coronavirus
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What do you do if you’re an event discovery startup and suddenly it’s illegal to attend events? You lean into the cultural shift and pivot. Today, $11 million-funded calendar app IRL is morphing from In Real Life to In Remote Life. It will now focus on helping people find, RSVP for, plan, share and chat about virtual events, from live-streamed concerts to esports tournaments to Zoom cocktail parties.
Coronavirus could make IRL relevant to a wider audience because before an event “only mattered if it was around you. But now with In Remote Life, content has no geographical limitations,” says IRL co-founder and CEO Abe Shafi. “The need is exponentially greater because everyone’s routines have been shattered.” IRL ranked No. 138 in the U.S. App Store today, making it the top calendar app, even above Google’s (No. 168).

IRL has some fresh product development talent to lead it through the transition. The startup has hired stock trading app Robinhood’s VP of Product Josh Elman . The former Greylock investor is well known for his product chops from jobs at Facebook, Twitter and LinkedIn. Elman joined Robinhood in early 2018 but left late last year, notably before its rash of recent outages that enraged users.
“I just realized more than anything that the company needed people who had 110% to give, and it wasn’t clear that was going to be me,” Elman said of Robinhood, now valued at $7.6 billion and struggling to scale. “My first passions and all the things I’ve talked about over the years have been social and media.”
For now, IRL is a part-time gig, where he’ll be heading up a Secret Projects division. While most apps “try to suck more of our time,” he sees IRL as a chance to give this precious resource back to people. Though he insists “Robinhood’s great, I’m a very happy shareholder.”
“We were on a tear, hitting a stride with usaging and growth related to real life events,” says Shafi. “Then this happened,” motioning on our Zoom call to the COVID-19 reality we’re now stuck in. “We realized we had to pull all of our content because it wasn’t happening.”
Today IRL’s iOS app launches a redesign of its Discover home screen content to center on virtual events people can attend from home. There’s now tabs for gaming, podcasts, TV and EDU, as well as music, food, lifestyle and a catch-all “fun” section. Each event can be added to your calendar that syncs with Google Cal, or Liked to add it to your profile that friends and fans can follow. You also can instantly launch a group chat about the event in IRL, or share it to Instagram Stories or another messaging app.
If you can’t find something public to do, you can make plans with friends using the composer with suggestions like “Let’s video chat,” “Zoom workout,” “gaming sesh” or “Netflix party.” That instantly sets up a calendar event you can invite people to. And if you’re not sure when you want to host, IRL’s “Soon” option lets you keep the schedule vague so you and friends can figure out when everyone’s available. Indeed, 50% of IRL plans start out as “Soon,” Shafi reveals, identifying a gap in rigid time/date calendars.
Beyond individual events, IRL also wants to make it easier to develop habits by letting you subscribe to workout, meditation and other schedules. With sports seasons suspended, IRL lets people sync with calendars of hip-hop album releases and more instead. Or you can subscribe to an influencer’s life and digitally accompany them to events. The goal is that IRL will be able to merge offline events back into its content recommendations as social distancing subsides.
The biggest challenge for IRL will be tuning its event recommendation algorithm. It has lost a lot of the traditional relevance signals about events, like how close they are to your home, how much they cost or if they’re even in your city. Transitioning to In Remote Life means a global range of happenings is now available to everyone, and because they’re often free to host, many lonely low-quality events have sprung up. That makes it much tougher for IRL to determine what to show.

For now, it’s basing recommendations on what you engage with most on its home screen, but I found that can make the initial experience very hit-or-miss. The top events in each category were rarely exciting. But IRL is planning to beef up its onboarding process to ask about your interests, and integrate with Spotify so it knows which musicians’ online concerts you’d want to attend.
Still, Shafi thinks IRL is already better than asocial alternatives. “Our main age range is 13 to 25, college and post-college metropolitan areas and across college campuses. Our average user has never used a calendar before, or they’ve just used a default calendar like Gcal or iCal.
Hopefully, IRL will take a more serious swing at helping friends realize they’re free at the same time and can hang out. While Down To Lunch failed in this space, now Facebook Messenger and Instagram are exploring it with their auto-status feature, and location apps like Snap Map and Zenly could adapt to share not just where you are, but if you have the intention to hang out.
“How can we use just a little bit of nudging, transparency or suggestion to get people to just do one more thing per month?,” Shafi asks. IRL is trying to figure out how to let you passively share that “I have 2 hours free” in a way that “never makes you feel rejected if they don’t respond.”

Facebook did launch a standalone Events calendar app back in 2016, but later paired down the calendaring features, folded it in with restaurant recommendations and renamed it Local. “As big as Facebook is, it can only do so many things insanely well,” Elman says of his old employer. “They could do more [on Events], but it’s never been the juggernaut like photos.”
Shafi is happy to have the opportunity in such a foundational space. He describes the concept of the calendar as one he’s sure will outlive him, so it’s worth the effort to make it social no matter how long it takes — though I’m sure his investors like Goodwater Capital, Founders Fund, Kleiner Perkins and Floodgate hope it’ll find a way to monetize eventually.

