible hours. As for salaries, edtech benefits from going directly to consumers, making money less of a budget challenge and more of a sell to parents’ wallets.
There’s Outschool, which allows teachers to lead small-group classes on subjects such as algebra, beginner reading or even mindfulness for kids; Varsity Tutor, which connects educators to K-12 students in need of extra help; and companies such as Swing and Prisma that focus on pod-based learning taught by teachers.
The startups all have different versions of the same pitch: they can offer teachers more money, and flexibility, than the status quo.
There’s a large geographic discrepancy in pay among teachers. Salaries are decided on a state-by-state and district-by-district level. According to the National Center for Education Statistics, a teacher who works in Mississippi makes an average of $45,574 annually, while a teacher in New York makes an average of $82,282 annually.
Although cost of living factors impacts teacher salaries like any other profession, data shows that teachers are underpaid as a profession. According to a study from the Economic Policy Institute, teachers earn 19% less than similarly skilled and educated professionals. A 2018 study by the Department of Education shows that full-time public school teachers are earning less on average, in inflation-adjusted dollars, than they earned in 1990.
The variance of salaries among teachers means that there’s room, and a need, for rebalancing. Startups, looking to get a slice of the teacher economy, suddenly can form an entire pitch around these discrepancies. What if a company can help a Mississippi teacher make a wage similar to a New York teacher?
Image: Bryce Durbin / TechCrunch
Reach Capital is a venture capital firm whose partners invest in education technology companies. Jennifer Carolan, co-founder of the firm, who also worked in the Chicago Public School system for years, sees coronavirus as an accelerator, not a trigger, for the departure of teachers.
“We have an education system where teachers are underpaid, overworked, and you don’t have the flexibility that has become so important for workers now,” she said. “All these things have caused teachers to seek opportunity outside of the traditional schooling system.”
Carolan, who penned an op-ed about teachers leaving the public school system, says that new pathways for teachers are emerging out of the homeschooling tech sector. One of her investments, Outschool, has helped teachers earn tens of millions this year alone, as the total addressable market for what it means to be “homeschooled” changed overnight.
Education technology services have created a teacher gig economy over the past few years. Learning platforms, with unprecedented demand, must attract teachers to their service with one of two deal sweeteners: higher wages or more flexible hours.
Outschool is a platform that sells small-group classes led by teachers on a large expanse of topics, from Taylor Swift Spanish class to engineering lessons through Lego challenges. In the past year, teachers on Outschool have made more than $40 million in aggregate, up from $4 million in total earnings the year prior.
CEO Amir Nathoo estimates that teachers are able to make between $40 to $60 per hour, up from an average of $30 per hour in earnings in traditional public schools. Outschool itself has surged over 2,000% in new bookings, and recently turned its first profit.
Outschool makes more money if teachers join the platform full-time: teachers pocket 70% of the price they set for classes, while Outschool gets the other 30% of income. But, Nathoo views the platform as more of a supplement to traditional education. Instead of scaling revenue by convincing teachers to come on full-time, the CEO is growing by adding more part-time teachers to the platform.
The company has added 10,000 vetted teachers to its platform, up from 1,000 in March.
Outschool competitor Varsity Tutors is taking a different approach entirely, focusing less on hyperscaling its teacher base and more on slow, gradual growth. In August, Varsity Tutors launched a homeschooling offering meant to replace traditional school. It onboarded 120 full-time educators, who came from public schools and charter schools, with competitive salaries. It has no specific plans to hire more full-time teachers.
Brian Galvin, chief academic officer at Varsity Tutors, said that teachers came seeking more flexibility in hours. On the platform, teachers instruct for five to six hours per day, in blocks that they choose, and can build schedules around caregiver obligations or other jobs.
Varsity Tutors’ strategy is one version of pod-based learning, which gained traction a few months ago as an alternative to traditional schooling. Swing Education, a startup that used to help schools hire substitute teachers, pivoted to help connect those same teachers to full-time pod gigs. Prisma is another alternative school that trains former educators, from public and private schools, to become learning coaches.
Pod-based learning, which can in some cases cost thousands a week, was popular among wealthy families and even led to bidding wars for best teacher talent. It also was met with criticism, suggesting the product wasn’t built with most students in mind.
A tech-savvy future where students can learn through the touch of a button, and where teachers can rack in higher earnings, is edtech’s goal. But that path is not accessible for all.
Some tutoring startups could create a digital divide among students who can pay for software and those who can’t. If teachers leave public schools, low-income students are left behind and high-income students are able to pay their way into supplemental learning.
