cross-device
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Drawbridge raises $25M as it takes its cross-device tech beyond advertising
Drawbridge, a startup that helps businesses identify when a single person is using multiple devices, has raised $25 million in Series C funding. Every time I write about Drawbridge, I’m contractually obligated to mention that the company is backed by two of the best-known venture capital firms, Sequoia Capital and Kleiner Perkins Caufield & Byers. For this round, Drawbridge went back… Read More
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Drawbridge Is Building A Business Beyond Ad Targeting
Drawbridge isn’t just an ad-tech company anymore. We’ve written about how the company, which is backed by Kleiner Perkins Caufield & Byers and Sequoia Capital, has built technology to determine when the same person is using multiple devices — so data from one device can be used (in an anonymized way) to target ads another. However, CEO Kamakshi Sivaramakrishnan said that… Read More
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Former Millennial Media Exec Marcus Startzel Is The New CEO At Ad Attribution Startup MediaGlu
Marcus Startzel has held some big roles at big companies — he was most recently the chief revenue officer at Millennial Media, a mobile advertising company that went public a couple of years ago, and before that, vice president of sales at AOL Advertising. Now he’s taking the reins at a startup that’s a bit smaller. In fact, that’s the entire six-person team in the… Read More
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