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BetterCloud scores $75M Series F as SaaS management needs grow

BetterCloud gives IT visibility into its SaaS tools providing the means to discover, manage and secure those tools. In the middle of a crisis that has forced most companies to move workers home, being able to manage SaaS usage in this way is growing increasingly significant.

Today the company announced a $75 million Series F. Warburg Pincus led the way with participation from existing investors Bain Capital Ventures, Accel, Greycroft Partners, Flybridge Capital Partners, New Amsterdam Growth Capital and e.ventures. Today’s round brings the total raised to $187 million, according to the company.

While CEO David Politis acknowledges the gravity of the current situation, he also recognizes that giving companies a way to manage their SaaS usage is more pertinent than ever. “What has happened in the last two months has been terrible for the world, but in some crazy way it has just made what we do a lot more relevant,” Politis told TechCrunch .

He says the pandemic has really accelerated the market opportunity because of the reliance on cloud services and the services his company provides.

Those services began as an operational layer on top of G Suite. Later it added support for Office 365 and in 2016 it moved to more general SaaS management. It now offers direct integrations into multiple SaaS apps including Box, Dropbox, Salesforce, Zendesk and more. The set of tools in Bettercloud gives IT control over security, configuration, spend optimization and auditability across SaaS applications.

In normal times after a large Series F round, we might be talking about this being the last round before an IPO, but Politis isn’t ready to commit to that just yet, especially in this economy. He does say, however, that he’s in it for the long haul and sees an opportunity to build a long-term, sustainable company.

“The last couple of months I’ve been thinking about this a lot, and when you take a $75 million round at the stage you’re not doing that because you want to sell the business. You’re doing that because you want to build something and build something really special,” he said.

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AWS launches Amazon AppFlow, its new SaaS integration service

AWS today launched Amazon AppFlow, a new integration service that makes it easier for developers to transfer data between AWS and SaaS applications like Google Analytics, Marketo, Salesforce, ServiceNow, Slack, Snowflake and Zendesk. Like similar services, including Microsoft Azure’s Power Automate, for example, developers can trigger these flows based on specific events, at pre-set times or on-demand.

Unlike some of its competitors, though, AWS is positioning this service more as a data transfer service than a way to automate workflows, and, while the data flow can be bi-directional, AWS’s announcement focuses mostly on moving data from SaaS applications to other AWS services for further analysis. For this, AppFlow also includes a number of tools for transforming the data as it moves through the service.

“Developers spend huge amounts of time writing custom integrations so they can pass data between SaaS applications and AWS services so that it can be analysed; these can be expensive and can often take months to complete,” said AWS principal advocate Martin Beeby in today’s announcement. “If data requirements change, then costly and complicated modifications have to be made to the integrations. Companies that don’t have the luxury of engineering resources might find themselves manually importing and exporting data from applications, which is time-consuming, risks data leakage, and has the potential to introduce human error.”

Every flow (which AWS defines as a call to a source application to transfer data to a destination) costs $0.001 per run, though, in typical AWS fashion, there’s also cost associated with data processing (starting at 0.02 per GB).

“Our customers tell us that they love having the ability to store, process, and analyze their data in AWS. They also use a variety of third-party SaaS applications, and they tell us that it can be difficult to manage the flow of data between AWS and these applications,” said Kurt Kufeld, vice president, AWS. “Amazon AppFlow provides an intuitive and easy way for customers to combine data from AWS and SaaS applications without moving it across the public internet. With Amazon AppFlow, our customers bring together and manage petabytes, even exabytes, of data spread across all of their applications — all without having to develop custom connectors or manage underlying API and network connectivity.”

At this point, the number of supported services remains comparatively low, with only 14 possible sources and four destinations (Amazon Redshift and S3, as well as Salesforce and Snowflake). Sometimes, depending on the source you select, the only possible destination is Amazon’s S3 storage service.

Over time, the number of integrations will surely increase, but for now, it feels like there’s still quite a bit more work to do for the AppFlow team to expand the list of supported services.

