diversity
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BeGreatTV to offer MasterClass-like courses taught by Black and brown innovators
BeGreatTV, an online education platform featuring Black and brown instructors, recently closed a $450K pre-seed round from Stand Together Ventures Lab, Arlan Hamilton, Tiffany Haddish and others.
The goal with BeGreatTV is to enable anyone to learn from talented Black and brown innovators and leaders, founder and CEO Cortney Woodruff told TechCrunch.
“When you think of being a Black or brown person or individual who wants to learn from a Black or brown person, there’s nothing that really exists that gives you a glossary of every business vertical and where you see representation at every level in a well put together way,” Woodruff said. “That alone makes our market a lot larger because there are just so many verticals where no one has really invested in or shown before.”
The courses are designed to teach folks how to execute and succeed in a particular industry, and enable people to better understand the business aspect of industries while also teaching “you how to deal with the socioeconomic and racial injustices that come with being the only one in the room. Whether you are a Black man or woman who wants to get into the makeup industry, there will always be a lot of biases in the world.”
When BeGreatTV launches in a couple of months (the plan is to launch in April), the platform will feature at least 10 courses — each with around 15 episodes — focused on arts, entertainment, beauty and more. At launch, courses will be available from Sir John, a celebrity makeup artist for L’Oréal and Beyoncé’s personal makeup artist, BeGreatTV co-founder Cortez Bryant, who was also Lil Wayne and Drake’s manager, as well as Law Roach, Zendaya’s stylist.
Hamilton and Haddish will also teach their own respective courses on business and entertainment, Woodruff said. So far, BeGreatTV has produced more than 40 episodes that range anywhere from three to 15 minutes each.
Image Credits: BeGreatTV
Each course will cost $64.99, and the plan is to eventually offer an all-access subscription model once BeGreatTV beefs up its offerings a bit more. For instructors, BeGreatTV shares royalties with them.
“Ultimately, the platform can include a more diverse casting of instructors that aren’t just Black and brown,” Woodruff said. But for now, he said, the idea is to “reverse the course of ‘Now this is our first Black instructor’ but ‘now this is the first white instructor’ ” on the platform.
BeGreatTV’s team consists of just 15 people, but includes heavy hitters like Cortez Bryant and actor Jesse Williams. Currently, BeGreatTV is working on closing its seed round and anticipates a six-figure user base by the end the year.
MasterClass is perhaps BeGreatTV’s biggest competitor. With classes taught by the likes of Gordon Ramsay, Shonda Rhimes and David Sedaris, it’s no wonder why MasterClass has become worth more than $800 million. The company’s $180 annual subscription fee accounts for all of its revenue.
“If you benchmark [BeGreatTV] to MasterClass, we are finding individuals that are not only the best at what they do in the world, but often times these individuals have broken barriers because often times they were the first to do it,” Woodruff said. “And do it without having people who look like them.”
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VC meets the land of opportunity
The wave of venture capital interest in geographies other than Silicon Valley has been building momentum over the past 5+ years. If you measure capital flow by Twitter chatter alone, you may assume the tidal wave is about to break and checks are being doled out via T-shirt launchers repurposed from hockey games.
Meanwhile, VCs will approach founders saying, “We are now looking into markets beyond Silicon Valley.”
When Mucker launched back in 2011, our founding partners, who had left Silicon Valley for LA, set out to prove that high-growth companies can be built anywhere. Our portfolio from this past decade is a testament to this very narrative. With offices in LA, Austin and Nashville — and investments all over North America, we are seeing a marked increase in receptivity to an idea we had over a decade ago to invest across the U.S. and into Canada.
As of late, I’m receiving more and more outreach from VCs based in San Francisco, New York and beyond interested in deal flow here in Nashville and the Southeast.
When we think about the opportunity beyond Silicon Valley, we are really speaking of America.
In reality, there will be some lag time before the checks being written by these same VCs are consistent with both the outward hype and existing market opportunity. The broadened geographic focus of VCs for marketing purposes and FOMO is not adequately capturing the real narrative.
In short: When we think about the opportunity beyond Silicon Valley, we are really speaking of America.
America is the opportunity and we are worthy of investment, aren’t we?
“We” is a loaded declaration. I write this as a venture capitalist and also as the biracial daughter of a first-generation immigrant, with both of my parents growing up poor by most people’s standards. One branch of my family immigrated to the U.S. from Mexico during the Mexican Revolution, the other harkens back to rural Oklahoma. The founders I meet day in and day out in the Southeast oftentimes tell a similar story.
My story is that of the average American, and yet feels light years apart from what people perceive as the “innovation economy.” Many of the people I’ve met in venture capital this past decade come from prestigious lineages with parents and grandparents who may have never associated with mine. And yet, here we are. This is America.
While Silicon Valley’s origins and climb to international stardom center around a collection of innovators, attracting more innovators and capital as the decades passed, one critical element arguably fell by the wayside — America as an expansive and diverse collection of states and people. Annual reporting on where venture capital dollars flow supports this discrepancy, with the majority of funds being funneled into companies based in and around Silicon Valley.
U.S. VC deals by region, as of June 2019. Image Credits: PitchBook/NVCA Venture Monitor
We find ourselves at the threshold of a decade where America will be rightfully recast as the land of opportunity for VC dollars to flow into the products and services fueling America’s future. And, at the helm of such innovations needs to be the people closest to these market opportunities, in full alignment with their customers and the nuances to best serve them.
