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How 4 New Jersey pools turned into a startup that just raised $10M
As the oldest of 12 children, Bunim Laskin spent much of his teen years looking for ways to help keep his siblings entertained. Noticing that a neighbor’s pool was often empty, Laskin reached out to ask if his family could use her pool. To make it worth her while, he suggested that they could help cover her expenses for maintaining the pool.
Soon after, five other families had made the same arrangement with her and the pool owner had six families covering 25% of her expenses. This meant that the neighbor was actually making money off her pool. The arrangement sparked a business idea in Laskin’s mind. At the age of 20, he founded Swimply, a marketplace for homeowners to rent out their underutilized pools to local swimmers, with Asher Weinberger.
The Cedarhurst, New York-based company launched a beta in 2018, starting with four pools in the New Jersey area.
“We used Google Earth to find houses, and then knocked on 80 doors with a pool,” CEO Laskin recalls. “We got to 100 pools organically. Word of mouth really helped us grow.” The site was pretty bare bones, he admits, with potential customers only able to view photos of the pools and connect with the pool owner by phone.
That year, Swimply did around 400 reservations and raised $1.2 million from friends and family.
In 2019, Swimply launched what he describes as a “proper” website and app with an automated platform. It grew “four to five times” that year, again mostly organically. In an episode that aired in March 2020, the company appeared on Shark Tank but went home without a deal.
Then the COVID-19 pandemic hit. Swimply, Laskin said, pivoted right into the pandemic.
“We were the perfect solution for people when the world was falling on its head,” he said. The company restructured its offering to ensure that pool owners did not have to interact with guests. “It was the perfect, contact-free, self-serve experience to hang out and be with people you quarantined with.”
The CDC then came out to say that it was safe to swim because chlorine could help kill the virus, and that proved to be a big boon to its business.
“On one end, it was a way for people to have a normal day and on the other, it helped give owners a way to earn an income, at a time when many people were being affected financially,” Laskin told TechCrunch.
Business took off in 2020 with revenue growing 4,000% and now Swimply is announcing a $10 million Series A round. Norwest Venture Partners led the financing, which also included participation from Trust Ventures and a number of angel investors such as Poshmark founder and CEO Manish Chandra; Rob Chesnut, former general counsel and chief ethics officer at Airbnb; Ancestry.com CEO Deborah Liu and Michael Curtis.
Swimply is now operating in a total of 125 U.S. markets, two markets in Canada and five markets in Australia. It plans to use its new capital in part to expand into new markets and toward product development.
Image Credits: Swimply
The way it works is pretty straightforward. Swimply simply connects homeowners that have underutilized backyard spaces and pools with those seeking a way to gather, cool off or exercise, for example. People or families can rent pools by the hour, ranging in price from $15 to $60 per hour (at an average of $45/hour) depending on the amenities. New markets that Swimply has recently expanded to include Portland, Oregon; Raleigh, North Carolina and the California cities of Oakland, San Luis Obispo and Los Gatos.
“The shifting mindset from younger generations about ownership is a huge contributor to increased growth of the Swimply marketplace,” said co-founder Weinberger, who serves as Swimply’s COO. “Swimming is the third most popular activity for adults and number one for children, and yet no other company has tackled the aquatic space to make swimming more affordable and accessible…until now.”
While the company declined to provide hard revenue figures, Laskin said Swimply was seeing “seven digits a month in revenue” and 15,000 to 20,000 reservations a month. Families represent the most popular reservation.
“People can book and pay through our platform, and only 20% of hosts ever meet their guests,” Laskin said. “We’re enabling a new kind of consumer behavior with what we’re doing.”
The company is planning to use its new capital to also rebuild much of its tech infrastructure and boost its customer support team to be more “readily available.”
It is also now offering a complimentary up to $1 million worth of insurance per booking for liability as well as $10,000 for property damage.
Swimply has a little over 20 employees, up 10 times from two people in December of 2020. It plans to double that number over the next few months.
The company’s model has proven quite lucrative for some owners, according to Laskin.
“Last year, there were some owners who earned $10,000 a month. One owner in Denver earned $50,000 last year and he had signed up toward the end of the summer. He should make over $100,000 this year,” Lasken projects.
