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Cloudflare acquires stealthy startup S2 Systems, announces Cloudflare for Teams
Cloudflare announced that it has acquired S2 Systems, a browser isolation startup founded by former Microsoft execs. The two companies did not reveal the acquisition price.
Matthew Prince, co-founder and CEO at Cloudflare, says that this acquisition is part of a new suite of products called Cloudflare for Teams, which has been designed to protect an organization from threats on the internet. S2 developed a solution specifically to help prevent browser-based code attacks.
Prince said the company had been thinking for some time about how to incorporate this kind of technology into the Cloudflare family of products. As with many companies, it had to decide if it should partner, build or acquire a company. Prince says that when he met the founding team from S2 and tested its technology, he was impressed with the speed and execution.
The team felt like a good fit, so Cloudflare made an offer. It had to bid against some other companies (which he did not name), but in the end S2 chose Cloudflare. He sees technology like this helping to even the playing field for internet users around the world.
“We’re super excited to have them on board, and we think that combining their better browser isolation technology with our ubiquitous network, we can really redefine how enterprises protect their employees, and over the long term how people generally browse the internet, where we can make it so that a low-end phone can have a similar experience as a brand new modern iPhone,” Prince said. He says that’s due to the tremendous processing power that can take place on its network across 200 cities worldwide, taking that processing burden off of the phone or other device.
The acquisition does not stand in isolation though. It’s part of a broader announcement around a new product category called Cloudflare for Teams. This is designed to provide a set of protections that includes S2 browser isolation as well as VPN and identity protection.
There are two main pieces to Cloudflare for Teams: Cloudflare Access and Cloudflare Gateway. Access is a Zero Trust identity and access management tool designed to help companies ensure their employees are using the most up-to-date software on their devices.
Gateway is designed to protect companies and individuals from threats on the internet, which is where S2 fits in. The company offers three versions: Gateway, which includes DNS-based filtering and audit logging; Gateway Pro, which secures all internet-bound traffic; and Gateway Enterprise, which helps prevent data loss and includes the browser isolation tech from S2.
The S2 acquisition closed on December 31st. S2’s 10 employees are now part of the Cloudflare team, and will remain in Kirkland, Wash. to establish a Cloudflare office there. The company was in stealth prior to the acquisition.
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Why CEOs should spend up to half their time recruiting
Hiring the right people may be the most important thing you do when you start a new company. But how much time should founders spend on hiring when there are so many other competing demands?
Last week, we discussed team-building and several other issues during a panel on the Extra Crunch stage at Disrupt Berlin with Cloudflare CEO Matthew Prince and Red Points CEO Laura Urquizu.
“I was looking through early emails the other day,” said Prince . “I had forgotten how hard it was to hire people in the very beginning. I think that [Cloudflare co-founder] Michelle [Zatlyn] and I spent probably at least 70% of our time in the first two years just begging people to work for us.”
While it’s a hard job to get right, Prince said he didn’t believe that this was a job he should have outsourced to recruiters. “Fundamentally, as the founder and leader of an organization, your job is to attract and retain the best best possible people,” Prince argued. “And so even to this day, at least a third of my time is spent on recruiting.”
Red Points co-founder Urquizu agreed, noting that she also spends at least a third of her time on recruiting. But she also argued that as you grow as a company, your needs may change and you may need to let some people go.
“I usually say that what brought us here is not going to bring us to the next stage — and that includes people,” she said. “It’s not pleasant and it is very hard when you have to say ‘bye’ to people that have been with you in the journey for two years, or for one year, or three years, but then you need to find the next people that are gonna come along with you in the next stage.”
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Startups Weekly: Part & Parcel plans plus-sized fashion empire
Hello and welcome back to Startups Weekly, a weekend newsletter that dives into the week’s noteworthy startups and venture capital news. Before I jump into today’s topic, let’s catch up a bit. Last week, I wrote about Stripe’s grand plans. Before that, I noted Peloton’s secret weapons.
Remember, you can send me tips, suggestions and feedback to kate.clark@techcrunch.com or on Twitter @KateClarkTweets. If you don’t subscribe to Startups Weekly yet, you can do that here.
Startup spotlight
The best companies are built by people who have personally experienced the problem they’re attempting to solve. Lauren Jonas, the founder and chief executive officer of Part & Parcel, is intimately familiar with the struggles faced by the women she’s building for.
San Francisco-based Part & Parcel is a plus-sized clothing and shoe startup providing dimensional sizing to women across the U.S. The company operates a bit differently than your standard direct-to-consumer business by seeking to include the women who wear and evangelize the Part & Parcel designs by giving them a cut of their sales.
Here’s how it works: Ambassadors sign up to receive signature styles from Part & Parcel, which they then share and sell to women in their network. Ultimately, the sellers are eligible to receive up to 30% of the profit per sale. The out-of-the-box model, which might remind you somewhat of Mary Kay or Tupperware’s business strategy, is meant to encourage a sense of community and usher in a new era in which plus-sized women can facilitate other plus-sized women’s access to great clothes.
