COVID-19
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Startups across the nation and around the world are looking for ways to relieve shortages of much-needed personal protective equipment and sanitizers used to halt the spread of COVID-19.
While some of the largest privately held technology companies, like SpaceX and Tesla, have shifted to manufacturing ventilators, smaller companies are also trying to pitch in and relieve scarcity locally.
Supplies have been difficult to come by in some of the areas hardest hit by the outbreak of the novel coronavirus, and the shortfalls have been made worse by a lack of coordination from the federal government. In some instances local governments have been bidding for supplies against each other and the federal government to acquire needed personal protective equipment.
On Sunday, New York’s Governor Mario Cuomo pleaded with local governments to not engage in a bidding war. In fact, Kentucky was outbid by the federal government for personal protective equipment.
“FEMA came out and bought it all out from under us,” Kentucky Governor Andy Beshear told a local newspaper. “It is a challenge that the federal government says, ‘States, you need to go and find your supply chain,’ and then the federal government ends up buying from that supply chain.”
Against this backdrop local startups and maker spaces are stepping up to do what they can to fill the gap.
Alcohol brands are turning their attention to making hand sanitizer to distribute in communities experiencing shortages. 3D-printing companies are working on new ways to manufacture personal protective equipment and swabs for COVID-19 testing. And one fast fashion retail startup is teaching its tailors and seamstresses how to make cloth masks for consumer protection.

AirCo, a New York-based startup that developed a process to use captured carbon dioxide to make liquor, shifted its efforts to making hand sanitizer for donations in communities in New York City.
Now, new alcohol brands Bev and Endless West are joining the manufacturing push.
Endless West announced this morning that it would shift production away from its distillery to begin making hand sanitizers. The World Health Organization approved their sanitizers, which the company will produce in its warehouse in San Francisco.
The two-ounce bottles will be donated to local restaurants and bars that remain open for delivery, so that employees can use them and distribute them to customers. Bulk quantities will be distributed to healthcare organizations and facilities that need them.
Endless West also put out a call for other companies to provide supplies to hospitals and health organizations in the San Francisco Bay Area.
“We felt it was imperative to do our part and dedicate what resources we have to assist with shortages in the healthcare and food & beverage industries who keep the engine running and provide such important functions in this time of immense need throughout the community,” said Alec Lee, CEO of Endless West, in a statement.
Los Angeles-based Bev is no different.
“As an alcoholic beverage company, Bev is very lucky in that we are licensed to purchase ethanol directly from our suppliers, who are doing their part by discounting the product to anyone licensed to purchase it,” said Bev chief executive, Alix Peabody. “Community underscores everything we do here at Bev, and as such, we will be producing hand sanitizer and distributing it free of charge to the homeless and elderly communities here in Venice, populations who largely have insufficient access to healthcare and essential goods like sanitizer.”
Hand sanitizer is one sorely needed item in short supply, but there are others — including face masks, surgical masks, face shields, swabs and ventilator equipment that other startups are now switching gears to produce.
(Photo by PAU BARRENA/AFP via Getty Images)
In Canada, INKSmith, a startup that was making design and tech tools accessible for kids, has now moved to making face shields and is hiring up to 100 new employees to meet demand.
“I think in the short term, we’re going to scale up to meet the needs of the province soon. After that, we’re going to meet the demands of Canada,” INKSmith CEO Jeremy Hedges told the Canadian news outlet Global News.
3D-printing companies like Massachusetts-based Markforged and Formlabs are both making personal protective equipment like face shields, as well as nasal swabs to use for COVID-19 testing.
Markforged is pushing ahead with a number of efforts to focus some of the benefits of 3D printing on the immediate problem of personal protective equipment for healthcare workers most exposed to COVID-19.
“We have about 20 people working on this pretty much as much as they can,” said Markforged chief executive, Gregory Mark. “We break it up into three different programs. The first stage is prototyping validation and getting first pass to doctors. The second is clinical trials and the third is production. We are in clinical trials with two. One is the nasal swab and two is the face shield.”
The ability to spin up manufacturing more quickly than traditional production lines using 3D printing means that both companies are in some ways better positioned to address a thousandfold increase in demand for supplies that no one anticipated.