Its only criteria is that owners offer a clean pool. Eighty-five percent of hosts offer restrooms as well. If they don’t, they are limited to one-hour reservations with a max of five guests. Swimply has also partnered with local pool companies, and if they pay one of its owners a visit and certify that pool, that owner gets a badge on the site “so guests get an additional level of security,” Laskin said.
Ed Yip of Norwest Venture Partners admits that when he first heard of the concept of Swimply, he “didn’t know what to make of it.”
But the more he heard about it, the more excited he got.
“This is the Holy Grail for a consumer investor. We’re not changing consumer behavior, but rather [we] productize the experience and make it safer and easier on both sides,” Yip told TechCrunch.
What also gets the investor excited is the potential for Swimply beyond just swimming pools in the future.
“We’re seeing a ton of demand from hosts wanting to list hot tubs and tennis courts, for example,” Yip said. “So this can turn into a marketplace for shared outdoor resources and that’s a huge market opportunity that adds value on both sides.”
Indeed, the concept of monetizing underutilized space is a growing concept. Earlier this year, we reported on Neighbor, which operates a self-storage marketplace, raising $53 million in a Series B round of funding. Neighbor’s unique model aims to repurpose under-utilized or vacant space — whether it be a person’s basement or the empty floor of an office building — and turn it into storage.
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Crusoe Energy is tackling energy use for cryptocurrencies and data centers and greenhouse gas emissions
The two founders of Crusoe Energy think they may have a solution to two of the largest problems facing the planet today — the increasing energy footprint of the tech industry and the greenhouse gas emissions associated with the natural gas industry.
Crusoe, which uses excess natural gas from energy operations to power data centers and cryptocurrency mining operations, has just raised $128 million in new financing from some of the top names in the venture capital industry to build out its operations — and the timing couldn’t be better.
Methane emissions are emerging as a new area of focus for researchers and policymakers focused on reducing greenhouse gas emissions and keeping global warming within the 1.5 degree target set under the Paris Agreement. And those emissions are just what Crusoe Energy is capturing to power its data centers and bitcoin mining operations.
The reason why addressing methane emissions is so critical in the short term is because these greenhouse gases trap more heat than their carbon dioxide counterparts and also dissipate more quickly. So dramatic reductions in methane emissions can do more in the short term to alleviate the global warming pressures that human industry is putting on the environment.
And the biggest source of methane emissions is the oil and gas industry. In the U.S. alone roughly 1.4 billion cubic feet of natural gas is flared daily, said Chase Lochmiller, a co-founder of Crusoe Energy. About two-thirds of that is flared in Texas, with another 500 million cubic feet flared in North Dakota, where Crusoe has focused its operations to date.
For Lochmiller, a former quant trader at some of the top American financial services institutions, and Cully Cavness, a third generation oil and gas scion, the ability to capture natural gas and harness it for computing operations is a natural combination of the two men’s interests in financial engineering and environmental preservation.
NEW TOWN, ND – AUGUST 13: View of three oil wells and flaring of natural gas on The Fort Berthold Indian Reservation near New Town, ND on August 13, 2014. About 100 million dollars’ worth of natural gas burns off per month because a pipeline system isn’t in place yet to capture and safely transport it. The Three Affiliated Tribes on Fort Berthold represent Mandan, Hidatsa and Arikara Nations. It’s also at the epicenter of the fracking and oil boom that has brought oil royalties to a large number of Native Americans living there. (Photo by Linda Davidson / The Washington Post via Getty Images)
The two Denver natives met in prep-school and remained friends. When Lochmiller left for MIT and Cavness headed off to Middlebury they didn’t know that they’d eventually be launching a business together. But through Lochmiller’s exposure to large-scale computing and the financial services industry, and Cavness’ assumption of the family business, they came to the conclusion that there had to be a better way to address the massive waste associated with natural gas.
Conversation around Crusoe Energy began in 2018 when Lochmiller and Cavness went climbing in the Rockies to talk about Lochmiller’s trip to Mt. Everest.
When the two men started building their business, the initial focus was on finding an environmentally friendly way to deal with the energy footprint of bitcoin mining operations. It was this pitch that brought the company to the attention of investors at Polychain, the investment firm started by Olaf Carlson-Wee (and Lochmiller’s former employer), and investors like Bain Capital Ventures and new investor Valor Equity Partners.