In a post-COVID world, customers have never demanded more transparency into supply chains, workplace culture and equity ownership. Customers are more informed than ever before, with a 24/7 info line on brands and a growing scrutiny on where to place their hard-earned dollars. In short, they demand to be seen, and the founders who recognize this are the ones thriving in this new climate.
Follow the money
Where do the customers live? I’ll give you a hint: They are largely not in Silicon Valley.
U.S. population around Nashville, TN. Image Credits: Nashville 2018 Regional Economic Development Guide
I wrote about the unfair advantage of Nashville back in 2018 when I announced the launch of Build In SE, a community I co-founded to support founders choosing to build their companies in the Southeast. Nashville is at the center of over half of the United States population within a radius of 650 miles, and within a two-hour flight of 75% of the U.S. market.
Customers come in all shapes and sizes, and founders with boots on the ground in these markets, wearing the same brand of proverbial boots as these customers, carry an unfair advantage. These same founders historically bootstrapped their companies out of need, as access to early-stage, high-risk capital can be scarce and vary widely city by city, state by state, industry by industry.
These same founders still built household name companies in the tech and innovation economy, including the likes of Mailchimp, Calendly, Lynda.com, and GoFundMe (their Series A valued them at $600 million pre-money). All of these companies have another thing in common — they were founded “beyond Silicon Valley.”
Talent as the stronger magnet
Another macrotrend at play is that of the increasing distribution of talent beyond traditional metropolitan strongholds like San Francisco and New York. Entrepreneurs, technologists and operational talent are lifestyle-seeking at a time in history when life feels all the more precious. Moving to cities like Nashville, Austin, Atlanta, Denver, Durham, Miami, et. al. means proximity to aging family members, affordable childcare and outdoor activities.
These simple pleasures were the tradeoffs people made when “pursuing their dreams” in coastal cities, picking up to move in pursuit of money (sometimes better weather). Seemingly overnight, capital abounds in the private markets just as talent becomes increasingly scarce and therefore valuable. The pendulum swung, and capital became the weaker of the two magnets; Wall Street began moving up Manhattan island toward coffee shops and dog parks when talent began to pose the question, “How long do I want my commute to be?” and “How much time do I want to reclaim for my family, and myself?”
2020 was the match to ignite this dry hillside. People trapped inside of cramped quarters with resources left to invest in a new life (or in other cases, left with nothing to lose) packed their bags for a new, up-and-coming metro.
For some, this comes with a newfound sense of community and belonging, as I experienced in 2017 when I moved from my lifelong home of Los Angeles to Nashville. In LA, my local neighborhood hardly knew one another due to the transient nature of the town. In Nashville, I became part of something greater than myself.
Opportunities abound everywhere
One of the big frustrations expressed by founders I know in markets like Nashville, Atlanta, the Research Triangle, Cincinnati and Toronto, is, “I keep hearing there is more capital available, but I’m not seeing it.” They will meet with investors, then be told they are too early, raising too little money, or too much, or not going after a “big enough market.”
Sometimes, one or more of these may be true. However, there are instances where these investor responses may be thinly veiled criticism of the perceived ability of the founders who might not sound, look or behave like Silicon Valley entrepreneurs.
Closing this gap of understanding between pattern-matching VCs of varying skill and startup CEOs across the country will require hard work in the coming decade. A big piece of this will require breaking bread as neighbors, with kids in the same schools, a shared affinity for the local greasy spoon and a mutual trust. This will be step one. Though really, it will require much more alignment and rigor around the very definition of America.
It is up to investors to capture this opportunity in the next decade. In fact, it is our job.
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Extra Crunch roundup: Digital health VC survey, edtech M&A, deep tech marketing, more
I had my first telehealth consultation last year, and there’s a high probability that you did, too. Since the pandemic began, consumer adoption of remote healthcare has increased 300%.
Speaking as an unvaccinated urban dweller: I’d rather speak to a nurse or doctor via my laptop than try to remain physically distanced on a bus or hailed ride traveling to/from their office.
Even after things return to (rolls eyes) normal, if I thought there was a reliable way to receive high-quality healthcare in my living room, I’d choose it.
Clearly, I’m not alone: a May 2020 McKinsey study pegged yearly domestic telehealth revenue at $3 billion before the coronavirus, but estimated that “up to $250 billion of current U.S. healthcare spend could potentially be virtualized” after the pandemic abates.
That’s a staggering number, but in a category that includes startups focused on sexual health, women’s health, pediatrics, mental health, data management and testing, it’s clear to see why digital-health funding topped more than $10 billion in the first three quarters of 2020.
Drawing from The TechCrunch List, reporter Sarah Buhr interviewed eight active health tech VCs to learn more about the companies and industry verticals that have captured their interest in 2021:
- Bryan Roberts and Bob Kocher, partners, Venrock
- Nan Li, managing director, Obvious Ventures
- Elizabeth Yin, general partner, Hustle Fund
- Christina Farr, principal investor and health tech lead, OMERS Ventures
- Ursheet Parikh, partner, Mayfield Ventures
- Nnamdi Okike, co-founder and managing partner, 645 Ventures
- Emily Melton, founder and managing partner, Threshold Ventures
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Since COVID-19 has renewed Washington’s focus on healthcare, many investors said they expect a friendly regulatory environment for telehealth in 2021. Additionally, healthcare providers are looking for ways to reduce costs and lower barriers for patients seeking behavioral support.
“Remote really does work,” said Elizabeth Yin, general partner at Hustle Fund.
We’ll cover digital health in more depth this year through additional surveys, vertical reporting, founder interviews and much more.
