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Coffee Meets Bagel goes anti-Tinder with a redesign focused on profiles, conversations

How do other dating apps compete with Tinder? By further distancing themselves from Tinder’s “hot-or-not” user interface design to focus on differentiating features — like conversation starters, commenting and richer profiles. Today, another anti-Tinder app is doing the same. On the heels of its $12 million Series B announced earlier this year, the oddly named app Coffee Meets Bagel is today announcing a significant makeover, which includes a change to the way the app works.

Its cleaner, lightweight and more modern design does away with bright, competing colors and other outdated features, the company says. But more notably, it has ditched the big “Pass” or “Connect” buttons — its earlier variation on Tinder’s “like” and “dislike” buttons, which nearly all dating apps have now adopted.

Instead, Coffee Meets Bagel’s new interface puts more emphasis on user profiles — showcasing more of the text, and giving users the option to “heart” the profile or now, even comment.

Before a match takes place, users can tap a new commenting button that allows them to respond to the user’s profile directly, before making a connection. This could help potential matches break the ice or even spark a connection that may not have otherwise happened.

The feature is similar, to some extent, to the commenting feature in Hinge, a relationship-focused app that allows users to directly comment on some aspect of another user’s profile.

Coffee Meets Bagel says that during its beta testing, members who sent comments to their matches had a 25 percent higher chance of getting liked back. And when comments led to conversations, there was a 60 percent increase in total messages exchanged.

Focusing on enabling better conversations is a good way for other dating apps to combat Tinder, which leaves communication up to the users to initiate, without much guidance. This leads to inboxes filled with “hi’s” and nothing much else to say. By integrating commenting into profiles, however, users will be prompted to start conversations based on something they’ve read — allowing people to connect based on more than just their photos.

The app has also revamped its Discover and Suggested sections to offer seamless scrolling and better navigation, respectively. These sections are less cluttered than before, too, in keeping with the more minimalist spirit. Even the Coffee Meets Bagel logo has gotten a makeover, where the C and B now meet in the shape of a heart.The company’s anti-Tinder stance is shaping up in its social content, too. While Tinder has more recently embraced hook-up culture and the single life with its online publication “Swipe Life,” CMB is instead creating content that’s more inspiring, it says.

“We’re taking a stance against online dating conventions, like ghosting and treating people like profiles. We’re expanding the conversation to the self: self-reflection, self-discovery, and self-love,” the company explains in its announcement.

Coffee Meets Bagel has raised just under $20 million since launching back in 2012, but it’s faced threats from Tinder, which has challenged its model head-on with Tinder Picks — a curated selection of matches for Tinder Gold subscribers, similar to Coffee Meets Bagel’s curated daily picks.

The company’s app has close to 7 million installs to date, according to data from Sensor Tower, and more than $25 million in gross revenue. The revenue is growing over time, the firm also found, with users spending approximately $900,000 in the app last month, up 30 percent from November 2017.

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Bumble drops its $400M lawsuit against Match, but this battle isn’t over

Bumble and Match’s ongoing legal battles are continuing today. According to a statement released by Match Group this morning, Bumble is dropping its $400 million lawsuit against Match, which had claimed Match fraudulently obtained trade secrets during acquisition talks. However, Bumble is preparing to refile its suit at the state level, we’re hearing.

If you haven’t been following, the two companies have been doing battle in the court system for some time after Match Group failed to acquire Bumble twice — once in a deal that would have valued it at over $1 billion.

Bumble claimed Match then filed a lawsuit against it to make Bumble appear less attractive to other potential acquirers. Match’s suit claims Bumble infringed on patents around things like its use of a stack of profile cards, mutual opt-in and its swiped-based gestures — things Tinder had popularized in dating apps.

Bumble subsequently filed its own lawsuit in March 2018, this one claiming that Match used acquisition talks to fraudulently obtaining trade secrets. It says this is not a countersuit, but its own separate suit. (This is the one being discussed today by the companies.)

Match says it wasn’t served papers for Bumble’s suit. But Bumble CEO Whitney Wolfe had said they delayed serving papers to give Match a chance to settle.