“3D printing is the fastest way to make anything in the world up to a certain number of days, weeks, months or years,” says Mark. “As soon as we get the green light from hospitals, 10,000 printers around the world can be printing face shields and nose swabs.”
Formlabs, which already has a robust business supplying custom-printed surgical-grade healthcare products, is pushing to bring its swabs to market quickly.
“Not only can we help in the development of the swabs, but we can manufacture them ourselves,” says Formlabs chief product officer, David Lakatos.
Swabs for testing are in short supply in part because there are only a few manufacturers in the world who made them — and one of those primary manufacturers is in Italy, which means supplies and staff are in short supply. “There’s a shortage of them and nobody was expecting that we would need to test millions of people in short order,” says Lakatos.
Formlabs is also working on another piece of personal protective equipment — looking at converting snorkeling masks into respirators and face masks. “Our goal is to make one that is reusable,” says Lakatos. “A patient can use it as a respirator and you can put it in an autoclave and reuse it.”
In Brooklyn, Voodoo Manufacturing has repurposed its 5,000-square-foot facility to mass-produce personal protective equipment. The company has set up a website, CombatingCovid.com, where organizations in need of supplies can place orders. Voodoo aims to print at least 2,500 protective face shields weekly and can scale to larger production volumes based on demand, the company said.
STAMFORD, CT – MARCH 23: Nurse Hannah Sutherland, dressed in personal protective equipment (PPE) awaits new patients at a drive-thru coronavirus testing station at Cummings Park on March 23, 2020 in Stamford, Connecticut. Availability of protective clothing for medical workers has become a major issue as COVID-19 cases surge throughout the United States. The Stamford site is run by Murphy Medical Associates. (Photo by John Moore/Getty Images)
Finally, Resonance, the fast fashion startup launched by the founder of FirstMark Capital, Lawrence Lenihan, is using its factory in the Dominican Republic to make face masks for consumers on the island and beyond.
“To contribute to the Dominican health efforts, Resonance is acting to utilize their resources to manufacture safety masks for distribution to local hospitals, nursing homes, and other high-risk facilities as quickly as possible. They have provided user-friendly instructions and material and will pay their sewers who can to make these masks from the security of their homes,” a spokesperson for the company wrote in an email. “Resonance is currently working to share this downloadable platform and simple instructions to their website, so anyone in the world can contribute to their own local communities.”
All of these efforts — and countless others too numerous to mention — point to the ways small companies are hoping to do something to help their communities stay safe and healthy in the midst of this global outbreak.
But many of these extreme measures may not have been necessary had governments around the world actively coordinated their response and engaged in better preparation before the situation became so dire.
There are a litany of errors that governments made — and are still making — in their efforts to respond to the pandemic, even as the private sector steps in and steps up to address them.
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Several months ago, we surveyed more than 20 leading real estate VCs to learn about what was exciting them most in the real estate tech sector and hear their opinions on proptech trends like co-working, flexible office space and remote office space.
Since we published our survey, COVID-19 has flipped the real estate sector on its head as more companies move toward mandatory remote work, retail businesses are forced to temporarily shut their doors and high-traffic properties thin out. Suddenly, the traditionally predictable world of real estate is more chaotic and unclear than ever.
What are the short and long-term impacts of pandemic-induced volatility? Does this open up opportunities for proptech startups or shutter them? What does this mean from an investing point of view? We asked several of the VCs that participated in our last survey to update us on how COVID-19 is impacting real estate startups, non-proptech companies in general and the broader real estate market overall:
Despite its banner year in 2019, proptech will not be immune to the pressures venture-backed companies face in a market pullback, and we are preparing ourselves and our portfolio companies for a bumpy year.
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Google, Amazon and Microsoft are the landlords. Amidst the coronavirus economic crisis, startups need a break from paying rent. They’re in a cash crunch. Revenue has stopped flowing in, capital markets like venture debt are hesitant and startups and small-to-medium sized businesses are at risk of either having to lay off huge numbers of employees and/or shut down.
Meanwhile, the tech giants are cash rich. Their success this decade means they’re able to weather the storm for a few months. Their customers cannot.