Still, some don’t think it’s the job of public school teachers, the vast majority of which are female, to work for a broken system. In fact, some say that the whole concept of villainizing public school teachers for leaving the system comes with ingrained sexism that women have to settle for less. In this framework, startups are both a bridge to a better future for teachers and a symptom of failures from the public educational systems.
Huang, now on the job hunt, says that the opportunities that edtech companies are creating aren’t built for traditional teachers, even though they’re billed as such. So far, she has applied to curriculum design jobs at educational content website BrainPop, digital learning platform Newsela, math program company Zearn and Q&A content host Mystery.org.
“What I’m finding is that a lot of edtech companies don’t seem to value our skills as teachers,” she said. “They’re not looking for teachers, they’re looking for coders.”
Edtech has been forced to meet increasing demand for services in a relatively short time. But the scalability could inherently clash with what teachers came to the profession to do. Suddenly, their work becomes optimized for venture-scale returns, not general education. Huang feels the tension in her job interviews, where she feels like recruiters don’t pay attention to creativity, knowledge and human skills needed for managing students. She has created 30 different versions of her resume.
The lack of suitable jobs made Huang decide to go on childcare leave instead of quitting the education system entirely, in case she needs to return to the traditional field. She hopes that is not the case, but isn’t optimistic just yet.
“I haven’t gotten a whole lot of interviews, because people see my resume; they see that I’m a teacher, and they automatically write me off,” she said.
Image Credits: Bryce Durbin (opens in a new window)
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In the distant past, there was a proverbial “digital divide” that bifurcated workers into those who knew how to use computers and those who didn’t.[1] Young Gen Xers and their later millennial companions grew up with Power Macs and Wintel boxes, and that experience made them native users on how to make these technologies do productive work. Older generations were going to be wiped out by younger workers who were more adaptable to the needs of the modern digital economy, upending our routine notion that professional experience equals value.
Of course, that was just a narrative. Facility with using computers was determined by the ability to turn it on and log in, a bar so low that it can be shocking to the modern reader to think that a “divide” existed at all. Software engineering, computer science and statistics remained quite unpopular compared to other academic programs, even in universities, let alone in primary through secondary schools. Most Gen Xers and millennials never learned to code, or frankly, even to make a pivot table or calculate basic statistical averages.
There’s a sociological change underway though, and it’s going to make the first divide look quaint in hindsight.
Over the past two or so years, we have seen the rise of a whole class of software that has been broadly (and quite inaccurately) dubbed “no-code platforms.” These tools are designed to make it much easier for users to harness the power of computing in their daily work. That could be everything from calculating the most successful digital ad campaigns given some sort of objective function, or perhaps integrating a computer vision library into a workflow that calculates the number of people entering or exiting a building.
The success and notoriety of these tools comes from the feeling that they grant superpowers to their users. Projects that once took a team of engineers some hours to build can now be stitched together in a couple of clicks through a user interface. That’s why young startups like Retool can raise at nearly a $1 billion valuation and Airtable at $2.6 billion, while others like Bildr, Shogun, Bubble, Stacker and dozens more are getting traction among users.
Of course, no-code tools often require code, or at least, the sort of deductive logic that is intrinsic to coding. You have to know how to design a pivot table, or understand what machine learning capability is and what it might be useful for. You have to think in terms of data, and about inputs, transformations and outputs.
The key here is that no-code tools aren’t successful just because they are easier to use — they are successful because they are connecting with a new generation that understands precisely the sort of logic required by these platforms to function. Today’s students don’t just see their computers and mobile devices as consumption screens and have the ability to turn them on. They are widely using them as tools of self-expression, research and analysis.
Take the popularity of platforms like Roblox and Minecraft. Easily derided as just a generation’s obsession with gaming, both platforms teach kids how to build entire worlds using their devices. Even better, as kids push the frontiers of the toolsets offered by these games, they are inspired to build their own tools. There has been a proliferation of guides and online communities to teach kids how to build their own games and plugins for these platforms (Lua has never been so popular).
These aren’t tiny changes; 150 million play Roblox games across 40 million user-created experiences, and the platform has nearly 350,000 developers. Minecraft for its part has more than 130 million active users. These are generation-defining experiences for young people today.
That excitement to harness computers is also showing up in educational data. Advanced Placement tests for computer science have grown from around 20,000 in 2010 to more than 70,000 this year according to the College Board, which administers the high school proficiency exams. That’s the largest increase among all of the organization’s dozens of tests. Meanwhile at top universities, computer science has emerged as the top or among the top majors, pulling in hundreds of new students per campus per year.