AWS has long left this market to competitors, even though it has tools like AWS Step Functions for building serverless workflows across AWS services and EventBridge for connections applications. Interestingly, EventBridge currently supports a far wider range of third-party sources, but as the name implies, its focus is more on triggering events in AWS than moving data between applications.

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SaaS earnings bump Dropbox, Box and Sprout Social

A quick hit as we have a podcast to record, but a few public companies in the broader SaaS market reported earnings in the past week. Their results are worth unpacking as they paint a good picture of what the markets are hunting for in modern software companies.

Of course, we’re covering the firms’ share-price movements in the context of an epic selloff stemming from global conditions that are already impacting earnings.

But, hey, not all the news out there is bad. In fact, for our three companies, public investors are waving green flags. So let’s take a peek regarding why Dropbox, Box and Sprout Social — one recent IPO and two slightly-out-of-favor SaaS shops — each shot higher after reporting their Q4-era results.

Earnings, results

Let’s proceed in alphabetical order, putting Box at the top of our list. We’ll then work through Dropbox and Sprout Social.

Box’s calendar Q4-era earnings report (the company’s Fiscal 2020 Q4) beat investor expectations three times. It reported more revenue than anticipated, $183.6 million over expectations of $181.6 million; a slimmer loss than predicted, $0.07 per-share in adjusted profit against a projected $0.04; and the storage-grounded, corporate productivity company’s quarterly forecast of $183.0 million to $184.0 million was a few million ahead of expectations ($181.8 million, per Yahoo Finance).

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Clumio raises $135M Series C for its backup as a service platform

Clumio, a 100-people startup that offers a SaaS-like service for enterprise backup, today announced that it has raised a $135 million Series C round, led by existing investor Sutter Hill Ventures and new investor Altimeter Captial. The announcement comes shortly after the company’s disclosure in August that it had quietly raised a total of $51 million in Series A and B rounds in 2017 and 2018. The company says it plans to use this new funding to “accelerate its vision to deliver a globally consolidated data protection service in and for the public cloud.”

Given the amount of money invested in the company, chances are Clumio is getting close to a $1 billion valuation, but the company is not disclosing its valuation at this point.

The overall mission of Clumio is to build a platform on public clouds that gives enterprises a single data protection service that can handle backups of their data in on-premises, cloud and SaaS applications. When it came out of stealth, the company’s focus was on VMware on premises. Since then, the team has expanded this to include VMware running on public clouds.

“When somebody moves to the cloud, they don’t want to be in the business of managing software or infrastructure and all that, because the whole reason to move to the cloud was essentially to get away from the mundane,” explained Clumio CEO and co-founder Poojan Kumar.

The next step in this process, as the company also announced today, is to make it easier for enterprises to protect the cloud-native applications they are building now. The company today launched this service for AWS and will likely expand it to other clouds like Microsoft Azure, soon.

The market for enterprise backup is only going to expand in the coming years. We’ve now reached a point, after all, where it’s not unheard of to talk about enterprises that run thousands of different applications. For them, Clumio wants to become the one-stop-shop for all things data protection — and its investors are obviously buying into the company’s vision and momentum.

“When there’s a foundational change, like the move to the cloud, which is as foundational a change, at least, as the move from mainframe to open systems in the 80s and 90s,” said Mike Speiser, Managing Director at Sutter Hill Ventures . “When there’s a change like that, you have to re-envision, you have to refactor and think of the world — the new world — in a new way and start from scratch. If you don’t, what’s gonna end up happening is people make decisions that are short term decisions that seem like they will work but end up being architectural dead ends. And those companies never ever end up winning. They just never end up winning and that’s the opportunity right now on this big transition across many markets, including the backup market for Clumio.”

Speiser also noted that SaaS allows for a dramatically larger market opportunity for companies like Clumio. “What SaaS is doing, is it’s not only allowing us to go after the traditional Silicon Valley, high end, direct selling, expensive markets that were previously buying high-end systems and data centers. But what we’re seeing — and we’re seeing this with Snowflake and […] we will see it with Clumio — is there’s an opportunity to go after a much broader market opportunity.”