Cloud infrastructure costs area amongst many startups’ top expense besides payroll. The option to pay these cloud bills later could save some from going out of business or axing huge parts of their staff. Both would hurt the tech industry, the economy and the individuals laid off. But most worryingly for the giants, it could destroy their customer base.
The mass layoffs have already begun. Soon we’re sure to start hearing about sizable companies shutting down, upended by COVID-19. But there’s still an opportunity to stop a larger bloodbath from ensuing.
That’s why I have a proposal: cloud relief.
The platform giants should let startups and small businesses defer their cloud infrastructure payments for three to six months until they can pay them back in installments. Amazon AWS, Google Cloud, Microsoft Azure, these companies’ additional infrastructure products, and other platform providers should let customers pause payment until the worst of the first wave of the COVID-19 economic disruption passes. Profitable SaaS providers like Salesforce could give customers an extension too.

There are plenty of altruistic reasons to do this. They have the resources to help businesses in need. We all need to support each other in these tough times. This could protect tons of families. Some of these startups are providing important services to the public and even discounting them, thereby ramping up their bills while decreasing revenue.
Then there are the PR reasons. After years of techlash and anti-trust scrutiny, here’s the chance for the giants to prove their size can be beneficial to the world. Recruiters could use it as a talking point. “We’re the company that helped save Silicon Valley.” There’s an explanation for them squirreling away so much cash: the rainy day has finally arrived.
But the capitalistic truth and the story they could sell to Wall Street is that it’s not good for our business if our customers go out of business. Look at what happened to infrastructure providers in the dot-com crash. When tons of startups vaporized, so did the profits for those selling them hosting and tools. Any government stimulus for businesses would be better spent by them paying employees than paying the cloud companies that aren’t in danger. Saving one future Netflix from shutting down could cover any short-term loss from helping 100 other businesses.
This isn’t a handout. These startups will still owe the money. They’d just be able to pay it a little later, spread out over their monthly bills for a year or so. Once mass shelter-in-place orders subside, businesses can operate at least a little closer to normal, investors can get less cautious and customers will have the cash they need to pay their dues. Plus interest, if necessary.
Meanwhile, they’ll be locked in and loyal customers for the foreseeable future. Cloud vendors could gate the deferment to only customers that have been with them for X amount of months or that have already spent Y amount on the platform. The vendors also could offer the deferment on the condition that customers add a year or more to their existing contracts. Founders will remember who gave them the benefit of the doubt.

Consider it a marketing expense. Platforms often offer discounts or free trials to new customers. Now it’s existing customers that need a reprieve. Instead of airport ads, the giants could spend the money ensuring they’ll still have plenty of developers building atop them by the end of 2020.
Beyond deferred payment, platforms could just push the due date on all outstanding bills to three or six months from now. Alternatively, they could offer a deep discount such as 50% off for three months if they didn’t want to deal with accruing debt and then servicing it. Customers with multi-year contracts could offered the opportunity to downgrade or renegotiate their contracts without penalties. Any of these might require giving sales quota forgiveness to their account executives.
It would likely be far too complicated and risky to accept equity in lieu of cash, a cut of revenue going forward or to provide loans or credit lines to customers. The clearest and simplest solution is to let startups skip a few payments, then pay more every month later until they clear their debt. When asked for comment or about whether they’re considering payment deferment options, Microsoft declined, and Amazon and Google did not respond.
To be clear, administering payment deferment won’t be simple or free. There are sure to be holes that cloud economists can poke in this proposal, but my goal is to get the conversation started. It could require the giants to change their earnings guidance. Rewriting deals with significantly sized customers will take work on both ends, and there’s a chance of breach of contract disputes. Giants would face the threat of customers recklessly using cloud resources before shutting down or skipping town.
Most taxing would be determining and enforcing the criteria of who’s eligible. The vendors would need to lay out which customers are too big so they don’t accidentally give a cloud-intensive but healthy media company a deferment they don’t need. Businesses that get questionably excluded could make a stink in public. Executing on the plan will require staff when giants are stretched thin trying to handle logistics disruptions, misinformation and accelerating work-from-home usage.
