Collaborative Consumption

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U.S. District Judge Grants Uber Drivers In California Class Action Status, Uber Will “Likely Appeal”

uber taxi A U.S. District Judge just granted the former Uber drivers who filed a lawsuit against Uber class action status. That means the lawsuit, which argues that Uber should reimburse drivers for gas and other expenses, and effectively reclassify Uber drivers from contractors to employees, now represents most of the people who have driven for Uber at any time in California since August 16, 2009. Read More

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RV Rental Marketplace Outdoorsy Provides The Impermanence Millennials Seek For Summer Travel

unnamed Add recreational vehicles to the so-called sharing economy. Outdoorsy is a startup that provides an online marketplace for motor home and trailer owners to rent out their vehicles when they’re not using them. It’s set to tap into a market of young and upwardly mobile 20-somethings in search of new experiences.
Renting a motor home isn’t anything new. Read More

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On-Demand Massage Startup Soothe Unwinds With $10.6M In New Funding

Soothe founder Merlin Kauffman Soothe, which sends massage therapists to clients’ homes, is smoothing its expansion with $10.6 million in new funding. The startup’s new round was led by The Riverside Company and will be used to hire key employees, improve its platform’s technology, and acquire new users with the goal of turning Soothe into a ”trusted household name,” says founder and chief… Read More

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Scoot’s New Cargo Line Of Scooters Can Carry Taller People And More Stuff

Screen Shot 2015-08-10 at 10.41.42 AM Scoot, the Zipcar for scooters, recently updated its line of vehicles to carry bigger people and more cargo. The new Scoot Cargo vehicle can carry up to 390 pounds, including both rider and whatever else you want to load it with. CEO Michael Keating founded the startup in 2011 to cut down on the many transportation problems in San Francisco. Scoots are all-electric and can go for up to 20 miles… Read More

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Clutter On-Demand Storage Service Expands To Bay Area, Raises $1.3 Million

clutter Clutter, the on-demand storage service based out of Los Angeles, has today announced that it has expanded its offering to cover all of the San Francisco Bay Area. The company also announced that it has raised an additional $1.3 million in funding, bringing total funding to $3.3 million. The idea behind Clutter is simple. Through a website, users can put in an order to have anything stored,… Read More

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Why Homejoy Failed … And The Future Of The On-Demand Economy

Homejoy On the heels of Homejoy’s failure, the fundamental “on-demand marketplace” model has come into question by investors, the media and even consumers. That questioning is very relevant, as there has been an overload of VC money that has been injected in the on-demand service platform space over the past few years ($4 billion-plus in 2014). Read More

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Handy Expands Into Furniture Delivery, Assembly (And Shopping) For A Flat Fee Starting At $49

Screen Shot 2015-07-16 at 16.52.25 There’s been some significant consolidation among the rush of on-demand cleaning and home services startups. Now one of the companies vying to end up on the top of the heap is expanding into a new category. Handy — the New York-based home services startup is active in 28 cities and has raised $64 million — is launching Handy Delivery, a delivery and assembly service,… Read More

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The Rise Of The Gig Worker In The Sharing Economy

johnnycab I’ve ridden in the backseat of many Uber drivers’ cars. Sometimes we exchange lively banter, other times we sit silently as I check email on my phone. There is not one driver that stands out, but rather a composite driver that I feel I’ve met a hundred times. Read More

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Uber Is Now Testing “Suggested Pickup Points”

Uber Suggested Pickup Points Uber is going to tell you where you should get picked up. A few days after I wrote a story recommending that Uber launch a feature called “Suggested Pickup Location”, I’ve spotted the company testing a feature called “Suggested Pickup Points” in San Francisco.
When dragging the pickup pin, the feature explains that passengers can “save time at these… Read More

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