Revenue could come in the form of selling access to events through the app, or letting promoters and local businesses pay for enhanced discovery. For now, though, IRL is building a deeper connection with event and content publishers with the upcoming launch of its free Add To Calendar button they can build into their sites and emails. Elman says several services charge for these buttons that integrate with Apple and Google’s calendars, but IRL hopes giving them away will help fill its app with things to do, whatever that might be.
“Our tagline is ‘live your best life.’ It’s not judgmental. If your best life is playing video games on your couch with your homies, we don’t judge you for that.”
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Zoom has been widely criticized over the past couple of weeks for terrible security, a poorly designed screensharing feature, misleading dark patterns, fake end-to-end-encryption claims and an incomplete privacy policy. Despite that, the video conferencing service has attracted a ton of new users thanks to the coronavirus lockdowns around the world — the company reached 200 million daily active users last month.
Zoom, an enterprise product designed for boring corporate meetings, has become a mainstream product with all the risks that it involves.
That’s why the company’s CEO Eric S. Yuan has written a lengthy blog post to address some of the concerns around Zoom. He starts by sharing some metrics. Zoom has been used by 90,000 schools around 20 countries. Daily meetings participants jumped from 10 million in December to 200 million in March.
But some companies are starting to reconsider using Zoom for video conferences. For instance, SpaceX, Elon Musk’s rocket company, has banned its employees from using the service.
For the next 90 days, Zoom is enacting a feature freeze, which means that the company isn’t going to ship any new feature until it is done fixing the current feature set. Zoom will also work with third-party experts and prepare a transparency report.
“For the past several weeks, supporting this influx of users has been a tremendous undertaking and our sole focus,” Yuan writes. “However, we recognize that we have fallen short of the community’s – and our own – privacy and security expectations. For that, I am deeply sorry, and I want to share what we are doing about it.”
As expected, Yuan says that mainstream adoption has led to unforeseen issues. “We did not design the product with the foresight that, in a matter of weeks, every person in the world would suddenly be working, studying, and socializing from home. We now have a much broader set of users who are utilizing our product in a myriad of unexpected ways, presenting us with challenges we did not anticipate when the platform was conceived,” he writes.
In addition to keeping up with the massive influx of customer support requests, Zoom has already shipped a few updates to solve some issues. The company released a new version of its iOS app to remove Facebook’s SDK as the company’s privacy policy never said that you consent to sharing data with Facebook. The company updated its privacy policy as well.
Zoom removed the attendee attention tracker feature, a controversial feature that lets hosts see if the Zoom window is currently in focus. The company has also shipped security updates after Patrick Wardle uncovered vulnerabilities.
Zoom wrote a dedicated K-12 privacy policy and changed some default settings for schools (waiting rooms are on by default, only teachers can share content, etc.).
The company is far from done. Don’t forget that it claimed that calls are end-to-end encrypted even though they’re not at all. More importantly, the fact that Zoom is fixing issues as quickly as it can isn’t enough. Something is wrong at Zoom — there’s a corporate culture issue that leads to all those missteps. It’ll take much longer than 90 days.
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Vijay Shekhar Sharma, founder and chief executive of India’s most valuable startup, Paytm, posed an existential question in a recent press conference.
“What do you think of the commercial model for digital mobile payments. How do we make money?” Sharma asked Nandan Nilekani, one of the key architects of the Universal Payments Infrastructure that created a digital payments revolution in the country.
It’s the multi-billion-dollar question that scores of local startups and international giants have been scrambling to answer as many of them aggressively shift their focus to serving merchants and building lending products and other financial services .
New Delhi’s abrupt move to invalidate much of the paper bills in the cash-dominated nation in late 2016 sent hundreds of millions of people to cash machines for months to follow.
For a handful of startups such as Paytm and MobiKwik, this cash crunch meant netting tens of millions of new users in a span of a few months.
India then moved to work with a coalition of banks to develop the payments infrastructure that, unlike Paytm and MobiKwik’s earlier system, did not act as an intermediary “mobile wallet” to serve as an intermediary between users and their banks, but facilitated direct transaction between two users’ bank accounts.
Silicon Valley companies quickly took notice. For years, Google and the likes have attempted to change the purchasing behavior of people in many Asian and African markets, where they have amassed hundreds of millions of users.
In Pakistan, for instance, most people still run errands to neighborhood stores when they want to top up credit to make phone calls and access the internet.
With China keeping its doors largely closed for foreign firms, India, where many American giants have already poured billions of dollars to find their next billion users, it was a no-brainer call.
“Unlike China, we have given equal opportunities to both small and large domestic and foreign companies,” said Dilip Asbe, chief executive of NPCI, the payments body behind UPI.
And thus began the race to participate in the grand Indian experiment. Investors have followed suit as well. Indian fintech startups raised $2.74 billion last year, compared to 3.66 billion that their counterparts in China secured, according to research firm CBInsights.
And that bet in a market with more than half a billion internet users has already started to pay off.