Thanks very much for reading Extra Crunch this week; I hope you have a relaxing weekend.
Walter Thompson
Senior Editor, TechCrunch
@yourprotagonist
8 VCs agree: Behavioral support and remote visits make digital health a strong bet for 2021
Image Credits: Luis Alvarez (opens in a new window) / Getty Images
Lessons from Top Hat’s acquisition spree
Image Credits: Bryce Durbin
In the last year, edtech startup Top Hat acquired three publishing companies: Fountainhead Press, Bludoor and Nelson HigherEd.
Natasha Mascarenhas interviewed CEO and founder Mike Silagadze to learn more about his content acquisition strategy, but her story also discussed “some rumblings of consolidation and exits in edtech land.”
How VCs invested in Asia and Europe in 2020
Image Credits: Nigel Sussman (opens in a new window)
Last year, U.S.-based VCs invested an average of $428 million each day in domestic startups, with much of the benefits flowing to fintech companies.
This morning, Alex Wilhelm examined Q4 VC totals for Europe, which had its lowest deal count since Q1 2019, despite a record $14.3 billion in investments.
Asia’s VC industry, which saw $25.2 billion invested across 1,398 deals is seeing “a muted recovery,” says Alex.
“Falling seed volume, lots of big rounds. That’s 2020 VC around the world in a nutshell.”
Decrypted: With more SolarWinds fallout, Biden picks his cybersecurity team
Image Credits: Treedeo (opens in a new window) / Getty Images
In this week’s Decrypted, security reporter Zack Whittaker covered the latest news in the unfolding SolarWinds espionage campaign, now revealed to have impacted the U.S. Bureau of Labor Statistics and Malwarebytes.
In other news, the controversy regarding WhatsApp’s privacy policy change appears to be driving users to encrypted messaging app Signal, Zack reported. Facebook has put changes at WhatsApp on hold “until it could figure out how to explain the change without losing millions of users,” apparently.
Hot IPOs hang onto gains as investors keep betting on tech
Image Credits: Nigel Sussman (opens in a new window)
A big IPO debut is a juicy topic for a few news cycles, but because there’s always another unicorn ready to break free from its corral and leap into the public markets, it doesn’t leave a lot of time to reflect.
Alex studied companies like Lemonade, Airbnb and Affirm to see how well these IPO pop stars have retained their value. Not only have most held steady, “many have actually run up the score in the ensuing weeks,” he found.
Dear Sophie: What are Biden’s immigration changes?
Image Credits: Bryce Durbin / TechCrunch
Dear Sophie:
I work in HR for a tech firm. I understand that Biden is rolling out a new immigration plan today.
What is your sense as to how the new administration will change business, corporate and startup founder immigration to the U.S.?
—Free in Fremont
Hello, Extra Crunch community!
Image Credits: atakan (opens in a new window) / Getty Images
I began my career as an avid TechCrunch reader and remained one even when I joined as a writer, when I left to work on other things and now that I’ve returned to focus on better serving our community.
I’ve been chatting with some of the folks in our community and I’d love to talk to you, too. Nothing fancy, just 5-10 minutes of your time to hear more about what you want to see from us and get some feedback on what we’ve been doing so far.
If you would be so kind as to take a minute or two to fill out this form, I’ll drop you a note and hopefully we can have a chat about the future of the Extra Crunch community before we formally roll out some of the ideas we’re cooking up.
Drew Olanoff
@yoda
In 2020, VCs invested $428m into US-based startups every day
Image Credits: Nigel Sussman (opens in a new window)
Last year was a disaster across the board thanks to a global pandemic, economic uncertainty and widespread social and political upheaval.
But if you were involved in the private markets, however, 2020 had some very clear upside — VCs flowed $156.2 billion into U.S.-based startups, “or around $428 million for each day,” reports Alex Wilhelm.
“The huge sum of money, however, was itself dwarfed by the amount of liquidity that American startups generated, some $290.1 billion.”
Using data sourced from the National Venture Capital Association and PitchBook, Alex used Monday’s column to recap last year’s seed, early-stage and late-stage rounds.
How and when to build marketing teams at deep tech companies
Image Credits: Andy Roberts (opens in a new window) / Getty Images
Building a marketing team is one of the most opaque parts of spinning up a startup, but for a deep tech company, the stakes couldn’t be higher.
How can technical founders working on bleeding-edge technology find the right people to tell their story?
If you work at a post-revenue, early-stage deep tech startup (or know someone who does), this post explains when to hire a team, whether they’ll need prior industry experience, and how to source and evaluate talent.
Bustle CEO Bryan Goldberg explains his plans for taking the company public
Bustle Digital Group CEO Bryan Goldberg. Image Credits: Bustle Digital Group
Senior Writer Anthony Ha interviewed Bustle Digital Group CEO Bryan Goldberg to get his thoughts on the state of digital media.
Their conversation covered a lot of ground, but the biggest news it contained focuses on Goldberg’s short-term plans.
“Where do I want to see the company in three years? I want to see three things: I want to be public, I want to see us driving a lot of profits and I want it to be a lot bigger, because we’ve consolidated a lot of other publications,” he said.
It may not be as glamorous as D2C, but beauty tech is big money
Image Credits: Laia Divols Escude/EyeEm (opens in a new window) / Getty Images
The U.S. Federal Trade Commission is not a huge fan of personal-care D2C brands merging with traditional consumer product companies.
This month, razor startup Billie and Proctor & Gamble announced they were calling off their planned merger after the FTC filed suit.
