drawbridge
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Drawbridge raises $25M as it takes its cross-device tech beyond advertising
Drawbridge, a startup that helps businesses identify when a single person is using multiple devices, has raised $25 million in Series C funding. Every time I write about Drawbridge, I’m contractually obligated to mention that the company is backed by two of the best-known venture capital firms, Sequoia Capital and Kleiner Perkins Caufield & Byers. For this round, Drawbridge went back… Read More
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Drawbridge Is Building A Business Beyond Ad Targeting
Drawbridge isn’t just an ad-tech company anymore. We’ve written about how the company, which is backed by Kleiner Perkins Caufield & Byers and Sequoia Capital, has built technology to determine when the same person is using multiple devices — so data from one device can be used (in an anonymized way) to target ads another. However, CEO Kamakshi Sivaramakrishnan said that… Read More
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Drawbridge Adds Offline Purchases To Its Cross-Device Marketing Data
Drawbridge‘s platform is getting smarter thanks to partnerships with Datalogix and Axciom-owned Liveramp.
The company, backed by Kleiner Perkins Caufield & Byers and Sequoia Capital, already works to identify the multiple devices that are (probably) used by the same person, which in turn can be used to improve ad targeting and attribution. Read More
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