e3
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If you’re like me, you spent the weekend longing for the mixed bag that is downtown Los Angeles during E3. I’ve got fond memories of fish tacos, The Last Bookstore, watching playoff basketball in garishly lit hotel lobbies and, of course, video game press conference after video game press conference.
For a second year in a row, the show’s gone all virtual, owing to…well, you know, that virus that has defined the past year and a half of our lives. Last year’s show was canceled altogether (though a handful of companies still kept to the schedule). Show organizers simply didn’t think they would be able to pull together a digital event — and frankly, it’s probably for the best that they understood those limitations.
The 2021 event, which kicked off on Saturday, marks the first all-virtual version of the event. For the time being, it’s also the last. Mayor Eric Garcetti kicked off the show by announcing that E3 would return to the LA Convention Center in 2022.
Gaming had a banner 2020, and while growth has slowed, as parts of the world look forward to a post-pandemic life, things are still growing. Some well-timed numbers from NPD this morning point to a 3% year-over-year growth for May 2021, as spending on gaming rose to $4.5 billion. Year-to-date, things are up 17%.
The timing of last year’s canceled event was certainly unfortunate from a hardware standpoint. Console refreshes are massive events at E3. 2020 gave us the PlayStation 5 and Xbox Series X. Announcements were relegated to Sony and Microsoft’s own events. That meant the companies were able to draw things out — revealing small details, piece by piece, rather than saving everything for the big show. It’s a strategy that lends itself much better to virtual presentations and blog posts than it does big conventions.
Sony is sitting this one out, too. While it’s entirely possible the company will be holding a big, virtual State of Play event at some point this summer, it won’t be tied to E3. Still, some Sony execs like PlayStation Studios head Hermen Hulst used the opportunity congratulate Microsoft on “a great showcase” on Twitter. So that’s a nice thing.
Thus far, Microsoft is the only one of the big three to present at the event. Nintendo will be holding a Treehouse event tomorrow. The Switch Pro could be on tap for the event, with an upgraded OLED display and internals. That would likely also mean a bunch of upgraded content for the new version of the four-year-old console.
Microsoft, meanwhile, went big on games. Understandable, given the recent launch of the Series X. And, let’s face it, these virtual events are perfectly suited for playing a whole bunch of trailers. The company showcased 30 games (and a fridge) in all. Of those, 27 will be part of the Xbox Game Pass, in case you had any doubt about what the future of gaming on the Xbox will look like. The event was framed as a combination Xbox and Bethesda showcase, having acquired the publisher earlier this year.
“Our growing family of 23 studios is devoted to advancing the medium we all love,” the company writes, “so we were happy to share that now through the end of the year, you can look forward to back-to-back monthly releases coming to Xbox Game Pass on day one, led by a record five new titles from Xbox Game Studios this holiday, including Halo Infinite.”
Highlights include:
Halo Infinite got a trailer and some in-game multiplayer footage. The latest version of the beloved Xbox mainstay is arriving this holiday season.
Starfield will be arriving November 11 [deep breath] 2022. The expansive space title will be an Xbox exclusive at launch.
Forza Horizon 5 will arrive in November. The latest installment of the popular racing series is set in Mexico.
In a no-brainer crossover event, Sea of Thieves will be teaming up with Pirates of the Caribbean for gameplay featuring Captain Jack Sparrow and others.
Age of Empires IV got an extended trailer and release date: October 28.
Battlefield 2042 got its first gameplay, including a sweet new wing suit.
Microsoft’s Flight Simulator will be hitting the new Xboxes on July 27th, along with a Top Gun expansion pack. That’s in honor of Top Gun: Maverick, which is apparently still coming out at some point.
Square Enix also held its customary big showcase on Sunday. The publisher will be releasing a bunch of new Marvel titles. Highlights include:
The long-awaited Guardians of the Galaxy. The adventure title is set to launch this October.
Marvel’s Avenger, meanwhile, will be getting the Black Panther-themed expansion pack, War for Wakanda. That’s arriving in August.