“I bought a brown men’s polyester suit and wore it to an interview,” Jonas, an early employee at Poshmark and the long-time author of the popular blog, ‘The Pear Shape,’ tells TechCrunch. “I was that kid wearing a men’s suit.”
Clothing tailored to plus-sized women has long been missing from the retail market. Increasingly, however, new brands are building thriving businesses by catering precisely to the historically forgotten demographic. Dia&Co., for example, raised another $70 million in venture capital funding last fall from Sequoia and USV. And Walmart recently acquired another brand in the space, ELOQUII, for an undisclosed amount. Part & Parcel, for its part, has raised $4 million in seed funding in a round led by Lightspeed Venture Partners’ Jeremy Liew.
The startup launched earlier this year in Anchorage, “a clothing desert,” and has since grown its network to include women in several other underserved markets. Given her own history struggling to find a fitted woman’s suit, Jonas launched her line with structured pieces, including suits and blouses — though the startup’s biggest success yet, she says, has been its boots, which come in three different calf width options.
“Seventy percent of women in this country are plus-sized,” Jonas said. “I’m bringing plus out of the dark corner of the department store.”
This week in VC
- Affirm is said to be in the market for as much as $1.5B
- Voyage raises $31M for its driverless taxi fleet
- Simbe gets $26M for its retail inventory robot
- Incredible Health’s hiring platform for nurses gets $15M from a16z
- Sidewalk Labs spinout Replica nabs $11M
- Patch Homes locks in $5M Series A
- Accel and Sequoia-backed Middesk secures $4M
- Nigeria’s Kuda raises $1.6M for online banking
Image: Bryce Durbin / TechCrunch
Must read
TechCrunch’s Megan Rose Dickey published a highly anticipated deep dive on the state of sex tech this week. The piece provides new data on funding in sex tech and wellness companies, analysis on sex tech startup’s battle for public advertising and responses from industry leaders on how we can destigmatize sex with technology. Here’s a short passage from the story:
Cindy Gallop sees a market opportunity in every type of business obstacle she encounters. That’s why All The Sky will also seek to invest in startups that tackle the infrastructural tools needed to fuel sextech, like payments, hosting providers and e-commerce sites.
“I want to fund the sextech ecosystem to maintain and sustain a portfolio for All the Skies, to create a bloody huge sextech ecosystem and three, to monopolistically build out the ecosystem to be a multi-trillion-dollar market,” Gallop says.
On my radar
I swung by Contrary Capital‘s Demo Day this week, in which a number of startups gave a 4- to 5-minute pitch. Next on my list is Alchemist‘s Demo Day in Menlo Park. The accelerator welcomes enterprise startups for a six-month program focused on early customer adoption, company development and mentorship.
Also on my radar is Females To The Front. The event began this week in Palm Springs and if I were based in SoCal, I would have swung by. Led by Amy Margolis, the event is said to be the largest gathering of female cannabis founders and funders to date. Here’s how the group describes the event: “Females to the Front Retreat will mix immersive and hands-on workshops, pitch training, investment deck preparation and business skill set education with investor meetings and plenty of shared meals, pool time, yoga, connections, rest and rejuvenation. Every workshop is built to directly engage attendees instead of powerpoint and panels. Be prepared to return home inspired, engaged and with so many more tools in your toolbox.”
For the record, I don’t advertise events in my newsletter just wanted to give props to this one because it’s a great development for the cannabis tech ecosystem.
Time to Disrupt
We are just weeks away from our flagship conference, TechCrunch Disrupt San Francisco. We have dozens of amazing speakers lined up. In addition to taking in the great line-up of speakers, ticket holders can roam around Startup Alley to catch the more than 1,000 companies showcasing their products and technologies. And, of course, you’ll get the opportunity to watch the Startup Battlefield competition live. Past competitors include Dropbox, Cloudflare and Mint… You never know which future unicorn will compete next.
You can take a look at the full agenda here. And if you still need convincing, here’s five reasons to attend this year’s conference from our COO himself.
And finally… #EquityPod
This week, the lovely Alex Wilhelm, editor-in-chief of Crunchbase News, and I gathered to discuss a number of topics including WeWork’s IPO and Uber’s attempts to bypass a new law meant to protect gig workers. Listen here.
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Cloudflare co-founder Michelle Zatlyn on the company’s IPO today, its unique dual class structure, and what’s next
Shares of Cloudflare rose 20% today in its first day of trading on the public market, opening trading at $18 after it priced its IPO at $15 a share yesterday and holding steady through the day.
Put another way, the performance of the nine-year-old company — which provides cloud-based network services to enterprises — was relatively undramatic as these things go. That’s a good thing, given that first-day “pops” often signal that a company has left money on the table. Indeed, Cloudflare had initially indicated that its shares would be priced between $10 and $12, before adjusting the price upward, which suggests its underwriters, led by Goldman Sachs, fairly accurately gauged demand for the offering.