Starting next year, Clumio will expand that market by adding support for data protection for a first SaaS app, with more to follow, as well as support for backup in more regions and clouds. Right now, the service’s public cloud tool focuses on AWS — and only in the United States. Next year, it plans to support international regions as well.

Kumar stressed that he wants to build Clumio for the long run, with an IPO as part of that roadmap. His investors probably wouldn’t mind that, either.

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Google picks up Microsoft veteran, Javier Soltero, to head G Suite

Google has hired Microsoft’s former Cortana and Outlook VP, Javier Soltero, to head up its productivity and collaboration bundle, G Suite — which includes consumer and business tools such as Gmail, Hangouts, Drive, Google Docs and Sheets.

He tweeted the news yesterday, writing: “The opportunity to work with this team on products that have such a profound impact on the lives of people around the world is a real and rare privilege.”

Some news on the professional front… I’ve joined Google to lead the G Suite team! The opportunity to work with this team on products that have such a profound impact on the lives of people around the world is a real and rare privilege. I’m excited to get to work. pic.twitter.com/D0lMY81PXv

Javier Soltero 🇵🇷 (@jsoltero) October 21, 2019

 

Soltero joined Microsoft five years ago, after the company shelling out $200M to acquire his mobile email application, Acompli — staying until late last year.

His LinkedIn profile now lists him as vice president of G Suite, starting October 2019.

Soltero will report to Google Cloud CEO Thomas Kurian — who replaced Dianne Green when she stepped down from the role last year — per a company email reported by CNBC.

Previously, Google’s Prabhakar Raghavan — now SVP for its Advertising and Commerce products — was in charge of the productivity bundle, as VP of Google Apps and Google Cloud. But Mountain View has created a dedicated VP role for G Suite. Presumably to woo Soltero into his next major industry move — and into competing directly with his former employer.

The move looks intended to dial up focus on the Office giant, in response to Microsoft’s ongoing push to shift users from single purchase versions of flagship productivity products to subscription-based cloud versions, like Office 365.

This summer Google CEO, Sundar Pichai, announced that its cloud business unit had an $8 billion annual revenue run rate, up from $4BN reported in early 2018, though still lagging Microsoft’s Azure cloud.

He added that Google planned to triple the size of its cloud sales force over the next few years.

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Autify raises $2.5M seed round for its no-code software testing platform

Autify, a platform that makes testing web application as easy as clicking a few buttons, has raised a $2.5 million seed round from Global Brain, Salesforce Ventures, Archetype Ventures and several angels. The company, which recently graduated from the Alchemist accelerator program for enterprise startups, splits its base between the U.S., where it keeps an office, and Japan, where co-founders Ryo Chikazawa (CEO) and Sam Yamashita got their start as software engineers.

The main idea here is that Autify, which was founded in 2016, allows teams to write tests by simply recording their interactions with the app with the help of a Chrome extension, then having Autify run these tests automatically on a variety of other browsers and mobile devices. Typically, these kinds of tests are very brittle and quickly start to fail whenever a developer makes changes to the design of the application.

Autify gets around this by using some machine learning smarts that give it the ability to know that a given button or form is still the same, no matter where it is on the page. Users can currently test their applications using IE, Edge, Chrome and Firefox on macOS and Windows, as well as a range of iOS and Android devices.

Scenario Editor

Chikazawa tells me that the main idea of Autify is based on his own experience as a developer. He also noted that many enterprises are struggling to hire automation engineers who can write tests for them, using Selenium and similar frameworks. With Autify, any developer (and even non-developer) can create a test without having to know the specifics of the underlying testing framework. “You don’t really need technical knowledge,” explained Chikazawa. “You can just out of the box use Autify.”

There are obviously some other startups that are also tackling this space, including SpotQA, for example. Chikazawa, however, argues that Autify is different, given its focus on enterprises. “The audience is really different. We have competitors that are targeting engineers, but because we are saying that no coding [is required], we are selling to the companies that have been struggling with hiring automating engineers,” he told me. He also stressed that Autify is able to do cross-browser testing, something that’s also not a given among its competitors.