The specialized, almost arcane knowledge of data analysis and engineering is being widely democratized for this new generation, and that’s precisely where a new digital divide is emerging.
In business today, it’s not enough to just open a spreadsheet and make some casual observations anymore. Today’s new workers know how to dive into systems, pipe different programs together using no-code platforms and answer problems with much more comprehensive — and real-time — answers.
It’s honestly striking to see the difference. Whereas just a few years ago, a store manager might (and strong emphasis on might) put their sales data into Excel and then let it linger there for the occasional perusal, this new generation is prepared to connect multiple online tools to build an online storefront (through no-code tools like Shopify or Squarespace), calculate basic LTV scores using a no-code data platform and prioritize their best customers with marketing outreach through basic email delivery services. And it’s all reproducible, as it is in technology and code and not produced by hand.
There are two important points here. First is to note the degree of fluency these new workers have for these technologies, and just how many members of this generation seem prepared to use them. They just don’t have the fear to try new programs, and they know they can always use search engines to find answers to problems they are having.
Second, the productivity difference between basic computer literacy and a bit more advanced expertise is profound. Even basic but accurate data analysis on a business can raise performance substantially compared to gut instinct and expired spreadsheets.
This second digital divide is only going to get more intense. Consider students today in school, who are forced by circumstance to use digital technologies in order to get their education. How many more students are going to become even more capable of using these technologies? How much more adept are they going to be at remote work? While the current educational environment is a travesty and deeply unequal, the upshot is that ever more students are going to be forced to become deeply fluent in computers.[2]
Progress in many ways is about raising the bar. This generation is raising the bar on how data is used in the workplace, in business and in entrepreneurship. They are better than ever at bringing together various individual services and cohering them into effective experiences for their customers, readers and users. The No-Code Generation has the potential to finally fill that missing productivity gap in the global economy, making our lives better, while saving time for everyone.
[1] Probably worth pointing out that the other “digital divide” at the time was describing households that had internet access and households that did not. That’s a divide that unfortunately still plagues America and many other rich, industrialized countries.
[2] Important to note that access to computing is still an issue for many students and represents one of the most easily fixable inequalities today in America. Providing equal access to computing should be an absolute imperative.
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Yuanfudao, a homework tutoring app founded in 2012, has raised $2.2 billion from investors, surpassing Byju’s as the most valuable edtech company in the world. The Beijing-based company is now worth $15.5 billion dollars, almost double its valuation set in March.
The company views the new capital as two separate extension rounds of its March raise, a $1 billion Series G financing event. The G1 round was led by Tencent with participation from Hillhouse Capital, Boyu Capital and IDG Capital. The G2 financing was led by DST Global, with participation from CITICPE, GIC, Temasek, TBP, DCP, Ocean Link, Greenwoods and Danhe Capital.
The money will be used to develop curriculum and expand Yuanfudao’s online educational service amid a larger boom in remote learning. In 2018, the company told TechCrunch that a majority of its revenue came from selling live courses. Its goal then was to fund and bring more AI into its products, and improve its user experience.
In the two years since, Yuanfudao has doubled its total users to 400 million students across China. Today’s funding suggests that it will push more live, online coursework and broaden out its closed loop system of learning.
Currently, Yuanfudao offers a variety of products: live tutoring, an online Q&A arm and a math problem-checking arm.
Yuanfudao’s physical footprint, which includes 30,000 employees in teaching centers across China, could fuel its online services. In 2014, it set up an AI Research Institute and technology laboratory with elite schools, including Tsinghua University, Peking University, Chinese Academy of Sciences and Microsoft. The goal? To bring insights from that institute directly into the app. The company sees AI as an opportunity to see what student weaknesses look like, which it can then address in teacher curriculum and product design.
Asia more broadly has a stronger education market because of consumer spending and a cultural focus on outcomes in education. Thus, the shift to digital learning has poured fuel on an already booming education market. One report says that the education economy in China alone could be worth $81 billion in two years.
As my colleague Rita Liao pointed out, Yuanfudao is nowhere near alone in the race to win the tutoring market. Other well-funded companies include Zuoyebang, a Beijing-based startup that focuses on online learning and last raised $750 million in June; and Yiqizuoye, which has Singapore sovereign fund Temasek as an investor.
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One big technology by-product of the Covid-19 pandemic has been a much stronger focus on online education solutions — providing the tools for students to continue learning when the public health situation is preventing them from going into physical classrooms. As it happens, that paradigm also applies to the business world.