For similar reasons, Edgewell Personal Care dropped its plans last year to buy Harry’s for $1.37 billion.
In a harsher regulatory environment, “the path to profitability has become a more important part of the startup story versus growth at all costs,” it seems.
Twilio CEO says wisdom lies with your developers
SAN FRANCISCO, CA – SEPTEMBER 12: Founder and CEO of Twilio Jeff Lawson speaks onstage during TechCrunch Disrupt SF 2016 at Pier 48 on September 12, 2016 in San Francisco, California. Image Credits: Steve Jennings/Getty Images for TechCrunch
Companies that build their own tools “tend to win the hearts, minds and wallets of their customers,” according to Twilio CEO Jeff Lawson.
In an interview with enterprise reporter Ron Miller for his new book, “Ask Your Developer,” Lawson says founders should use developer teams as a sounding board when making build-versus-buy decisions.
“Lawson’s basic philosophy in the book is that if you can build it, you should,” says Ron.
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Dear Sophie: What are Biden’s immigration changes?
Here’s another edition of “Dear Sophie,” the advice column that answers immigration-related questions about working at technology companies.
“Your questions are vital to the spread of knowledge that allows people all over the world to rise above borders and pursue their dreams,” says Sophie Alcorn, a Silicon Valley immigration attorney. “Whether you’re in people ops, a founder or seeking a job in Silicon Valley, I would love to answer your questions in my next column.”
Extra Crunch members receive access to weekly “Dear Sophie” columns; use promo code ALCORN to purchase a one- or two-year subscription for 50% off.
Dear Sophie:
I work in HR for a tech firm. I understand that Biden is rolling out a new immigration plan today.
What is your sense as to how the new administration will change business, corporate and startup founder immigration to the U.S.?
—Free in Fremont
Dear Free:
Today is a historic day. The pace of change is accelerating now, especially in Washington. At the time of this writing, Biden is expected to imminently launch a new legislative proposal for comprehensive immigration reform. As the world sits back and watches, we are focusing great collective attention on upgrading our political, sociological and technological structures so that each human has the chance to succeed.
One of the things I adore about my practice of supporting international professionals with U.S. immigration is bearing witness to the process of individual transformation; it is an honor to support people in their personal journey from living in a world of effects to becoming the cause.
The immediate focus of the proposed legislation is centered around a solution for Dreamers (who are in the U.S. without documentation) as well as supporting the rights of refugees and asylum-seekers and children. For more of my recent thoughts on this topic, check out my recent podcast explaining many of the changes. The draft bill is expected to span hundreds of pages, so please follow this Dear Sophie column for more updates as I track and explore the details, especially related to tech immigration.
Innovation will be supported by many new immigration opportunities coming into greater focus. Biden’s campaign platform celebrated how “Immigrants are essential to the strength of our country and the U.S. economy.” The Biden team has prioritized immigration as a key focus within COVID, with an immediate goal of rewriting most Trump-era rules. For context, Trump issued more than 400 immigration-related executive orders and proclamations during his term.
H-1Bs: Although H-1Bs have been in the news a lot regarding new wage rules changing the order of the lottery and litigation, the lottery is still happening this spring, and if you want to sponsor candidates, the time to act is now, regardless of what is happening in Washington. If your company is planning on sponsoring individuals for an H-1B visa — whether they’re already living in the U.S. or are living abroad — I suggest that you continue to prepare for the upcoming H-1B registration period.
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UK’s WhiteHat rebrands as Multiverse, raises $44M to build tech apprenticeships in the US
University education is getting more expensive, and at the moment it feels a bit like a Petri dish for infections, but the long-term trends continue to show a dramatic growth in the number of people worldwide getting degrees beyond high school, with one big reason for this being that a college degree generally provides better economic security.
But today, a startup that is exploring a different route for those interested in technology and knowledge worker positions — specifically by way of apprenticeships to bring in and train younger people on the job — is announcing a significant round of growth funding to see if it can provide a credible, scalable alternative to that model.
Multiverse, a U.K. startup that works with organizations to develop these apprenticeships, and then helps source promising, diverse candidates to fill those roles, has raised $44 million, funding that it will be using to spearhead a move into the U.S. market after picking up some 300 clients in the U.K. and thousands of apprentices.
The Series B is being led by General Catalyst (which has been especially active this week with U.K. startups: it also led a large round yesterday for Bloom & Wild), with GV (formerly known as Google Ventures), Audacious Ventures, Latitude and SemperVirens also participating. Index Ventures and Lightspeed Venture Partners, which first invested in the company in its $16 million Series A in 2020, also participated.
Valuation is not being disclosed, but for what it’s worth, the round was one that generated a lot of interest. In between getting pitched this story and publishing it, the size of the Series B grew by $8 million (it was originally closed at $36 million). The FT notes that the valuation was around $200 million with this round, but the company says that is “speculation on the FT’s part.”
The company was originally co-founded as WhiteHat and is officially rebranding today. Co-founder Euan Blair (who happens to be the son of the former U.K. Prime Minister Tony Blair and his accomplished barrister wife Cherie Booth Blair) said the name change was because the original name was a reference to how the startup sought to “hack the system for good.”
However, he added, “The scale has become bigger and more evolved.” The new name is to convey that — as in gaming, which is probably the arena where you might have heard this term before — “anything is possible.”