It wouldn’t be a Square Enix event without a Final Fantasy spinoff, right? The perennial favorite RPG is birthing Stranger of Paradise Final Fantasy Origin, which arrives on a slew of different platforms next year.
Ubisoft, meanwhile, made waves on Saturday with a first look at the new Avatar adaptation, Avatar: Frontiers of Pandora.
Tom Clancy’s Rainbow Six: Extraction is due out on September 16. Originally titled Rainbow Six: Quarantine, the name was changed for obvious reasons.
Capcom and Take-Two will showcase tonight, followed by Nintendo Direct and Bandai Namco tomorrow. On Thursday, EA is set to hold its own Play Live event. Meanwhile, here’s some video of that new Xbox fridge. Who said there wasn’t any new hardware?
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Another major tech show has fallen victim to COVID-19 concerns. Rumors around E3’s cancellation began swirling last night, with a number of publications reporting from sources close to the show.
The governing body, the Entertainment Software Association, made the news official. In a statement provided to TechCrunch, the ESA noted:
After careful consultation with our member companies regarding the health and safety of everyone in our industry – our fans, our employees, our exhibitors and our longtime E3 partners – we have made the difficult decision to cancel E3 2020, scheduled for June 9-11 in Los Angeles.
Following increased and overwhelming concerns about the COVID-19 virus, we felt this was the best way to proceed during such an unprecedented global situation. We are very disappointed that we are unable to hold this event for our fans and supporters. But we know it’s the right decision based on the information we have today.
Our team will be reaching out directly to exhibitors and attendees with information about providing full refunds.
Held in Los Angeles during the summer, E3 continues to be one of the world’s premier gaming shows. But struggles roughly a decade ago found the event transforming into a far leaner trade show, opening the doors to a number of competitors in the process. It has managed to rebound to some degree, thanks in part to the decision to open its doors to the gaming public, E3’s bottom line. The move to cancel could ultimately have a profound effect on the show’s future, moving forward.
Even with Sony’s decision to skip the show being announced back in January, 2020 was shaping up to be a big year for the event, with next-generation versions of both the PlayStation and Xbox due out by year’s end.
E3 is just the latest in a long line of tech shows that have closed up shop for the year, beginning with Mobile World Congress last month. Likely many will following Nintendo’s longstanding tradition of making announcements via webcast. The question for E3’s organizers is whether those companies who move to an online approach will ultimately return in 2021.
The ESA is “exploring options” around offering elements of the event online.
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The Entertainment Software Association issued an apology of sorts after making available the contact information for more than 2,000 journalists and analysts who attended this year’s E3.
“ESA was made aware of a website vulnerability that led to the contact list of registered journalists attending E3 being made public,” the organization said via statement. “Once notified, we immediately took steps to protect that data and shut down the site, which is no longer available. We regret this this occurrence and have put measures in place to ensure it will not occur again.”
It’s not clear whether the organization attempted to reach out to those impacted by the breach.
In a kind of bungle that utterly boggles the mind in 2019, the ESA had made available on its site a full spreadsheet of contact information for thousands of attendees, including email addresses, phone numbers and physical addresses. While many or most of the addresses appear to be businesses, journalists often work remotely, and the availability of a home address online can present a real safety concern.
After all, many gaming journalists are routinely targets of harassments and threats of physical violence for the simple act of writing about video games on the internet. That’s the reality of the world we currently live in. And while the information leaked could have been worse, there’s a real potential human consequence here.
That, in turn, presents a pretty compelling case that the ESA is going to have a pretty big headache on its hands under GDPR. Per the rules,
In the case of a personal data breach, the controller shall without undue delay and, where feasible, not later than 72 hours after having become aware of it, notify the personal data breach to the supervisory authority competent in accordance with Article 55, unless the personal data breach is unlikely to result in a risk to the rights and freedoms of natural persons. Where the notification to the supervisory authority is not made within 72 hours, it shall be accompanied by reasons for the delay.
