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That one time I was tucked in by a startup

unnamed There I was on a comfy gray couch, surrounded by pillows and being handed an eye mask in a reserved office space in downtown San Francisco when, next thing I knew, Michael Acton Smith, co-founder of Calm was tucking me in and spraying a relaxing mist over my body. “Sweet dreams,” said his comms person as the two shut the door. That’s when Tamara began to speak… Tamara,… Read More

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Care/of takes on the vitamin industry with customized nutrition packs

Craig Elbert and Akash Shah There’s no end to the bottles, packs and pills of various nutritional supplements out there, but vitamin startup Care/of plans to stand out by tailoring the vitamins you pop to your specific needs. The startup joins a growing number of others in tech hoping to cash in on the lucrative vitamin industry. Elysium offers pills they say will boost longevity; Ritual makes vitamins for women;… Read More

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