coffee shops

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Bandit opens a ‘mobile-only’ coffee shop in New York

If you wander into the Bandit coffee shop in Midtown New York, you won’t be able to just walk up to the counter and order something. Instead, you’ll need to download a mobile app.

I experienced it for myself yesterday afternoon, when I — along with several other customers — pulled out my phone, downloaded the Bandit app, then used the app to create a profile, order and pay. A couple of minutes later, a barista called me up to the counter and handed me a pretty good cup of coffee.

In other words, while Starbucks has been experimenting with mobile ordering and payment, Bandit is betting entirely on what co-founder and CEO Max Crowley called a “mobile-only” store.

Obviously, this model can lead to some initial awkwardness, particularly if random passersby don’t understand it. But there are friendly Bandit staff members on-hand to help, and Crowley (who was previously the general manager of Uber for Business) said that this model offers an opportunity to create “a whole new type of experience.”

He pointed to the rapid growth of China’s Luckin Coffee as an inspiration, and suggested that, ultimately, Bandit should offer customers the most convenient way to satisfy their coffee cravings: Wherever they are, they open the app and order the drink they want. Then they’ll be told when it will be ready, and where to pick it up.

Bandit can’t deliver that level of convenience for most customers quite yet, as it only has a single location. But Crowley said he’s rethought other aspects of the coffee shop model.

For one thing, this first Bandit store is located in what’s essentially a raw retail space. Crowley said his team has developed an 11’x11′ countertop where all the coffee is prepared — it’s assembled elsewhere and just needs to be plugged in, eliminating the need for an extensive buildout.

“We can launch [a new location] in a few hours, and we can do it at about a tenth the cost of a traditional store,” he said.

So the plan is to launch four or five more New York stores in the coming months, and to expand beyond New York by the end of the first quarter of 2020.

Crowley added that by keeping costs down, Bandit can also keep its coffee affordable: “I don’t think an iced latte needs to be $6 or $7. Our goal is to be less expensive than Starbucks.” (My coffee yesterday, for example, cost me $2.) It’s also experimenting with other pricing models, starting with a $20 subscription that gets you an unlimited number of $1 drinks for a month.

And if this phone and pop up-focused mentality sounds a little transactional — maybe even a little soulless — I will note that the actual coffee shop didn’t feel that way at all. While the space was a bit bare, it was eye-catching, with several large games like cornhole set up for customers. Most importantly, people weren’t just rushing in to pick up their coffee — they were actually hanging out.

“When we did some rudimentary scouting of coffee shop locations, we saw that about 80% of customers are grabbing their coffee and leaving,” Crowley said. “That is definitely core to us, making it super easy to grab it and leave, fulfilling drink orders in less than a minute. All of that said, in the future, we’re going to have this portfolio of different kinds of spaces, different kinds of experiences.”

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The limits of coworking

It feels like there’s a WeWork on every street nowadays. Take a walk through midtown Manhattan (please don’t actually) and it might even seem like there are more WeWorks than office buildings.

Consider this an ongoing discussion about Urban Tech, its intersection with regulation, issues of public service, and other complexities that people have full PHDs on. I’m just a bitter, born-and-bred New Yorker trying to figure out why I’ve been stuck in between subway stops for the last 15 minutes, so please reach out with your take on any of these thoughts: @Arman.Tabatabai@techcrunch.com.

Co-working has permeated cities around the world at an astronomical rate. The rise has been so remarkable that even the headline-dominating SoftBank seems willing to bet the success of its colossal Vision Fund on the shift continuing, having poured billions into WeWork – including a recent $4.4 billion top-up that saw the co-working king’s valuation spike to $45 billion.

And there are no signs of the trend slowing down. With growing frequency, new startups are popping up across cities looking to turn under-utilized brick-and-mortar or commercial space into low-cost co-working options.

It’s a strategy spreading through every type of business from retail – where companies like Workbar have helped retailers offer up portions of their stores – to more niche verticals like parking lots – where companies like Campsyte are transforming empty lots into spaces for outdoor co-working and corporate off-sites. Restaurants and bars might even prove most popular for co-working, with startups like Spacious and KettleSpace turning restaurants that are closed during the day into private co-working space during their off-hours.

Before you know it, a startup will be strapping an Aeron chair to the top of a telephone pole and calling it “WirelessWorking”.

But is there a limit to how far co-working can go? Are all of the storefronts, restaurants and open spaces that line city streets going to be filled with MacBooks, cappuccinos and Moleskine notebooks? That might be too tall a task, even for the movement taking over skyscrapers.