(This was also the pitch that Lochmiller made to me to cover the company’s seed round. At the time I was skeptical of the company’s premise and was worried that the business would just be another way to prolong the use of hydrocarbons while propping up a cryptocurrency that had limited actual utility beyond a speculative hedge against governmental collapse. I was wrong on at least one of those assessments.)
“Regarding questions about sustainability, Crusoe has a clear standard of only pursuing projects that are net reducers of emissions. Generally the wells that Crusoe works with are already flaring and would continue to do so in the absence of Crusoe’s solution. The company has turned down numerous projects where they would be a buyer of low-cost gas from a traditional pipeline because they explicitly do not want to be net adders of demand and emissions,” wrote a spokesman for Valor Equity in an email. “In addition, mining is increasingly moving to renewables and Crusoe’s approach to stranded energy can enable better economics for stranded or marginalized renewables, ultimately bringing more renewables into the mix. Mining can provide an interruptible base load demand that can be cut back when grid demand increases, so overall the effect to incentivize the addition of more renewable energy sources to the grid.”
Other investors have since piled on, including: Lowercarbon Capital, DRW Ventures, Founders Fund, Coinbase Ventures, KCK Group, Upper90, Winklevoss Capital, Zigg Capital and Tesla co-founder JB Straubel.
The company now operates 40 modular data centers powered by otherwise wasted and flared natural gas throughout North Dakota, Montana, Wyoming and Colorado. Next year that number should expand to 100 units as Crusoe enters new markets such as Texas and New Mexico. Since launching in 2018, Crusoe has emerged as a scalable solution to reduce flaring through energy intensive computing, such as bitcoin mining, graphical rendering, artificial intelligence model training and even protein folding simulations for COVID-19 therapeutic research.
Crusoe boasts 99.9% combustion efficiency for its methane, and is also bringing additional benefits in the form of new networking buildout at its data center and mining sites. Eventually, this networking capacity could lead to increased connectivity for rural communities surrounding the Crusoe sites.
Currently, 80% of the company’s operations are being used for bitcoin mining, but there’s increasing demand for use in data center operations, and some universities, including Lochmiller’s alma mater of MIT, are looking at the company’s offerings for their own computing needs.
“That’s very much in an incubated phase right now,” said Lochmiller. “A private alpha where we have a few test customers… we’ll make that available for public use later this year.”
Crusoe Energy Systems should have the lowest data center operating costs in the world, according to Lochmiller and while the company will spend money to support the infrastructure buildout necessary to get the data to customers, those costs are negligible when compared to energy consumption, Lochmiller said.
The same holds true for bitcoin mining, where the company can offer an alternative to coal-powered mining operations in China and the construction of new renewable capacity that wouldn’t be used to service the grid. As cryptocurrencies look for a way to blunt criticism about the energy usage involved in their creation and distribution, Crusoe becomes an elegant solution.
Institutional and regulatory tailwinds are also propelling the company forward. Recently New Mexico passed new laws limiting flaring and venting to no more than 2% of an operator’s production by April of next year, and North Dakota is pushing for incentives to support on-site flare capture systems while Wyoming signed a law creating incentives for flare gas reduction applied to bitcoin mining. The world’s largest financial services firms are also taking a stand against flare gas with BlackRock calling for an end to routine flaring by 2025.
“Where we view our power consumption, we draw a very clear line in our project evaluation stage where we’re reducing emissions for an oil and gas projects,” Lochmiller said.
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Casa Blanca raises $2.6M to build the ‘Bumble for real estate’
Casa Blanca, which aims to develop a “Bumble-like app” for finding a home, has raised $2.6 million in seed funding.
Co-founder and CEO Hannah Bomze got her real estate license at the age of 18 and worked at Compass and Douglas Elliman Real Estate before launching Casa Blanca last year.
She launched the app last October with the goal of matching home buyers and renters with homes using an in-app matchmaking algorithm combined with “expert agents.” Buyers get up to 1% of home purchases back at closing. Similar to dating apps, Casa Blanca’s app is powered by a simple swipe left or right.
