Crowdfunding
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Oof. This isn’t the sort of thing you want to see when you’re rounding the corner of your crowdfunding campaign:

There are long shots and then there’s coming up with $15,000 of your $1.2 million goal. The Indiegogo page for the Energizer Power Max P18K Pop understandably focused on the viral sensation the ridiculously beefy phone with the 18,000mAh battery spurred at Mobile World Congress this year. There are even photos of the scrum of journalists elbowing to take a shot of the thing at the event.
Understandable that its creators took that approach. Heck, the thing may have outshined all of the foldable and 5G phones that were set to take center stage at the event. We wrote about it. Lucas rightfully called it “basically a giant battery with a smartphone built into it.”
The takeaway seems clear, though. Just because everyone’s talking about a product doesn’t mean that anyone intends to buy it. If anything, the devices seemed more a comment on the state of smartphone battery life than actual enticing product.
And honestly, there’s been a shift in recent years among many smartphone manufacturers to provide power saving options and larger capacity batteries, so this has become less of a problem (though 5G’s approach could aversely impact that). Also, there are eight million power banks, and you can get them pretty cheap these days, making the P18K Pop any even sillier proposition. Not to mention all the things that can go wrong when you buy a phone based on a single feature.
Even so, the product’s creators closed the campaign out on a hopeful note, writing, “Although it didn’t reach its goal, we will work on further improvement on the P18K (design, thickness, etc.) as we do believe there is a rising interest for smartphones with incredible battery life, which can also be used as power banks.”
Certainly features from companies like Samsung and Huawei have proven that power sharing is a compelling feature. It just probably won’t come with Energizer’s name attached.
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We profiled HyperSciences in February, when the team had just successfully completed a launch milestone for a small business grant with NASA. The last time we checked in, the hypersonic drilling company had raised about $5 million as part of an untraditional Reg A offering. By the end of March, HyperSciences rounded out its first major round with $9.6 million from 3,552 individual investors on SeedInvest in the equity crowdfunding platform’s second largest raise to date.
The heart of HyperSciences’ work is its hypersonic propulsion system that can fire a projectile at five times the speed of sound. At its most simplistic, HyperSciences’ hypersonic engine can fire upward to power suborbital space launches (HyperDrone) and point downward to penetrate deep pockets of geothermal energy, for example (HyperDrill).
Rather than going the normal venture capital route, HyperSciences decided to raise from regular people who believed in its vision. The way the company sees it, traditional VC would have likely forced HyperSciences to narrow its mission.
“Reg A lets everyone who cares about our planned hypersonic future vote with their checkbook,” HyperSciences founder and CEO Mark Russell told TechCrunch. “I think that’s important.” Russell comes from a family-run mining business and is no stranger to the challenges of a public company.
“I’ve learned a lot from running ops in the back offices,” Russell said. “Based on our public company experiences, we do like that the SEC Reg A process has a clear path to taking your company to the public markets as the next step in the process.”
With infusions of $125,000 from NASA’s Small Business Innovation Research grant and $1 million from Shell’s Global’s GameChanger program, HyperSciences is happy to bounce between research grants with a boost from the Reg A’s special form of “mini-IPO” in order to maintain its autonomy for the time being.
Russell explained that the Reg A’s intensive SEC process requires a fair level of maturity from a company — and enough capital to jump through all the hoops. “You’re not typically a seller of t-shirts in Reg A crowd financing,” Russell said.
HyperSciences’ next milestone will come in May when the company will demo its drilling tech in a field test for Shell. The company plans to leverage its new funding for additional future field testing, pushing its existing business plan forward and moving toward sustainability.
“Our investors are more like smart ‘crowd VCs.’ They’re generally are pretty savvy and see that we went through a stringent process to get here,” Russell said. “We’ve provided them with enough information to make a great decision.”