“If you look at UPI as a platform, we have never seen growth of this kind before,” Nikhil Kumar, who volunteered at a nonprofit organization to help develop the payments infrastructure, said in an interview.
In October, just three years after its inception, UPI had amassed 100 million users and processed over a billion transactions. It has sustained its growth since, clocking 1.25 billion transactions in March — despite one of the nation’s largest banks going through a meltdown last month.
“It all comes down to the problem it is solving. If you look at the western markets, digital payments have largely been focused on a person sending money to a merchant. UPI does that, but it also enables peer-to-peer payments and across a wide-range of apps. It’s interoperable,” said Kumar, who is now working at a startup called Setu to develop APIs to help small businesses easily accept digital payments.
Vice-president of Google’s Next Billion Users Caesar Sengupta speaks during the launch of the Google “Tez” mobile app for digital payments in New Delhi on September 18, 2017 (Photo: Getty Images via AFP PHOTO / SAJJAD HUSSAIN)
The Google Pay app has amassed over 67 million monthly active users. And the company has found the UPI pipeline so fascinating that it has recommended similar infrastructure to be built in the U.S.
In August, the Federal Reserve proposed to develop a new inter-bank 24×7 real-time gross settlement service that would support faster payments in the country. In November, Google recommended (PDF) that the U.S. Federal Reserve implement a real-time payments platform such as UPI.
“After just three years, the annual run rate of transactions flowing through UPI is about 19% of India’s Gross Domestic Product, including 800 million monthly transactions valued at approximately $19 billion,” wrote Mark Isakowitz, Google’s vice president of Government Affairs and Public Policy.
Paytm itself has amassed more than 150 million users who use it every year to make transactions. Overall, the platform has 300 million mobile wallet accounts and 55 million bank accounts, said Sharma.
But despite on-boarding more than a hundred million users on their platform, payment firms are struggling to cut their losses — let alone turn a profit.
At an event in Bangalore late last year, Sajith Sivanandan, managing director and business head of Google Pay and Next Billion User Initiatives, said current local rules have forced Google Pay to operate in India without a clear business model.
Mobile payment firms never levied any fee to users as a strategy to expand their reach in the country. A recent directive from the government has now put an end to the cut they were receiving to facilitate UPI transactions between users and merchants.
Google’s Sivanandan urged the local payment bodies to “find ways for payment players to make money” to ensure every stakeholder had incentives to operate.
Paytm, which has raised more than $3 billion to date, reported a loss of $549 million in the financial year ending in March 2019.
The firm, backed by SoftBank and Alibaba, has expanded to several new businesses in recent years, including Paytm Mall, an e-commerce venture, social commerce, financial services arm Paytm Money and a movies and ticketing category.
This year, Paytm has expanded to serve merchants, launching new gadgets such as a stand that displays QR check-out codes that comes with a calculator and a battery pack, a portable speaker that provides voice confirmations of transactions and a point-of-sale machine with built-in scanner and printer.
In an interview with TechCrunch, Sharma said these devices are already garnering impressive demand from merchants. The company is offering these gadgets to them as part of a subscription service that helps it establish a steady flow of revenue.
The firm’s Money arm, which offers lending, insurance and investing services, has amassed over 3 million users. The head of Paytm Money, Pravin Jadhav, resigned from the company this week, a person familiar with the matter said. A Paytm spokeswoman declined to comment. (Indian news outlet Entrackr first reported the development.)
Flipkart’s PhonePe, another major player in India’s payments market, today serves more than 175 million users, and over 8 million merchants. Its app serves as a platform for other businesses to reach users, explained Rahul Chari, co-founder and CTO of the firm, in an interview with TechCrunch. The company is currently not taking a cut for the real estate on its app, he added.
But these startups’ expansion into new categories means that they now have to face off even more rivals, and spend more money to gain a foothold. In the social commerce category, for instance, Paytm is competing with Naspers-backed Meesho and a handful of new entrants; and heavily-backed OkCredit and KhataBook today lead the bookkeeping market.
BharatPe, which raised $75 million two months ago, is digitizing mom and pop stores and granting them working capital. And PineLabs, which has already become a unicorn, and MSwipe have flooded the market with their point-of-sale machines.
A vendor holds an Mswipe terminal, operated by M-Swipe Technologies Pvt Ltd., in an arranged photograph at a roadside stall in Bengaluru, India, on Saturday, Feb. 4, 2017. (Photographer: Dhiraj Singh/Bloomberg via Getty Images)
“They have no choice. Payment is the gateway to businesses such as e-commerce and lending that you can monetize. In Paytm’s case, their earlier bet was Paytm Mall,” said Jayanth Kolla, founder and chief analyst at research firm Convergence Catalyst.
But Paytm Mall has struggled to compete with giants Amazon India and Walmart’s Flipkart. Last year, Mall pivoted to offline-to-online and online-to-offline models, wherein orders placed by customers are serviced from local stores. The company also secured about $160 million from eBay last year.