Today, a startup out of Dublin called LearnUpon, which has been building e-learning solutions not for schools but corporates to use for development and training, has raised $56 million to feed a growth in demand for its tools, particularly in the U.S. market, which currently accounts for 70% of LearnUpon’s sales.
The funding is coming from a single investor, Summit Partners . LearnUpon’s CEO and co-founder Brendan Noud said the capital will be used in two areas. First, to add more people to the startup’s engineering and product teams (it has 180 employees currently) to continue expanding in areas like data analytics, providing more insights to its customers on how their training materials are used on via its learning management system (commonly referred to as LMS in the industry). Second, to bring on more people to help sell the product particularly in countries where it is currently growing fast, like the U.S., to larger corporate clients.
LearnUpon already has some 1,000 customers globally, including Booking.com, Twilio, USA Football and Zendesk. And notably, eight-year-old LearnUpon was profitable and had only raised $1.5 million before now.
“We’ve been growing organically pretty fast since we started but especially for the last 4-5 years using a SaaS model, but now we’re at a scale where the opportunity is vast, especially with more people working from home,” he said. “We want to give ourselves firepower.”
Corporate learning has followed similar but not identical trajectory to that of online education for K-12 and higher learning. In common, especially in the last 8 months. has been a growing need to engage and connect with learners at a time when it’s been challenging, or in some cases impossible, to see each other in person.
What’s different is that corporate learning was already a very established market, with organizations widely investing in online tools to manage training and personal development for years before any pandemic necessitated it.
Areas like employee onboarding, personnel development, customer training, training on new products, partner training, sales development, compliance, and building training services that you then sell to third parties are all areas that count as corporate learning. One researcher estimated that the corporate learning market was valued at an eye-watering $64 billion in 2019, with LMS investments alone at over $9 billion that year, and both are growing.
That has been a boost for companies like LearnUpon, which provides services in all of those categories and says that annual recurring revenues have grown by more than 50% year-on-year for each of the last 12 quarters.
But that also underscores the challenge in the market.
“It’s definitely a very crowded space, with maybe over 1000 LMS’s out there,” said Noud, although he added that it only has about 10-15 actually direct competitors (which to me still sounds like quite a lot). They include the likes of Cornerstone, TalentLMS from the Greek startup Epignosis, the Candian publicly-traded Docebo, and 360Learning from France.
But also consider those that have moved into corporate learning from other directions. LinkedIn has made big moves into learning to complement its bigger recruitment and professional development profile; and companies originally built to target the education sector, such as Coursera and Kahoot, have also expanded into business training and education. Both represent further competitive fronts for companies like LearnUpon natively built to service the business market.
Noud said that one reason why LearnUpon is finding some traction against the rest of the pack, and why it’s better, is because it’s a more comprehensive platform. Users can run live or asynchronous (on-demand) learning or training, and the SaaS LMS is designed to handle material and learning environments for multiple “students” — be they internal users, partners of the organization, or customers. In contrast, he said that many other solutions are more narrow in their scope, requiring organizations to manage multiple systems.
“And the legacy platforms are overly bloated, with bad customer support, which was a key area for us,” he said, recalling back to eight years ago when he and co-founder Des Anderson were first starting LearnUpon. “Our first hire was in customer support, and that has carried through to how we have grown.”
One area where LearnUpon not doing anything right now is in content development. It does offer tools to construct tests and surveys, but users can also import content created with other e-learning authoring tools, Noud said. Similarly, it’s not in the business of building its own live teaching platforms: you can import links from others like Zoom to provide the platform where people will teach and engage.
That’s not going to be a focus for now for the company, but given that others it competes with are providing a one-stop shop, for those that are looking to simplify procurement and have a more direct hand in building training as well as managing it, you can see how this might be an area that LearnUpon might develop down the line.
“In today’s knowledge economy, we believe corporate learning has become a key requirement for all organizations of scale – and the added challenge of remote working has only accelerated the importance of delivering learning digitally,” said Antony Clavel, a Principal with Summit Partners, in a statement. “With its modern, cloud-based learning management system, strong product development organization, demonstrated dedication to customer success and capital efficient go-to-market model, we believe LearnUpon is strongly positioned to serve this growing and increasingly critical market need. We are thrilled to support Brendan and the LearnUpon team in this next phase of growth.”
Clavel is joining the LearnUpon Board of Directors with this round. The startup is not disclosing its valuation.
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Knowable, the Andreessen Horowitz-backed startup focused on audio learning, is switching business models.