Of course, it was still a very big day for Cloudlfare’s 1,069 employees and especially for Cloudflare’s founders Matthew Prince, its CEO, and Michelle Zatlyn, its COO. We talked with Zatlyn today in the hours after the duo rang the opening bell to ask about the experience, and how the IPO impacts the company going forward. Our chat has been edited lightly for length and clarity.
TC: Thanks for making time for us on a busy day.
MZ: Of course! [TechCrunch’s] Battlefield [competition, in which Cloudflare competed in 2011] is such an integral part of our funding story. Thank you for giving us the stage to launch our company.
TC: Did you get any sleep last night?
MZ: I was so exhausted that I got a great night’s sleep. This whole process has been so incredible, so special. I didn’t know what to expect, and it’s been way better than I could have imagined. There are 150 of our teammates, early employees, family members, board members, champions and other friends here with us [in New York at the NYSE]. We also live-streamed [our debut] to our offices around the world so they could share this moment with us.
TC: How are you feeling about today? The stock is up 20%. There’s always banter afterward about whether a listing was priced right, whether any money was left on the table.
MZ: At this point, we’ve raised almost a billion dollars between today and all of the money we’ve raised from venture investors. We have a great team. We’re really happy. The markets are going to react how they react, but it’s part of our DNA to provide more value than we capture. We think that’s the way to build an enduring company.
TC: You have a liquid currency now. Do you imagine Cloudflare might become more acquisitive as a public company?
MZ: We’ve done some acquisitions on the smaller side and of course, we have a team that’s always looking at different opportunities. But we’re really engineering-driven, and we think we have many products and services left to build, so we’ll continue to invest in our products and in R&D development, as well as in our customer relationships.
TC: Retaining employees is a challenge that some newly public companies worry about. How will you address this in the coming days and months as lock-up periods expire?
MZ: I’m so proud of where we are today and of our whole team, and we’re just getting started. [Matthew and I will] show up Monday morning and get back to work and so will our employees, because they want to make the company [an even greater business].
TC: The company went public with a dual-class structure that gives not just management but all employees 10 times the voting rights of the shares sold to the public. Why was this structure important to Cloudflare, and did it give investors pause?
MZ: There are more than 1,000 people around the world who are building the product and working with customers, and we think it’s important for them to have that 10:1 structure, so it’s something we put in place a few years ago with the encouragement of some of our earlier investors.
TC: Were you modeling this after another company? Is there a precedent for it?
MZ: I don’t know of another one — there may be — but we weren’t inspired by another company. We just felt passionately about this being the right corporate structure and [I don’t think it was harder for us to tell the story of Cloudflare because of it]. Over the last two weeks, in talking with investors across the world, it wasn’t in the top 10 topics that came up, so I think we did a good job of describing it in our S-1.
TC: What was the roadshow like? What surprised you most?
MZ: Don’t get me wrong, there’s a ton of work involved from all kinds of people, in finance, our legal teams … But roadshows have a bad rap in that people think they’re grueling and that, by the end, you’ll be exhausted. That was my expectation. But it was really fun. It was a huge privilege to represent Cloudflare to all these investors who were incredibly smart and well-prepared. We traveled all over and people told us ‘You look better than most teams.’
TC: Where does one go for these roadshows?
MZ: You have the usual suspects; there’s a travel roadshow circuit, with some variations based on people’s vacation schedules, but New York, San Francisco, Boston, Chicago, Baltimore is common, Kansas City, Indianapolis, Toronto. You go in person to some places and in others, people dial in. But the whole thing gave me new insight into these pools of capital after venture capital. It was really interesting.
TC: Cloudflare said in a recent amendment to its S-1 that it was in touch with the U.S. Treasury’s Office of Foreign Assets Control back in May after determining that its products were used by individuals and entities that have been blacklisted by the U.S. Did this new revelation slow anything down?
MZ: There was no impact. Your group of advisors expands when you go through a public offering, and lawyers dot every ‘i’ and cross every ‘t,’ and you become a better company for it.
We deliver cybersecurity solutions that are made broadly available to businesses, entrepreneurs and nonprofits, and that’s incredible, but there are also some unsavory actors online, and we’ve always been a transparent organization [about having to grapple with this].
TC: How will Cloudflare handle requests for service by embargoed and restricted entities going forward? As a public company, does that process change in any way?
MZ: We have a really good process today. I think people think that we let anyone use Cloudflare and that’s it. But if customers are breaking the law, we remove them from our network and that’s not new and we publish transparency reports on it.
Sometimes, [you’re confronting] things that aren’t illegal but they’re gross, and the question is whose job is it to take it offline. But I work with some of the smartest minds on this and we try to be very transparent about how we figure this out. The conversation is so much better than it was a few years ago, too, with policy makers and academics and the business community engaging on this. People around the world are talking about where the lines can be drawn, but these are tricky, heady conversations.
