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Extra Crunch roundup: Crucial API metrics, US startup funding, advanced SEO tactics
On a recent episode of Extra Crunch Live, Retail Zipline founder Melissa Wong and Emergence Capital investor Lotti Siniscalco joined Managing Editor Jordan Crook to walk attendees through Zipline’s Series A deck.
Interestingly, the conversation revealed that Wong declined an invitation to do a virtual pitch and insisted on an in-person meeting.
“She was one of the few or maybe the only CEO who ever stood up to pitch the entire team,” said Siniscalco.
“She pointed to the screen projected behind her to help us stay on the most relevant piece of information. The way she did it really made us stay with her. Like, we couldn’t break eye contact.”
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Beyond Wong’s pitch technique, this post also examines some of the key “customer love” metrics that helped Zipline win the day, such as CAC, churn rates and net promoter score.
“In retrospect, I really underestimated the competitive advantage of coming from the industry,” said Wong. “But it resulted in the numbers in our deck, because I know what customers want, what they want to buy next, how to keep them happy and I was able to be way more capital-efficient.”
Read our recap with highlights from their conversation, or click though to watch a video with their entire chat.
Thanks very much for reading Extra Crunch this week!
Walter Thompson
Senior Editor, TechCrunch
@yourprotagonist
Investors don’t expect the US startup funding market to slow down
Image Credits: Nigel Sussman (opens in a new window)
Global venture capital reached $156 billion in Q2 2021, a YOY increase of 157%. A record number of unicorns found their feet during the same period and valuations rose across the board, report Anna Heim and Alex Wilhelm in today’s edition of The Exchange.
Even if round counts didn’t set all-time highs, “the general vibe of Q2 venture capital data was clear: It’s a great time for startups looking to raise capital.”
Anna and Alex are interviewing VCs in different regions to find out why they’re feeling so generous and optimistic. Today, they started with the following U.S.-based investors:
- Amy Cheetham, principal, Costanoa Ventures
- Marlon Nichols, founding managing partner, MaC Venture Capital
- Vanessa Larco, partner, New Enterprise Associates
- Jeff Grabow, venture capital leader, EY US
Despite the hype, construction tech will be hard to disrupt
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The construction industry might seem like a sector wanting innovation, Safe Site Check In CEO and founder David Ward writes in a guest column, but there are unique challenges that make construction firms slow to adapt to new technology.
From the way construction projects are funded to complicated local regulations, there’s no one-size-fits-all solution for the construction industry’s tech problems.
Construction tech might be appealing to investors, Ward writes, but it must be “easy to use, easy to deploy or access while on a job site, and improve productivity almost immediately.”
3 analysts weigh in: What are Andy Jassy’s top priorities as Amazon’s new CEO?
Image Credits: AP Photo/Isaac Brekken/John Locher
Now that he’s stepping away from AWS and taking over for Jeff Bezos, what are the biggest challenges facing incoming Amazon CEO Andy Jassy?
Enterprise reporter Ron Miller reached out to three analysts to get their take:
- Robin Ody, Canalys
- Sucharita Kodali, Forrester
- Ed Anderson, Gartner
Amazon is listed second in the Fortune 500, but it’s not all sunshine and roses — maintaining growth, unionization, and the potential for antitrust regulation at home and abroad are just a few of his responsibilities.
“I think the biggest to-do is to just continue that momentum that the company has had for the last several years,” Kodali says. “He has to make sure that they don’t lose that. If he does that, I mean, he will win.”
The most important API metric is time to first call
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Publishing an API isn’t enough for any startup: Once it’s released, the hard work of cultivating a developer base begins.
Postman’s head of developer relations, Joyce Lin, wrote a guest post for Extra Crunch based on the findings of a study aimed at increasing adoption of APIs that utilize a public workspace.
Lin found that the most important metric for a public API is time to first call (TTFC). It makes sense — faster TTFC allows developers to begin using new tools quickly. As a result, “legitimately streamlining TTFC results in a larger market potential of better-educated users for the later stages of your developer journey,” writes Lin.
This post isn’t just for the developers in our audience: TTFC is a metric that product and growth teams should also keep top of mind, they suggest.
“Even if your market is defined as a limited subset of the developer community, any enhancements you make to TTFC equate to a larger available market.”
Q3 IPO cycle starts strong with Couchbase pricing and Kaltura relisting
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Couchbase and Kaltura offered new filings Monday, with NoSQL provider Couchbase setting an initial price range for its IPO and Kaltura resurrecting its public offering with a fresh price range and new financial information.