After a failure to settle, Bumble announced on September 24, 2018 that it would be serving Match, and shared news of its IPO plans. The $400 million suit claims Match had asked for “confidential and trade secret information” in order to make a higher acquisition offer for Bumble, but that no subsequent offer came as result.

Match says Bumble asked the courts to drop its lawsuit just a few weeks after this announcement, and believes the whole thing is just a PR stunt around Bumble’s IPO.

Match today says it’s not opposed to the lawsuit being dropped. But it is now seeking declaratory judgements that will force these issues to be litigated in the right forums, it says. Match is looking for a judgement that would force this suit to be litigated in the Court of England or Wales.

It points out that Bumble had filed its state petition in Dallas County, rather than respond with counterclaims to Match’s suit in the Western District of Texas — “less than 100 miles from Bumble’s Austin headquarters.”

It asked the case to be transferred to federal courts in the Western District, where its IP case is pending.

Now, Match says that Bumble is asking the courts to drop its claims against Tinder’s parent company.

“We’re not opposing their request to dismiss their own claims, but we’re seeking declaratory judgements that will force these issues to be litigated in the right forums,” says a Match spokesperson. “As we say in section 132 of the amended counterclaim: ‘Match will not simply wait until Bumble decides whether or not it wants to pursue these claims – likely in connection with Bumble’s next media blitz. Match intends to litigate these baseless allegations now, and Match intends to conclusively disprove them.’”

Bumble responded this morning by saying it plans to continue to defend its business against Match.

“Match’s latest litigation filings are part of its ongoing campaign to slow down Bumble’s momentum in the market. Having tried and failed to acquire Bumble, Match now seems bent on trying to impair the very business it was so desperate to buy,” a Bumble spokesperson says. “Bumble is not intimidated and will continue to defend its business and users against Match’s misguided claims.”

It declined to comment on how, but we understand that the change from a state court system to federal courts is in play here. Bumble wanted to litigate at the state level, which means it has to dismiss its claims in the federal courts. Match could then accurately say Bumble’s lawsuit is being dropped, but that doesn’t necessarily mean Bumble’s plans have changed.

We understand that Bumble is preparing to refile its case in the state court system, but it hasn’t done so yet, because the court has to allow them to first dismiss this suit.

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Tinder’s latest feature, Tinder U, is only for college students

Tinder is today rolling out what may be one of its smartest additions yet with the launch of Tinder U, a feature designed specifically for Tinder users in college. Once enabled, students with a .edu email address will be able to register with their school, then swipe on students who also attend their school or others nearby. Beyond limiting potential matches to other students, the overall Tinder experience is unchanged.

Students will still be able to view each others’ profiles, swipe right and left to match or pass, message mutual matches, use Super Likes, and more.

To use Tinder U, students will first have to be geolocated on campus and log in to the Tinder app using their .edu email address. They’ll then have to check their inbox for the verification email and tap the button to confirm their account.

After completing this process, users will be in the Tinder U experience the next time they launch the app.

Here, students will see their school’s logo appear at the top of the screen, and individual profile photos will have flair on the bottom left to indicate the user’s school. Tinder U doesn’t prevent users from swiping off campus, however – using a toggle button at the top of the screen (see photo above), users can choose to swipe by location instead, or by Tinder Picks by toggling over to the diamond icon, if they’re a Gold member.

Tinder U makes sense for the company, whose user base already skews younger – it has said before that half its user base is between 18 and 24, for example. And dating apps’ usage, in general, among this age group has roughly tripped from 10% in 2013 to 27% by 2016, according to Pew Research. And of course, there’s the fact that Tinder itself got its start on college campuses – a market that’s young, single, and more willing to adopt mobile dating apps than other, older demographics.

The feature arrives at a time when Facebook is poised to enter the dating market – a market Tinder and its parent company Match Group today dominate. Tinder now has an estimated 50 million worldwide users, and nearly 3.8 million subscribers.