The co-working of everything

Photo: Vasyl Dolmatov / iStock via Getty Images

So why is everyone trying to turn your favorite neighborhood dinner spot into a part-time WeWork in the first place? Co-working offers a particularly compelling use case for under-utilized space.

First, co-working falls under the same general commercial zoning categories as most independent businesses and very little additional infrastructure – outside of a few extra power outlets and some decent WiFi – is required to turn a space into an effective replacement for the often crowded and distracting coffee shops used by price-sensitive, lean, remote, or nomadic workers that make up a growing portion of the workforce.

Thus, businesses can list their space at little-to-no cost, without having to deal with structural layout changes that are more likely to arise when dealing with pop-up solutions or event rentals.

On the supply side, these co-working networks don’t have to purchase leases or make capital improvements to convert each space, and so they’re able to offer more square footage per member at a much lower rate than traditional co-working spaces. Spacious, for example, charges a monthly membership fee of $99-$129 dollars for access to its network of vetted restaurants, which is cheap compared to a WeWork desk, which can cost anywhere from $300-$800 per month in New York City.

Customers realize more affordable co-working alternatives, while tight-margin businesses facing increasing rents for under-utilized property are able to pool resources into a network and access a completely new revenue stream at very little cost. The value proposition is proving to be seriously convincing in initial cities – Spacious told the New York Times, that so many restaurants were applying to join the network on their own volition that only five percent of total applicants were ultimately getting accepted.

Basically, the business model here checks a lot of the boxes for successful marketplaces: Acquisition and transaction friction is low for both customers and suppliers, with both seeing real value that didn’t exist previously. Unit economics seem strong, and vetting on both sides of the market creates trust and community. Finally, there’s an observable network effect whereby suppliers benefit from higher occupancy as more customers join the network, while customers benefit from added flexibility as more locations join the network.

… Or just the co-working of some things

Photo: Caiaimage / Robert Daly via Getty Images

So is this the way of the future? The strategy is really compelling, with a creative solution that offers tremendous value to businesses and workers in major cities. But concerns around the scalability of demand make it difficult to picture this phenomenon becoming ubiquitous across cities or something that reaches the scale of a WeWork or large conventional co-working player.

All these companies seem to be competing for a similar demographic, not only with one another, but also with coffee shops, free workspaces, and other flexible co-working options like Croissant, which provides members with access to unused desks and offices in traditional co-working spaces. Like Spacious and KettleSpace, the spaces on Croissant own the property leases and are already built for co-working, so Croissant can still offer comparatively attractive rates.

The offer seems most compelling for someone that is able to work without a stable location and without the amenities offered in traditional co-working or office spaces, and is also price sensitive enough where they would trade those benefits for a lower price. Yet at the same time, they can’t be too price sensitive, where they would prefer working out of free – or close to free – coffee shops instead of paying a monthly membership fee to avoid the frictions that can come with them.

And it seems unclear whether the problem or solution is as poignant outside of high-density cities – let alone outside of high-density areas of high-density cities.

Without density, is the competition for space or traffic in coffee shops and free workspaces still high enough where it’s worth paying a membership fee for? Would the desire for a private working environment, or for a working community, be enough to incentivize membership alone? And in less-dense and more-sprawl oriented cities, members could also face the risk of having to travel significant distances if space isn’t available in nearby locations.

While the emerging workforce is trending towards more remote, agile and nomadic workers that can do more with less, it’s less certain how many will actually fit the profile that opts out of both more costly but stable traditional workspaces, as well as potentially frustrating but free alternatives. And if the lack of density does prove to be an issue, how many of those workers will live in hyper-dense areas, especially if they are price-sensitive and can work and live anywhere?

To be clear, I’m not saying the companies won’t see significant growth – in fact, I think they will. But will the trend of monetizing unused space through co-working come to permeate cities everywhere and do so with meaningful occupancy? Maybe not. That said, there is still a sizable and growing demographic that need these solutions and the value proposition is significant in many major urban areas.

The companies are creating real value, creating more efficient use of wasted space, and fixing a supply-demand issue. And the cultural value of even modestly helping independent businesses keep the lights on seems to outweigh the cultural “damage” some may fear in turning them into part-time co-working spaces.

And lastly, some reading while in transit:

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GoGoGuest helps coffee shops manage their Wi-Fi, customer-by-customer

GoGoGuest Be honest: Have you ever spent an entire day working at a coffee shop, despite only buying a single cup of coffee? I’ve definitely been guilty of this, and I’ve also been to coffee shops that try to fight back by removing outlets, turning off their Wi-Fi or outlawing laptops on certain tables. A startup called GoGoGuest is taking a different approach that could help coffee shops… Read More

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