“Both bits of news should help us get a handle on how the Q3 2021 IPO cycle is shaping up at the start,” Alex Wilhelm writes.
5 advanced-ish SEO tactics to win in 2021
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Mark Spera, the head of growth marketing at Minted, offers SEO tips to help smaller sites stand out.
He writes in a guest column that Google’s algorithm “errs on the side of caution,” which leads the search engine to favor larger, more established websites.
“The cards aren’t in your favor, so you need to be even more strategic than the big guys,” he writes. “This means executing on some cutting-edge hacks to increase your SEO throughput and capitalize on some of the arbitrage still left in organic search. I call these five tactics ‘advanced-ish,’ because none of them are complicated, but all of them are supremely important for search marketers in 2021.”
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Q3 IPO cycle starts strong with Couchbase pricing and Kaltura relisting
Today we have new filings from Couchbase and Kaltura: Couchbase set an initial price range for its IPO, something we’ve been waiting for, and Kaltura’s offering is back from hiatus with a new price range and some fresh financial information to boot.
Both bits of news should help us get a handle on how the Q3 2021 IPO cycle is shaping up at the start.
TechCrunch has long expected the third quarter’s IPO haul to prove strong; investors said as 2020 closed that quarters one, three and four would prove very active in terms of public market exits this year. Then the second quarter surpassed expectations, with more companies going public than at least some market observers anticipated.
With that in mind, you can imagine why the newly launched Q3 could prove an active period.
So! Let’s start with a dig into the filing from NoSQL provider Couchbase, working to understand its first price range and what the numbers may say about market demand for technology debuts. Here’s our first look at the company’s value. Then we are taking the Kaltura saga back up, checking into the pricing and second-quarter results from the technology company that provides video-streaming software and services.
Frankly, I’ve been waiting for these filings to drop. So, let’s cut the chat and get into the numbers:
Couchbase’s IPO price range
In its new S-1/A filing, Couchbase reports that it anticipates a $20 to $23 per share IPO price. With a maximum sale of just over 8 million shares, Couchbase could raise as much as $185.15 million in its public offering.
The company will have 40,072,801 shares outstanding after its IPO, not including 1,050,000 shares that are reserved for possible release. The math from here is simple. To calculate Couchbase’s possible simple IPO valuation we can just do a little multiplication:
- Couchbase simple valuation at $20 per share: ~$802 million.
- Couchbase simple valuation at $23 per share: ~$922 million.
If you want to include the company’s reserved shares, add $21 million to the first figure, and $24.2 million to the second. Notably, TechCrunch wrote before it priced that using a historical analog from the Red Hat-IBM sale — both Couchbase and Red Hat work in the OSS space — the company would be worth around $900 million. So, we were pretty close.
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What does Red Hat’s sale to IBM tell us about Couchbase’s valuation?
The IPO rush of 2021 continued this week with a fresh filing from NoSQL provider Couchbase. The company raised hundreds of millions while private, making its impending debut an important moment for a number of private investors, including venture capitalists.
According to PitchBook data, Couchbase was last valued at a post-money valuation of $580 million when it raised $105 million in May 2020. The company — despite its expansive fundraising history — is not a unicorn heading into its debut to the best of our knowledge.
We’d like to uncover whether it will be one when it prices and starts to trade, so we dug into Couchbase’s business model and its financial performance, hoping to better understand the company and its market comps.
The Couchbase S-1
The Couchbase S-1 filing details a company that sells database tech. More specifically, Couchbase offers customers database technology that includes what NoSQL can offer (“schema flexibility,” in the company’s phrasing), as well as the ability to ask questions of their data with SQL queries.
Couchbase’s software can be deployed on clouds, including public clouds, in hybrid environments, and even on-prem setups. The company sells to large companies, attracting 541 customers by the end of its fiscal 2021 that generated $107.8 million in annual recurring revenue, or ARR, by the close of last year.
Couchbase breaks its revenue into two main buckets. The first, subscription, includes software license income and what the company calls “support and other” revenues, which it defines as “post-contract support,” or PCS, which is a package of offerings, including “support, bug fixes and the right to receive unspecified software updates and upgrades” for the length of the contract.
The company’s second revenue bucket is services, which is self-explanatory and lower-margin than its subscription products.
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Couchbase raises $105M Series G funding round
Couchbase, the Santa Clara-based company behind the eponymous NoSQL cloud database service, today announced that it has raised a $105 million all-equity Series G round “to expand product development and global go-to-market capabilities.”