TC: They certainly put Cloudflare in a precarious spot sometimes, as when the company banned the internet forum 8chan earlier this year after it was learned that the site was used by a gunman to post an anti-immigration rant. Can we expect that Cloudflare will continue to make decisions like this on a case-by-case basis?
MZ: Freedom of speech is such a fundamental part of this nation. Citizens should want the lawmakers to decide what the law should be, and if lawmakers could do this, it would be much better. On the other side, these are new issues that are arising so we shouldn’t rush. Lots of opinions need to be weighed and conversations are much further along than they once were, but there’s still work to be done, and Cloudflare is one [participant] in a much broader conversation.
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Announcing the agenda for TC Sessions: Enterprise | San Francisco, September 5
TechCrunch Sessions is back! On September 5, we’re taking on the ferociously competitive field of enterprise software, and thrilled to announce our packed agenda, overflowing with some of the biggest names and most exciting startups in the enterprise industry. And you’re in luck, because $249 early-bird tickets are still on sale — make sure you book yours so you can enjoy all the agenda has to offer.
Throughout the day, you can expect to hear from industry experts and partake in discussions about the potential of new technologies like quantum computing and AI, how to deal with the onslaught of security threats, investing in early-stage startups and plenty more.
We’ll be joined by some of the biggest names and the smartest and most prescient people in the industry, including Bill McDermott at SAP, Scott Farquhar at Atlassian, Julie Larson-Green at Qualtrics, Wendy Nather at Duo Security, Aaron Levie at Box and Andrew Ng at Landing AI.
Our agenda showcases some of the powerhouses in the space, but also plenty of smaller teams that are building and debunking fundamental technologies in the industry. We still have a few tricks up our sleeves and will be adding some new names to the agenda over the next month, so keep your eyes open. In the meantime, check out these agenda highlights:
AGENDA
Investing with an Eye to the Future
Jason Green (Emergence Capital), Maha Ibrahim (Canaan Partners) and Rebecca Lynn (Canvas Ventures)
9:35 AM – 10:00 AM
In an ever-changing technological landscape, it’s not easy for VCs to know what’s coming next and how to place their bets. Yet, it’s the job of investors to peer around the corner and find the next big thing, whether that’s in AI, serverless, blockchain, edge computing or other emerging technologies. Our panel will look at the challenges of enterprise investing, what they look for in enterprise startups and how they decide where to put their money.
Talking Shop
Scott Farquhar (Atlassian)
10:00 AM – 10:20 AM
With tools like Jira, Bitbucket and Confluence, few companies influence how developers work as much as Atlassian. The company’s co-founder and co-CEO Scott Farquhar will join us to talk about growing his company, how it is bringing its tools to enterprises and what the future of software development in and for the enterprise will look like.
Q&A with Investors
10:20 AM – 10:50 AM
Your chance to ask questions of some of the greatest investors in enterprise.
Innovation Break: Deliver Innovation to the Enterprise
DJ Paoni (SAP), Sanjay Poonen (VMware) and Shruti Tournatory (Sapphire Ventures)
10:20 AM – 10:40 AM
For startups, the appeal of enterprise clients is not surprising — signing even one or two customers can make an entire business, and it can take just a few hundred to build a $1 billion unicorn company. But while corporate counterparts increasingly look to the startup community for partnership opportunities, making the jump to enterprise sales is far more complicated than scaling up the strategy startups already use to sell to SMBs or consumers. Hear from leaders who have experienced successes and pitfalls through the process as they address how startups can adapt their strategy with the needs of the enterprise in mind. Sponsored by SAP.
Coming Soon!
10:40 AM – 11:00 AM
Box’s Enterprise Journey
Aaron Levie (Box)
11:15 AM – 11:35 AM
Box started life as a consumer file-storage company and transformed early on into a successful enterprise SaaS company, focused on content management in the cloud. Levie will talk about what it’s like to travel the entire startup journey — and what the future holds for data platforms.
Bringing the Cloud to the Enterprise
George Brady (Capital One), Byron Deeter (Bessemer Venture Partners) and a speaker to be announced
11:35 AM – 12:00 PM
Cloud computing may now seem like the default, but that’s far from true for most enterprises, which often still have tons of legacy software that runs in their own data centers. What does it mean to be all-in on the cloud, which is what Capital One recently accomplished. We’ll talk about how companies can make the move to the cloud easier, what not to do and how to develop a cloud strategy with an eye to the future.
Keeping the Enterprise Secure
Martin Casado (Andreessen Horowitz), Wendy Nather (Duo Security) and a speaker to be announced
1:00 PM – 1:25 PM
Enterprises face a litany of threats from both inside and outside the firewall. Now more than ever, companies — especially startups — have to put security first. From preventing data from leaking to keeping bad actors out of your network, enterprises have it tough. How can you secure the enterprise without slowing growth? We’ll discuss the role of a modern CSO and how to move fast… without breaking things.