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What if, instead of sitting on your phone on the sofa ordering stuff from Amazon, you could buy the same things locally from local stores that ultimately enliven and enrich your local neighborhood? What if by doing that, you wouldn’t be walking through deserted main streets, past boarded-up shops, dark alleys and graffiti? What if someone created a marketplace for independent businesses, local events and experiences that kept the money in the local economy rather than being siphoned off into global giants who don’t care about human-scale communities?
That’s the idea behind Pixie, a new take on the “shop-local app” startup model which, although it’s been tried before, has never quite managed to take off. Perhaps Pixie will have more luck?
Here’s how it works: The Pixie app connects people to independent businesses through a curated marketplace, incentivizing them to pay through the app and get rewarded for being loyal customers. Integrated into the app is Pixie Pay, a bespoke payment solution which keeps money in local hands.
The startup has a fascinating background. Whilst serving in the British Special Forces, Pixie’s founder Greg Barden understood that his mission was also to ‘win hearts and minds’ with the local population. Whether by buying bread from the local baker in a village in Afghanistan, or coffee from the market in Baghdad, he and his soldiers could tear down even the most hostile barriers.

He also realized that when more money stayed inside these the local economies rather than being sucked away by organized crime or large scale, globalized businesses, the local economy might flourish and the risk of the societies there becoming yet again destabilized could potentially diminish.
“Whether it was stalls in the bazaars of Baghdad or small boutiques on Bath high-street, I realized independent shop owners are linchpins in their community. They add variety to the mundane and nurture community spirit. Even local guardians need protecting sometimes, which is why we created Pixie.”
The threat to independent stores from globalization and digitization isn’t just happening in Afghanistan. Across the western world, ‘Main Street’ stores are closing at a prodigious rate. In the UK over 1,500 local stores closed in 2018. (And that was BEFORE Brexit…)
Pixie has stress-tested its idea in mid-sized town in the UK, including Bath, Frome and Sherbourne, completing transactions across 250 businesses, ranging from cafes to fashion boutiques, and spinning up 5,000 app users. It’s now going on the fund-raising trail, aiming to raise £500,000 in funding through its ‘Equity for Explorers’ campaign on Crowdcube a UK-based crowd-equity platform. The total addressable market for independent business in the UK is estimated to be £31.5bn in gross transactional value.
Barden — who last year spoke about his startup life at the launch of the military tech non-profit TechVets — says: “There might be thousands of independent businesses across the UK, but at the rate the high-street is disappearing they are severely under threat. Pixie isn’t here to turn people away from the bigger players on the high-street, but create opportunities for enriching discovery. Needless to say, in a world with increasing nationalism, Brexit, Trump and — dare I say it — Amazon, we feel Pixie has a huge part to play in countering the worst aspects of globalization.”
Pixie’s revenue comes from transaction fees taken when people use its ‘Pixie Pay’ payment mechanism. The payment system is designed to bypass Visa/Mastercard at the point of sale, whilst the loyalty scheme unites independent businesses under one umbrella, so the users can earn and spend their loyalty points (as money) across the entire Pixie community. If a store using Pixie is in Australia, a person from Bath could also use their points there. This keeps the money circulating inside local, independent stores, wherever they are on the planet.
Pixie distributes its own payment terminal that sits next to whatever the business has in place to take normal card payments (iZettle etc). The cards are contactless but don’t utilise visa MasterCard. It’s literally their own e-money system. Think PayPal where users can either add money to their balance by debit card or bank and/or link a debit card to Pixie if they don’t have a balance.
Obviously this also creates it an alternative to competitors like iZettle, Square, SumUp and WorldPay, but this time specifically aimed at local independent stores, not huge national and international chains.
The third element of Pixie is its discovery marketplace that gives its community of explorers (users) the ability to discover local businesses across the Pixie footprint of stores.
I’ve seen several startups try and tackle this problem, but it may well be that Pixie, under its charismatic leader, finally has a shot at cracking this idea around local markets.