Samuel Ben-Avraham, a partner and early investor of Kith and an early investor in WeWork, led the round for Casa Blanca, bringing its total raise to date to $4.1 million.
The New York-based startup recently launched in the Colorado market and has seen some impressive traction in a short amount of time.
Since launching the app in October, Casa Blanca has “made more than $100M in sales” and is projected to reach $280 million this year between New York and its Denver launch.
Bomze said the app experience will be customized for each city with the goal of creating a personalized experience for each user. Casa Blanca claims to streamline and sort listings based on user preferences and lifestyle priorities.
Image Credits: Casa Blanca
“People love that there is one place to book, manage feedback, schedule and communicate with a branded agent for one cohesive experience,” Bomze said. “We have a breadth of users from first time buyers to people using our platform for $15 million listings.”
Unlike competitors, Casa Blanca applies a direct-to-consumer model, she pointed out.
“While our agents are an integral part of the company, they are not responsible for bringing in business and have more organizational support, which allows them to focus on the individual more and creates a better end-to-end experience for the consumer,” Bomze said.
Casa Blanca currently has over 38 agents in NYC and Colorado, compared to about 15 at this time last year.
“We are in a growth phase and finding a unique opportunity in this climate, in particular, because there are many women exploring new, more flexible job opportunities,” Bomze noted.
The company plans to use its new capital to continue expanding into new markets, nationally and globally; as well as enhancing its technology and scaling.
“As we continue to grow in new markets, the app experience will be curated to each city — for example, in Colorado you can edit your preferences based on access to ski areas — to make sure we’re offering a personalized experience for each user,” Bomze said.
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Saltbox raises $10.6M to help booming e-commerce stores store their goods
E-commerce is booming, but among the biggest challenges for entrepreneurs of online businesses are finding a place to store the items they are selling and dealing with the logistics of operating.
Tyler Scriven, Maxwell Bonnie and Paul D’Arrigo co-founded Saltbox in an effort to solve that problem.
The trio came up with a unique “co-warehousing” model that provides space for small businesses and e-commerce merchants to operate as well as store and ship goods, all under one roof. Beyond the physical offering, Saltbox offers integrated logistics services as well as amenities such as the rental of equipment and packing stations and access to items such as forklifts. There are no leases and tenants have the flexibility to scale up or down based on their needs.
“We’re in that sweet spot between co-working and raw warehouse space,” said CEO Scriven, a former Palantir executive and Techstars managing director.
Saltbox opened its first facility — a 27,000-square-foot location — in its home base of Atlanta in late 2019, filling it within two months. It recently opened its second facility, a 66,000-square-foot location, in the Dallas-Fort Worth area that is currently about 40% occupied. The company plans to end 2021 with eight locations, in particular eyeing the Denver, Seattle and Los Angeles markets. Saltbox has locations slated to come online as large as 110,000 square feet, according to Scriven.
The startup was founded on the premise that the need for “co-warehousing and SMB-centric logistics enablement solutions” has become a major problem for many new businesses that rely on online retail platforms to sell their goods, noted Scriven. Many of those companies are limited to self-storage and mini-warehouse facilities for storing their inventory, which can be expensive and inconvenient.
Scriven personally met with challenges when starting his own e-commerce business, True Glory Brands, a retailer of multicultural hair and beauty products.
“We became aware of the lack of physical workspace for SMBs engaged in commerce,” Scriven told TechCrunch. “If you are in the market looking for 10,000 square feet of industrial warehouse space, you are effectively pushed to the fringes of the real estate ecosystem and then the entrepreneurial ecosystem at large. This is costing companies in significant but untold ways.”
Now, Saltbox has completed a $10.6 million Series A round of financing led by Palo Alto-based Playground Global that included participation from XYZ Venture Capital and proptech-focused Wilshire Lane Partners in addition to existing backers Village Global and MetaProp. The company plans to use its new capital primarily to expand into new markets.
The company’s customers are typically SMB e-commerce merchants “generating anywhere from $50,000 to $10 million a year in revenue,” according to Scriven.
He emphasizes that the company’s value prop is “quite different” from a traditional flex office/co-working space.
“Our members are reliant upon us to support critical workflows,” Scriven said.