There are “multiple universes” one can inhabit as a post-18 young adult, Blair continued. While it’s been assumed that to get into tech, the obvious route was a two-to-four year (and often more) tour through college or university to pick up a higher education degree, the bet that Multiverse is making here is that apprenticeships can easily, and widely, become another. “We want to build an outstanding alternative to university and college,” he said. These typically last 1.5 years.
The idea of an “outstanding alternative” is especially important when thinking of how to target more marginalized groups and how this ties up with how tech companies are looking to be more diverse in the future, without cutting down on the quality of what people are getting out of the experience, or the resulting talent that is getting recruited.
There’s long been a stigma attached to less prestigious institutions, and putting money or effort into another channel to perpetuate that doesn’t really make sense or point to progress.
Blair said that currently over half of the people making their way through Multiverse are people of color, and 57% are women, and the plan is to build tools to make that an even firmer part of its mission.
The startup sees itself as part tech company and part education enterprise.
It works with tech companies and others to open up opportunities for people who have not had any higher education or any training, where fresh high school graduates can come in, learn the ropes of a job while getting paid and then continue on working their way up the ladder with that knowledge base in place.
Apprenticeships on the platform right now range from data analysts through to exhibition designers, and the idea is that by opening up and targeting the U.S. market, the breadth, number and location of roles will grow.
This is not just a social enterprise: There is actual money in this area. Blair said that prices it charges the companies it works with range by qualification, “but are broadly around the $15,000 mark.” (The individuals applying don’t pay anything, and they will also be paid by the companies providing the apprenticeships.)
On the educational front, Multiverse doesn’t just connect people as a recruiter might: it has a team in place to build out what the “curriculum” might be for a particular apprenticeship, and how to deliver and train people with the requisite skills alongside the practice experience of working, and more.
That latter role, of course, has taken on a more poignant dimension in the last year: Concepts like remote training and virtual mentorship have very much come into their own at a time when offices are largely standing empty to help reduce the spread of COVID-19.
Regardless of what happens in the year ahead — fingers crossed that vaccinations and other efforts will help us collectively move past where we are right now — many believe that the infrastructure that has been put into place to keep working virtually will continue to be used, which bodes well for a company like Multiverse that is building a business around that, both with technology it creates itself and will bring in from third parties and partners.
Indeed, the ecosystem of companies building tools to deliver educational content, provide training and work collaboratively has really boomed in the pandemic, giving companies like Multiverse a large library of options for how to bring people into new work situations. (Google, which is now an investor in Multiverse, is very much one of the makers of such education tools.)
Apprenticeships are an interesting area for a startup to tackle. Traditionally, it’s a term that would have been associated mainly with skilled labor positions, rather than “knowledge workers.”
But you can argue that with the bigger swing that the globe has seen away from industrial and towards knowledge economies, there is an argument to be made for building more enterprises and opportunities for an ever wider pool of users, rather than expecting everyone to be shoehorned into the models of the last 50 years. (The latter would essentially imply that college is possibly the only way up.)
You might also be fair to claim that Blair’s connections helped him secure funding and open doors with would-be customers, and that might well be the case, but ultimately the startup will live or die by how well it executes on its premise, whether it finds a good way to connect more people, engage them in opportunities and keep them on board.
This is what really attracted the investors, said Joel Cutler, managing director and co-founder of General Catalyst.
“Euan has a genuine belief that this is important, and when you talk to him, you get a feeling of manifest destiny,” Cutler said in an interview. In response to the question of family connections, he said that this was precisely the kind of issue that the technology industry should be tackling to fight.
“Of all the industries to break the mold of where you went to school, it should be the tech world that will do that, since it is far more of a meritocracy than others. This is the perfect place to start to break that mold,” he said. “Education will be super valuable but apprenticeships will also be important.” He noted that another company that General Catalyst invests in, Guild Education, is addressing similar opportunities, or rather the gaps in current opportunities, for older people.
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Dear Sophie: Banging my head against the wall understanding the US immigration system
Here’s another edition of “Dear Sophie,” the advice column that answers immigration-related questions about working at technology companies.
“Your questions are vital to the spread of knowledge that allows people all over the world to rise above borders and pursue their dreams,” says Sophie Alcorn, a Silicon Valley immigration attorney. “Whether you’re in people ops, a founder or seeking a job in Silicon Valley, I would love to answer your questions in my next column.”
Extra Crunch members receive access to weekly “Dear Sophie” columns; use promo code ALCORN to purchase a one- or two-year subscription for 50% off.
Dear Sophie:
Now that the U.S. has a new president coming in whose policies are more welcoming to immigrants, I am considering coming to the U.S. to expand my company after COVID-19. However, I’m struggling with the morass of information online that has bits and pieces of visa types and processes.
Can you please share an overview of the U.S. immigration system and how it works so I can get the big picture and understand what I’m navigating?
— Resilient in Romania
Dear Resilient:
We welcome you to the U.S.! Our country greatly benefits from international entrepreneurs like you who expand here to innovate, create jobs and bolster the global economy.
I followed in my father’s footsteps to become an immigration attorney to fulfill my personal mission of helping people live the life of their dreams in the United States. A big part of making that happen is to give individuals the information and the tools they need to clearly set their immigration goals and to reach them quickly.
Check out my recent podcast where I provide a brief, high-level overview of the U.S. immigration system. The United States is a nation founded by immigrants. The immigration system is based on many of the same values and principles enshrined in our Constitution.
In 1965, the U.S. Congress passed the Immigration and Nationality Act, the foundation of all of our immigration laws today. Although some amendments to the act have been made over more than 50 years since then, the immigration system still operates under the same framework created back then. One of the things I appreciate about this framework is that there are so many legal routes to immigrate to the U.S. that are available.