Keeping an Enterprise Behemoth on Course
Bill McDermott (SAP)
1:25 PM – 1:45 PM
With over $166 billion is market cap, Germany-based SAP is one of the most valuable tech companies in the world today. Bill McDermott took the leadership in 2014, becoming the first American to hold this position. Since then, he has quickly grown the company, in part thanks to a number of $1 billion-plus acquisitions. We’ll talk to him about his approach to these acquisitions, his strategy for growing the company in a quickly changing market and the state of enterprise software in general.
How Kubernetes Changed Everything
Brendan Burns (Microsoft), Tim Hockin (Google Cloud), Craig McLuckie (VMware) and Aparna Sinha (Google)
1:45 PM – 2:15 PM
You can’t go to an enterprise conference and not talk about Kubernetes, the incredibly popular open-source container orchestration project that was incubated at Google. For this panel, we brought together three of the founding members of the Kubernetes team and the current director of product management for the project at Google to talk about the past, present and future of the project and how it has changed how enterprises think about moving to the cloud and developing software.
Innovation Break: Data: Who Owns It
(SAP)
2:15 PM – 2:35 PM
Enterprises have historically competed by being closed entities, keeping a closed architecture and innovating internally. When applying this closed approach to the hottest new commodity, data, it simply does not work anymore. But as enterprises, startups and public institutions open themselves up, how open is too open? Hear from leaders who explore data ownership and the questions that need to be answered before the data floodgates are opened. Sponsored by SAP.
AI Stakes its Place in the Enterprise
Bindu Reddy (Reality Engines), Jocelyn Goldfein (Zetta Venture Partners) and a speaker to be announced
2:35 PM – 3:00 PM
AI is becoming table stakes for enterprise software as companies increasingly build AI into their tools to help process data faster or make more efficient use of resources. Our panel will talk about the growing role of AI in enterprise for companies big and small.
Q&A with Founders
3:00 PM – 3:30 PM
Your chance to ask questions of some of the greatest startup minds in enterprise technology.
The Trials and Tribulations of Experience Management
Julie Larson-Green (Qualtrics), Peter Reinhardt (Segment) and a speaker to be announced
3:15 PM – 3:40 PM
As companies gather more data about their customers, it should theoretically improve the customer experience, buy myriad challenges face companies as they try to pull together information from a variety of vendors across disparate systems, both in the cloud and on prem. How do you pull together a coherent picture of your customers, while respecting their privacy and overcoming the technical challenges? We’ll ask a team of experts to find out.
Innovation Break: Identifying Overhyped Technology Trends
James Allworth (Cloudflare), George Mathew (Kespry) and Max Wessel (SAP)
3:40 PM – 4:00 PM
For innovation-focused businesses, deciding which technology trends are worth immediate investment, which trends are worth keeping on the radar and which are simply buzzworthy can be a challenging gray area to navigate and may ultimately make or break the future of a business. Hear from these innovation juggernauts as they provide their divergent perspectives on today’s hottest trends, including Blockchain, 5G, AI, VR and more. Sponsored by SAP.
Fireside Chat
Andrew Ng (Landing AI)
4:00 PM – 4:20 PM
Few technologists have been more central to the development of AI in the enterprise than Andrew Ng . With Landing AI and the backing of many top venture firms, Ng has the foundation to develop and launch the AI companies he thinks will be winners. We will talk about where Ng expects to see AI’s biggest impacts across the enterprise.
The Quantum Enterprise
Jim Clarke (Intel), Jay Gambetta (IBM) and Krysta Svore (Microsoft)
4:20 PM – 4:45 PM
While we’re still a few years away from having quantum computers that will fulfill the full promise of this technology, many companies are already starting to experiment with what’s available today. We’ll talk about what startups and enterprises should know about quantum computing today to prepare for tomorrow.
Overcoming the Data Glut
Benoit Dageville (Snowflake), Ali Ghodsi (Databricks) and a speaker to be announced
4:45 PM – 5:10 PM
There is certainly no shortage of data in the enterprise these days. The question is how do you process it and put it in shape to understand it and make better decisions? Our panel will discuss the challenges of data management and visualization in a shifting technological landscape where the term “big data” doesn’t begin to do the growing volume justice.
Early-bird tickets are on sale now for just $249. That’s a $100 savings before prices go up — book yours today.
Students, save big with our super discounted $75 ticket when you book here.
Are you a startup? Book a demo table package for just $2,000 (includes 4 tickets) — book here.
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Fastly, the content delivery network, files for an IPO
Fastly, the content delivery network that’s raised $219 million in financing from investors (according to Crunchbase), is ready for its close up in the public markets.
The eight-year-old company is one of several businesses that improve the download time and delivery of different websites to internet browsers and it has just filed for an IPO.
Media companies like The New York Times use Fastly to cache their homepages, media and articles on Fastly’s servers so that when somebody wants to browse the Times online, Fastly’s servers can send it directly to the browser. In some cases, Fastly serves up to 90 percent of browser requests.