Besides e-commerce occupants, many service-based businesses are users of Saltbox’s offering, he said, such as those providing janitorial services or that need space for physical equipment. The company offers all-inclusive pricing models that include access to loading docks and a photography studio, for example, in addition to utilities and Wi-Fi.
Image Credits: Saltbox
Image Credits: Saltbox
The company secures its properties with a mix of buying and leasing by partnering with institutional real estate investors.
“These partners are acquiring assets and in most cases, are funding the entirety of capital improvements by entering into management or revenue share agreements to operate those properties,” Scriven said. He said the model is intentionally different from that of “notable flex space operators.”
“We have obviously followed those stories very closely and done our best to learn from their experiences,” he added.
Investor Adam Demuyakor, co-founder and managing partner of Wilshire Lane Partners, said his firm was impressed with the company’s ability to “structure excellent real estate deals” to help them continue to expand nationally.
He also believes Saltbox is “extremely well-positioned to help power and enable the next generation of great direct to consumer brands.”
Playground Global General Partner Laurie Yoler said the startup provides a “purpose-built alternative” for small businesses that have been fulfilling orders out of garages and self-storage units.
Saltbox recently hired Zubin Canteenwalla to serve as its chief operating officer. He joined Saltbox from Industrious, an operator co-working spaces, where he was SVP of Real Estate. Prior to Industrious, he was EVP of Operations at Common, a flexible residential living brand, where he led the property management and community engagement teams.
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Fluent Forever raises $4.9M for its language learning system
Fluent Forever, a startup that uses a novel learning system to help its users master a new language faster, has raised a $4.9 million funding round led by Denver-based Stout Street Capital. Other investors in this round include The Syndicate, LAUNCH, Mana Ventures, Noveus VC, Flight.VC, Insta VC, UpVentures, Firebrand Ventures, Cultivation Capital, Spero Ventures and Lofty Ventures.
In many ways, Fluent Forever is a direct competitor to Duolingo, Babbel and similar online language learning services. What sets it apart is a focus on a personalized learning system that emphasizes ear training, visual aids and something akin to spaced-repetition for helping you memorize new words and phrases. It’s a paid service (after a 14-day free trial) with subscriptions starting at $10 per month for a monthly subscription and the usual discounts for longer-term commitments.
To teach himself his first languages, the company’s founder and CEO Gabriel Wyner used the popular flashcard service Anki, wrote a book about his approach, and taught workshops on language learning using his system with Anki. But as he noted, Anki is a serious tool, and simply learning how to get the most out of it takes a lot of time and energy.
Image Credits: Fluent Forever
“I’ve watched everyone else fail at language learning,” he told me. “And the first thought is, okay, well, if you just learn how to do it right, then that’s a fixable thing. That’s exciting. And then once you have a solution for people and they’re all excited about it — but then you watch them fail because of IT reasons. That’s extra frustrating.”
In many ways then, Fluent Forever uses Wyner’s flashcard approach — because building those flashcards by hand is at the core of his learning system — and turns it into a far-easier-to-use application.
What people want, Wyner acknowledged, is a tool where you just press some buttons and learn something. But that doesn’t work. “I had to have a really strong reaction to this — a really strong answer — and say, ‘absolutely not. That is the one thing that teaches you is building it.’ ”
Wyner is not afraid to compare his approach to Duolingo’s and argues that its focus on translation exercises doesn’t translate to real language skills in the long run. At the same time, he freely acknowledges that the Duolingo user experience and gamification are far better than Fluent Forever. But he also believes that learners see far better results with his system.
Image Credits: Fluent Forever
“We ask [our users]: ‘Why are you with us? Why would you pay for us when you could just get Duolingo for free?” What they come back with is, ‘yeah, your product is rough around the edges. I wish you would fix this, this and that, but you had me thinking in Spanish in two weeks,” Wyner said.
Fluent Forever currently supports nine languages: Japanese, French, Russian, Mexican and Spanish Spanish, Italian, Korean, German and Brazilian Portuguese, with Dutch being the next language the team is tackling.