The company introduced its closed beta version in March and is currently testing the service with about a hundred companies. It integrates with development platforms like TestRail, Jenkins and CircleCI, as well as Slack.

Screen Shot 2019 10 01 at 2.04.24 AM

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Why is Dropbox reinventing itself?

According to Dropbox CEO Drew Houston, 80% of the product’s users rely on it, at least partially, for work.

It makes sense, then, that the company is refocusing to try and cement its spot in the workplace; to shed its image as “just” a file storage company (in a time when just about every big company has its own cloud storage offering) and evolve into something more immutably core to daily operations.

Earlier this week, Dropbox announced that the “new Dropbox” would be rolling out to all users. It takes the simple, shared folders that Dropbox is known for and turns them into what the company calls “Spaces” — little mini collaboration hubs for your team, complete with comment streams, AI for highlighting files you might need mid-meeting, and integrations into things like Slack, Trello and G Suite. With an overhauled interface that brings much of Dropbox’s functionality out of the OS and into its own dedicated app, it’s by far the biggest user-facing change the product has seen since launching 12 years ago.

Shortly after the announcement, I sat down with Dropbox VP of Product Adam Nash and CTO Quentin Clark . We chatted about why the company is changing things up, why they’re building this on top of the existing Dropbox product, and the things they know they just can’t change.

You can find these interviews below, edited for brevity and clarity.

Greg Kumparak: Can you explain the new focus a bit?

Adam Nash: Sure! I think you know this already, but I run products and growth, so I’m gonna have a bit of a product bias to this whole thing. But Dropbox… one of its differentiating characteristics is really that when we built this utility, this “magic folder”, it kind of went everywhere.

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Y Combinator graduate PredictLeads helps VCs hunt for unicorns

The Slovenian founders behind PredictLeads, another recent Y Combinator graduate, applied to the prestigious accelerator five times before they were admitted.

Their business, which helps venture capital firms and sales teams identify high-growth companies, i.e. potential investments and potential customers, had come a long way since it was founded in 2016. And earlier this year — finally — YC gave them the green light to complete its three-month accelerator program.

“We almost ran out of money in 2017 and then I took a loan from my mother because the bank wouldn’t give me the loan at that point,” PredictLeads chief executive officer Roq Xever tells TechCrunch. “But by then, the data was getting much better and we were able to make higher-value sells and that got us to profitability.”

You read that right. Unlike most of today’s tech startups, PredictLeads is profitable, though, only out of pure necessity: “We didn’t know we would ever get into YC to raise the money we needed, so we structured the company to make more money than we spent.”

Xever leads the small PredictLeads team alongside marketing chief Miha Stanovnik and chief technology officer Matic Perovsek. Xever tells TechCrunch it wasn’t until they realized the opportunity to sell their product to VCs that YC became interested. Today, PredictLeads has eight venture firms as customers, the names of which they were not able to disclose.

The tool helps investors track companies they’ve considered in the past. PredictLeads notifies users if certain companies start getting traction so they can reevaluate the deal and helps investors become aware of startups they may not have otherwise heard of.

More and more venture capital firms are turning to third-party tools to help them make sense of and leverage data in the investment and company-tracking process, leading to the birth of new data-focused companies. Social Capital co-founder Chamath Palihapitiya is spinning out a company from his venture capital fund-turned-family-office, TechCrunch learned earlier this year. The new entity, temporarily dubbed CaaS (short for capital-as-a-service) Technologies, will focus on providing data-driven insights to VC firms, for example.

Startups have also realized the importance of data. Narrator, another recent YC graduate, is betting big on this trend. The startup wants to become the operating system for data science by providing companies software that claims to fulfill the same service as a data team for the price of an analyst.

PredictLeads, for its part, collects data from websites, press releases, news articles, blogs and career sites, then uses supervised machine learning to extract and structure the data. The startup tracks 20 million public and private companies.

Now that it’s a graduate of YC, the team is in the process of moving its headquarters to the U.S. Either New York or San Francisco, says Xever, who’s currently navigating the difficult visa application process.