E-commerce companies like Stripe and Ticketmaster are also big users of the service. They appreciate Fastly because its network of servers enable faster load times — sometimes as quickly as 20 or 30 milliseconds, according to the company.
The company raised its last round of financing roughly nine months ago, a $40 million investment that Fastly said would be the last before a public offering.
True to its word, the company is hoping public markets have the appetite to feast on yet another “unicorn” business.
While Fastly lacks the sizzle of companies like Zoom, Pinterest or Lyft, its technology enables a huge portion of the activities in which consumers engage online, and it could be a bellwether for competitors like Cloudflare, which recently raised $150 million and was also exploring a public listing.
The company’s public filing has a placeholder amount of $100 million, but given the amount of funding the company has received, it’s far more likely to seek closer to $1 billion when it finally prices its shares.
Fastly reported revenue of roughly $145 million in 2018, compared to $105 million in 2017, and its losses declined year on year to $29 million, down from $31 million in the year-ago period. So its losses are shrinking, its revenue is growing (albeit slowly) and its cost of revenues are rising from $46 million to around $65 million over the same period.
That’s not a great number for the company, but it’s offset by the amount of money that the company’s getting from its customers. Fastly breaks out that number in its dollar-based net expansion rate figure, which grew 132 percent in 2018.
It’s an encouraging number, but as the company notes in its prospectus, it’s got an increasing number of challenges from new and legacy vendors in the content delivery network space.
The market for cloud computing platforms, particularly enterprise-grade products, “is highly fragmented, competitive and constantly evolving,” the company said in its prospectus. “With the introduction of new technologies and market entrants, we expect that the competitive environment in which we compete will remain intense going forward. Legacy CDNs, such as Akamai, Limelight, EdgeCast (part of Verizon Digital Media), Level3, and Imperva, and small business-focused CDNs, such as Cloudflare, InStart, StackPath, and Section.io, offer products that compete with ours. We also compete with cloud providers who are starting to offer compute functionality at the edge like Amazon’s CloudFront, AWS Lambda, and Google Cloud Platform.”
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Cloudflare’s Warp is a VPN that might actually make your mobile connection better
Since its launch on our stage way back in 2010, Cloudflare has focused on making the internet faster and more modern — but the mobile internet has until recently been beyond its reach. Today the company introduced a new service called Warp described as “the VPN for people who don’t know what VPN stands for.”
In case you’re one of those people, and there’s no shame in it, a VPN is a virtual private network: something that acts as an intermediary between you and the wider internet, allowing you to customize how you connect in many helpful ways, such as changing your apparent location or avoiding IP-based tracking.
The trouble with these services is that many of them just aren’t very good. Trusting a company you’ve never heard of with all your internet traffic just isn’t generally a good idea, and even the biggest and most proven VPN providers are far from household names. What’s more, they can introduce latency and performance issues, which on the mobile web are already trouble enough. In the best case they may take configuration and tweaking that casual users aren’t up to.
Warp, according to a blog post by CEO Matthew Prince, will provide many of the benefits of a VPN with none of the drawbacks, speeding up your connection while adding privacy and security.
“We’ve been tinkering with this idea for three or four years,” Prince told me. Originally there was the idea of making a browser, “but that’s insane,” he said; Apple and Google would crush it. Besides, everything is going app-based and mobile — the real opportunity, they perceived, lay in the layer between those things and the broader internet: “So, a VPN, and it made all the sense in the world for us.”
But they didn’t want to simply compete with a bunch of small providers appealing to a variety of niche power users.
“To be honest, for the vast majority of existing VPN users, this is probably not the right solution for them,” admitted Prince. “If you want to change your country to access Netflix while you’re traveling, there are lots of people that offer that service, but that’s not the market we’re getting into. We wanted something with mass appeal instead of trying to cannibalize what’s out there.”
In order to become a drawback-free default for millions of users, Cloudflare didn’t so much build something from the ground up as adapt nascent work by developers on the cutting edge of networking. It rewrote the already efficient open-source VPN layer created by Wireguard to be even more so, and added a UDP-based protocol created by Neumob, a company it bought in late 2017. Add to this the large network of Cloudflare servers all around the world and it’s a recipe for a quick, secure service that could very well be both better and faster than your existing connection.
You may remember that at this time last year, Cloudflare debuted its DNS service, 1.1.1.1, both for desktops and mobile (via the 1.1.1.1 app). It’s leveraging this presence to offer Warp as an optional and free upgrade.
So what is it? When your mobile wants to make a connection for a Google search or to get an update for an app or whatever, there’s a whole process of reaching out on the internet, finding the right IP to talk to, establishing a secure connection and so on. Cloudflare’s Warp VPN (like other VPNs) takes over this process, encrypting where it otherwise might not be, but also accelerating it by passing the requests over its own network using that Neumob protocol.