When the company launched last year, it charged users on a per-class basis. Starting today, it’s shifting entirely to a subscription model, where listeners pay $50 annually or $9.99 per month for unlimited access to the Knowable library.
“This gets us closer to our mission of daily, actionable learning,” co-founder and CEO Warren Shaeffer told me. In other words, the subscription encourages people to treat learning through Knowable as an ongoing habit, rather than a one-off experience.
After all, he said Knowable is already seeing a 24% cross-purchase rate as listeners sign up for new courses. Plus, this will allow the company to experiment with other formats, such as briefer lessons. And it’s similar to the subscription model employed by MasterClass and other companies offering video classes.
But why focus on audio in the first place? Shaeffer said that he and his co-founder Alex Benzer have “both seen firsthand that a great teacher can change the trajectory of somebody’s life.” At the same time, they didn’t have time to watch hours of video.
“Every [online learning company] today is very focused on the idea that you need to stare at a screen to learn in a structured way,” Shaeffer said.
The Knowable team
At the same time, many people listen to podcasts when they want to learn new things. So the pair created Knowable with the idea that when you go out for a walk, you can have an easy way to spend that time on what Benzer called “nutritious” content, rather than a “low-calorie true-crime podcast.”
“Warren and I are personally excited about helping people spend less time anxiously doomscrolling, and more time acquiring optimism and confidence through self-guided learning,” he said.
Courses include Alexis Ohanian on entrepreneurship, Mark Bittman on eating well and a variety of experts on public speaking.
Shaeffer said there are now 100 hours of educational content in the Knowable library — about half of it consists of Knowable Originals created by the company’s producers (Knowable’s content team is currently led by former “This American Life” producer Amy O’Leary), with the other half coming from a new, curated marketplace, where anyone can apply to sell a course.
The content, Shaeffer added, is “audio-first, not audio-only.” Yes, you mostly listen to the classes, but there’s additional material like quizzes and workbooks.
“We think audio is a great catalyst for inspiring,” he said. As a result, Knowable has focused on “soft skills” in categories like professional development, self-improvement and health.
But he also suggested that it’s a “fallacy” to think that you can’t teach more concrete hard skills through audio: “If you want to be a programmer, we’re envisioning a course where someone gets an overview of all the different ways they can learn, and it becomes a launchpad into a deeper dive.”
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After announcing a modest $28 million raise earlier this year, the user-generated gamified e-learning platform Kahoot today announced a much bigger round to double down on the current surge in demand for remote education.
The Norwegian startup — which has clocked 1.3 billion “participating players” in the last 12 months — has picked up $215 million from SoftBank, specifically by way of a “private placement to a subsidiary of SoftBank Group Corp., through issuance of 43,000,000 new shares.” The placement was made at 46 Norwegian Krone per share, working out to NOK1,978 million (or $215 million), and the funding will be used for acquisitions and also to continue its expansion.
Kahoot is traded on the Merkur Market in Oslo — a stepping stone between being a fully private startup and a publicly listed company — and today the company is trading more than 15% up on the news. At market open today, it was valued at NOK22.2 billion, or about $2.4 billion — so by the end of the day that market cap is likely to have gone up as a result of today’s investment.
“Kahoot! is experiencing strong momentum and accelerated adoption as enterprises increasingly seek engaging, trustworthy and user-friendly ways to build corporate culture, educate and interact,” the company noted in a statement. “At the same time, schools and educators are looking to enhance the learning experience, whether virtually or in the classroom. The Company intends to use the net proceeds from the Private Placement to finance accelerated growth through value-creating non-organic opportunities and continue to build a unique platform company.”
We are reaching out to SoftBank for a direct comment on the news — which was announced by Kahoot in the briefest of terms necessary for disclosure as a publicly traded company — and will update as we learn more.
Update: A spokesperson said SoftBank declined to provide further comment.
SoftBank has had a long track record with investing in both gaming and online education, backing the likes of Supercell (another European gaming hit startup, now majority owned by Tencent), and most recently Unacademy, an e-learning startup in India.
Indeed, the company has been one of the more prolific investors in the startup world, both from SoftBank Group as well as via its Vision Fund and other related VC funds that it has set up.
Not all of those investments have been great: The company has come under fire for sinking hundreds of millions into growth rounds for buzzy startups that hemorrhaged cash and failed to turn a profit — OYO, WeWork and Uber being prime examples — and in some cases appeared to be run in a way that didn’t indicate that they would turn things around anytime soon. The takeaway message for some was that SoftBank, once a gold standard in investing, felt hasty and poorly managed itself.