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The story of the game Star Citizen and Cloud Imperium, the company developing it, is almost too ludicrous to believe: a crowdfunding effort to create a space sim of unparalleled size and realism, raising hundreds of millions, with backers paying thousands for ships and gear in a game that’s years from release. Yet it’s real enough that it just pulled in $42 million in private funding to help bring it closer to release.
Star Citizen began as the brainchild of Chris Roberts, architect of the Wing Commander series and other well-received space games. His idea was to crowdfund the team’s next game, and did so in 2012; the money started rolling in, and it never really stopped. Nor has the game ceased to grow in its ambitions, adding things like entire planets to the lineup that seem, on their face, somewhat insane.
There’s no shortage of histories of the game and its developers out there, so for our purposes let it suffice to say that over the last six years the company has raised $211 million, the vast majority of which comes from gamers “pledging” anywhere from a few bucks to thousands of dollars for all manner of things related to the title. Early access to builds, exclusive ships, testing new content, etc.
A huge amount of work has been done on the game, so this isn’t just a colossal con, though there are plenty who think the game, and its first-person shooter counterpart Squadron 42, can’t possibly ever fulfill its ambitions and justify the money people have put into it.
That doesn’t seem to be the opinion of Clive Calder, founder of Zomba and producer in a variety of entertainment formats, whom Roberts met during a clandestine campaign to solicit funding.
Roberts, who writes the story in one of his candid messages to the project’s fanbase, had decided a while back that he didn’t want to use pledged funds for marketing purposes — at least not the kind of marketing blitz AAA games tend to require for a successful global release. So he went looking for investment, and found Calder, with whom he “got on like a house on fire.”
Calder’s family office agreed to invest $46 million for a 10 percent stake in Cloud Imperium, which all told puts it near a half-billion valuation. One may very well question the sanity of such a valuation for a company that has not yet shipped an actual product — working prototypes, sure, but not a completed game — but hell, at least they’re making something people are excited about. That’s got to be worth a couple bucks.
Cloud Imperium gains two new board members from outside, though Roberts, who commands the kind of loyalty that only decades in an industry can create, was quick to point out that “control of the company and the board still firmly stays with myself as chairman, CEO and majority shareholder.”
In another act of not exactly radical but not legally required transparency, the company also posted an outline of the company’s financials over the last six years. Unsurprisingly, the company has been investing most of its cash into game development in the form of salaries, contracts and overhead; a non-trivial amount has gone toward “publishing operations, community, events and marketing,” which with a game as community-focused as Star Citizen is not surprising.
The company has grown steadily, adding a hundred people a year or so to a present size of 464 — which is the kind of size you’d expect on a AAA game like Assassin’s Creed or Red Dead Redemption. Even more would be added on as temporary artists, actors and so on.
I’m sure it has escaped no one that pledges appear to have peaked, though if they remain steady the company clearly will have enough to continue operations if it doesn’t expand. But one does also see perhaps a secondary motive in seeking investment from outside the community. At some point people are going to want a game.
To that end, Squadron 42, at least, is scheduled for release in Q2 2020 — though backers and critics will both chuckle a little at the idea that Cloud Imperium will be able to hit those goals. The games, infamously, were originally slated for release long ago. But the scope of the project has grown since its conception and although some no doubt would rather be playing the completed game today, they may very well find that good things come to those who wait. And wait. And wait…
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K Health, the startup providing consumers with an AI-powered primary care platform, has raised $25 million in Series B funding. The round was led by 14W, Comcast Ventures and Mangrove Capital Partners, with participation from Lerer Hippeau, BoxGroup and Max Ventures — all previous investors from the company’s seed or Series A rounds. Other previous investors include Primary Ventures and Bessemer Venture Partners.
Co-founded and led by former Vroom CEO and Wix co-CEO Allon Bloch, K Health (previously Kang Health) looks to equip consumers with a free and easy-to-use application that can provide accurate, personalized, data-driven information about their symptoms and health.