As Wyner told me, the company had trouble raising in 2019, in part because the service was seeing pretty flat growth at the time. “People are very skeptical about language learning — that is not a sexy field. People don’t like it. The idea of jumping and trying to be competitive with Duolingo was just not appealing to anyone,” he told me. Come 2020, though, growth picked up, even before the COVID pandemic. At the same time, Fluent Forever also participated in Jason Calacanis’ Launch Accelerator.
Looking ahead, Wyner tells me that Fluent Forever is looking at ways to bring live tutors into the loop. Live tutoring online has been done before, of course, and there are some companies like Preply that specialize in it already, but what Fluent Forever wants to do is combine the online language learning service with short live sessions and then use the online component to go back to that conversation over the course of a week or so. One advantage here is that these users — who will likely pay a premium for the live service — will also use their time with live tutors to create their own personalized sentences in the Fluent Forever system, which could then over time become content that’s available to all users, too.
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New York-based indoor ag company Gotham Greens raises $87 million
Lettuce celebrate the rise of indoor agriculture.
In the past few months, AppHarvest, a developer of greenhouse tomato farms, went public through a special purpose acquisition vehicle, vertical farming giant Plenty raised $140 million, and now Gotham Greens, which is developing its own network of greenhouses, is announcing the close of $87 million in new funding.
These new agriculture companies certainly have a green thumb when it comes to raising a cornucopia of capital.
Gotham Greens’ latest round takes the company to a whopping total of $130 million in funding since its launch. Investors in the round included Manna Tree and The Silverman Group.
While AppHarvest has taken to tomatoes in its attempt to ketchup with the leading agricultural companies, Gotham Greens has decided to let its hydroponically grown leafy greens lead the way to riches.
The company said it would use the latest funding to continue developing more greenhouses across the U.S. and bring new vegetables to market.
“Given increasing challenges facing centralized food supply chains, combined with rapidly shifting consumer preferences, Gotham Greens is focused on expanding its regional growing operations and distribution capabilities at one of the most critical periods for America,” said Viraj Puri, the co-founder and chief executive of Gotham Greens, in a statement.
The company already sells its greens in more than 40 states and operates greenhouses in Chicago, Providence, Rhode Island, Baltimore and Denver. From those greenhouses the company distributes to 2,000 retail locations, including Whole Foods Markets, Albertsons stores, Meijer, Target, King Soopers, Harris Teeter, ShopRite and Sprouts.
And Gotham Greens has already begun to expand its product portfolio. The company now sells packaged salads, cooking sauces and salad bowls in addition to its greens.
Assorted packages of Gotham Greens lettuces on a white field. Image Credit: Gotham Greens
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StackHawk, the Denver-based bug-detecting service, hires developer of open-source project Zed Attack Proxy
StackHawk, the Denver-based software startup offering service to detect and fix security bugs, is doubling down on its support for the popular open-source OWASP Zed Attack Proxy web app security scanner by bringing on board its founder, Simon Bennetts.
At StackHawk, Bennetts will continue to focus on the development of the open-source project, which the company said is among the world’s most frequently used security scanning tools.
StackHawk already uses the open-source project for its underlying scanning technology and has built a business by layering on security test automation, integrations with development tools and functionality for new development paradigms.
“Since founding ZAP, the vision has always been to deliver application security to developers,” Bennetts said, in a statement. “While the project has been widely adopted by security teams and pen testers, I’m excited to work with a team dedicated to delivering our original vision of AppSec for devs and that also believes in growing the open source community.”
StackHawk founders Joni Klippert, Scott Gerlach and Ryan Severns and Bennetts found common cause in their belief that bug-editing tools are too often built for external enterprise security teams instead of the developers who are closest to the apps they’re building.
“Simon’s work on the ZAP project has both changed the security and open-source worlds for the better. It became clear that we were highly aligned in our mission to bring application security into the hands of developers,” said Klippert, the chief executive and founder of StackHawk, in a statement. “Simon joining the StackHawk team provides an exciting opportunity to invest more in the ZAP open source project, while also building capabilities that make it easy for enterprise development teams to streamline AppSec into their CI/CD pipelines.”
In the eleven years since Bennetts first began working on ZAP, the OWASP Foundation-incorporated security scanner has become popular among the developer community for its dynamic application security testing.
After the hire, StackHawk said that nothing much will change. Bennetts will continue to work on the open-source project while the company will continue to build functionality around the scanner.
