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How even the best marketplace startups get paralyzed

Josh Breinlinger
Contributor

Josh is a Managing Director at Jackson Square Ventures, an early stage venture capital firm with $245 million under management, where he focuses his investments in early stage marketplaces.

Over the past 15 years, I’ve seen a pernicious disease infect a number of marketplace startups. I call it Marketplace Paralysis. The root cause of the disease is quite innocent and seemingly harmless. Smart people with good intentions fall victim to it all the time. It starts when a platform has sufficient scale — such that there is a good amount of data on things like performance, quality rankings, purchase rates, and fill ratios. What a platform implements as a result of that data, and how it’s received by their user base, is what can lead to marketplace paralysis.

In this post, I will detail what Marketplace Paralysis is and what startups can do to avoid it. Before I get into the nitty-gritty, here’s a snapshot of the lessons you’ll learn by reading this post:

  1. Segment and focus on high-value users
  2. Remember the silent majority
  3. Modify company goals to include quality components
  4. Empower small, autonomous teams

The easiest way to explain Marketplace Paralysis is with a hypothetical example. So allow me to introduce you to Labor Marketplace X (LMX).

Equipped with the aforementioned data, the well-intentioned product managers at LMX will think about policies or features to try and improve a KPI, like fill ratio or job success rate. They might craft a policy that would separate users into two tiers.

Tier 1 gets a shiny gold star next to their name, along with extra pay, bonuses, and preferred job access. Tier 2 gets standard pay and standard job access. They’ve done their homework and feel this will benefit the marketplace.

So, they build the feature. They launch it and make an announcement to their users. And then… a revolt!

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Monday.com raises $150M more, now at $1.9B valuation, for workplace collaboration tools

Workplace collaboration platforms have become a crucial cornerstone of the modern office: workers’ lives are guided by software and what we do on our computers, and collaboration tools provide a way for us to let each other know what we’re working on, and how we’re doing it, in a format that’s (at best) easy to use without too much distraction from the work itself.

Now, Monday.com, one of the faster growing of these platforms, is announcing a $150 million round of equity funding — a whopping raise that points both to its success so far and the opportunity ahead for the wider collaboration space, specifically around better team communication and team management.

The Series D funding — led by Sapphire Ventures, with Hamilton Lane, HarbourVest Partners, ION Crossover Partners and Vintage Investment Partners also participating — is coming in at what reliable sources tell me is a valuation of $1.9 billion, or nearly four times Monday.com’s valuation when it last raised money a year ago.

The big bump is in part due to the company’s rapid expansion: it now has 80,000 organizations as customers, up from a mere 35,000 a year ago, with the number of actual employees within those organizations numbering as high as 4,000 employees, or as little as two, spanning some 200 industry verticals, including a fair number of companies that are non-technical in their nature (but that still rely on using software and computers to get their work done). The client list includes Carlsberg, Discovery Channel, Philips, Hulu and WeWork and a number of Fortune 500 companies.

“We have built flexibility into the platform,” said Roy Mann, the CEO who co-founded the company with Eran Zinman, which is one reason he believes why it’s found a lot of stickiness among the wider field of knowledge workers looking for products that work not unlike the apps that they use as average consumers.

All those figures are also helping to put Monday.com on track for an IPO in the near future, said Mann.

“An IPO is something that we are considering for the future,” he said in an interview. “We are just at 1% of our potential, and we’re in a position for huge growth.” In terms of when that might happen, he and Zinman would not specify a timeline, but Mann added that this potentially could be the last round before a public listing.

On the other hand, there are some big plans up ahead for the startup, including adding a free usage tier (to date, the only thing free on Monday.com is a free trial; all usage tiers have been otherwise paid), expanding geographically and into more languages, and continuing to develop the integration and automation technology that underpins the product. The aim is to have 200 applications working with Monday.com by the end of this year.

While the company is already generating cash and it has just raised a significant round, in the current market, that has definitely not kept venture-backed startups from raising more. (Monday.com, which first started life as Dapulse in 2014, has raised $234.1 million to date.)

Monday.com’s rise and growth are coming at an interesting moment for productivity software. There have been software platforms on the market for years aimed at helping workers communicate with each other, as well as to better track how projects and other activity are progressing. Despite being a relatively late entrant, Slack, the now-public workplace chat platform, has arguably defined the space. (It has even entered the modern work lexicon, where people now Slack each other, as a verb.)