Still, this is the moment when the fortunate need to lend a hand to the vulnerable. Not a hand out, but a hand up. Companies with billions in cash in their coffers could save those struggling to pay salaries. All the fundraisers and info centers and hackathons are great, but this is how the tech giants can live up to their lofty mission statements.
We all live in the cloud now. Don’t evict us. #CloudRelief
—
Thanks to Falon Fatemi, Corey Quinn, Ilya Fushman, Jason Kim, Ilya Sukhar and Michael Campbell for their ideas and feedback on this proposal.
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In a Twitter thread on Tuesday, Salesforce CEO Marc Benioff outlined an eight-step plan to keep people safe and find treatments and a vaccine for the COVID-19 virus, all while working to find a way to get people back to work safely. He also asked that all CEOs take a 90-day “no lay off” pledge to help everyone get through the crisis.
6.Release workers who are ok.Develop plan for this with antibody titers to be on front line exposure positions.
7.Every ceo take a 90 day “no lay off” pledge.https://t.co/hwC6xme1QT everyoneThanks @DavidAgus for editing!
— Marc Benioff (@Benioff) March 25, 2020
The same day, he posted another tweet pledging to not make any “significant” layoffs for 90 days. When TechCrunch asked Salesforce to comment on the difference between the two tweets, the company chose not to comment any further on the matter and let the tweets stand on their own.
Salesforce is pledging to its workforce Ohana not to conduct any significant lay offs over the next 90 days. We will continue to pay our hourly workers while our offices are closed. We encourage our Ohana to pay their own personal hourly workers like housekeepers & dog walkers.
— Marc Benioff (@Benioff) March 25, 2020
It sounds like Benioff’s second tweet, which also asked employees to consider paying their own hourly workers like housekeepers and dog walkers throughout the layoff period, whether they were working or not, was designed to give the CEO some wiggle room for at least some layoffs.
Salesforce has almost 50,000 employees worldwide. Even if the company were to lay off just 1% of employees it would equal 500 people without jobs, though it’s not clear if that would count as “significant.” Perhaps more likely, the company might make some cuts to staff for performance or HR-related reasons, but not broad cuts, and thus make both of its CEO’s claims essentially true.
Salesforce is a wildly successful company. It celebrated its 20th anniversary last fall and has grown from a pesky startup to a software behemoth with a projected revenue of over $20 billion for FY2021. It currently has almost $8 billion in cash and equivalents on hand. Certainly companies that use Salesforce’s products will continue to need them, even with the workforce at home.
While it could have an impact on that projection for FY2021 and its ability to land new customers this quarter, it seems like it has the money and revenue to ride out the situation for the short term without making any moves to reduce headcount at this critical time.
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Y Combinator wants to bring more startups through its accelerator that can help with the COVID-19 crisis, and the firm is looking to expedite the pace of its application process so it can put money behind the efforts sooner.
The accelerator’s most recent batch “presented” just last week in a virtual demo day that was adjusted in light of the early outbreak. Just a week later, the situation has progressed substantially, and YC’s team says they are looking to bring in a new class of startups to tackle issues relating to the pandemic.
YC shared some of the new fields it was looking to invest in specifically, which include testing and diagnostics, treatments and vaccines, hospital equipment and monitoring/data infrastructure. Startups that fit the bill will be fast-tracked, funded and tossed into a remote program immediately.
Y Combinator responding to COVID-19. https://t.co/Vx9RWQL3UM
— Michael Seibel (@mwseibel) March 25, 2020
YC is looking for companies that can be helpful, but at the same time it’s looking to invest in businesses that can remain viable post-crisis, the company says on its site:
For a startup to have an impact in time to address the current crisis, it will have to move faster than most people think is possible. This means the founders need to have domain expertise in the area; they also need to have a plan for how to have a significant impact globally in a short timeline. They also need to have a path to building a sustainable business after the crisis is over.
In addition to sharing details about funding new companies, YC also shared a website detailing some of the efforts to help being undertaken by their existing portfolio companies.
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The coronavirus demand crunch has taken another bite: Palo Alto-based corporate travel-focused unicorn TripActions has confirmed laying off hundreds of staff.