The Denver-based company has raised nearly $5 million in financing from investors including Flybridge, Costanoa Ventures, Matchstick Ventures and Foundry Group .
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Microsoft’s Flight Simulator 2020 will launch on August 18
After a series of closed alpha tests, Microsoft’s Xbox Game Studios and Asobo Studio today announced that the next-gen Microsoft Flight Simulator 2020 will launch on August 18. Pre-orders are now live and FS 2020 will come in three editions, standard ($59.99), deluxe ($89.99) and premium deluxe ($119.99), with the more expensive versions featuring more planes and handcrafted international airports.
The last part may come as a bit of a surprise, given that Microsoft and Asobo are using assets from Bing Maps and some AI magic on Azure to essentially recreate the Earth — and all of its airports — in Flight Simulator 2020. Still, the team must have spent some extra time on making some of these larger airports especially realistic and today, if you were to buy even one of these larger airports as an add-on for Flight Simulator X or X-Plane, you’d easily be spending $30 or more.
The default edition features 20 planes and 30 hand-modeled airports, while the deluxe edition bumps that up to 25 planes and 35 airports and the high-end version comes with 30 planes and 40 airports.
Among those airports not modeled in all their glorious detail in the default edition (they are still available there, by the way — just without some of the extra detail) are the likes of Amsterdam Schiphol, Chicago O’Hare, Denver, Frankfurt, Heathrow and San Francisco.
The same holds true for planes, with the 787 only available in the deluxe package, for example. Still, based on what Asobo has shown in its regular updates so far, even the 20 planes in the standard edition have been modeled in far more detail than in previous versions, and maybe even beyond what some add-ons provide today.
Image Credits: Microsoft
Because a lot of what Microsoft and Adobo are doing here involves using cloud technology to, for example, stream some of the more detailed scenery to your computer on demand, chances are we’ll see regular content updates for these various editions as well, though the details here aren’t yet clear.
“Your fleet of planes and detailed airports from whatever edition you choose are all available on launch day as well as access to the ongoing content updates that will continually evolve and expand the flight simulation platform,” is what Microsoft has to say about this for the time being.
Chances are we will get more details in the coming weeks, as Flight Simulator 2020 is about to enter its closed beta phase.
Image Credits: Microsoft
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Verified Expert Growth Marketing Agency: Growth Pilots
Growth Pilots is one of the more exclusive performance marketing agencies in San Francisco, but they know how to help high-growth startups excel at paid marketing. CEO and founder Soso Sazesh credits his personal experiences as an entrepreneur along with his team’s deep understanding of high-growth company needs and challenges as to what sets Growth Pilots apart. Whether you’re a founder of a seed or Series D stage startup, learn more about Growth Pilots’ approach to growth and partnerships.
Advice to early-stage founders
“I think a lot of times, especially at the early stage, founders don’t have a lot of time so they’re willing to find the path of least resistance to get their paid acquisition channels up and running. If things are not properly set up and managed, this can lead to a false negative in terms of writing off a channel’s effectiveness or scalability. It’s worth talking to an expert, even if it’s just for advice, to ensure you don’t fall into this trap.”
On Growth Pilots’ operations
“They have good business acumen, move fast and work as an extension to your internal team.” Guillaume McIntyre, SF, Head of Acquisition Marketing, Instacart
“Something we pride ourselves on is working with relatively few clients at a time so we can really focus all of our team’s efforts and energy on doing the highest quality work. Each of our team members works on a maximum of two to three accounts, and therefore they’re able to get very invested in each client’s business and integrated into their team. We really try to simulate the internal team dynamics as much as possible and pairing that with our external capabilities and expertise.”
Below, you’ll find the rest of the founder reviews, the full interview, and more details like pricing and fee structures. This profile is part of our ongoing series covering startup growth marketing agencies with whom founders love to work, based on this survey and our own research. The survey is open indefinitely, so please fill it out if you haven’t already.
Interview with Growth Pilots Founder and CEO Soso Sazesh
Yvonne Leow: Tell me a little bit about your background and how you got into growth.