That speaks to the opportunity to build products even when it looks like the market is established, but also — potentially — competition. Mann and Zinman are clear to point out that they definitely do not see Slack as a rival, though. “We even use Slack ourselves in the office,” Zinman noted.

The closer rivals, they note, are the likes of Airtable (now valued at $1.1 billion) and Notion (which we’ve confirmed with the company was raising and has now officially closed a round of $10 million on an equally outsized valuation of $800 million), as well as the wider field of project management tools like Jira, Wrike and Asana — although as Mann playfully pointed out, all of those could also feasibly be integrated into Monday.com and they would work better…

The market is still so nascent for collaboration tools that even with this crowded field, Mann said he believes there is room for everyone and the differentiations that each platform currently offers: Notion, he noted as an example, feels geared toward more personal workspace management, while Airtable is more about taking on spreadsheets.

Within that, Monday.com hopes to position itself as the ever-powerful and smart go-to place to get an overview of everything that’s happening, with low chat noise and no need for technical knowledge to gain understanding.

“Monday.com is revolutionizing the workplace software market and we’re delighted to be partnering with Roy, Eran, and the rest of the team in their mission to transform the way people work,” said Rajeev Dham, managing partner at Sapphire Ventures, in a statement. “Monday.com delivers the quality and ease of use typically reserved for consumer products to the enterprise, which we think unlocks significant value for workers and organizations alike.”

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Swit, a collaboration suite that offers ‘freedom from integrations,’ raises $6 million in seed funding

A marketplace dominated by Slack and Microsoft Teams, along with a host of other smaller workplace communication apps, might seem to leave little room for a new entrant, but Swit wants to prove that wrong. The app combines messaging with a roster of productivity tools, like task management, calendars and Gantt charts, to give teams “freedom from integrations.” Originally founded in Seoul and now based in the San Francisco Bay Area, Swit announced today that it has raised a $6 million seed round led by Korea Investment Partners, with participation from Hyundai Venture Investment Corporation and Mirae Asset Venture Investment.

Along with an investment from Kakao Ventures last year, this brings Swit’s total seed funding to about $7 million. Swit’s desktop and mobile apps were released in March and since then more than 450 companies have adopted it, with 40,000 individual registered users. The startup was launched last year by CEO Josh Lee and Max Lim, who previously co-founded auction.co.kr, a Korean e-commerce site acquired by eBay in 2001.

While Slack, which recently went public, has become so synonymous with the space that “Slack me” is now part of workplace parlance at many companies, Lee says Swit isn’t playing catch-up. Instead, he believes Swit benefits from “last mover advantage,” solving the shortfalls of other workplace messaging, collaboration and productivity apps by integrating many of their functions into one hub.

“We know the market is heavily saturated with great unicorns, but many companies need multiple collaboration apps and there is nothing that seamlessly combines them, so users don’t have to go back and forth between two platforms,” Lee tells TechCrunch. Many employees rely on Slack or Microsoft Teams to chat with one another, on top of several project management apps, like Asana, Jira, Monday and Confluence, and email to communicate with people at other companies (Lee points to a M.io report that found most businesses use at least two messaging apps and four to seven collaboration tools).

Lee says he used Slack for more than five years and during that time, his teammates added integrations from Asana, Monday, GSuite and Office365, but were unsatisfied with how they worked.

“All we could do with the integrations was receive mostly text-based notifications and there were also too many overlapping features,” he says. “We realized that working with multiple environments reduced team productivity and increased communication overhead.” In very large organizations, teams or departments sometimes use different messaging and collaboration apps, creating yet more friction.

Swit’s goal is to cover all those needs in one app. It comes with integrated Kanban task management, calendars and Gantt charts, and at the end of this year about 20 to 30 bots and apps will be available in its marketplace. Swit’s pricing tier currently has free and standard tiers, with a premium tier for enterprise customers planned for fall. The premium version will have full integration with Office365 and GSuite, allowing users to drag-and-drop emails into panels or convert them into trackable tasks.