Per this post on Blind — written by someone with a verified TripActions email address — the company laid off 350 people. Business Insider reported the same figure yesterday, and the Wall Street Journal said the layoffs amount to between one-quarter to one-fifth of the startup’s total staff, citing a person familiar with the situation.
Update: A spokesman for TripActions told us the number of impacted employees impacted is “less than 300” — although he qualified the remark by saying the figure includes 25 people who were offered other roles within the company.
In an earlier email to Crunchbase News TripActions confirmed axing jobs in response to the COVID-19 global health crisis — saying it had “cut back on all non-essential spend.” It did not confirm exactly how many employees it had fired at that point.
“[We] made the very difficult decision to reduce our global workforce in line with the current climate,” TripActions wrote in the statement. “We look forward to when the strength of the global economy and business travel inevitably return and we can hire back our colleagues to rejoin us in our mission to make business travel effortless for our customers and users.”
“This global health crisis is unlike anything we’ve ever seen in our lifetimes, and our hearts go out to everyone impacted around the world, including our own customers, partners, suppliers and employees,” it added. “The coronavirus has had [a] wide-reaching effect on the global economy. Every business has been impacted including TripActions. While we were fortunate to have recently raised funding and secured debt financing, we are taking appropriate steps in our business to ensure we are here for our customers and their travelers long into the future.”
Per the post on Blind, TripActions is providing one week of severance to sacked staff and medical cover until end of month. “With [the coronavirus pandemic] going on you think they would do better,” the OP wrote. The layoffs were made by Zoom call, they also said.
However TripActions’ spokesman disputed the details about severance and medical cover, saying it is offering severance packages for U.S. employees that include two months of company-paid COBRA health insurance coverage, extending health benefits through the end of June, along with a minimum of 3 weeks salary.
He added that U.S. employees who were given notice yesterday were told their last day would be April 1, 2020 — meaning their health benefits continue through the end of April.
Travel startups are facing an unprecedented nuclear winter as demand has fallen off a cliff globally — with little prospect of a substantial change to the freeze on most business travel in the coming months as rates of COVID-19 infections continue to grow exponentially outside China.
However, TripActions is one of the highest valued and best financed of such startups, securing a $500 million credit facility for a new corporate product only last month. At the time, Crunchbase recorded $480 million in tracked equity funding for the company, including a $250M Series D TripActions raised in June from investors including a16z, Group 11, Lightspeed and Zeev Ventures.
Before the layoffs, the company had already paused all hiring, per one former technical sourcer for the company writing on LinkedIn.
This post was updated with additional comment from TripActions
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Zoom, a video chat service then popular with corporations, filed to go public on March 22, 2019.
Best known in venture and corporate circles, Zoom was far from a household name at the time. However, the groundwork for its 2020-era consumer breakthrough during the novel coronavirus epidemic was detailed during its IPO march in the years leading up to its public debut.
The company didn’t begin trading until mid-April last year, but it was through its March 2019 IPO filing that its name took on new prominence; here was a quickly growing software as a service (SaaS) business that was posting profits at the same time. As the rate at which unprofitable companies went public set records, Zoom’s growth and positive net income helped it gain brand recognition even before its shares began to trade.
Investors certainly recognized this was a rarity among SaaS companies, sending its IPO share price up 72% in its first day. The company’s equity has risen more than 100% since that first close, more than doubling in less than a year. Not bad in a market that has turned ice-cold in recent weeks.
To understand how Zoom became so valuable as a business — and later as a consumer product — let’s go back in time to consider its product and business strategies. As we’ll see, to become the video chat tool that everyone is using today, Zoom had to beat a host of entrenched competition. And it did so while making money, helping set the financial stage for its prominence today.
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For the billions stuck at home during the global effort to flatten the curve, gaming is a welcome escape. But it’s also a bandwidth-heavy one, and Microsoft, Sony and others are working to make sure that millions of people downloading enormous games don’t suck up all the bandwidth. Don’t worry, though, it won’t affect your ping.