There are many visa and green card categories you can use to chart your course. As a creative lawyer with plenty of lead time before somebody moves to the U.S., it provides many options to work with. Law doesn’t just place restrictions on people; it can be used as a tool for creation.
So, even though the system has its challenges and can be greatly improved, successfully navigating the system is doable. Everyone from individuals to founders, CEOs at startups and HR and Global Mobility at giant companies, families and couples in love — you just need to know the right questions to ask and the information to empower you to find the right immigration path.
My father used to always say there are five main areas of immigration law:
- Business immigration
- Family immigration
- Asylum
- Appeals
- Removal and deportation
I have worked on cases in each of these areas, but my firm focuses primarily on business and family immigration. Business immigration encompasses both visas and green cards, whereas family immigration only involves green cards that are based on an individual’s relationship to a U.S. citizen or permanent resident (green card holders), including fiance visa and different pathways to green cards.
At a high level, the U.S. offers two types of visas: nonimmigrant visas and immigrant visas. Immigrant visas are also called green cards.
Nonimmigrant visas allow for a temporary stay in the U.S. Each nonimmigrant visa that allows its holder to work in the U.S. requires an employer to sponsor the individual and hire them after approval and arrival. Each nonimmigrant is designed to allow an individual with certain skills, education or expertise that will benefit the employer, the employer’s industry or the U.S in general, such as a multinational executive (L-1) an individual in a specialty occupation (H-1B) or with extraordinary ability (O-1).
Some nonimmigrant visas are based on the candidate’s home country or whether the individual’s home country has a trade agreement with the U.S. Each work visa has different requirements for renewals. I discuss these and other startup-friendly visas and green cards in more detail in a podcast on the most startup-friendly visas and green cards.
A green card allows its holder to live and work permanently in the U.S. and is the first step to obtaining U.S. citizenship. Some nonimmigrant visas lead directly to a green card. However, many do not. So it’s important to be creative and strategic from the beginning of your U.S. immigration journey.
Most employment-based green cards require an employer sponsor. The two exceptions are the EB-1A green card for extraordinary ability and the EB-2 NIW (National Interest Waiver) for exceptional ability. Individuals can apply for these green cards on their own without an employer sponsor or job offer. We cover both of these green cards, as well as the O-1 nonimmigrant visa in Extraordinary Ability Bootcamp, an online course that takes a deep dive into the O-1A nonimmigrant visa, and the EB-1A and EB-2 NIW green cards, for which you may be eligible to apply.
Most international founders and entrepreneurs typically qualify for an E-2, L-1 or O-1 visa, or an EB-1A, EB-1C or EB-2 NIW green card. Take a look at the immigration options chart we created that outlines the most common visa and green card categories that apply to founders, investors and talent.
In addition to the various visa and green card options, you should know that you can apply for a visa or green card while living outside the U.S. or while living inside the U.S. Living outside the U.S., you can apply for a visa or green card at a U.S. embassy or consulate, which is called consular processing. Once living in the U.S., you can apply for change of status to another visa or adjustment of status to a green card. For more information about specific visas and green cards and how to navigate the U.S. immigration system, check out my weekly podcast.
Even during COVID, I’m confident you’ll find your way to the U.S. to begin your journey of expanding your company. I wish you good health and much success in 2021!
Best regards,
Sophie
Have a question? Ask it here. We reserve the right to edit your submission for clarity and/or space. The information provided in “Dear Sophie” is general information and not legal advice. For more information on the limitations of “Dear Sophie,” please view our full disclaimer here. You can contact Sophie directly at Alcorn Immigration Law.
Sophie’s podcast, Immigration Law for Tech Startups, is available on all major podcast platforms. If you’d like to be a guest, she’s accepting applications!
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Extra Crunch’s top 10 stories of 2020
I edited hundreds of stories in 2020, so choosing my favorites would be an exercise in futility.
Instead, I’ve tried to gather a sample of Extra Crunch stories that taught me something new. (Which means this top 10 list betrays my ignorance, a humbling admission for a know-it-all like myself.)
While narrowing down the field of candidates, I realized that we’re covering each of the topics on this list in greater depth next year. We already have stories in the works about no-code software, the emergence of edtech, proptech and B2B marketplaces, to name just a few.
Some readers are skeptical about paywalls, but without being boastful, Extra Crunch is a premium product, just like Netflix or Disney+. I know: We’re not as entertaining as a historical drama about the reign of Queen Elizabeth II or a space western about a bounty hunter.
But, speaking as someone who’s worked at several startups, Extra Crunch stories contain actionable information you can use to build a company and/or look smart in meetings — and that’s worth something.
Thanks for reading, and I hope you have a very happy new year.
Full Extra Crunch articles are only available to members
Use discount code ECFriday to save 20% off a one- or two-year subscription
1. The VCs who founders love the most
Image Credits: Bryce Durbin/TechCrunch
Managing Editor Danny Crichton spearheaded the development of The TechCrunch List earlier this year to help seed-stage founders connect with VCs who write first checks.
The TechCrunch List has no paywall and contains details and recommendations about more than 400 investors across 22 verticals. Once it launched, Danny crunched the data to pick out 11 investors for which “founders were particularly effusive in their praise.”