But despite that, it has continued to remain very active, and the head of the Vision Fund, Rajeev Misra, recently highlighted e-learning as one of the three areas it’s focusing on for investments at the moment, in light of COVID-19.
Kahoot, meanwhile, has been building a two-pronged business: first, a platform aimed at school children to build and use, and browse and use others’ online learning content; and second, a platform where corporates can build, use, and use others’ corporate training materials. The former puts an emphasis on free usage, while the latter is a paid product.
In both cases, Kahoot’s content is built around the idea of gamification — learning designed as games — to make the process more fun and engaging. It has described itself as the “Netflix of Education” — but I think of it a little more like YouTube, because of the user-generated element of a lot of the material.
Kahoot has been successful in its model so far. It says that it has had 1.3 billion participating players, with 200 million games played and 100 million user-generated Kahoots, in the last 12 months.
As a point of comparison, last month, when it announced an acquisition to boost its corporate learning business — it bought an enterprise engagement platform called Actimo for about $33 million — it said that it had counted some 1 billion “participating players,” on top of some 4.4 billion users, since first launching the platform in 2013.
In its Q3 earnings released earlier this month, the company said it posted invoiced revenue of $11.6 million, up 240% increase on the same quarter a year earlier. It posted $5.2 million in positive cash flow from operations, compared to $-0.6 million in Q3 2019, and had 360,000 paid subscriptions, up 160% on the year earlier.
SoftBank is not the company’s first high-profile investor. Other backers in the company include Microsoft and Disney, as well as the well-known regional VCs Northzone and Creandum. The company tells me it has now raised a total of $325 million (based on current exchange rates).
Online education has been on a slow incline for years, as schools and students turn to the internet to supplement and in some cases replace teaching in physical classrooms, tapping into infrastructure that has further reach, in some cases (like higher education) costs less and is popular with students.
But, as with some other areas of tech, 2020 has seen that trend accelerate drastically as many schools have reduced teaching or shut down altogether in an effort to curtail the spread of the novel coronavirus that leads to COVID-19.
That has led to a huge boost of activity — sometimes quite urgent and not as a choice but a necessity — and investor attention in the last year for e-learning startups. Others announcing funding in the last couple of months have included Outschool (which raised $45 million and is now profitable), Homer (raised $50 million from an impressive group of strategic backers), Unacademy (raised $150 million) and the juggernaut that is Byju’s (most recently picking up $500 million from Silver Lake).
Alongside e-learning, gaming companies have been one of the categories of tech that have had a windfall of sorts this year by providing content to divert and occupy people as some normal activities have been curtailed because of the global health pandemic. Just yesterday the gaming giant Roblox, last valued at $4 billion, announced that it had quietly filed to go public.
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Long before the coronavirus, Sora, a startup run by a team of Atlanta entrepreneurs, was toying with the idea of live, virtual high school. The program would focus on student autonomy and organize its curriculum around projects that learners wanted to work on, such as finding ways to reduce the impact of climate change on the world. Students and teachers would use Zoom and Slack to communicate with each other, with standups everyday to pulse-check progress.
The pandemic has both undermined and underscored Sora’s focus. On one end, the millions of students that flocked home have shown how hard it is to effectively and accessibly teach in virtual settings. On the other end, the pandemic isn’t going away any time soon. Parents and students are desperate for better options.
Sora co-founder Garrett Smiley thinks he can convince parents to approach virtual high school with optimism, their kids and their checkbooks. It all starts with green algae farms.
Smiley said students turn to Sora so they can “start running instead of walking” in their education. He added how the first students in the program spent time building algae farms in their backyards, working with SpaceX engineers and taking college-level math classes upon entrance.
Smiley, who co-founded the company with Indra Sofian and Wesley Samples, says that Sora sells best to students who feel stifled or “held back” from traditional educational institutions. Sora’s product, thus, feels more apt for educationally gifted students than students who might need extra help or support.
At Sora’s heart, it is a private school replacement with a project-based curriculum. How it works beyond that is a little bit more confusing to comprehend. Firstly, students upon enrollment embark on two-week learning expeditions, exploring the answers to broad questions like “how do we recreate an alien species.” As time progresses, students are prompted to create their own projects with check-in calls twice a day. Below is an example of a standup:
Beyond the self-directed study, Sora offers a series of Socratic seminars and workshops.