A blog post by content delivery network Akamai explained a few things it is doing to help mitigate the tidal wave of traffic that the internet’s infrastructure is experiencing. Although streaming video is of course a major contributor, games are a huge, if more intermittent, burden on the network.
Akamai is “working with leading distributors of software, particularly for the gaming industry, including Microsoft and Sony, to help manage congestion during peak usage periods. This is very important for gaming software downloads, which account for large amounts of internet traffic when an update is released,” the post reads.
Take the new “Call of Duty: Warzone” battle royale game, released last week for free and seeing major engagement. If you didn’t already own the latest CoD title, Warzone was a more than 80-gigabyte download, equivalent to dozens of movies on Netflix . And what’s more, that 80 gigs was likely downloaded at the maximum bandwidth home connections provided; streaming video is limited to a handful of megabits over the duration of the media, nowhere close to saturating your connection.
And Warzone isn’t alone — there are tons of high-profile games being released at a time when many people have nothing to do but sit at home and play games — PC game platform Steam posted a record 20 million concurrent players the other day, and one analysis saw a 400% increase in gaming traffic. So gaming is bigger than ever, while games are bigger than ever themselves.
As a result, gaming downloads will be throttled for the foreseeable future, at least in some markets. “Players may experience somewhat slower or delayed game downloads,” wrote Sony Interactive Entertainment CEO Jim Ryan in a brief blog post. I’ve asked Microsoft, Nintendo and Valve for comment on their approach as well.
It’s important to note that this should not apply to the rest of the gaming experience. Unlike downloading games, playing games is a remarkably low-bandwidth task — it’s important for packets to be traded quickly so players are in sync, but there aren’t a lot of them compared with even a low-resolution streaming video.
The best thing to do is to set your games to be downloaded overnight, as local infrastructure will be less taxed while everyone in your region is asleep. If you have downloads or updates coming during the day, don’t be surprised if they take longer than usual or are queued elsewhere.
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Snapchat’s location-sharing app acquisition Zenly has gamified shelter-in-place during the COVID-19 outbreak. Today the app launched its Stay At Home challenge that shows a leaderboard of which friends have spent the most percentage of the last three days in their homes. Users can see who’s social distancing the best and share stickers of the scoreboard and coronavirus prevention tips to Snapchat, Instagram and other apps.
Location apps like Zenly that typically encourage users to go out and explore the world suddenly lost most of their purpose due to the widespread order for people to self-quarantine. They even might have incentivized people to disobey those orders. But by building a game around isolation, Zenly could make it cool to show off how you’re NOT grabbing coffee, visiting friends or taking a walk down Main Street.
Zenly’s CEO Antoine Martin announced the feature this morning, and credited a tweet I posted on March 15 calling for developers to build a gamified quarantine app as the inspiration. The quick work and rapid deployment was spearheaded by Danny Trinh, the renowned designer of Path who joined the company last year. TechCrunch broke the news back in June 2018 that Snapchat had acquired Zenly for $213 million plus retention bonuses.
@thek3vinkim @TurnerNovak @GillesPoupardin @LucasLambertini @nicolasfallourd for staying home!
And thanks @JoshConstine for the idea leading to this feature! pic.twitter.com/CEwrJiCFHd
— Antoine Martin (@an21m) March 24, 2020
Beyond Zenly’s version of “Pokemon No Go,” the app is also offering tips for containing coronavirus and a link to World Health Organization info. You can also attach a surgical mask to your profile pic to let your friends know you’re taking social distancing seriously.
What could really make a difference in convincing people to do their part to fight this worldwide pandemic, though, is Zenly’s coronavirus lens for its map that it released last week. It lets you look around the world and see the number of confirmed cases and recoveries in each country or state. Zenly updates the data three times per day based on the The John Hopkins Center for Systems Science and Engineering. The map also overlays info from the WHO, the Netherlands’ BNO News, China’s DXY and this crowdsourced GitHub.

We’ve asked if there are any plans to launch similar features on Snap Map, which was inspired by Zenly. To date, Snapchat has mostly allowed its acquisition to operate independently from its existing headquarters in Paris.