There is, indeed, a pretty strong argument to made that said breach could “result in a risk to the rights and freedoms of natural persons.” Failure to notify individuals in the allotted time period could, in turn, result in some hefty fines.
It’s hard to say how long the ESA knew about the information, though YouTuber Sophia Narwitz, who first brought this information to light publicly, may have also been the first to alert the organization. The ESA appears to have been reasonably responsive in pulling the spreadsheet down, but the internet is always faster, and that information is still floating around online and fairy easily found.
VentureBeat notes rightfully that spreadsheets like these are incredibly valuable to convention organizations, representing contact information some of the top journalists in any given industry. Many will no doubt think twice before sharing this kind of information again, of course.
Notably (and, yes, ironically), the Black Hat security conference experienced a similar breach this time last year. It chalked the issue up to a “legacy system.”
Natasha Lomas contributed to this report
Update: An email has since been sent to those impacted, noting,
We provide ESA members and exhibitors a media list on a password-protected exhibitor site so they can invite you to E3 press events, connect with you for interviews, and let you know what they are showcasing. For more than 20 years there has never been an issue. When we found out, we took down the E3 exhibitor portal and ensured the media list was no longer available on the E3 website.
Again, we apologize for the inconvenience and have already taken steps to ensure this will not happen again.
So that’s that part taken care of, at least.
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E3’s just over a month away, and per usual, the news in the lead up has offered more insight into what we won’t be hearing about at the big gaming show. Late last year, Sony announced that it would be skipping its big annual press conference at the event. The move marks a key absence for the gaming giant for the first time in nearly a quarter of a century, as the company will instead be “exploring new and familiar ways to engage our community in 2019.”
The sentiment should ring familiar for those who follow the gaming industry. Several years ago Nintendo made a similar move, eschewing the in-person press conference for the online Nintendo Direct “Treehouse” it uses to showcase new trailers. It’s a method Nintendo has held to ever since.
Game publisher Square Enix this week happily slid into Sony’s prime-time slot, leaving Microsoft the last of the remaining three major console makers with a press conference at the Los Angeles event. The death of shows like E3 has been overstated throughout the years, of course. These things tend to move in cycles, with much of the hype tied specifically to new system reveals.
Microsoft took the wraps off its disc-free Xbox One S “All-Digital Edition” this month, leaving many wondering what the company could still have up its sleeve for the June event. Earlier this week, meanwhile, Sony batted away suggestions that the PlayStation 5 was coming soon. Details are, not surprisingly, still vague, but the company says the next-gen console won’t be arriving in the next six months.
On its earnings call, Nintendo similarly dismissed recent rumors that it would launch a low-cost version of the Switch. The console has been a wild success for the company on the heels of the disappointing Wii U, but slowing sales have pointed to Nintendo’s longstanding tradition of offering modified hardware. Rumors have largely pointed to a lower-cost version of the system that can only be played in portable mode.
None of this is to say we got some kind of preview. Companies love to tease these sorts of things out, but it does appear that the big three are tempering expectations for the show. That leaves some opening for other players — of course, E3 has long been dominated by the big three. Among the other rumors currently circulating ahead of the show is a 2-in-1 gaming tablet from Nvidia.
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I like E3 . I really do. But it’s also monumentally dumb: game companies spending millions to show off essentially faked content to an increasingly jaded audience. And it’s increasingly out of step with how the gaming industry works. So it should come as no surprise that Sony will be skipping the show more or less altogether this year, joining Nintendo in taking a step back from spectacle.
Sony has been a part of CES for 20 years and this will be the first one it’s ever missed. I’ve gone to their events every time I’ve attended; I was there for their historic putdown of Microsoft after the latter announced some hugely unpopular restrictions on used games. I think you can actually see me near the front in the broadcast of that one. (You can! I’m at 1:29.)