“When your child says their head hurts, you can play doctor for the first two questions or so — where does it hurt? How does it hurt?” Bloch explained in a conversation with TechCrunch. “Then it gets complex really quickly. Are they nauseous or vomiting? Did anything unusual happen? Did you come back from a trip somewhere? Doctors then use differential diagnosis to prove that it’s a tension headache versus other things by ruling out a whole list of chronic or unusual conditions based on their deep knowledge sets.”
K Health’s platform, which currently focuses on primary care, effectively looks to perform a simulation and data-driven version of the differential diagnosis process. On the company’s free mobile app, users spend three-to-four minutes answering an average of 21 questions about their background and the symptoms they’re experiencing.
Using a data set of two billion historical health events over the past 20 years — compiled from doctors’ notes, lab results, hospitalizations, drug statistics and outcome data — K Health is able to compare users to those with similar symptoms and medical histories before zeroing in on a diagnosis.
With its expansive comparative approach, the platform hopes to offer vastly more thorough, precise and user-specific diagnostic information relative to existing consumer alternatives, like WebMD or, what Bloch calls “Dr. Google,” which often produce broad, downright frightening and inaccurate diagnoses.
Users are able to see cases and diagnoses that had symptoms similar to their own, with K Health notifying users with serious conditions when to consider seeking immediate care. (K Health Press Image / K Health / https://www.khealth.ai)
In addition to pure peace of mind, the utility provided to consumers is clear. With more accurate at-home diagnostic information, users are able to make better preventative health decisions, avoid costly and unnecessary trips to in-person care centers or appointments with telehealth providers and engage in constructive conversations with physicians when they do opt for in-person consultations.
K Health isn’t looking to replace doctors, and, in fact, believes its platform can unlock tremendous value for physicians and the broader healthcare system by enabling better resource allocation.
Without access to quality, personalized medical information at home, many defer to in-person doctor visits even when it may not be necessary. And with around one primary care physician per 1,000 people in the U.S., primary care practitioners are subsequently faced with an overwhelming number of patients and are unable to focus on more complex cases that may require more time and resources. The high volume of patients also forces physicians to allocate budgets for support staff to help interact with patients, collect initial background information and perform less-demanding tasks.
K Health believes that by providing an accurate alternative for those with lighter or more trivial symptoms, it can help lower unnecessary in-person visits, reduce costs for practices and allow physicians to focus on complicated, rare or resource-intensive cases, where their expertise can be most useful and where brute machine processing power is less valuable.
The startup is looking to enhance the platform’s symbiotic patient-doctor benefits further in early-2019, when it plans to launch in-app capabilities that allow users to share their AI-driven health conversations directly with physicians, hopefully reducing time spent on information gathering and enabling more-informed treatment.
With K Health’s AI and machine learning capabilities, the platform also gets smarter with every conversation as it captures more outcomes, hopefully enriching the system and becoming more valuable to all parties over time. Initial results seem promising, with K Health currently boasting around 500,000 users, most having joined since this past July.
With the latest round, the company has raised a total of $37.5 million since its late-2016 founding. K Health plans to use the capital to ramp up marketing efforts, further refine its product and technology and perform additional research to identify methods for earlier detection and areas outside of primary care where the platform may be valuable.
Longer term, the platform has much broader aspirations of driving better health outcomes, normalizing better preventative health behavior and creating more efficient and affordable global healthcare systems.
The high costs of the American healthcare system and the impacts they have on health behavior has been well-documented. With heavy co-pays, premiums and treatment cost, many avoid primary care altogether or opt for more reactionary treatment, leading to worse health outcomes overall.
Issues seen in the American healthcare system are also observable in many emerging market countries with less medical infrastructure. According to the World Health Organization, the international standard for the number of citizens per primary care physician is one for every 1,500 to 2,000 people, with some countries facing much steeper gaps — such as China, where there is only one primary care doctor for every 6,666.
The startup hopes it can help limit the immense costs associated with emerging countries educating millions of doctors for eight-to-10 years and help provide more efficient and accessible healthcare systems much more quickly.