An executive who previously worked at Paytm Mall said the venture has struggled to grow because its goal-post has constantly shifted over the years. It has recently started to focus on selling fastags, a system that allows vehicle owners to swiftly pay toll fees. At least two more executives at the firm are on their way out, a person familiar with the matter said.
Kolla said the current dynamics of India’s mobile payments market, where more than 100 firms are chasing the same set of audience, is reminiscent of the telecom market in the country from more than a decade ago.
“When there were just four to five players in the telecom market, the prospect of them becoming profitable was much higher. They were scaling like crazy. They grew with the lowest ARPU in the world (at about $2) and were still profitable.
“But the moment that number grew to more than a dozen overnight, and the new players started offering more affordable plans to subscribers, that’s when profitability started to become elusive,” he said.
To top that off, the arrival of Reliance Jio, a telecom operator run by India’s richest man, in 2016 in the country with the cheapest tariff plans in the world, upended the market once again, forcing several players to leave the market, or declare bankruptcies, or consolidate.
India’s mobile payments market is now heading to a similar path, said Kolla.
If there were not enough players fighting for a slice of India’s mobile payments market that Credit Suisse estimate could reach $1 trillion by 2023, WhatsApp, the most popular app in the country with more that 400 million users, is set to roll out its mobile payments service in the country in a couple of months.
At the aforementioned press conference, Nilekani advised Sharma and other players to focus on financial services such as lending.
Unfortunately, the coronavirus outbreak that promoted New Delhi to order a three-week lockdown last month is likely going to impact the ability of millions of people to use such services.
“India has more than 100 million microfinance accounts, serviced in cash every week by gig-economy workers, who hawk vegetables on street corners or embroider saris sold in malls, among other things. Three out of four workers make a living by working casually for others or at their family firms and farms. Prolonged shutdowns will impair their ability to repay loans of 2.1 trillion rupees ($28.5 billion), putting the world’s largest microfinance industry at risk,” wrote Bloomberg columnist Andy Mukherjee.
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A European coalition of techies and scientists drawn from at least eight countries, and led by Germany’s Fraunhofer Heinrich Hertz Institute for telecoms (HHI), is working on contacts-tracing proximity technology for COVID-19 that’s designed to comply with the region’s strict privacy rules — officially unveiling the effort today.
China-style individual-level location-tracking of people by states via their smartphones even for a public health purpose is hard to imagine in Europe — which has a long history of legal protection for individual privacy. However the coronavirus pandemic is applying pressure to the region’s data protection model, as governments turn to data and mobile technologies to seek help with tracking the spread of the virus, supporting their public health response and mitigating wider social and economic impacts.
Scores of apps are popping up across Europe aimed at attacking coronavirus from different angles. European privacy not-for-profit, noyb, is keeping an updated list of approaches, both led by governments and private sector projects, to use personal data to combat SARS-CoV-2 — with examples so far including contacts tracing, lockdown or quarantine enforcement and COVID-19 self-assessment.
The efficacy of such apps is unclear — but the demand for tech and data to fuel such efforts is coming from all over the place.
In the UK the government has been quick to call in tech giants, including Google, Microsoft and Palantir, to help the National Health Service determine where resources need to be sent during the pandemic. While the European Commission has been leaning on regional telcos to hand over user location data to carry out coronavirus tracking — albeit in aggregated and anonymized form.
The newly unveiled Pan-European Privacy-Preserving Proximity Tracing (PEPP-PT) project is a response to the coronavirus pandemic generating a huge spike in demand for citizens’ data that’s intended to offer not just an another app — but what’s described as “a fully privacy-preserving approach” to COVID-19 contacts tracing.
The core idea is to leverage smartphone technology to help disrupt the next wave of infections by notifying individuals who have come into close contact with an infected person — via the proxy of their smartphones having been near enough to carry out a Bluetooth handshake. So far so standard. But the coalition behind the effort wants to steer developments in such a way that the EU response to COVID-19 doesn’t drift towards China-style state surveillance of citizens.
While, for the moment, strict quarantine measures remain in place across much of Europe there may be less imperative for governments to rip up the best practice rulebook to intrude on citizens’ privacy, given the majority of people are locked down at home. But the looming question is what happens when restrictions on daily life are lifted?
Contacts tracing — as a way to offer a chance for interventions that can break any new infection chains — is being touted as a key component of preventing a second wave of coronavirus infections by some, with examples such as Singapore’s TraceTogether app being eyed up by regional lawmakers.
Singapore does appear to have had some success in keeping a second wave of infections from turning into a major outbreak, via an aggressive testing and contacts-tracing regime. But what a small island city-state with a population of less than 6M can do vs a trading bloc of 27 different nations whose collective population exceeds 500M doesn’t necessarily seem immediately comparable.
Europe isn’t going to have a single coronavirus tracing app. It’s already got a patchwork. Hence the people behind PEPP-PT offering a set of “standards, technology, and services” to countries and developers to plug into to get a standardized COVID-19 contacts-tracing approach up and running across the bloc.
