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Curtsy, a clothing resale app aimed at Gen Z women, raises $11 million Series A
Curtsy, a clothing resale app and competitor to recently IPO’d Poshmark, announced today it has raised $11 million in Series A funding for its startup focused on the Gen Z market. The app, which evolved out of an earlier effort for renting dresses, now allows women to list their clothes, shoes and accessories for resale, while also reducing many of the frictions involved with the typical resale process.
The new round was led by Index Ventures, and included participation from Y Combinator, prior investors FJ Labs and 1984 Ventures, and angel investor Josh Breinlinger (who left Jackson Square Ventures to start his own fund).
To date, Curtsy has raised $14.5 million, including over two prior rounds, which also included investors CRV, SV Angel, Kevin Durant, Priscilla Scala and other angels.
Like other online clothing resale businesses, Curtsy aims to address the needs of a younger generation of consumers who are looking for a more sustainable alternative when shopping for clothing. Instead of constantly buying new, many Gen Z consumers will rotate their wardrobes over time, often by leveraging resale apps.
Image Credits: Curtsy
However, the current process for listing your own clothes on resale apps can be time-consuming. A recent report by Wired, for example, detailed how many women were spinning their wheels engaging with Poshmark in the hopes of making money from their closets, to little avail. The Poshmark sellers complained they had to do more than just list, sell, package and ship their items — they also had to participate in the community in order to have their items discovered.
Curtsy has an entirely different take. It wants to make it easier and faster for casual sellers to list items by reducing the amount of work involved to sell. It also doesn’t matter how many followers a seller has, which makes its marketplace more welcoming to first-time sellers.
“The big gap in the market is really for casual sellers — people who are not interested in selling professionally,” explains Curtsy CEO David Oates. “In pretty much every other app that you’ve heard about, pro sellers really crowd out everyday women. Part of that is the friction of the whole process,” he says.
On Curtsy, the listing process is far more streamlined.
The app uses a combination of machine learning and human review to help the sellers merchandise their items, which increase their chances of selling. When sellers first list their item in the app, Curtsy will recommend a price, then fill in details like the brand, category, subcategory, shipping weight and the suggested selling price, using machine learning systems training on the previous items sold on its marketplace. Human review fixes any errors in that process.
Also before items are posted, Curtsy improves and crops the images, as well as fixes any other issues with the listing, and moderates listings for spam. This process helps to standardize the listings on the app across all sellers, giving everyone a fair shot at having their items discovered and purchased.
Another unique feature is how Curtsy caters to the Gen Z to young Millennial user base (ages 15-30), who are often without shipping supplies or even a printer for producing a shipping label.
Image Credit: Curtsy / Photo credit: Brooke Ray
First-time sellers receive a free starter kit with Curtsy-branded supplies for packaging their items at home, like poly mailers in multiple sizes. As they need more supplies, the cost of those is built into the selling flow, so you don’t have to explicitly pay for it — it’s just deducted from your earnings. Curtsy also helps sellers to schedule a free USPS pickup to save a trip to the post office, and it will even send sellers a shipping label, if need be.
“One of the things we realized quickly is Gen Z does not really have printers. So we actually have a label service and we’ll send you the label in the mail for free from centers across the country,” says Oates.
Later, when a buyer of an item purchased from Curtsy is ready to resell it, they can do so with one tap — they don’t have to photograph it and describe it again. This also speeds up the selling process.
Overall, the use of technology, outsourced teams who improve listings and extra features like supplies and labels can be expensive. But Curtsy believes the end result is that they can bring more casual sellers to the resale market.
“Whatever costs we have, they should be in service of increased liquidity, so we can grow faster and add more people,” Oates says. “In case of the label service, those are people who otherwise wouldn’t be able to participate in selling online. There’s no other app that would allow them to sell without a printer.”
Image Credits: Curtsy
This system, so far, appears to be working. Curtsy now has several hundred thousand people who buy and sell on its iOS-only app, with an average transaction rates of three items bought or sold per month. When the new round closed late in 2020, the company was reporting a $25 million GMV revenue run rate, and average monthly growth of around 30%. Today, Curtsy generates revenue by taking a 20% commission on sales (or $3 for items under $15).