By reducing primary care costs for consumers and operating costs for medical practices, while creating a more convenient diagnostic experience, K Health believes it can improve access to information, ultimately driving earlier detection and better health outcomes for consumers everywhere.
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There’s hardly enough room to turn around in Livin Farms’ office. Pretty standard, really, in Central, Hong Kong, where space is at a perpetual premium. It’s a small operation for the HAX-backed startup — there’s space for a few desks and not much more. The startup’s last product, the Hive, stands next to the door. It’s a series of innocuous trays stacked atop one another.
But it’s the Hive Explorer I’m here to see. The small tray sits in the middle of the room. Its top is open, the brightly colored bits of plastic drawing the eye from the moment you step through the door. Its contents pulsate with strange, random rhythms. Upon closer inspection, the browns are whites and blacks are alive, a small bed of mealworms wriggle atop one other, chowing down of the remnants of oats left behind by the team.

Above them, a neon yellow tray houses a trio of fully grown beetles and a couple dozen pupae. The former are constant on the move, butting up against one another and sometimes doing more with aims of continuing the life cycle. The pupae lie around, seemingly lifeless, occasionally twitching out a reminder that there’s still life inside.
The Explorer finds Livin Farms broadening its horizons into the world of STEM education. Where past products were focused on scalable sustainability, the new Kickstarter project is firmly targeted at youngsters. And there’s a fair amount to be learned in the bucket full of beetles. Mortality, for one. Founder Katharina Unger grabs a nearby jar and twists off the cap.

It’s filled to the top with dried mealworms. She pulls one out and pops it in her mouth, handing it to me, hopefully. I follow suit. It’s crispy. Not flavorless, exactly, but not particularly distinct. Maybe a bit salty. Mostly it just feels overwhelmingly morbid, showing down on on a little larva as its brothers continue to feast a few inches away.
Protein source of the future, now, to quote The Mountain Goats. Livin Farms also produces a unflavored larva-based powder and a surprising tasty granola as a kind of proof concept for its sustainable high-protein foodstuffs. The mission hits home here in one of the world’s most densely packed places.

[She gave me some to take home, if anyone’s hungry.]
The Explorer also offers youngsters a peak at what many consider the future of sustainable farming — assuming food manufacturers are ever able to break through the stigma of eating insects. Kids are encourage to harvest the larva to avoid overpopulation with a bit of dry roasting. The box serves as a relatively odor-free form of composting. Feeding the bugs simply entails tossing excess foodstuffs into the bin. The little buggers will tear through it, leaving a thin powder of waste in a tray below.
The setup also features a heat plate to keep the worms warm and a fan to regulate humidity, assuring that settings are ideal for the beetles to do their thing. Livin Farms is also opening up the controls to the system via Swift, in an attempt to bring a coding component to the system.
The Explorer went live on Kickstarter this week. Early bird pledges can pick up a the box of worms for ~$113.
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Cognigo, a startup that aims to use AI and machine learning to help enterprises protect their data and stay in compliance with regulations like GDPR, today announced that it has raised an $8.5 million Series A round. The round was led by Israel-based crowdfunding platform OurCrowd, with participation from privacy company Prosegur and State of Mind Ventures.
The company promises that it can help businesses protect their critical data assets and prevent personally identifiable information from leaking outside of the company’s network. And it says it can do so without the kind of hands-on management that’s often required in setting up these kinds of systems and managing them over time. Indeed, Cognigo says that it can help businesses achieve GDPR compliance in days instead of months.
To do this, the company tells me, it’s using pre-trained language models for data classification. That model has been trained to detect common categories like payslips, patents, NDAs and contracts. Organizations can also provide their own data samples to further train the model and customize it for their own needs. “The only human intervention required is during the systems configuration process, which would take no longer than a single day’s work,” a company spokesperson told me. “Apart from that, the system is completely human-free.”
