Creators
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YouTube today is taking on Twitch with the launch of a new program that will allow gamers to make money from their channels through the use of sponsorships. Like Twitch’s subscriptions, which offer fans access to custom emotes, special badges and other perks, YouTube’s sponsorships also include a similar set of perks, like custom badges, custom emoji in chat, and access to… Read More
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Facebook could jumpstart its Snapchat clone by letting social media stars and public figures post Stories publicly. When Facebook Stories launched globally in March, you could only share to all their friends or a subset of them. Now if you allow public followers, you can post your Story publicly so anyone can watch. Social media researcher Carlos Gil first pointed out the privacy feature, and… Read More
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Facebook is on the cusp of a big push to lure independent content creators to share their art through the News Feed. But it needs to prove it can help creators monetize their content without allowing piracy to run rampant. That’s why it’s acquired content rights management startup Source3, including its team and technology. Read More
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Ads aren’t enough to support professional online content makers. So Patreon is equipping them with new ways to organize, measure, and entertain fans who use its platform to pay them a monthly subscription fee for special access. With 1 million patrons paying an average of $12 per month to 50,000 creators, Patreon is on track to send musicians, comedians, journalists, videographers, and… Read More
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SoundCloud Pulse, the music streaming service’s dedicated app for artists and creators, is now available on iOS. In an odd move in a market where apps tend to release on iOS first, Pulse first debuted on Android back in November. Like the Android version, the iOS app also aims to make it easier for users to share their sounds and tracks, interact with fans, and track their performance… Read More
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Vessel, the video subscription service led by former Hulu CEO Jason Kilar and former Hulu CTO Richard Tom, is expanding in a new direction with the launch of a feature called “Threads,” designed to encourage more social interaction between video creators and viewers. The idea, the company explains, is to allow creators to interact with fans by asking them questions, encourage… Read More
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Your friends may not be the best photographers, so Instagram today launched a second “People” Explore tab that highlights great Instagrammers and three of their recent pics. Instagram also now lets you edit old captions in case you had a typo or want to be more poetic. While photos from people you know are inherently the most interesting, YouTube, Vine, Snapchat, and other… Read More
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