The team, until recently, was only five people — including co-founders David Oates, William Ault, Clara Agnes Ault and Eli Allen, plus a contract workforce. With the Series A, Curtsy will be expanding, specifically by investing in new roles within product and marketing to help it scale. It will also be focused on developing an Android version of its app in the first quarter of 2021 and further building out its web presence.
“Never before have we seen such a strong overlap between buyers and sellers on a consumer-to-consumer marketplace,” said Damir Becirovic of Index Ventures, about the firm’s investment. “We believe the incredible love for Curtsy is indicative of a large marketplace in the making,” he added.
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Fabletics’ Adam Goldenberg and Kevin Hart on what’s next for the activewear empire
Like plenty of other modern direct-to-consumer companies, influencer marketing has been an essential part of Fabletics’ journey. Actress Kate Hudson co-founded the company and co-CEO Adam Goldenberg believes that its network of spokespeople has been key to the company’s growth.
We were joined on our virtual TechCrunch Disrupt 2020 stage by Goldenberg and comedian Kevin Hart, who has been working as a brand partner for Fabletics.
“You can have the best product, which we believe we have, but if you can’t get it out there then you’re not going to be the leader that you want to be,” Goldenberg told us. “By having a very broad and diverse ambassador and influencer network, it allows us to become a very inclusive brand.”
Hart joined the company as an official brand partner earlier this year just as the pandemic took hold stateside and the company launched a menswear line. For Hart, the partnership is one of many relationships with brands and startups, but fits into his own lifestyle and thus made a lot of sense for him to work with, he says.
“[A company I invest in] has to coincide with myself and my lifestyle. If I’m going to talk about it, I have to be true to it,” Hart told TechCrunch. “There’s a plethora of things that I’m involved with that people would be shocked to know I was a part of, but it’s because I have the eyesight for it and a love for it.”
The Fabletics menswear line that Hart has advertised, and served as a brand spokesman for, has seen major growth amid a broader spike in athleisure wear sales. Goldenberg is bullish on just how much growth Fabletics will see from its men’s line so early in its life cycle.
“It’s a big goal, but I think we could do $75-100 million in sales next year with Fabletics Men, which is our first full year with this line, which would be very, very fast growth,” Goldenberg says.
As the company firms up its offering in activewear, they’re also keeping an eye on what trends will help them grow. Fabletics has already been building out technology trying to connect online and offline user habits in its stores. On the heels of Lululemon’s major acquisition of Mirror, which it announced in late June, moderator Jordan Crook inquired whether Fabletics had its own interests in expanding its footprint beyond activewear.
“We really believe in the importance of living an active lifestyle, so we’re not ready to share it yet, but we’re going to be doing something very large incorporating fitness into Fabletics,” Goldenberg said.
Check out the interview with Hart and Goldenberg below.
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3D-printed glasses startup Fitz is making custom protective eyewear for healthcare workers
A lot of startups have answered the call for more personal protective equipment (PPE) and other essentials to support healthcare workers in their efforts to curb the spread and impact of COVID-19. One of those is direct-to-consumer 3D-printed eyewear brand Fitz, which is employing its custom-fit glasses technology to build protective, prescription specs for front-line healthcare workers in need of the best protection they can get.
Fitz Protect is a version of Fitz’s eyewear that uses the same custom measurement tool Fitz created for use via its iOS app, made possible by Apple’s depth-sensing Face ID camera on newer iPhones and all iPad Pro models. The app allows virtual try-on, and provides millimeter-level accurate measurements for a custom fit. Protect is a version of the glasses that still supports a wide range of prescriptions, but that also extends further like safety glasses to provide more coverage and guard against errant entry of any fluids through the eyes.
Healthcare professionals are doing what they can to ensure their face, mouth, nose and eyes are protected from any coughs, sneezes or other droplet-spreading activity from COVID-19 patients that could pass on the infection. These measures have more broadly focused on face shields that feature a single transparent plastic sheet, and N95 masks (and alternatives when not available) to protect the mouth and nose.
Fitz CEO Gabriel Schlumberger explained via email that the design for Fitz Protect came from working front-line doctors and nurses from New York, LA and Texas who were all looking for something to source prescription protective eyewear.