The company tells me that it plans to use the new funding to expand its R&D, marketing and sales teams, all with the goal of expanding its market presence and enhancing awareness of its product. “Our vision is to ensure our customers can use their data to make smart business decisions while making sure that the data is continuously protected and in compliance,” the company tells me.
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Selling equity to buy Facebook and Google ads is a bad deal for startups. Clearbanc offers a fundraising alternative. For fast-growing businesses reliably earning sales from their marketing spend, Clearbanc offers funding from $5,000 to $10 million in exchange for a steady revenue share of their earnings until it’s paid back plus a 6 percent fee. Clearbanc picks which merchants qualify by developing tech that scans their Stripe, Facebook ads and other accounts to assess financial health and momentum. It’s already doled out $100 million this year.
“As a business successfully scales, we continue to provide them ongoing capital,” co-founder and CEO Andrew D’Souza tells me. “Our goal is to be the first and last backer of a successful business and save the entrepreneur from having to take hundreds of pitch meetings to keep their company funded.”
After largely flying under the radar since being found in 2015, now Clearbanc has some big funding news of its own. It’s now raised $70 million from a seed and new Series A round from Emergence Capital, Social Capital, CoVenture, Founders Fund, 8VC and more, with Emergence’s Santi Subotovsky joining the board.
“Venture capital has shifted. Instead of funding true research and development, today 40 percent of venture capital goes directly to buying Google and Facebook ads,” D’Souza claims (that may be true for some e-commerce startups, but TechCrunch could not verify that stat for all startups). “Equity is the most expensive way to fund digital ad spend and repeatable growth. So we created something new.”
Clearbanc emerged from an angel investing alliance between two serial entrepreneurs. D’Souza built Andreessen Horowitz-funded social recruiting site Top Prospect, USV-backed education tech company Top Hat and Mastercard portfolio biometric authentication wearable startup Nymi. He helped raise more than $300 million in venture after a stint at McKinsey, when he began co-investing with Michele Romanow, a VC from Canada’s version of the TV show Shark Tank called Dragons’ Den. She’d bootstrapped shopping hub Buytopia that acquired 10 other e-commerce companies, and discount-finder SnapSaves that she sold to Groupon in 2014.
“We started investing together in some of the deals we would see from Dragons’ Den and often found that an equity investment wasn’t the right structure for these consumer product companies. They had great economics and had found a niche of customers, but often didn’t want to exit the business at any point,” D’Souza recalls. “They needed money to acquire more customers, scale up their marketing efforts and online ad spend. So we started to do these revenue share deals.”
Both engineers, they built tech to automate the due diligence and find companies with healthy unit economics and customer acquisition costs. The partnership blossomed into Clearbanc, and romance. “We’re also a couple, so we spend a lot of time together,” D’Souza writes. Inter-startup dating can be problematic, but so far seems to be working for Clearbanc.
Clearbanc’s team
Now Clearbanc has poured over $100 million into 500 companies in 2018, like Vinebox. The subscription wine box company used Clearbanc to grow its membership numbers while raising a Series A for developing new products. Clearbanc’s companies pay out 5 percent in revenue share until the investment plus 6 percent is paid back. That’s a great deal for companies that are already proven moneymakers, like Hunt A Killer, a murder mystery game subscription box that had raised $10,000 and was selling swiftly. Derisked, it didn’t need venture, and has now taken $8 million from Clearbanc to ramp its business.
Clearbanc co-founders Andrew D’Souza and Michele Romanow
Clearbanc is rising up at a time when organic growth channels are shutting down. The ruthless optimization of algorithmic feeds by Facebook, Instagram and Twitter suppress marketing content unless businesses are willing to pay. Without free virality opportunities, companies must rely on venture funding or loans just to turn around and pay that money to big ad platforms. With the new cash, which also comes from iNovia Capital, Real Ventures, Portag3, Precursor, WTI, Berggruen and FJ Labs, Clearbanc plans to expand abroad after doing deals in the U.S. and Canada. It’s also going to invest in building awareness as well as its data science capabilities.