While being a late-mover gives Swit certain advantages, it also means it must convince users to switch from their current apps, which is always a challenge when it comes to attracting enterprise clients. But Lee is optimistic. After seeing a demo, he says 91% of potential users registered on Swit, with more than 75% continuing to use it every day. Many of them used Asana or Monday before, but switched to Swit because they wanted to more easily communicate with teammates while planning tasks. Some are also gradually transitioning over from Slack to Swit for all their messaging (Swit recently released a Slack migration tool that enables teams to move over channels, workspaces and attachments. Migration tools for Asana, Trello and Jira are also planned).

In addition to “freedom from integrations,” Lee says Swit’s competitive advantages include being developed from the start for small businesses as well as large enterprises that still frequently rely on email to communicate across different departments or locations. Another differentiator is that all of Swit’s functions work on both desktop and mobile, which not all integrations in other collaboration apps can.

“That means if people integrate multiple apps into a desktop app or web browser, they might not be able to use them on mobile. So if they are looking for data, they have to search app by app, channel by channel, product by product, so data and information is scattered everywhere, hair on fire,” Lee says. “We provide one centralized command center for team collaboration without losing context and that is one of our biggest sources of customer satisfaction.”

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Atlassian gives Confluence a makeover, acquires Good Software

Atlassian today announced a new version of Confluence, its collaboration platform. While the company has recently focused more on tools like Jira, Bitbucket and Trello, Confluence has continued to gain traction as a content collaboration tool for technical and non-technical teams. Indeed, even though it’s been quiet around it, it’s the second-most revenue-generating product for Atlassian right now. With this release, Atlassian is once again putting the spotlight on Confluence.

To do this, Atlassian also today announced that it has acquired Good Software, a company that makes analytics tools for Confluence users and admins.

In total, Atlassian is announcing 15 new features for the product. Unsurprisingly, given the acquisition of Good Software, one of these new features is extended analytics. With this, Confluence users will be able to see how others in their company engage with their content. The idea here, Atlassian says, is to help everybody write better content and not just see who writes the most popular copy (though that’s surely how this will also be used). There are some other uses here, too, though. An HR manager may notice that a page with outdated information is still getting hits, for example.

Over time, Atlassian will integrate these features more deeply into the rest of Confluence.

Another major new feature is the introduction of an updated editor. The core features of this new editor are actually shared across most Atlassian products now, but as Pratima Arora, the company’s head of Confluence, told me, that editor is then tweaked for the individual products. For Confluence, this means support for the ever-important feature of adding emojis to your pages, but at the core of that is the new slash (/) command that, similar to Slack, lets you add tables, images and macros to your pages. Other new features include the ability to easily create better-looking tables of content, action items, roadmaps and due dates, as well as smartlinks that automatically preview content for services like Google Drive, Dropbox, Trello, GitHub and others. All of this is meant to make organizing content just a little bit easier.

Also new are a set of new templates and a new media experience.

“Once a niche wiki and documentation tool for developers, Confluence has become a universal content collaboration tool that’s easily used by any team, technical or non-technical,” Arora writes in today’s announcement. “In fact, one in four Confluence Cloud customers use it throughout their entire company, according to recent customer data.”

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Alibaba has acquired Teambition, a China-based Trello and Asana rival, in its enterprise push

Alibaba has made an acquisition as it continues to square up to the opportunity in enterprise services in China and beyond, akin to what its U.S. counterpart Amazon has done with AWS. TechCrunch has confirmed that the e-commerce and cloud services giant has acquired Teambition, a Microsoft and Tencent-backed platform for co-workers to plan and collaborate on projects, similar to Trello and Asana.

There were rumors of an acquisition circulating yesterday in Chinese media. Alibaba has now confirmed the acquisition to TechCrunch but declined to provide any other details.

Teambition had raised about $17 million in funding since 2013, with investors including Tencent, Microsoft, IDG Capital and Gobi Ventures. Gobi also manages investments on behalf of Alibaba, and that might have been one route to how the two became acquainted. Alibaba’s last acquisition in enterprise was German big data startup Data Artisans for $103 million.

As with others in the project management and collaboration space, Teambition provides users with mobile and desktop apps to interact with the service. In addition to the main planning interface, there is one designed for CRM, called Bingo, as well as a “knowledge base” where businesses can keep extra documentation and other collateral.

The deal is another sign of how Alibaba has been slowly building a business in enterprise powerhouse over the last several years as it races to keep its pole position in the Chinese market, as well as gain a stronger foothold in the wider Asian region and beyond.