“During these tough times, millions of people are turning to Zenly as a source of information and connection, so that they can feel close to friends and family even when social distancing is keeping them apart,” says Martin. “While spending too much time at home could be perceived as uncool, we wanted to flip the narrative to make it something that our community would be proud of and do our part in stopping the spread.” Foursquare founder Dennis Crowley told me his company was looking for a way to build its own quarantine gamification, and now has complimented Zenly on its execution, calling it “clever and awesome and beautiful.”
Knowing what’s happening around the globe might reinforce the gravity of our situation and that people can’t just go about their normal routine. We all have to battle this together, even if we’re stuck apart. Thanks to Zenly, social distancing just got a lot more social.
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Now you can scroll Instagram together with friends, turning a typically isolating, passive experience into something more social and active. Today Instagram launched Co-Watching, which lets friends on a video chat or group video chat browse through feed posts one user has Liked or Saved, or that Instagram recommends.
Co-Watching could let people ooh, ahh, joke and talk about Instagram’s content instead of just consuming it solo and maybe posting it to a chat thread so friends can do the same. That could lead to long usage sessions, incentivize users to collect a great depository of Saved posts to share and spur more video calls that drag people into the app. TechCrunch first reported Instagram was testing Co-Watching a year ago, so we’ll see if it managed to work out the technical and privacy questions of operating the feature.
The launch comes alongside other COVID-19 responses from Instagram that include:
These updates build on Instagram’s efforts from two weeks ago, which included putting COVID-19 prevention tips atop the feed, listing official health organizations atop search results and demoting the reach of coronavirus-related content rated false by fact checkers.
But Co-Watching will remain a powerful feature long after the quarantines and social distancing end. The ability to co-view content while browsing social networks has already made screensharing app Squad popular. When Squad launched in January 2019, I suggested that, “With Facebook and Snap already sniffing around Squad, it’s quite possible they’ll try to copy it.” Facebook tested a Watch Together feature for viewing Facebook Watch videos inside Messenger back in April. And now here we are with Instagram.
The question is whether Squad’s first-mover advantage and option to screenshare from any app will let it hold its own, or if Instagram Co-Watching will just popularize the concept and send users searching for more flexible options like Squad. “Everyone knows that the content flooding our feeds is a filtered version of reality,” Squad CEO Esther Crawford told me. “The real and interesting stuff goes down in DMs because people are more authentic when they’re 1:1 or in small group conversations.”
Squad, which lets you screenshare anything, including websites and your camera roll, won’t be fully steamrolled. When asked if Instagram would build a full-fledged screensharing feature, Instagram CEO Adam Mosseri said they’re “Not currently working on it . . . screensharing is not at the top of the list for us at Instagram.”
With Co-Watching, Instagram users can spill the tea and gossip about posts live and unfiltered over video chat. When people launch a video chat from the Direct inbox or a chat thread, they’ll see a “Posts” button that launches Co-Watching. They’ll be able to pick from their Liked, Saved or Explore feeds and then reveal it to the video chat, with everyone’s windows lined up beneath the post.
Up to six people can Co-Watch at once on Instagram, consuming feed photos and videos but not IGTV posts. You can share public posts, or private ones that everyone in the chat are allowed to see. If one participant is blocked from viewing a post, it’s ineligible for Co-Watching.
Co-Watching could finally provide an answer to Instagram’s Time Well Spent problem. Research shows how the real danger in social network overuse is passive content consumption, like endless solo feed scrolling. It can inspire envy, poor self-esteem and leave users deflated, especially if the highlights of everyone else’s lives look more interesting than their own day-to-day reality. But active sharing, commenting and messaging can have a positive effect on well-being, making people feel like they have a stronger support network.
With Co-Watching, Instagram has found a way to turn the one-player experience into a multi-player game. Especially now with everyone stuck at home and unable to crowd around one person’s phone to gab about what they see, there’s a great need for this new feature. One concern is that it could be used for bullying, with people all making fun of someone’s posts.
But in general, the idea of sifting through cute animal photos, dance tutorials or epic art could take the focus off the individuals in a video chat. Not having one’s face as the center of attention could make video chat less performative and exhausting. Instead, Co-Watching could let us do apart what we love to do together: just hang out.
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