The other very European flavored piece here is privacy — and privacy law. “Enforcement of data protection, anonymization, GDPR [the EU’s General Data Protection Regulation] compliance, and security” are baked in, is the top-line claim.
“PEPP-PR was explicitly created to adhere to strong European privacy and data protection laws and principles,” the group writes in an online manifesto. “The idea is to make the technology available to as many countries, managers of infectious disease responses, and developers as quickly and as easily as possible.
“The technical mechanisms and standards provided by PEPP-PT fully protect privacy and leverage the possibilities and features of digital technology to maximize speed and real-time capability of any national pandemic response.”
Hans-Christian Boos, one of the project’s co-initiators — and the founder of an AI company called Arago –discussed the initiative with German newspaper Der Spiegel, telling it: “We collect no location data, no movement profiles, no contact information and no identifiable features of the end devices.”
The newspaper reports PEPP-PT’s approach means apps aligning to this standard would generate only temporary IDs — to avoid individuals being identified. Two or more smartphones running an app that uses the tech and has Bluetooth enabled when they come into proximity would exchange their respective IDs — saving them locally on the device in an encrypted form, according to the report.
Der Spiegel writes that should a user of the app subsequently be diagnosed with coronavirus their doctor would be able to ask them to transfer the contact list to a central server. The doctor would then be able to use the system to warn affected IDs they have had contact with a person who has since been diagnosed with the virus — meaning those at risk individuals could be proactively tested and/or self-isolate.
On its website PEPP-PT explains the approach thus:
Mode 1
If a user is not tested or has tested negative, the anonymous proximity history remains encrypted on the user’s phone and cannot be viewed or transmitted by anybody. At any point in time, only the proximity history that could be relevant for virus transmission is saved, and earlier history is continuously deleted.Mode 2
If the user of phone A has been confirmed to be SARS-CoV-2 positive, the health authorities will contact user A and provide a TAN code to the user that ensures potential malware cannot inject incorrect infection information into the PEPP-PT system. The user uses this TAN code to voluntarily provide information to the national trust service that permits the notification of PEPP-PT apps recorded in the proximity history and hence potentially infected. Since this history contains anonymous identifiers, neither person can be aware of the other’s identity.
Providing further detail of what it envisages as “Country-dependent trust service operation”, it writes: “The anonymous IDs contain encrypted mechanisms to identify the country of each app that uses PEPP-PT. Using that information, anonymous IDs are handled in a country-specific manner.”
While on healthcare processing is suggests: “A process for how to inform and manage exposed contacts can be defined on a country by country basis.”
Among the other features of PEPP-PT’s mechanisms the group lists in its manifesto are:
Having a standardized approach that could be plugged into a variety of apps would allow for contacts tracing to work across borders — i.e. even if different apps are popular in different EU countries — an important consideration for the bloc, which has 27 Member States.
However there may be questions about the robustness of the privacy protection designed into the approach — if, for example, pseudonymized data is centralized on a server that doctors can access there could be a risk of it leaking and being re-identified. And identification of individual device holders would be legally risky.
Europe’s lead data regulator, the EDPS, recently made a point of tweeting to warn an MEP (and former EC digital commissioner) against the legality of applying Singapore-style Bluetooth-powered contacts tracing in the EU — writing: “Please be cautious comparing Singapore examples with European situation. Remember Singapore has a very specific legal regime on identification of device holder.”
Dear Mr. Commissioner, please be cautious comparing Singapoore examples with European situation. Remember Singapore has a very specific legal regime on identification of device holder.
— Wojtek Wiewiorowski (@W_Wiewiorowski) March 27, 2020
A spokesman for the EDPS told us it’s in contact with data protection agencies of the Member States involved in the PEPP-PT project to collect “relevant information”.
“The general principles presented by EDPB on 20 March, and by EDPS on 24 March are still relevant in that context,” the spokesman added — referring to guidance issued by the privacy regulators last month in which they encouraged anonymization and aggregation should Member States want to use mobile location data for monitoring, containing or mitigating the spread of COVID-19. At least in the first instance.
“When it is not possible to only process anonymous data, the ePrivacy Directive enables Member States to introduce legislative measures to safeguard public security (Art. 15),” the EDPB further noted.
“If measures allowing for the processing of non-anonymised location data are introduced, a Member State is obliged to put in place adequate safeguards, such as providing individuals of electronic communication services the right to a judicial remedy.”
We reached out to the HHI with questions about the PEPP-PT project and were referred to Boos — but at the time of writing had been unable to speak to him.
“The PEPP-PT system is being created by a multi-national European team,” the HHI writes in a press release about the effort. “It is an anonymous and privacy-preserving digital contact tracing approach, which is in full compliance with GDPR and can also be used when traveling between countries through an anonymous multi-country exchange mechanism. No personal data, no location, no Mac-Id of any user is stored or transmitted. PEPP-PT is designed to be incorporated in national corona mobile phone apps as a contact tracing functionality and allows for the integration into the processes of national health services. The solution is offered to be shared openly with any country, given the commitment to achieve interoperability so that the anonymous multi-country exchange mechanism remains functional.”