And E3 has been a part of Sony’s yearly cadence as well. Like other companies, for years Sony hoarded information to debut at E3, TGS and Gamescom, but E3 was generally where you saw new consoles and flagship titles debut. But as even E3’s organizers have admitted over and over again, that’s not necessarily a good thing.
Too often we have seen half-finished games onstage at E3 that end up cancelled before the year is out, or commitments made to dates the companies can’t possibly keep. Assigning a complex, creative industry to a yearly schedule of major announcements is a great way to burn them out, and that’s exactly what’s happening.
Variety first noticed Sony’s absence from ESA communications. In a statement issued to multiple outlets, Sony said:
As the industry evolves, Sony Interactive Entertainment continues to look for inventive opportunities to engage the community. PlayStation fans mean the world to us and we always want to innovate, think differently and experiment with new ways to delight gamers. As a result, we have decided not to participate in E3 in 2019. We are exploring new and familiar ways to engage our community in 2019 and can’t wait to share our plans with you.
They won’t be alone. Nintendo hasn’t had a real proper E3 press conference in years. Instead, they host a live stream around the event and have a big booth where people mainly just play games. Their Nintendo Direct videos come out throughout the year, when the titles and developers are good and ready.
Microsoft is still there, and still puts on quite a show. I remember the original announcement of the Kinect, probably one of the weirdest and dumbest things I’ve ever taken part in. It was memorable, at least.
But Microsoft is also doing its own thing, announcing throughout the year and on its own terms. The Xbox One X was only hinted at during E3, and announced in full much later. I wouldn’t be surprised if Microsoft also announced they were taking it easy this year at E3 — though this might also be a good opportunity for them to double down. With the schedules these huge shows go on, they might already be committed to one course or another.
Sony actually has its own PlayStation Experience event where it announces things and lets gamers and press play the latest, but even that was cancelled ahead of its expected December date. Is Sony just getting shy?
More likely they are leveraging their dominance in the console market to be a market leader and “decider,” as they say. They have no shortage of amazing games coming out, including lots of hot-looking exclusives. What have they got to prove? Although Sony itself is not participating in E3, the developers it backs will almost certainly be there. What better way to school the competition than to not show up and still have everyone talking about you?
With the PS4 Pro out there and a solid line-up already confirmed, Sony is sitting pretty for 2019, and the company probably feels this is a safe time to experiment with “inventive opportunities to engage the community,” as the statement put it. E3 will still be big, and it will still be fun. But the trend is clear: it just won’t be necessary.
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With 50 titles, including 15 Xbox exclusives, today’s Microsoft E3 event was wall to wall with new game trailers. As the first press conference of the big three, the company clearly wanted to put on a big (and extremely loud) show — and largely succeeded on that front. We won’t bore you by featuring all 50, but here’s the big news you missed.
Halo Infinite
Microsoft kicked the show off with a brief teaser announcing the latest entry in its much loved first-person shooter series, Halo. We don’t know much about Halo Infinite, including timing and story specifics, but Xbox head Phil Spencer promised that the title will be Master Chief’s “greatest adventure to save humanity.”
Crackdown 3
Arguably the most eagerly awaited title of the show, Crackdown 3 got an explosive gameplay new trailer, starring a shouting Terry Crews as Commander Jaxon. The neon vehicle transforming title hits the system in February.
Forza Horizon 4
Playground Games was among the five studios Microsoft announced it had acquired during today’s big show. No surprise, Forza Horizon 4 got a whole lot of love at today’s event, as well. The company explained that, among other things, the game is getting changing seasons, as players ride cars through the UK countryside, as fake leaves began to fall from the ceiling inside the press event. The game features more than 450 cards and arrives October 2.
Ori and the Will of the Wisps
The sequel to 2015’s critically acclaimed Ori and the Blind Forest features a much larger world and new puzzles. The title will arrive as an exclusive for Xbox One and Windows 10.