The oversubscribed round was led by GPI Capital, with participation from existing investors Accel, Sorenson Capital, North Bridge Venture Partners, Glynn Capital, Adams Street Partners and Mayfield. With this, the company has now raised a total of $251 million, according to Crunchbase.
Back in 2016, Couchbase raised a $30 million down round, which at the time was meant to be the company’s last round before an IPO. That IPO hasn’t materialized, but the company continues to grow, with 30% of the Fortune 100 now using its database. Couchbase also today announced that, over the course of the last fiscal year, it saw 70% total contract value growth, more than 50% new business growth and over 35% growth in average subscription deal size. In total, Couchbase said today, it is now seeing almost $100 million in committed annual recurring revenue.
“To be competitive today, enterprises must transform digitally, and use technology to get closer to their customers and improve the productivity of their workforces,” Couchbase President and CEO Matt Cain said in today’s announcement. “To do so, they require a cloud-native database built specifically to support modern web, mobile and IoT applications. Application developers and enterprise architects rely on Couchbase to enable agile application development on a platform that performs at scale, from the public cloud to the edge, and provides operational simplicity and reliability. More and more, the largest companies in the world truly run their businesses on Couchbase, architecting their most business-critical applications on our platform.”
The company is playing in a large but competitive market, with the likes of MongoDB, DataStax and all the major cloud vendors vying for similar customers in the NoSQL space. One feature that has always made Couchbase stand out is Couchbase Mobile, which extends the service to the cloud. Like some of its competitors, the company has also recently placed its bets on the Kubernetes container orchestration tools with, for example the launch of its Autonomous Operator for Kubernetes 2.0. More importantly, though, the company also introduced its fully managed Couchbase Cloud Database-as-a-Service in February, which allows businesses to run the database within their own virtual private cloud on public clouds like AWS and Microsoft Azure.
“We are excited to partner with Couchbase and view Couchbase Server’s highly performant, distributed architecture as purpose-built to support mission-critical use cases at scale,” said Alex Migon, a partner at GPI Capital and a new member of the company’s board of directors. “Couchbase has developed a truly enterprise-grade product, with leading support for cutting-edge application development and deployment needs. We are thrilled to contribute to the next stage of the company’s growth.”
The company tells me that it plans to use the new funding to continue its “accelerated trajectory with investment in each of their three core pillars: sustained differentiation, profitable growth, and world class teams.” Of course, Couchbase will also continue to build new features for its NoSQL server, mobile platform and Couchbase Cloud — in addition, the company will continue to expand geographically to serve its global customer operations.
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Couchbase’s mobile database gets built-in ML and enhanced synchronization features
Couchbase, the company behind the eponymous NoSQL database, announced a major update to its mobile database today that brings some machine learning smarts, as well as improved synchronization features and enhanced stats and logging support, to the software.
“We’ve led the innovation and data management at the edge since the release of our mobile database five years ago,” Couchbase’s VP of Engineering Wayne Carter told me. “And we’re excited that others are doing that now. We feel that it’s very, very important for businesses to be able to utilize these emerging technologies that do sit on the edge to drive their businesses forward, and both making their employees more effective and their customer experience better.”
The latter part is what drove a lot of today’s updates, Carter noted. He also believes that the database is the right place to do some machine learning. So with this release, the company is adding predictive queries to its mobile database. This new API allows mobile apps to take pre-trained machine learning models and run predictive queries against the data that is stored locally. This would allow a retailer to create a tool that can use a phone’s camera to figure out what part a customer is looking for.
To support these predictive queries, Couchbase mobile is also getting support for predictive indexes. “Predictive indexes allow you to create an index on prediction, enabling correlation of real-time predictions with application data in milliseconds,” Carter said. In many ways, that’s also the unique value proposition for bringing machine learning into the database. “What you really need to do is you need to utilize the unique values of a database to be able to deliver the answer to those real-time questions within milliseconds,” explained Carter.
The other major new feature in this release is delta synchronization, which allows businesses to push far smaller updates to the databases on their employees’ mobile devices. That’s because they only have to receive the information that changed instead of a full updated database. Carter says this was a highly requested feature, but until now, the company always had to prioritize work on other components of Couchbase.
This is an especially useful feature for the company’s retail customers, a vertical where it has been quite successful. These users need to keep their catalogs up to data and quite a few of them supply their employees with mobile devices to help shoppers. Rumor has it that Apple, too, is a Couchbase user.
The update also includes a few new features that will be more of interest to operators, including advanced stats reporting and enhanced logging support.
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