“PEPP-PT’s international team consists of more than 130 members working across more than seven European countries and includes scientists, technologists, and experts from well-known research institutions and companies,” it adds.
“The result of the team’s work will be owned by a non-profit organization so that the technology and standards are available to all. Our priorities are the well being of world citizens today and the development of tools to limit the impact of future pandemics — all while conforming to European norms and standards.”
The PEPP-PT says its technology-focused efforts are being financed through donations. Per its website, it says it’s adopted the WHO standards for such financing — to “avoid any external influence”.
Of course for the effort to be useful it relies on EU citizens voluntarily downloading one of the aligned contacts tracing apps — and carrying their smartphone everywhere they go, with Bluetooth enabled.
Without substantial penetration of regional smartphones it’s questionable how much of an impact this initiative, or any contacts tracing technology, could have. Although if such tech were able to break even some infection chains people might argue it’s not wasted effort.
Notably, there are signs Europeans are willing to contribute to a public healthcare cause by doing their bit digitally — such as a self-reporting COVID-19 tracking app which last week racked up 750,000 downloads in the UK in 24 hours.
But, at the same time, contacts tracing apps are facing scepticism over their ability to contribute to the fight against COVID-19. Not everyone carries a smartphone, nor knows how to download an app, for instance. There’s plenty of people who would fall outside such a digital net.
Meanwhile, while there’s clearly been a big scramble across the region, at both government and grassroots level, to mobilize digital technology for a public health emergency cause there’s arguably greater imperative to direct effort and resources at scaling up coronavirus testing programs — an area where most European countries continue to lag.
Germany — where some of the key backers of the PEPP-PT are from — being the most notable exception.
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The spread of COVID-19 has already had a significant impact on the mobile app industry, and that will continue in the years to come. According to a revised 2020-2024 market forecast from app intelligence firm Sensor Tower, a sizable increase in app downloads for industries like remote work and education will lead to a large surge in app installs for the early part of 2020 and beyond, despite other decreases in downloads for ridesharing and fast food apps. However, the expected economic downturn resulting from COVID-19 will somewhat dampen revenue growth in the years ahead, the report found. Despite this, mobile app spending worldwide will continue to grow and will even double by 2024.
Though COVID-19 is having an impact on the app stores’ revenue, growth remains strong.
Worldwide consumer spending in mobile apps is projected to reach $171 billion by 2024, which is more than double the $85 billion from 2019. This total, however, is about $3 billion (or 2%) less than the forecast the firm had released prior to the COVID-19 outbreak.

Still, it’s notable that even the slowest-growing regions on both app stores, Apple’s App Store and Google Play, will see revenue that’s over 80% higher than their 2019 levels by the year 2024.
The app stores will also hit several milestones during the next five years.
For starters, global spending in mobile apps will surpass $100 billion for the first time in 2020, growing at approximately 20% year-over-year to hit $102 billion.
Remarkably, the forecast also predicts that revenue from non-game mobile apps is expected to surpass that of mobile games for the first time by 2024, driven by the growth in subscriptions — particularly Entertainment, Social Networking, Music and Lifestyle app subscriptions.
By this time, mobile games will reach $97.8 billion, or around 41% of total consumer spending. The App Store will account for a sizable chunk of that spending, with ~$57 billion in mobile game revenue in 2024 versus Google Play’s ~$41 billion.

The App Store, not as surprisingly, will also maintain its sizable lead in consumer spending through 2024, accounting for 67% of total revenue across both it and Google Play. It will grow at a compound annual growth rate of 15.8% compared with Google Play’s 13.2%.
The top five countries by revenue will remain unchanged through 2024: China, U.S., Japan, Great Britain and Taiwan. China will continue to be a top market, despite regulations on app and game publishing, and will reach $35 billion in App Store spending alone by 2024.

In terms of app downloads, the forecast predicts a lasting lift from the impacts of COVID-19.
By 2024, downloads will reach 183.7 billion, up 9% from the earlier forecast that came out before COVID-19 that had initially accounted for 7 billion fewer installs.
Much of this download growth is happening this year, when first-time app downloads are poised to reach 140.3 billion, up 22% from 2019.

In addition to increases in non-game apps — like education, grocery delivery or remote work apps — mobile game downloads will grow 30% year-over-year in 2020 to reach 56.2 billion, compared with 10.4% growth between 2018 and 2019.
By 2024, mobile games will account for 41% of new installs, or 74.8 billion.
The early indication is that China will see a massive increase in downloads in 2020, particularly in the Games and Education categories. This follows a drop in downloads over the past few years, due to government regulatory practices, like the games licensing freeze.
The U.S. will see a similar spike in downloads this year, also due to COVID-19. For 2020, this will lead to a 27% year-over-year increase in downloads. But by 2021 and in the years that follow, growth will settle around 7% annually from 2021 to 2024 in this market.
During the forecast time frame, download growth will slow in India and Brazil, as the markets become more saturated, while growing in Latin America (up 58%) and Asian markets outside of China (up 82%).