In China alone, it has been estimated that enterprise services is a $1 billion opportunity, but with no clear leader at the moment across a range of verticals and segments that fall under that general umbrella, there is a lot to play for, and likely a lot more consolidation to come. (And it’s not the only one: ByteDance — more known for consumer services like TikTok — is rumored to be building a Slack competitor, and Tencent also has its sights on the sector, as does Baidu.)

As with AWS, Alibaba’s enterprise business stems out of the cloud-based infrastructure Alibaba has built for its own e-commerce powerhouse, which it has productised as a service for third parties that it calls Alibaba Cloud, which (like AWS) offers a range of cloud-storage and serving tiers to users.

On top of that, Alibaba has been building and integrating a number of apps and other services that leverage that cloud infrastructure, providing more stickiness for the core service as well as the potential for developing further revenue streams with customers.

These apps and services range from the recently launched “A100” business transformation initiative, where Alibaba proposes working with large companies to digitise and modernize (and help run) their IT backends, through to specific products, such as Alibaba’s Slack competitor DingTalk.

With Alibaba declining to give us any details beyond a confirmation of the acquisition, and Teambition not returning our requests for comment, our best guess is that this app could be a fit in either area. That is to say, one option for Alibaba would be to integrate it and use it as part of a wider “business transformation” and modernization offering, or as a standalone product, as it currently exists.

Teambition today counts a number of Chinese giants, and giants with Chinese outposts, as customers, including Huawei, Xiaomi, TCL and McDonald’s in its customer list. The company currently has nothing on its site indicating an acquisition or any notices regarding future services, so it seems to be business as usual for now.

The opportunity around collaboration and workplace communication has become a very hot area in the last few years, spurred by the general growth of social media in the consumer market and people in business environments wanting to bring in the same kinds of tools to help them get work done. Planning and project management — the area that Teambition and its competitors address — is considered a key pillar in the wider collaboration space alongside cloud services to store and serve files and real-time communication services.

Slack, which is now valued at more than $7 billion, has said it has filed paperwork for a public listing, while Asana is now valued at $1.5 billion and Trello’s owner Atlassian now has a market cap of nearly $26 billion.

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Salesforce finally embedding Quip into platform, starting with Sales and Service Cloud

When Salesforce bought Quip in 2016 for $750 million, it was fair to wonder what it planned to do with it. While company founder Bret Taylor has moved up the ladder to chief product officer, Quip remained a standalone product. Today that changed when the company announced it was embedding Quip directly into its sales and customer service clouds.

Quip is a collaboration tool with built-in office suite functionality, including word processing, spreadsheet and presentation software. As a standalone product, it enables teams to collaborate around a rich set of documents. Quip for Salesforce is embedding that kind of functionality at the platform level.

Alan Lepofsky, who recently joined Salesforce as VP of Salesforce Quip, says the announcement is the culmination of a desire to embed the tool into Salesforce. “By bringing productivity directly into the context of business workflows, sales and customer support teams can collaborate in brand new ways, enabling them to be better aligned and more efficient, ultimately providing a better customer experience,” Lepofsky told TechCrunch.

Quip appears as a tab in the Sales or Service Cloud interface. There, employees can collaborate on documents and maintain all of their information in a single place without switching between multiple applications or losing context, an increasingly important goal for collaboration tools, including Slack.

Photo: Salesforce

Administrators can build templates to quickly facilitate team building. The templates enable you to start a page pre-populated with information about a specific account or set of accounts. You can take this a step further by creating templates with a set of filters to refine each one to meet the needs of a particular team, based on factors like deal size, industry or location.

In the service context, customer service agents can set up pages to discuss different kinds of issues or problems and work together to get answers quickly, even while chatting with a customer.

Salesforce has various partnerships with Microsoft, Dropbox, Google, Slack and others that provide a similar kind of functionality, and those customers that want to continue using those tools can do that, but 2.5 years after the Quip acquisition, Salesforce is finally putting it to work as a native productivity and collaboration tool.

“As an industry analyst, I spent years advising vendors on the importance of purpose and context as two key drivers for getting work done. Salesforce is delivering both by bringing productivity from Quip directly to CRM and customer service,” Lepofsky said.

The idea of providing a single place to collaborate without task switching is certainly attractive, but it remains to be seen if customers will warm to the idea of using Quip instead of one of the other tools out there. In the meantime, Quip will still be sold as a standalone tool.