The technical aspects will no doubt be exposed and inspected in time, but Cloudflare claims that using Warp should improve your connection and make it more secure, while preventing your DNS lookup data (which says exactly which sites you request to connect to) from being collected and sold. Prince said his post lacked direct comparisons to existing VPNs because they don’t think those are relevant for the millions of non-VPN-using people they’re targeting with Warp.
“Will people do comparisons? Yes. Will I retweet those when they make us look good? Yes,” Prince said. “But we don’t expect to take a lot of users from them. We want the market to expand — we want to be the biggest VPN in the world without taking a single user from any other provider.”
Part of that is the lack of some of existing VPNs’ most attractive features, such as blocking ads at the IP level. Prince said he and the others at the company were uncomfortable with the idea of picking and choosing content, not least because many of their customers are ad-supported sites. “There’s just something creepy about when the internet’s underlying pipes start making editorial decisions,” Prince said. “When we start messing with the contents of a page, even if people want us to, it sets a dangerous precedent.”
Warp can be offered for free because the company is planning a more high-end service that it’ll sell for a monthly fee. Later, an enterprise version could be sold to replace the clunky ones currently out there (which many of our readers likely have already had the pleasure of using). Prince says he envisions a day when a kid can walk into the living room at home and say, “Mom, the internet is being slow, can I use your corporate VPN?” Unlikely, but even CEOs of major infrastructure companies have dreams. Be kind.
Until then, like the rest of Cloudflare’s connectivity suite, Warp will be free and come with few if any caveats.
Well, except one — it’s not available yet. They wanted to make the announcement on April 1 because it’s exactly a year since they announced 1.1.1.1 (get it? 4/1?), but they missed the date. (“I wanted to just turn this on for everyone, but our tech operations team was like, ‘No. You’re not allowed to do that. The network would fall over.’ “) So what you can do now is get the 1.1.1.1 app and request a spot in line. Since they just announced it, the wait probably won’t be that long… oh.
Okay.
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5 unicorns that will probably go public in 2019 (besides Uber and Lyft)
There’s been plenty of fanfare surrounding Uber and Lyft’s initial public offerings — slated for early 2019 — since the two companies filed confidential IPO paperwork with the U.S. Securities and Exchange Commission in early December. On top of that, public and private investors have had plenty to say about Slack and Pinterest’s rumored 2019 IPOs but those aren’t the only “unicorn” exits we should expect to witness in the year ahead.
Using its proprietary company rating algorithm, data provider CB Insights ranked five billion dollar companies most likely to perform IPOs next year in its latest tech IPO report. The algorithm analyzes non-traditional public signals, including hiring activity, web traffic and mobile app data to make its predictions. These are the startups that topped their list.
Peloton
Peloton Co-Founder and CEO John Foley speaks onstage during TechCrunch Disrupt SF 2018 on September 6, 2018 in San Francisco, California. (Photo by Kimberly White/Getty Images for TechCrunch).
Peloton, dubbed the “Netflix of fitness,” has raised nearly $1 billion in venture capital funding in the six years since it was founded by John Foley, most recently raising $550 million at a $4 billion valuation. The manufacturer of tech-enabled exercise equipment is more than doubling in size every year and is “weirdly profitable,” an unusual characteristic for a venture-backed business of its age. Headquartered in New York, Peloton doesn’t have any public IPO plans, though Foley recently told The Wall Street Journal that 2019 “makes a lot of sense” for its stock market debut.
Select investors: L Catterton, True Ventures, Tiger Global
Cloudflare
Cloudflare co-founder and CEO Matthew Prince appears on stage at the 2014 TechCrunch Disrupt Europe/London. (Photo by Anthony Harvey/Getty Images for TechCrunch)
Cybersecurity unicorn Cloudflare is likely to transition to the public markets in the first half of 2019 in what is poised to be a strong year for IPOs in the security industry. The web performance and security platform is said to be preparing for an IPO at a potential valuation of more than $3.5 billion after last raising capital in 2015 at a $1.8 billion valuation. Since it was founded in 2009, the San Francisco-based company has raised just north of $250 million in VC funding. CrowdStrike, another security unicorn, is also on track to go public next year and it wouldn’t be surprising to see Illumio and Lookout make the jump to the public markets as well.
Select investors: Pelion Venture Partners, NEA, Venrock
Zoom
San Jose-based Zoom Video Communications has reportedly tapped Morgan Stanley to lead its upcoming IPO.
Zoom, a provider of video conferencing services, online meeting and group messaging tools that’s raised $160 million in VC cash to date, is eyeing a multi-billion IPO in 2019 and has reportedly hired Morgan Stanley to lead the offering. Founded in 2011, the company most recently brought in a $100 million Series D financing, entirely funded by Sequoia, at a $1 billion valuation in early 2017. Based in San Jose, Zoom is hoping to garner a valuation significantly larger than $1 billion when it IPOs, according to Reuters.