The startup is today raising a $1.5 million seed financing at a $10 million valuation. They plan to use the capital to expand their service to cater to quant funds, build a Salesforce app to better support sales teams and, of course, expand their small team.

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Clumio raises $51M to bring enterprise backup into the 21st century

Creating backups for massive enterprise deployments may feel like a solved problem, but for the most part, we’re still talking about complex hardware and software setups. Clumio, which is coming out of stealth today, wants to modernize enterprise data protection by eliminating the on-premise hardware in favor of a flexible, SaaS-style cloud-based backup solution.

For the first time, Clumio also today announced that it has raised a total of $51 million in a Series A and B round since it was founded in 2017. The $11 million Series A round closed in October 2017 and the Series B round in November 2018, Clumio founder and CEO Poojan Kumar told me. Kumar’s previous company, storage startup PernixData, was acquired by Nutanix in 2016. It doesn’t look like the investors made their money back, though.

Clumio is backed by investors like Sutter Hill Ventures, which led the Series A, and Index Ventures, which drove the Series B together with Sutter Hill. Other individual investors include Mark Leslie, founder of Veritas Technologies, and John Thompson, chairman of the board at Microsoft .

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“Enterprise workloads are being ‘SaaS-ified’ because IT can no longer afford the time, complexity and expense of building and managing heavy on-prem hardware and software solutions if they are to successfully deliver against their digital transformation initiatives,” said Kumar. “Unlike legacy backup vendors, Clumio SaaS is born in the cloud. We have leveraged the most secure and innovative cloud services available, now and in the future, within our service to ensure that we can meet customer requirements for backup, regardless of where the data is.”

In its current iteration, Clumio can be used to secure data from on-premise, VMware Cloud for AWS and native AWS service workloads. Given this list, it doesn’t come as a surprise that Clumio’s backend, too, makes extensive use of public cloud services.

The company says that it already has several customers, though it didn’t disclose any in today’s announcement.

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Adobe’s Amit Ahuja will be talking customer experience at TechCrunch Sessions: Enterprise

As companies collect increasingly large amounts of data about customers, the end game is about improving the customer experience. It’s a term we’re hearing a lot of these days, and we are going to be discussing that very topic with Amit Ahuja, Adobe’s vice president of ecosystem development, next month at TechCrunch Sessions: Enterprise in San Francisco. Grab your early-bird tickets right now — $100 savings ends today!

Customer experience covers a broad array of enterprise software and includes data collection, analytics and software. Adobe deals with all of this, including the Adobe Experience Platform for data collection, Adobe Analytics for visualization and understanding and Adobe Experience Cloud for building applications.

The idea is to begin to build an understanding of your customers through the various interactions you have with them, and then build applications to give them a positive experience. There is a lot of talk about “delighting” customers, but it’s really about using the digital realm to help them achieve what they want as efficiently as possible, whatever that means to your business.

Ahuja will be joining TechCrunch’s editors, along with Qualtrics chief experience officer Julie Larson-Green and Segment CEO Peter Reinhardt to discuss the finer points of what it means to build a customer experience, and how software can help drive that.

Ahuja has been with Adobe since 2005 when he joined as part of the $3.4 billion Macromedia acquisition. His primary role today involves building and managing strategic partnerships and initiatives. Prior to this, he was the head of Emerging Businesses and the GM of Adobe’s Data Management Platform business, which focuses on advertisers. He also spent seven years in Adobe’s Corporate Development Group, where he helped complete the acquisitions of Omniture, Scene7, Efficient Frontier, Demdex and Auditude.

Amit will be joining us on September 5 in San Francisco, along with some of the biggest influencers in enterprise, including Bill McDermott from SAP, Scott Farquhar from Atlassian, Aparna Sinha from Google, Wendy Nather from Duo Security, Aaron Levie from Box and Andrew Ng from Landing AI.

Early-bird savings end today, August 9. Book your tickets today and you’ll save $100 before prices go up.

Bringing a group? Book our 4+ group tickets and you’ll save 20% on the early-bird rate. Bring the whole squad here.

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