Another notable milestone may take place in 2022, when the U.S. pulls ahead of China in terms of App Store downloads to reach number one. The U.S. has been narrowing the gap between the two in recent years, from 3.5 billion in 2017 to 1.1 billion in 2019. It will continue to close the gap during parts of 2020 and 2021, as well.

Other top countries for downloads in 2024, besides the U.S. and China, include Japan, Great Britain and Russia.

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Xerox announced today that it would be dropping its hostile takeover bid of HP. The drama began last fall with a flurry of increasingly angry letters between the two companies, and confrontational actions from Xerox, including an attempt to take over the HP board that had rejected its takeover overtures.
All that came crashing to the ground today when Xerox officially announced it was backing down amid worldwide economic uncertainty related to the COVID-19 pandemic. The company also indicated it was dropping its bid to take over the board.
“The current global health crisis and resulting macroeconomic and market turmoil caused by COVID-19 have created an environment that is not conducive to Xerox continuing to pursue an acquisition of HP Inc. (NYSE: HPQ) (‘HP’). Accordingly, we are withdrawing our tender offer to acquire HP and will no longer seek to nominate our slate of highly qualified candidates to HP’s Board of Directors,” the company said in a statement.
As for HP, it said it was strong financially and would continue to drive shareholder value, regardless of the outcome:
We remain firmly committed to driving value for HP shareholders. HP is a strong company with market leading positions across Personal Systems, Print, and 3D Printing & Digital Manufacturing. We have a healthy cash position and balance sheet that enable us to navigate unanticipated challenges such as the global pandemic now before us, while preserving strategic optionality for the future.
The bid never made a lot of sense. Xerox is a much smaller company, with a market cap of around $4 billion compared with HP with a market cap of almost $25 billion. It was truly a case of the canary trying to eat the cat.
Yet Xerox continued to insist today, even while admitting defeat, that it would have been better to combine the two companies, something HP never felt was realistic. HP questioned the ability of Xerox to come up with such a large sum of money, and, if it did, would it be financially stable enough to pull off a deal like this.
Yet even as recently as last month, Xerox increased the bid from $22 to $24 per share in an effort to entice shareholders to bite. It had previously threatened to bypass the board and go directly to shareholders before attempting to replace the board altogether.
HP didn’t like the hostility inherent in the bid or any of the subsequent moves Xerox made to try to force a deal. Last month, HP offered its investors billions in give-backs in an effort to convince them to reject the Xerox bid. As it turned out, the drama simply fizzled out in the middle of a worldwide crisis.
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In recent weeks, millions have started working from home, putting unheard-of pressure on services like video conferencing, online learning, food delivery and e-commerce platforms. While some verticals have seen a marked reduction in traffic, others are being asked to scale to new heights.
Services that were previously nice to have are now necessities, but how do organizations track pressure points that can add up to a critical failure? There is actually a whole class of software to help in this regard.
Monitoring tools like Datadog, New Relic and Elastic are designed to help companies understand what’s happening inside their key systems and warn them when things may be going sideways. That’s absolutely essential as these services are being asked to handle unprecedented levels of activity.
At a time when performance is critical, application performance monitoring (APM) tools are helping companies stay up and running. They also help track root causes should the worst case happen and they go down, with the goal of getting going again as quickly as possible.
We spoke to a few monitoring vendor CEOs to understand better how they are helping customers navigate this demand and keep systems up and running when we need them most.
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As companies get to grips with a wider (and, lately, more enforced) model of remote working, a startup that provides a platform to help track and manage all the devices that are accessing networked services — an essential component of cybersecurity policy — has raised a large round of growth funding. Axonius, a New York-based company that lets organizations manage and track the range of computing-based assets that are connecting to their networks — and then plug that data into some 100 different cybersecurity tools to analyse it — has picked up a Series C of $58 million, money it will use to continue investing in its technology (its R&D offices are in Tel Aviv, Israel) and expanding its business overall.
The round is being led by prolific enterprise investor Lightspeed Venture Partners, with previous backers OpenView, Bessemer Venture Partners, YL Ventures, Vertex, and WTI also participating in the round.
Dean Sysman, CEO and Co-Founder at Axonius, said in an interview that the company is not disclosing its valuation, but for some context, the company has now raised $95 million, and PitchBook noted that in its last round, a $20 million Series B in August 2019, it had a post-money valuation of $110 million.
The company has had a huge boost in business in the last year, however — especially right now, not a surprise for a company that helps enable secure remote working, at a time when many businesses have gone remote in an effort to follow government policies encouraging social distancing to slow the spread of the coronavirus pandemic. As of this month, Axonius has seen customer growth increase 910% compared to a year ago.
Sysman said that this round had been in progress for some time ahead of the announcement being made, but the final stages of closing it were all done remotely last week, which has become something of a new normal in venture deals at the moment.
“We’ve all been staying at home for the last few weeks,” he said in an interview. “The crisis is not helping with deals. It’s making everything more complex for sure. But specifically for us there wasn’t a major difference in the process.”