There’s no such thing as science class, but there are workshops such as “the Physics of Sharks.” Here’s an example schedule of a Sora student:
Image Credits: Sora
The organization is unconventional. Smiley is insistent on the fact that students complete core subjects and standards needed for high school transcript and graduation, including math, science, English and history. Students are also required to take the SAT or ACT, with practice resources provided by the school.
Sora also has an in-person, optional element. Cohorts will be designed by geography. Students are encouraged to meet up with each other outside of school, form sports teams and attend a Sora-sponsored meet-up.
Outside of learning, Sora created a network of more than 50 career mentors and has a suite of services, such as SAT prep and counselors to aid with the college admissions process.
Smiley says that Sora hasn’t yet graduated a class, so they do not have data on most common exit paths, but he added that the company does not promote college as the only option for students.
Sora is working on partnering with the “next generation of college and university replacements,” he says, such as boot camps or internships.
The goal of Sora is to create a community of self-directed and motivated learners.
“We don’t believe schools are in the business of content creation anymore, just typing in Google search engine search specifically you’ll probably find world-class resources to learn a subject,” Smiley said. “So for us, as to be a super successful school, we knew our role was creating this super high-quality community.”
The company had seven students in its inaugural class last year. Now, more than 39 students participate in Sora School, with three-full time faculty. Monthly tuition ranges from $300 to $800 per student.
Tuition is charged in relation to parent income by using a sliding scale, which Smiley says is part of their strategy in making sure Sora is an inclusive and diverse school.
The diversity breakdown of Sora is 67% white, 15% Hispanic, 13% African American and 5% Asian/Middle Eastern. The gender split male to female is 54% and 44%, respectively, with 2% of students identifying as non-binary.
From a mental diversity perspective, Sora lacks key resources needed to support students with special needs. Virtual high school as a product isn’t built for adoption en masse, but instead works best for students who can afford to partake in self-directed and independent learning. Similar to pandemic pods, it could exacerbate the widening inequalities between wealthy and low-income students.
Smiley says that they “definitely thought about” accessibility and are working on it. Still, he says that Sora is created for “students who perhaps don’t need the extreme structure of an in-person school,” which he estimates to be 95% of the world’s learners.
As Sora scales, a key aspect of its success will be if it is able to balance its hands-on, hands-off approach. The startup announced this week that it has raised a $2.7 million round, led by Union Square Ventures, to bring on more faculty, software engineers for back-end support and managers to work on curriculum development. Other participating investors in the round include Village Global, ReThink Education, Firebolt Ventures, Peak State Ventures, Contrary Capital and angel investor Taylor Greene.
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For better or worse, tablets and smartphones have become a cornerstone of how many younger children pass the time. Today, a company that builds literacy and other educational apps to help make that time more worthwhile is announcing a large round of funding from a number of strategic backers to move into the next phase of its growth, building not just apps but a comprehensive learning platform.
BEGiN, the startup behind the Homer early learning program aimed primarily at kids between the ages of two and eight, has raised $50 million in a Series C round of funding, money that it plans to use to, in the words of CEO Neal Shenoy (who co-founded the company with Stephanie Dua), create a “systematic experience” in learning.
The startup has been around since 2013 and got its start with literacy — it says that its reading apps are currently the most popular for children under age five in the U.S. App Store — which remains its core subject area, but it has also expanded into other subject areas and plans to take that further.
“We are launching the industry’s first comprehensive early learning program,” he said in an interview. “And so from a curriculum perspective, this will extend beyond reading to include math, critical thinking, creativity, and socio-emotional learning, we will deliver this learning, these experiences, across digital, physical, tangible product, and in class mediums, we will focus on both serving the child and the parent and the relationship between them says the parent is the child’s first teacher.”
The round includes a number of strategic investors that will help bring this together. The backers include LEGO Ventures, Sesame Workshop, the principal investor in Gymboree Play & Music, 3One4 Capital, Trustbridge Partners and Interlock Partners. In addition to the $50 million, Liquidity Capital is also contributing $25 million in trajectory-based funding for further growth. The strategic backers plan to help build the curriculum, the products and the distribution for the new program, he said.
The valuation of Homer, and BEGiN itself, is not being disclosed, but the company said that it already has hundreds of thousands of subscribers and generates tens of millions of dollars in revenues.
The funding news and strategic expansion comes at a critical time in the educational industry, and e-learning in particular.
Children’s educational apps — and taking even just those focused on early learning (Age of Learning is another leader in this segment of the market) — have been around for as long as the internet itself. But they have always existed in conjunction with a host of more conventional resources, such as nurseries and schools, playgroups and other activities, and general socialization. The global health pandemic, however, has changed all that for many people: many families, kids included, are spending more time at home and away from teachers and the (real life) social networks that play a part in how they develop.