“Five years ago at college campuses around the U.S, students first heard about Tinder through friends. Tinder spread like wildfire, because it was a really fun and easy way to meet people who went to school, but you didn’t know personally,” Match Group CEO Mandy Ginsberg recently said, when announcing the product. “We believe it is critical that Tinder maintains a strong foothold at universities around the globe, especially given that every 18-year-old who starts college is building a social life from scratch making new friends and starting new relationships.”

Tinder says the new feature is launching initially on iOS devices at 4-year, accredited, not-for-profit schools in the U.S. that deliver courses in a traditional face-to-face learning format – meaning, no online universities or virtual schools will be supported. The company didn’t provide a timeframe for the Android release.

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Coffee Meets Bagel raises $12M for international expansion and live events

Coffee Meets Bagel scored a $12 million Series B this week. The round, led by U.K. VC firm Atami Capital, brings the popular dating app’s total up to just under $20 million since launching back in 2012.

The San Francisco-based dating app has worked to distinguish itself from competitors like Bumble and Tinder by limiting the number of matches it offers during a 24-hour window. Late last year, it expanded its offering with a video feature, to add an extra dimension to profiles. This month, it introduced additional CMB Experiences to bring users together in the real world.

Of course, Coffee Meets Bagel is battling a juggernaut in the form of the billion-dollar Match Group, which currently owns OkCupid, Tinder, PlentyofFish and Match, among others. According to the company, this latest round will drive investments into more CMB Experiences along with international expansion for the service, along with other “product innovation.” 

Co-CEO Arum Kang also notes that the Series B brings a number of VC firms with “prominent female investors,” including Gingerbread Capital. “We’re excited for the next phase of Coffee Meets Bagel, and are pleased to have some wonderful international and female investors on board,” Kang says in a release tied to the news. “Given our focus on female experience, it was very important that we have a female perspective at the investor level.”

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OKCupid’s rating sinks as users rebel over new ‘real name’ policy

 OKCupid’s users are angry – very, very angry. Just ahead of the new year, the company made a radical change to its policies, and now requires people to use real names instead of an OKCupid username, as before. The change eliminates one of the biggest differentiators between the dating app and rivals like Tinder and Bumble, which have users log in via Facebook in order to use their… Read More

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Dating app Hinge rolls out a new feature to reduce ‘ghosting’

 Most dating apps match users then leave it up to them to initiate their chat. When Bumble launched, however, it broke new ground by having women make the first move. Today, Hinge is introducing its own take on how conversations on dating apps should be handled with a new feature it’s calling “Your Turn.” The idea with “Your Turn” is that it lets users decide… Read More

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Tinder is testing a feed of real-time updates from your matches, including posts from Instagram and Spotify

 Tinder announced today it’s beginning a test of a new feature called “Feed” designed to help users learn more about their matches. The Feed, which will appear as a tab on the Messages screen, will include real-time updates from those you’ve already matched with, including things like recently added Tinder photos, plus Instagram posts and your Top Artists and Anthems… Read More

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Tonight is a new dating app optimized for real dates

Tonight What if a dating app was focused on enabling real dates, rather than chatting? Whim founder Eve Peters said the idea appealed to users, but Whim also asked you to identify the days you’d be available. So Peters and her team have launched a new iOS app called Tonight. As soon as two people show interest in each other, the app tries to set them up on a date, no messaging required. Read More

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The League is making everyone’s first profile picture black and white

 Exclusive dating app The League is going monochrome. Starting today, everyone’s first profile picture will be displayed in black and white.
To be clear, this isn’t a filter – everyone’s first photo will be automatically displayed to potential matches in black and white, with no option to opt out. You’ll still be able to swipe through and see the rest of a… Read More

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Bumble’s business networking feature launches today

 About a year ago we reported that Bumble would soon launch BumbleBizz – a swipe-based networking tool that is designed to help people make professional connections. And now the feature is finally rolling out today to users in the US, UK, Germany, France and Canada. Essentially BumbleBizz will use the same types of parameters that regular Bumble does – your location, network,… Read More

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