Sysman said that he first thought of the idea for Axonius when at a previous organization — his experience includes several years with the Israeli Defense Forces, as well as time at a startup called Integrity Project, acquired by Mellanox — where he realised the organization itself, and all of its customers, never actually knew how many devices accessed their network, which is a crucial first step in being able to secure any network.
“Every CIO I met I would ask, do you know how many devices you have on your network? And the answer was either ‘I don’t know,’ or big range, which is just another way of saying, ‘I don’t know,’” Sysman said. “It’s not because they’re not doing their jobs but because it’s just a tough problem.”
Part of the reason, he added, is because IP addresses are not precise enough, and de-duplicating and correlating numbers is a gargantuan task, especially in the current climate of people using not just a multitude of work-provided devices, but a number of their own.
That was what prompted Sysman and his cofounders Ofri Shur and Avidor Bartov to build the algorithms that formed the basis of what Axonius is today. It’s not based on behavioural data as some cybersecurity systems are, but something that Sysman describes as “a deterministic algorithm that knows and builds a unique set of identifiers that can be based on anything, including timestamp, or cloud information. We try to use every piece of data we can.”
The resulting information becomes a very valuable asset in itself that can then be used across a number of other pieces of security software to search for inconsistencies in use (bringing in the behavioural aspect of cybersecurity) or other indicators of malicious activity — specifically following the company’s motto, “Know Your Assets, Identify Gaps, and Automate Security Policy Enforcement” — even as data itself may seem a little pedestrian on its own.
“We like to call ourselves the Toyota Camry of cybersecurity,” Sysman said. “It’s nothing exotic in a world of cutting-edge AI and advanced tech. However it’s a fundamental thing that people are struggling with, and it is what everyone needs. Just like the Camry.”
For now, Axonius is following the route of providing a platform that can interconnect with a number of other security products — currently numbering around 100 — rather than building those tools itself, or acquiring them to bring them in house. That could be one option for how potentially it might evolve over time, however.
For now, the idea of being agnostic to those specific tools and providing a platform just to identify and manage assets is a formula that has already seen a lot of traction with customers — which include companies like Schneider Electric, the New York Times, and Landmark Medical, among others — as well as investors.
“Any enterprise CISO’s top priority, with unwavering consistency, is asset discovery and management. You can’t protect a device if you don’t know it exists.” said Arsham Menarzadeh, general partner at Lightspeed Venture Partners, in a statement. “Axonius integrates into any security and management product to show customers their full asset landscape and automate policy enforcement. Their integrated approach and remediation capabilities position them to become the operating system and single source of truth for security and IT teams. We’re excited to play a part in helping them scale.”
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Efforts to slow the spread of COVID-19 have led to a global economic downturn, but the gaming industry is booming.
With hundreds of millions of people sequestered in their homes, game usage has spiked. And while the economic repercussions will persist after people cease physical distancing, gaming is positioned to fare well during a recession.
Video game usage during peak hours increased 75% in the first week many Americans began staying home, according to Verizon data. Game distribution platform Steam set a record for peak concurrent users (more than 20 million) on March 16 without any notable new releases driving demand. Gaming chat platform Discord saw its servers go down briefly last week even after the company increased capacity by more than 20% to handle surging usage.
According to Siamc Kamalie, manager of hedge fund Skycatcher, “average time spent per user on mobile games grew 41% during Chinese New Year in 2020 versus 2019, and was up 18% versus the week prior to Chinese New Year in 2020.” (Chinese New Year is when widespread stay-at-home orders began in China.)
All of the gaming industry professionals I’ve spoken to over the last week noted increased popularity of their games, though most were wary of sharing their strong performance publicly, given the unfortunate circumstances.
People don’t just turn to games for entertainment; especially when in-person interactions are restricted and most of the most popular games are multiplayer in one form or another — games also serve as social hangout spots.
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Thumbtack CEO Marco Zappacosta announced in a blog post today that the company has laid off 250 employees.
Much has been written about the impact that COVID-19 and the resulting social distancing/shelter in place measures are having on small businesses (and the steps that internet platforms like Facebook and Yelp — which, after all, make money from small businesses advertising — are taking to help).
Similarly, Zappacosta said the local services that Thumbtack showcases in its marketplace are also seeing anything from a “dramatic decline” to an “outright collapse.” Apparently the company’s business has fallen 61% in San Francisco, 55% in Detroit and 50% in New York City.
Thumbtack raised a $150 million round of funding last year, but Zappacosta said, “No business operates with enough of a buffer to sustain prolonged revenue declines of 40%+ without making radical changes.”
Those changes include reduced marketing, a hiring freeze and 25% salary reductions for executives. (Zappacosta said he will not take any salary at all, starting today.) And it also includes big layoffs.
Laid off workers will receive a severance package with both “cash and equity components,” Zappacosta said. He also said Thumbtack is doing what it can to help its service providers, such as “building features that support more remote work with customers — like video consults for a sink replacement that would typically be done onsite.”
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