2. API startups are so hot right now
Image Credits: Juana Mari Moya(opens in a new window)/Getty Images (Image has been modified)
Alex Wilhelm uses his weekday column The Exchange to keep a close eye on “private companies, public markets and the gray space in between,” but one effort stood out: An overview of six API-based startups that were “raising capital in rapid-fire fashion” when many companies were trying to find their COVID-19 footing.
For me, this was particularly interesting because it helped me better understand that an optimal pricing structure can be key to a SaaS company’s initial success.
3. ‘No code’ will define the next generation of software
4. Tracking the growth of low-code/no-code startups
Image Credits: Richard Drury(opens in a new window)/Getty Images
Two stories about the advent of no-code/low-code software that we ran in July take the third and fourth position on this list.
I have been a no-code user for some time: Using Zapier to send automated invitations via Slack for group lunches was a real time-saver in the pre-pandemic days.
“Enterprise expenditure on custom software is on track to double from $250 billion in 2015 to $500 billion in 2020,” so we’ll definitely be diving deeper into this topic in the coming months.
5. ‘Edtech is no longer optional’: Investors’ deep dive into the future of the market
Image Credits: PM Images(opens in a new window)/Getty Images
Natasha Mascarenhas picked up TechCrunch’s edtech beat when she joined us just before the pandemic. Twelve months later, she’s an expert on the topic.
In July, she surveyed six edtech investors to “get into the macro-impact of rapid change on edtech as a whole.”
- Ian Chiu, Owl Ventures
- Shauntel Garvey and Jennifer Carolan, Reach Capital
- Jan Lynn-Matern, Emerge Education
- David Eichler, TCV
- Jomayra Hererra, Cowboy Ventures
6. B2B marketplaces will be the next billion-dollar e-commerce startups
Image Credits: Kmatta(opens in a new window)/Getty Images
In 2018, B2B marketplaces saw an estimated $680 billion in sales, but that figure is expected to reach $3.6 trillion by 2024.
As companies shifted their purchasing online, these platforms are adding a range of complementary services like payment management, targeted advertising and logistics while also hardening their infrastructure.
7. Facebook’s former PR chief explains why no one is paying attention to your startup
Caryn Marooney, right, vice president of technology communications at Facebook, poses for a picture on the red carpet for the 6th annual 2018 Breakthrough Prizes at Moffett Federal Airfield, Hangar One in Mountain View, Calif., on Sunday, Dec. 3, 2017. Image Credits: Nhat V. Meyer/Bay Area News Group
Reporter Lucas Matney spoke to Caryn Marooney in August at TechCrunch Early Stage about how startup founders who hope to expand their reach need to do a better job of connecting with journalists.
“People just fundamentally aren’t walking around caring about this new startup,” she said. “Actually, nobody does.”
Speaking as someone who’s been on both sides of this equation, I most appreciated her advice about focusing on “simplicity and staying consistent” when it comes to messaging.
“Don’t let the complexity of your intellect cloud what needs to be simple,” she said.
8. You need a minimum viable company, not a minimum viable product
Image Credits: alvarez(opens in a new window)/Getty Images
In a guest post for Extra Crunch, seed-stage VC Ann Miura-Ko shared some of what she’s learned about “the magic of product-market fit,” which she termed “the defining quality of an early-stage startup.”
According to Miura-Ko, a co-founding partner at Floodgate, startups can only reach this stage when their business model, value propositions and ecosystem are in balance.
Using lessons learned from her portfolio companies like Lyft, Refinery29 and Twitch, this article should be required reading for every founder. As one commenter posted, “I read this thinking, ‘I need to add some slides to my deck!’”
9. 6 investment trends that could emerge from the COVID-19 pandemic
10 January 2020, Berlin: Doctor Olaf Göing, chief physician of the clinic for internal medicine at the Sana Klinikum Lichtenberg, tests mixed-reality 3D glasses for use in cardiology. They can thus access their patients’ medical data and visualize the finest structures for diagnostics and operation planning by hand and speech. The Sana Clinic is, according to its own statements, the first hospital in the world to use this novel technology in cardiology. Image Credits: Jens Kalaene/picture alliance via Getty Images
During “the early innings of this period of uncertainty,” an article we published offered several predictions about investor behavior in the U.S.
Although we posted this in April, each of these forecasts seem spot-on:
- Future of work: promoting intimacy and trust.
- Healthcare IT: telemedicine and remote patient monitoring.
- Robotics and supply chain.
- Cybersecurity.
- Education = knowledge transfer + social + signaling.
- Fintech.
10. Construction tech startups are poised to shake up a $1.3-trillion-dollar industry
Image Credits: Steve Proehl(opens in a new window)/Getty Images
I’ve always found the concept of total addressable market (TAM) hard to embrace fully — the arrival of a single disruptive company could change an industry’s TAM in a week.
However, several factors are combining to transform the construction industry: high fragmentation, poor communication, a skilled labor shortage and a lack of data transparency.
Startups that help builders manage aspects like pre-construction, workflow and site visualization are making huge strides, but because “construction firms spend less than 2% of annual sales volume on IT,” the size of this TAM is not at all speculative.
11. Don’t let VCs be the gatekeepers of your success
Image Credits: PM Images(opens in a new window)/Getty Images
As a bonus, I’m including a TechCrunch op-ed written by insurtech founder Kevin Henderson that describes the myriad challenges he has faced as a Black entrepreneur in Silicon Valley.
Some of the discussions about the lack of diversity in tech can feel abstract, but his post describes its concrete consequences. For starters: he’s never had an opportunity to pitch at a VC firm where there was another Black person in the room.
“Black founders have a better chance playing pro sports than they do landing venture investments,” says Henderson.