Select investors: Sequoia, Emergence Capital Partners, Horizons Ventures
Rubrik
Data management company Rubrik co-founder and CEO Bipul Sinha.
Data management company Rubrik has quietly made moves indicative of an impending IPO. The startup, which provides data backup and recovery services for businesses across cloud and on-premises environments, hired former Atlassian chief financial officer Murray Demo as its CFO earlier this year, as well as its first chief legal officer, Peter McGoff. Palo Alto-based Rubrik was valued at over of $1 billion with a $180 million funding round in 2017. The company has raised nearly $300 million to date.
Select investors: Lightspeed Venture Partners, Greylock, Khosla Ventures
Medallia
Medallia, a customer experience management platform that’s nearly two decades old, may finally become a public company in 2019. The San Mateo-based company, which has been rumored to be planning an IPO for several years, hired a new CEO this year and reported $250 million in GAAP revenue for the year ending Jan. 31, 2018, according to Forbes. Medallia hasn’t raised capital since 2015, when it secured a $150 million funding deal at a $1.2 billion valuation. It has raised a total of just over $250 million.
Select investor: Sequoia
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Answering its critics, Google loosens reins on AMP project
Accelerated Mobile Pages, or AMP, has been a controversial project since its debut. The need for the framework has been clear: the payloads of mobile pages can be just insane, what with layers and layers of images, JavaScript, ad networks, and more slowing down page rendering time and costing users serious bandwidth on metered plans.
Yet, the framework has been aggressively foisted on the community by Google, which has backed the project not just with technical talent, but also by making algorithmic changes to its search results that have essentially mandated that pages comply with the AMP project’s terms — or else lose their ranking on mobile searches.
Even more controversially, as part of making pages faster, the AMP project uses caches of pages on CDNs — which are hosted by Google (and also Cloudflare now). That meant that Google’s search results would direct a user to an AMP page hosted by Google, effectively cutting out the owner of the content in the process.
The project has been led by Malte Ubl, a senior staff engineer working on Google’s Javascript infrastructure projects, who has until now held effective unilateral control over the project.
In the wake of all of this criticism, the AMP project announced today that it would reform its governance, replacing Ubl as the exclusive tech lead with a technical steering committee comprised of companies invested in the success in the project. Notably, the project’s intention has an “…end goal of not having any company sit on more than a third of the seats.” In addition, the project will create an advisory board and working groups to shepherd the project’s work.
The project is also expected to move to a foundation in the future. These days, there are a number of places such a project could potentially reside, including the Apache Software Foundation and the Mozilla Foundation.
While the project has clearly had its detractors, the performance improvements that AMP has been fighting for are certainly meritorious. With this more open governance model, the project may get deeper support from other browser makers like Apple, Mozilla, and Microsoft, as well as the broader open source community.
And while Google has certainly been the major force behind the project, it has also been popular among open source software developers. Since the project’s launch, there have been 710 contributors to the project according to its statistics, and the project (attempting to empathize its non-Google monopoly) notes that more than three-quarters of those contributors don’t work at Google.
Nonetheless, more transparency and community involvement should help to accelerate Accelerated Mobile Pages. The project will host its contributor summit next week at Google’s headquarters in Mountain View, where these governance changes as well as the technical and design roadmaps for the project will be top of mind for attendees.
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Cloudflare introduces free network monitoring tool for mobile app developers
When Cloudflare acquired Neumob, a mobile performance startup last fall, it was a sign that the company wanted to move beyond web performance into helping mobile app developers understand what’s happening at the network level. Today, the company introduced Cloudflare Mobile SDK, a free tool which could help developers understand network-level performance problems.
Cloudflare’s co-founder and CEO Matthew Prince says developers have had tools at their disposal to understand why apps crash on the device itself, but they have lacked visibility into the network, which can be a major contributor to app instability.
Developers access the monitoring capability by adding a couple of lines of code to their iOS or Android apps. After that, they can log into a web console to see network performance metrics. The tool is designed to surface problems like dropping packets because of a poor signal or moving from WiFi to a mobile a network, each of which can cause an app to hang or otherwise misbehave.
Screenshot: Cloudflare
The tool gives you the ability to see how the network is performing in various parts of the world and where you are seeing issues and as it gathers and display information, it should help correlate performance issues with a flaky network and the impact that could be having on app performance.
Over time, he says they will be partnering with other monitoring tools to give developers a single place to check their performance issues. “Our goal is how can we get networks to perform better and give app developers better insight about network behavior.” Prince said.
Prince says, for starters they are providing some basic suggestions on how to improve performance, but in the future, they plan to integrate the network monitoring tool more deeply with the rest of the Cloudflare toolkit to make it easier to tweak performance problems.
Cloudflare also sees this as a way to build a better understanding of how networks are performing in general, and as they pull this data together, they plan to publish a mobile network reliability report. “We expect as this gets built into [more apps], and gives us visibility into mobile network providers, we will able to see who is providing the highest level of service and who has spotty or bad data services,” he explained.
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