Gears 5
Epic announced not one, but three Gears titles at the event. There’s the adorable Funko collaboration, Gears Pop, the strategy game Gears Tactics and, of course, Gears 5. The title good a moody trailer. We still don’t know much about the game, but many are anticipating a Fortnite-like battle royale mode for the title.
Kingdom Hearts III
Kingdom Hearts III, anyone?
Join Sora, Donald, and Goofy on brand new adventures. #XboxE3 pic.twitter.com/qm6XD7EZKo— Xbox (@Xbox) June 10, 2018
Don’t have enough Frozen in your life? Good news, the latest addition to the Disney-obsessed RPG series will feature a number of characters from the musical — and will be arriving on the Xbox.
Fallout 76
In Fallout 76, you’re one of the first to emerge into an untamed, and very different, wasteland. #XboxE3 pic.twitter.com/U9oN6Mr1ty
— Xbox (@Xbox) June 10, 2018
One of this year’s most eagerly awaited titles, Fallout 76 is about to get a lot more love at tonight’s big Bethesda press conference. In the meantime, Microsoft offered a taste of what to expect.
Devil May Cry 5
It’s been a decade since Capcom’s hack and slash title Devil May Cry 3 hit the Xbox 360. Due out next Spring, the long awaited sequel is direted by beloved designer Hideaki Itsuno.
Jump-Force
You think the Avengers was the most ambitious crossover event in, etc., etc.? Bandai Namco’s new fighting game Jump-Force features some of the most beloved anime characters in recent decades, including Naruto and Dragonball’s Goku.
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Good afternoon, downtown L.A.! The sun is shining, the birds are singing and the giant banners with gun toting cyborgs have been unveiled.
That can only mean one thing: it’s time for E3! Electronic Arts kicked the show off this morning with the first official press conference, and the big news was, as anticipated, Battlefield V.
Battlefield V
The World War II title will likely get a little more love at the Xbox press conference tomorrow morning, but we did get a look at some compelling gameplay. Notably, the title is getting a Fortnite-style multiplayer, battle royale mode.
Anthem
Bioware’s next title isn’t due out until next February, but Anthem still managed to get a lot of love today at E3. The multiplayer shooter finds players assuming the role of mech suit wearing “Freelancers.”
FIFA 19
Due out September 28, EA’s big soccer (or football or whatever) title is adding UEFA Champions League gameplay, after picking up the license from Konami. That’s big news for European soccer fans, bringing the annual tournament to the title. The company also announced a free trial for Xbox, Playstation and PC players.
Madden NFL 19
The popular football title (the other football) is destined for the PC for the first time in more than 10 years. It will bring with it new, more lifelike player animation when it debuts August 10.
Star Wars: Jedi Fallen Order
It wouldn’t be an EA E3 event without some Star Wars love. Due out during the 2019 holiday season, the title will offer a dark take on the familiar universe, allowing users to play as a Jedi. That’s all we know so far, and sadly, there’s no trailer yet to speak of.
Unravel 2
No waiting on this one, however. The yarn of a puzzle platformer sequel just dropped today for the PC, PlayStation 4 and Xbox One.
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The smartphone has changed the gaming industry landscape dramatically. As our pocket computers advance, so too does the possibility of fully satisfying mobilegaming experiences.
Companies like Nintendo are blurring the lines between portable and console/PC gaming with the Switch. At the same time, big studios have largely moved away from attempts to integrate mobile content into the home… Read More
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Nostalgia sells. No one knows that better than Nintendo. Much of the company’s intellectual property is well past the 30 year mark at this point, and yet it manages to find new scenarios for its most popular franchises year in and year out, reinventing its stable of characters for each subsequent platform. Read More
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Nintendo is back at E3, in much more successful spirits after the sales boom with the Switch’s launch earlier this year. One of the game titles announced include an unnamed and still-in-progress proper Pokemon RPG, built by Game Freaks for the Switch. Updates to other franchises include Metroid Prime 4, Fire Emblem Warriors, a new Kirby title and much-awaited details on the upcoming… Read More
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