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Dear Sophie: Tips for getting a National Interest green card by myself?
Here’s another edition of “Dear Sophie,” the advice column that answers immigration-related questions about working at technology companies.
“Your questions are vital to the spread of knowledge that allows people all over the world to rise above borders and pursue their dreams,” says Sophie Alcorn, a Silicon Valley immigration attorney. “Whether you’re in people ops, a founder or seeking a job in Silicon Valley, I would love to answer your questions in my next column.”
Extra Crunch members receive access to weekly “Dear Sophie” columns; use promo code ALCORN to purchase a one- or two-year subscription for 50% off.
Dear Sophie:
I’m working in the Bay Area on an H-1B visa and my employer won’t sponsor my green card.
I really want permanent residence, but I never won a Nobel prize; I’m single; and I don’t have a million dollars yet. However, I think I might qualify for an EB-2 NIW green card.
What can you share?
— National in Napa
Dear National:
Wonderful that you’re taking matters into your own hands! This is a complicated process, so the most important advice I can give you is to retain an experienced business immigration attorney to represent you and prepare and file your green card case.
For additional do’s and don’ts in U.S. immigration, please check out the recent podcast that my law firm partner, Anita Koumriqian, and I posted on the commandments of immigration (and especially what to not do when it comes to visas and green cards).
This particular episode focuses on family-based green cards, but these recommendations are timeless and apply to individuals who are self-petitioning for employment-based green cards, such as the EB-2 NIW (National Interest Waiver) for exceptional ability and the EB-1A for extraordinary ability. Our top recommendation in that podcast episode is to avoid DIY immigration, so definitely retain legal counsel!
Filing for an EB-2 NIW or any green card requires more than just filling out the appropriate forms. The process needs to be understood, as the law and legal requirements, and the analysis of whether and how you can best qualify is complicated.
With any immigration matter, one needs to have the resources to fully understand the process, the steps for applying, and the timing and deadlines. We want to always make sure that you always maintain legal status (never falling out of status) so that you can remain in the U.S. (and don’t have to leave).
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On the diversity front, 2020 may prove a tipping point
Since Minneapolis police officers killed George Floyd in May and kicked off months of nationwide protests, the corporate world — including venture capitalists — have attempted to respond to the Black Lives Matter movement.
Indeed, many quickly took to social media to voice their support, broadcast their new diversity-focused networking groups and pledge to do better, particularly when it comes to finding and funding more Black founders and other underrepresented entrepreneurs.
As of 2018, 81% of venture firms still lacked a single Black investor.
It was tempting to dismiss it as so much hot air, given that VCs have talked about diversity for eons without doing much about it.
As of February 2020, according to a report by All Raise, an organization that promotes female founders, 65% of VC firms still had no female partners. As of 2018, 81% of venture firms still lacked a single Black investor, per an analysis by Equal Ventures partner Richard Kerby.
Those numbers are comparatively rosy when considering the percentage of women and Black investors in senior decision-making roles. According to recent PitchBook data, at the start of this year, just 12.4% of decision-makers at U.S. venture firms were women (up slightly from the 9.65% at the start of 2019). As for for the number of Black investors in senior positions, it has long hovered around just 2%.
But here’s the good news: While it remains an ongoing challenge to get these numbers in sync with other industries, there were two developments specifically in 2020 that may beget more action in 2021.
We’d first point to the decision this fall by Yale’s endowment to require its asset managers to do better when it comes to diversity. Specifically, the school’s $32 billion endowment — led since 1985 by investor David Swensen — told its 70 U.S. money managers that from here on out, they will be measured annually on their progress in increasing the diversity of their investment staff, from hiring to training to mentoring to their retention of women and minorities.
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Dear Sophie: What’s ahead for US immigration in 2021?
Here’s another edition of “Dear Sophie,” the advice column that answers immigration-related questions about working at technology companies.
“Your questions are vital to the spread of knowledge that allows people all over the world to rise above borders and pursue their dreams,” says Sophie Alcorn, a Silicon Valley immigration attorney. “Whether you’re in people ops, a founder or seeking a job in Silicon Valley, I would love to answer your questions in my next column.”
Extra Crunch members receive access to weekly “Dear Sophie” columns; use promo code ALCORN to purchase a one- or two-year subscription for 50% off.
Dear Sophie:
I’m in people ops and our team is trying to plan ahead for immigration in the new year and beyond.
What’s ahead for U.S. visas and green cards?
—Ready in Redwood City
Dear Ready:
Ha! I love it. Well, although I don’t have a crystal ball (yet), there’s a lot of opportunity, predictability and security that we can anticipate for immigration ahead.
Our U.S. immigration policy will experience a tremendous growth spurt in the coming months as Trump completes his regulatory agenda, litigation culminates and Biden takes office on January 20. The changes I’m tracking will incentivize U.S. companies to hire and retain top global talent and will make it easier for them to do so. There are also going to be increased opportunities for families and founders, strengthening the U.S. and Silicon Valley tech startup communities.
We can anticipate that the first 100 days of President-elect Biden’s term will focus on undoing many Trump-era immigration changes. Some of this will happen by executive order (although probably not tweets!) and some of it will be required to follow the procedures set forth in law through the Administrative Procedure Act (APA). The APA governs the process by which federal agencies develop and issue regulations.
Following procedures to rescind or amend rules already put into place — even on an expedited basis — takes time to allow for adequate review and public comments. We can anticipate that due process will unfold to effectuate these changes.
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