Color raises $167 million funding at $1.5 billion valuation to expand ‘last mile’ of US health infrastructure

Published January 4, 2021

Healthcare startup Color has raised a sizable $167 million in Series D funding round, at a valuation of $1.5 billion post-money, the company announced today. This brings the total raised by Color to $278 million, with its latest large round intended to help it build on a record year of growth in 2020 with even more expansion to help put in place key health infrastructure systems across the U.S. — including those related to the “last mile” delivery of COVID-19 vaccines.

This latest investment into Color was led by General Catalyst, and by funds invested by T. Rowe Price, along with participation from Viking Global investors as well as others. Alongside the funding, the company is also bringing on a number of key senior executives, including Claire Vo (formerly of Optimizely) as chief product officer, Emily Reuter (formerly of Uber, where she played a key role in its IPO process) as VP of Strategy and Operations, and Ashley Chandler (formerly of Stripe) as VP of Marketing.

“I think with the [COVID-19] crisis, it’s really shone the light on that lack of infrastructure. We saw it multiple times, with lab testing, with antigen testing and now with vaccines,” Color CEO and co-founder Othman Laraki told me in an interview. “The model that we’ve been developing, that’s been working really well and we feel like this is the opportunity to really scale it in a very major way. I think literally what’s happening is the building of the public health infrastructure for the country that’s starting off from a technology-first model, as opposed to, what ends up happening in a lot of industries, which is you start off taking your existing logistics and assets, and add technology to them.”

Color’s 2020 was a record year for the company, thanks in part to partnerships like the one it formed with San Francisco to establish testing for healthcare workers and residents. Laraki told me they did about five-fold their prior year’s business, and while the company is already set up to grow on its own sustainably based on the revenue it pulls in from customers, its ambitions and plans for 2021 and beyond made this the right time to help it accelerate further with the addition of more capital.

Laraki described Color’s approach as one that is both cost-efficient for the company, and also significant cost-saving for the healthcare providers it works with. He likens their approach to the shift that happened in retail with the move to online sales — and the contribution of one industry heavyweight in particular.

“At some point, you build Amazon — a technology-first stack that’s optimized around access and scale,” Laraki said. “I think that’s literally what we’re seeing now with healthcare. What’s kind of getting catalyzed right now is we’ve been realizing it applies to the COVID crisis, but also, we started actually working on that for prevention and I think actually it’s going to be applying to a huge surface area in healthcare; basically all the aspects of health that are not acute care where you don’t need to show up in hospital.”

Ultimately, Color’s approach is to rethink healthcare delivery in order to “make it accessible at the edge directly in people’s lives,” with “low transaction costs,” in a way that’s “scalable, [and] doesn’t use a lot of clinical resourcing,” Laraki says. He notes that this is actually very possible once you reasses the problem without relying on a lot of accepted knowledge about the way things are done today, which result in a “heavy stack” versus what you actually need to deliver the desired outcomes.

Laraki doesn’t think the problem is easy to solve — on the contrary, he acknowledges that 2021 is likely to be even more difficult and challenging than 2020 in many ways for the healthcare industry, and we’ve already begun to see evidence of that in the many challenges already faced by vaccine distribution and delivery in its initial rollout. But he’s optimistic about Color’s ability to help address those challenges, and to build out a “last mile” delivery system for crucial care that expands accessibility, while also making sure things are done right.

“When you take a step back, doing COVID testing or COVID vaccinations … those are not complex procedures at all — they’re extremely simple procedures,” he said. “What’s hard is doing them massive scale and with a very low transaction cost to the individual and to the system. And that’s a very different tooling.”

Genoox raises $6M to help physicians better diagnose patients with genomic data

Published May 15, 2018

23andMe, Color, and other genomic sequencing startups have exposed demand from consumers for cheap ways to test for potential problems they may have — and Amir Trabelsi hopes to bring that mentality to medical institutions around the world.

That’s the hope for Genoox, a genomic analysis startup that’s geared toward doctors, clinicians and researchers that hopes to lower the cost of getting data from gene sequencing, and speed that process up, in the same ways that 23andMe and Color have done for consumers. Genoox at its heart is a data science company, taking the raw data from a genome sequencing and figuring out how to convey actionable information to medical professionals — and, hopefully, on a more complete scale than just consumer startups targeting specific health problems. The company said it has raised a $6 million funding round led by Triventures, a healthcare-focused venture firm.

“We want to bring [medical institutions] the ability to run clinical applications and use genomic data part of the clinical routine,” Genoox co-founder Trabelsi said. “We understand the direct-to-consumer market is growing and the demand is growing, but there is a gap in clinical applications. Genomic data is complicated especially when it comes to clinical outcomes — how can you make things more actionable for [professionals], how can you reduce the cost and overhead, and how can you filter out what is relevant and not relevant.”

Trabelsi said the goal is not to just hand a patient information based on their genome, but rather target clinical experts that might be able to use that data and better determine diagnoses for patients. The physician is the one that will have the final say in the decision or diagnosis, and the whole point here is to just take massive amounts of data and figure out a few points that a physician can use in order to make a better judgment call. And beyond that, Genoox can update those doctors as more and more research comes out regarding the potential health complications a patient may have.

Right now Genoox is targeting rare diseases — starting from one launching point, much like Color or 23andMe — but hopes to expand beyond that into other processes like carrier screening or hereditary cancer. This is a strategy that those direct-to-consumer companies are also employing, with Color recently rolling out a test that tries to search for hereditary risk for heart conditions like arrhythmia. As companies get more and more data, they’re able to better sift through a person’s genomic information and flag potential aberrations that could signal increased risk for various conditions.

“We see the growing demand for direct-to-consumer, but we’re also seeing more and more clinical practices using genetic data,” Tabelsi said. “It’s still not efficient or 100% there, but I think the next two years we’re going to see dramatically increased use of genetic data of clinical applications or clinical use. It’s not about the tech, which was proven to be powerful by some cases we were able to solve. I think the technology was kind of proven, along the years, and through some papers we published the question was not about the tech but whether the market is here or where are we in using genetic data.”

Genoox, however, is not the only one targeting clinicians with a data-oriented approach to understanding a patient’s genome. Sophia Genetics is also looking to use genomic data and physician input to better diagnose patients, and also raised an additional $30 million in September last year. As the cost of gene sequencing continues to decline, more and more companies will be going after it as a data play — whether that’s in the consumer or clinician-focused space — and that means Genoox will likely not be alone as it looks to snap up the attention of clinicians and professionals.

How Pokemon Go did what these 3 hype-heavy startups couldn’t

Published July 18, 2016

Pokemon Go has been continuing its global rollout fairly slowly, with a launch in Canada just this past Sunday, and even without an official debut in some key markets like Japan, it already dominates. In the course of winning so winningly, Pokemon Go has also achieved – almost as a side-effect – the kind of success some celebrated (but ultimately shuttered) startups have pursued in… Read More