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Teams, Microsoft’s Slack competitor, says it’s signed up over 500k organizations, adds whiteboard and live events support

Microsoft Teams, the collaboration platform that Microsoft built to complement its Office 365 suite of productivity apps for workers — which also ensures a way of keeping those workers staying within its own ecosystem — is hitting a milestone on its second birthday.

Today, the company announced that over 500,000 organizations are now using Teams. The company is not spelling out what that works out to in total users but notes that 150 of them have more than 10,000 users apiece, putting its total user numbers well over 1.5 million.

Alongside this, Microsoft also announced a number of new features that will be coming to Teams as it works on native integrations of more of Microsoft’s own tools to give Teams more functionality and more relevance for a wider range of use cases.

“The rigid hierarchy of the workplace has evolved, and environments are now about inclusivity and transparency,” said Lori Wright, General Manager of Workplace Collaboration at Microsoft, in an interview. “We see these trends playing out all over the world, and this is giving rise to new forms of technology.”

The new features indeed speak to that trend of inclusivity and making platforms more personalised to users. They include customized backgrounds; and support for cameras to capture content to bring in new ways of interacting in Teams beyond text — something that will be further explored with the eventual integration Microsoft Whiteboard, for people to create and ingest presentations that are hand-written into the system.

For those who are either hearing-impaired or cannot use or hear the audio, Microsoft’s adding live captions. And to speak to the purview of CSOs, it’s adding secure channels for private chats as well as “information barriers” that can be put in place for compliance purposes and to make sure that any potential conflicts of interest between channels are kept out; screening for data-loss prevention to prevent sensitive information from being shared.

Finally, it is adding live events support, which will let users create broadcasts on Teams for up to 10,000 people (who do not need to be registered Teams users to attend).

All in all, this is a significant list of product updates. The company kicked off its service as very much a Slack-style product for “knowledge workers” but has since emphasized a more inclusive approach, for all kinds of employees, from front line to back-office.

No updates today to the number of third-party applications that are being incorporated into Teams — an area where Slack has particularly excelled — but Microsoft is focused on making sure that as many users as it has already captured in Office 365, which today number 155 million — eventually also turn on to Teams. “We using as many as the Microsoft services as we can, tapping the Microsoft Graph to feed in services and structure information,” Wright said.

Microsoft is somewhat of a late comer to the collaboration space, coming in the wake of a number of other efforts, but these user figures put the company’s effort well within striking distance of notable, and large, competitors. Last month, Facebook noted that Workplace, its own Slack rival, had 2 million users, also with 150 organizations with more than 10,000 users each included in the number. Slack, meanwhile, in January said it had over 10 million daily active users with the number of organizations on the platform at 85,000.

(Notably, just yesterday Slack made a timely announcement in its bid to court more large enterprises: they will now give regulated customers access to their encrypted keys, an important component to win more business in those sectors.)

 

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Microsoft’s latest Teams features take aim at shift workers

Collaboration tools tend to be geared toward workers who are sitting at a desk for much of the day, but there are plenty of shift workers, also known as first-line workers, who rarely use a computer, but still need to communicate with one another and management. Microsoft released several new features today aimed at including these workers.

In a blog post announcing the new features, Emma Williams, Microsoft corporate vice president for modern workplace verticals, wrote that there are two billion such workers. By making the product more mobile-friendly and linking to existing enterprise employee management systems, Microsoft can make Teams more relevant for shift employees.

For starters, Microsoft is making mobile Teams more flexible to meet the needs of a variety of shift worker jobs. Some might need to record and share audio messages, while others might need to share their location or access the camera. Whatever the requirements, Microsoft has started with a Firstline Worker configuration policy template, which IT can customize to meet the needs of various worker types.

The mobile tool also includes a navigation bar, which allows workers to add the tools they use most often for easy access. The idea is to make it as simple as possible to access the tools they need, given that these workers tend to be on their feet or on the move a good part of the day.

Photo: MicrosoftNext, the company has released a new API to help IT connect Teams to existing workforce management systems. The Graph API for Shifts enables first-line managers, who are responsible for setting up worker schedules, to share data between a company’s workforce management system and Teams, allowing employees to get all of their shift information in one tool. This will be available in public preview later in the quarter, according to the company.