D’Souza and Romanow must have confidence in their tech, as a wrong investment means they might never get their cash back. “We pay a lot of attention to our underwriting and decision-making process because if we make a mistake, we can lose a lot of money. Unlike a VC, we don’t expect the majority of our companies to fail and have the winners make up for the losses,” says D’Souza. One big misstep could wipe out the gains from a bunch of other investments.
Meanwhile, it has to break the norms of how businesses find funding. Startups immediately seek traditional venture or debt financing that can depend on the flashy names already on their cap table, while merchants turn to exploitative online lenders that require a personal guarantee and base their decisions on the founders’ own credit history instead of the business.
While riskier hard-tech startups that will take years to get to market will still need venture, a new crop of direct-to-consumer products and other fast-monetizing startups that are already humming can avoid diluting their team and investors by using Clearbanc. D’Souza concludes, “We’ve spent our entire careers as entrepreneurs and wanted to build a new asset class to help entrepreneurs grow.”
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There’s no shortage of interesting electronics kits out there to occupy an idle Sunday, but with this one you get a phone out of the bargain. The MakerPhone is a kit looking for funds on Kickstarter that lets you assemble a working mobile phone from a number of boards and pieces, and the end result looks about as wild as you’d expect.
For about a hundred bucks, you get a mainboard, casing, LCD, wireless module, processor, and all the other pieces you need to make a basic smartphone. You’re not going to be browsing Instagram on this thing, but you can make calls, send texts, and play Snake. Remember when that was enough?
This is purpose-built hardware, of course — you won’t be putting it together cap by cap — but it’s not exactly plug and play, either. You’ll need a soldering iron, snippers, and some Python chops. (Not delicious python meat — Python the programming language.)
The MakerPhone microcontroller is Arduino-compatible, so you can tweak and extend it, too. But the creators (who previously shipped a similarly DIY handheld gaming machine) say you don’t need any experience to do this. It takes you through the absolute basics and there are pledge tiers that get you all the tools you’ll need, too.
I love the chunky UI, too. I like big pixels and I cannot lie.
Sure, this probably won’t be your everyday device (it’s huge) but it’s a fun project and maybe you could make it your weird home messaging machine. I don’t know. Be creative.
The MakerPhone is already well past its $15,000 goal, most of which was people snapping up the early bird $89 deal. But there are plenty available at $94, and it comes with a toolkit at $119.
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Two sites that are actively cataloging failed crypto projects, Coinopsy and DeadCoins, have found that over a 1,000 projects have failed so far in 2018. The projects range from true abandonware to outright scams, and include BRIG, a scam by two “brothers,” Jack and Jay Brig, and Titanium, a project that ended in an SEC investigation.
Obviously any new set of institutions must create their own sets of rules and that is exactly what is happening in the blockchain world. But when faced with the potential for massive token fundraising, bigger problems arise. While everyone expects startups to fail, the sheer amount of cash flooding these projects is a big problem. When a startup has too much fuel too quickly the resulting conflagration ends up consuming both the company and the founders, and there is little help for the investors.
These conflagrations happen everywhere and are a global phenomenon. Scam and dead ICOs raised $1 billion in 2017 with 297 questionable startups in the mix.
There are dubious organizations dedicated to “repairing” broken ICOs, including CoinJanitor from Cape Town, but the fly-by-night nature of many of these organizations does not bode well for the industry.
ICO-funded startups currently use multi-level marketing tactics to build their business. Instead they should take a page from the the Kickstarter and Indiegogo framework. These crowd-funding platforms have made trust an art. By creating collateral that defines the team, the project, the risks and the future of the idea, you can easily build businesses even without much funding. Unfortunately, the lock-ups and pricing scams the current ICO market uses to incite greed rather than rational thinking are hurting the industry more than helping.
The bottom line? Invest only what you can afford to lose and expect any token you invest in to fail. Ultimately, the best you can hope for is to be pleasantly surprised when it doesn’t. Otherwise, you’re in for a world of disappointment.
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