Soso Sazesh: I grew up in northern Minnesota where there is no tech industry whatsoever and then after high school, I came out to Silicon Valley and got exposed to the epicenter of the technology industry. I became very interested in startups and hustled to find startup internships so I could get experience and learn how they operated.
After a couple of startup internships, I got accepted to UC Berkeley and that gave me even more exposure to the startup ecosystem with all of the startup events and resources that UC Berkeley had to offer. I worked on a couple of startup projects while I was at UC Berkeley, and I taught myself scrappy product management and how to get software built using contract developers.
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OpenStack Stein launches with improved Kubernetes support
The OpenStack project, which powers more than 75 public and thousands of private clouds, launched the 19th version of its software this week. You’d think that after 19 updates to the open-source infrastructure platform, there really isn’t all that much new the various project teams could add, given that we’re talking about a rather stable code base here. There are actually a few new features in this release, though, as well as all the usual tweaks and feature improvements you’d expect.
While the hype around OpenStack has died down, we’re still talking about a very active open-source project. On average, there were 155 commits per day during the Stein development cycle. As far as development activity goes, that keeps OpenStack on the same level as the Linux kernel and Chromium.
Unsurprisingly, a lot of that development activity focused on Kubernetes and the tools to manage these container clusters. With this release, the team behind the OpenStack Kubernetes installer brought the launch time for a cluster down from about 10 minutes to five, regardless of the number of nodes. To further enhance Kubernetes support, OpenStack Stein also includes updates to Neutron, the project’s networking service, which now makes it easier to create virtual networking ports in bulk as containers are spun up, and Ironic, the bare-metal provisioning service.
All of that is no surprise, given that according to the project’s latest survey, 61 percent of OpenStack deployments now use both Kubernetes and OpenStack in tandem.
The update also includes a number of new networking features that are mostly targeted at the many telecom users. Indeed, over the course of the last few years, telcos have emerged as some of the most active OpenStack users as these companies are looking to modernize their infrastructure as part of their 5G rollouts.
Besides the expected updates, though, there are also a few new and improved projects here that are worth noting.
“The trend from the last couple of releases has been on scale and stability, which is really focused on operations,” OpenStack Foundation executive director Jonathan Bryce told me. “The new projects — and really most of the new projects from the last year — have all been pretty oriented around real-world use cases.”
The first of these is Placement. “As people build a cloud and start to grow it and it becomes more broadly adopted within the organization, a lot of times, there are other requirements that come into play,” Bryce explained. “One of these things that was pretty simplistic at the beginning was how a request for a resource was actually placed on the underlying infrastructure in the data center.” But as users get more sophisticated, they often want to run specific workloads on machines with certain hardware requirements. These days, that’s often a specific GPU for a machine learning workload, for example. With Placement, that’s a bit easier now.
It’s worth noting that OpenStack had some of this functionality before. The team, however, decided to uncouple it from the existing compute service and turn it into a more generic service that could then also be used more easily beyond the compute stack, turning it more into a kind of resource inventory and tracking tool.
Then, there is also Blazer, a reservation service that offers OpenStack users something akin to AWS Reserved Instances. In a private cloud, the use case for a feature is a bit different, though. But as some of the private clouds got bigger, some users found that they needed to be able to guarantee resources to run some of their regular, overnight batch jobs or data analytics workloads, for example.
As far as resource management goes, it’s also worth highlighting Sahara, which now makes it easier to provision Hadoop clusters on OpenStack.
In previous releases, one of the focus areas for the project was to improve the update experience. OpenStack is obviously a very complex system, so bringing it up to the latest version is also a bit of a complex undertaking. These improvements are now paying off. “Nobody even knows we are running Stein right now,” Vexxhost CEO Mohammed Nasar, who made an early bet on OpenStack for his service, told me. “And I think that’s a good thing. You want to be least impactful, especially when you’re in such a core infrastructure level. […] That’s something the projects are starting to become more and more aware of but it’s also part of the OpenStack software in general becoming much more stable.”
As usual, this release launched only a few weeks before the OpenStack Foundation hosts its bi-annual Summit in Denver. Since the OpenStack Foundation has expanded its scope beyond the OpenStack project, though, this event also focuses on a broader range of topics around open-source infrastructure. It’ll be interesting to see how this will change the dynamics at the event.
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