Finally, the tool now includes a new Praise feature, designed to let managers recognize good work by their employees by issuing badges with messages like “Thank you” and “Problem solver.”

The company wants Teams to be more than a tool for knowledge workers. These new features provide a way to include workers that are sometimes left out of these kinds of collaboration tools. The new features also help Microsoft compete with a number of startups that trying to attack the same problem.

These include Crew, a startup that scored a $35 million Series C round just last month and has raised almost $60 million, and Zinc, which also takes aim at the deskless worker, and has raised $16 million, according to Crunchbase.

Whether Microsoft can appeal to both the knowledge worker and the first-line variety in the same tool remains to be seen, but these updates are clearly an effort to take on this space.

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Dropbox expands Paper into planning tool with timelines

Dropbox has been building out Paper, its document-driven collaboration tool since it was first announced in 2015, slowly but surely layering on more functionality. Today, it added a timeline feature, pushing beyond collaboration into a light-weight project planning tool.

Dropbox has been hearing that customers really need a way to plan with Paper that was lacking. “That pain—the pain of coordinating all those moving pieces—is one we’re taking on today with our new timelines feature in Dropbox Paper,” the company wrote in a blog post announcing the new feature.

As you would expect with such a tool, it enables you to build a timeline with milestones, but being built into Paper, you can assign team members to each milestone and add notes with additional information including links to related documents.

You can also embed a To-do lists for the person assigned to a task right in the timeline to help them complete the given task, giving a single point of access for all the people assigned to a project

Gif: Dropbox

“Features like to-dos, @mentions, and due dates give team members easy ways to coordinate projects with each other. Timelines take these capabilities one step further, letting any team member create a clean visual representation of what’s happening when—and who’s responsible,” Dropbox wrote in the blog post announcement.

Dropbox has recognized it cannot live as simply a content storage tool. It needs to expand beyond that into collaboration and coordination around that content, and that’s what Dropbox Paper has been about. By adding timelines, the company is looking to expand that capability even further.

Alan Lepofsky, who covers the “future of work” for Constellation Research sees Paper as part of the changing face of collaboration tools. “I refer to the new breed of content creation tools as digital canvases. These apps simplify the user experience of integrating content from multiple sources. They are evolving the word-processor paradigm,” Lepofsky told TechCrunch.

It’s probably not going to replace a project manager’s full-blown planning tools any time soon, but it at least the potential to be a useful adjunct for the Paper arsenal to allow customers to continue to find ways to extract value from the content they store in Dropbox.

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Google+ for G Suite lives on and gets new features

You thought Google+ was dead, didn’t you? And it is — if you’re a consumer. But the business version of Google’s social network will live on for the foreseeable future — and it’s getting a bunch of new features today.

Google+ for G Suite isn’t all that different from the Google+ for consumers, but its focus is very much on allowing users inside a company to easily share information. Current users include the likes of Nielsen and French retailer Auchan.

The new features that Google is announcing today give admins more tools for managing and reviewing posts, allow employees to tag content and provide better engagement metrics to posters.

Recently Google introduced the ability for admins to bulk-add groups of users to a Google+ community, for example. And soon, those admins will be able to better review and moderate posts made by their employees. Soon, admins will also be able to define custom streams so that employees could get access to a stream with all of the posts from a company’s leadership team, for example.

But what’s maybe more important in this context is that tags now make it easy for employees to route content to everybody in the company, no matter which group they work in. “Even if you don’t know all employees across an organization, tags makes it easier to route content to the right folks,” the company explains in today’s blog post. “Soon you’ll be able to draft posts and see suggested tags, like #research or #customer-insights when posting customer survey results.”

As far as the new metrics go, there’s nothing all that exciting going on here, but G Suite customers who keep their reporting structure in the service will be able to provide analytics to employees so they can see how their posts are being viewed across the company and which teams engage most with them.

At the end of the day, none of these are revolutionary features. But the timing of today’s announcement surely isn’t a coincidence, given that Google announced the death of the consumer version of Google+ — and the bug that went along with that — only a few days ago. Today’s announcement is clearly meant to be a reminder that Google+ for the enterprise isn’t going away and remains in active development. I don’t think all that many businesses currently use Google+, though, and with Hangouts Chat and other tools, they now have plenty of options for sharing content across groups.

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