That’s put a huge emphasis on rethinking how tech-based tools, starting with gadgets like tablets and software like apps, can make up the difference, for now or maybe even for longer, to make sure that kids continue to learn, but also feel engaged and stimulated at a time when a lot of options for doing that have been reduced.
Joining up app makers with those who make educational physical objects is a not a new thing per se: “educational toys,” as any parent knows, are a dime a dozen in terms of supply (if not cost… they can be expensive). But it’s interesting to see toy makers joining up with those who build entertainment content and other products for children for an even bigger-picture approach to identifying and building to address the challenge of how best to deliver some aspects of early-years education.
Indeed, LEGO Ventures is a newish effort from the Danish modular toy maker, founded to help the company, now more than 70 years old, step into the next phase of how children learn and keep themselves entertained.
“HOMER’s vision and approach to playful learning fosters curiosity and collaboration in children that aligns closely with LEGO Ventures’ investment ethos supporting founders and companies in bringing the LEGO idea of learning-through-play to life,” said Jamie Beaumont, managing partner, LEGO Ventures, in a statement. “We look forward to working with Neal and the excellent team he has built, and supporting HOMER as they grow and scale their purposeful play offerings across hands-on, in-person and digital experiences.”
As with e-learning companies targeting other age groups, the startup has seen a huge boost in business in the last several months, with a 280% increase in annual subscriptions, 230% increase in website subscriptions, and children accessing 30% more lessons than this time last year. (Overall, the company has had 80%+ year-over-year growth since launch.)
“With its focus on research and kid-centric design, and expansion to embrace the whole child curriculum, HOMER’s approach reflects the mission of Sesame Workshop to help kids grow smarter, strong and kinder,” said Steve Youngwood, president of Media and Education, and chief operating officer of Sesame Workshop, in a statement. “We’re excited to support HOMER’s growth and to look for further ways to partner with them to give young children the best possible start at a critical time of their learning and development.”
Additional reporting Natasha Mascarenhas
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For many of us, learning to ask questions was a matter of the five W’s: who, what, where, when, why (and how).
As I interviewed founders about the most valuable learning resources that allowed them to grow into the leaders they are today, I realized that many of them leaned heavily on carefully crafted approaches to asking questions. In all the interviews, inquiry was by far the most cited learning process. I found these founders to be incredibly methodical, brave, curious, disciplined and efficient in their pursuit of learning.
Founders showed incredible discipline by approaching information gathering as a structured process. Some founders have a highly systematic approach in how they target their outreach:
I learned by being systematic about talking to people smarter than myself. I needed to know hundreds of people and know what they know. I made a table matrix of who I talk to and for what topic. For example, Eric Schmidt is one of six experts I turn to on establishing management OKRs.
— Reid Hoffman, co-founder of LinkedIn
And in how they catalog/store information about who is an expert …
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The spotlight on edtech grows brighter and harsher: On one end, remote-learning startups are attracting millions in venture capital. On the other, many educators and parents are unimpressed with the technology that enables virtual learning and gaps remain in and out of the classroom.
It’s clear that edtech’s nebulous pain points — screen time, childcare and classroom management — require innovation. But as founders flurry to a sector recently rejuvenated with capital, the influx of interest has not fostered any breakout solutions. As a result, edtech investors must hone their skills at sorting the innovators from the opportunists amid the rush.
Lucky for us, investors shared notes during TechCrunch Disrupt and offline regarding how they are separating the gold from the dust, giving us a peek into their due diligence process (and inboxes).
The pandemic has broadly forced founders to get more conservative and prioritize profitability over the usual “growth at all costs” startup mentality. Growth still matters, but within edtech, the boom comes with a big focus on profitability, efficacy, outcomes and societal impact.
“The goal of all of education is personalized learning, when every student receives exactly the instruction in the way that they need it at the time that they need it. And that’s really, really difficult to do if you’re trying to have one person teach 180 students,” said Mercedes Bent of Lightspeed Venture Partners. “And so I’ve been excited to see more solutions that are focused on creating smaller class sizes that are also focused on allowing students to connect with people outside of their homes as well.”
During Disrupt, Reach Capital’s Jennifer Carolan brought up a recent Netflix documentary, “The Social Dilemma,” which illustrates the impact screen time can have on society. When vetting companies, Carolan said she wanted to see founders who have considered how their products may impact young users.
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