“More than 60% of doctors are glasses wearers, and current guidance is for them to stop wearing contact lenses,” Schlumberger explained, adding that Fitz Protect is also designed to be worn in conjunction with a face shield, when that’s an available option, to provide yet another layer of defense.
“We heard from prescription glasses wearers that their standard glasses didn’t provide anywhere near adequate coverage, especially over the eyebrows, and in some cases they were adding cardboard cut-outs,” he said. “We leveraged our existing system to create something much better. ”
Fitz’s model also helps on the pricing side because it’s already designed to be an aggressively cost-competitive offering when compared to traditional prescription eyewear. Their glasses typically retail for just $95 including frames, lenses and shipping, and are also offered in a $185 per year unlimited frame membership plan. For doctors, nurses and hospital staff, the entire cost of Fitz Protect is being waived, and the company is seeking donations to help offset its own manufacturing costs, which currently stand at around $100 per set, though process improvements should bring that down, according to Schlumberger, as they expand availability.
Already, he said that nearly 3,000 healthcare professionals have signed up to receive a pair in their first week of availability, so they’re working on adding scale to keep up with the unexpected demand.
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North now offers Focals smart glasses fittings and purchases via app
North’s Focals smart glasses are the first in the category to even approach mainstream appeal, but to date, the only way to get a pair has been to go into a physical North showroom and get a custom fitting, then return once they’re ready for a pickup and final adjustment. Now, North has released its Showroom app, which makes Focals available across the U.S. and Canada without an in-person appointment.
This approach reduces considerable friction, and it’s able to do so thanks to technology available on board the iPhone X or later — essentially the same tech that makes Face ID possible. People can go through the sizing and fitting process using these later model iPhones (and you can borrow a friend’s if you’re on Android or an older iOS device) and then North takes those measurements and can produce either prescription or non-prescription Focals, shipped directly to your door after a few weeks.
The Showroom app also includes an AR-powered virtual try-on feature for making sure you like the look of the frames, and for picking out your favorite color. Once the Focals show up at your door, the final fitting process is also something you can do at home, guided by the app’s directions for getting the fit just right.
Should you still want to hit an actual physical showroom, North’s still going to be operating its Brooklyn and Toronto storefronts, and will be operating pop-ups across North America as well.
Focals began shipping earlier this year, bringing practical smart notification, guidance and other software experiences to your field of view via a tiny projector and in-lens transparent display. North, which previously existed as Thalmic Labs and created the Myo gesture control armband, recognized that they were building control devices optimized for exactly this kind of application, but also found that no one was yet getting wearable tech like smart glasses right. Last year, Thalmic Labs pivoted to become North and focus on Focals as a result.
Since launching its smart glasses to consumers, it’s been iterating the software to consistently add new features, and making them more accessible to customers. An early price drop significantly lessened sticker shock, and now removing the requirement to actually visit a location in person to both order and collect the glasses should help expand their customer base further still.
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Lively raises $6.5M to bring its comfortable and inclusive lingerie to brick-and-mortar stores
Roy Raymond opened a little store called Victoria’s Secret, now one of the most popular lingerie businesses in the world, because he was embarrassed to buy lingerie for his wife in department stores.
The brand was founded on the premise that men needed a safe space to buy lingerie for women and women needed a larger variety of sexy, angelic bras and other intimates to wear for men.
But it’s 2018. Women, today, buy lingerie for themselves. They want to be comfortable and functional and beautiful all at the same time.
“[Victoria’s Secret] was always about the angel and the fantasy and a lot of push up and wire so women’s bodies could conform to a marketing campaign,” said Michelle Cordeiro Grant, founder and CEO of direct-to-consumer lingerie startup Lively, and a former Victoria’s Secret senior merchant. “Inspiring women to be Candice Swanepoel is not feasible for most women in the world. I wanted to create a product that is for women and by women.”
Recognizing the gap in the market for bras that don’t stab you with underwire, she built Lively. To date, the company has raised $15 million in venture capital funding, including a $6.5 million Series A investment from GGV Capital, NF Ventures and former Nautica CEO Harvey Sanders announced today.
“Previously, women had two rows of products in their drawer. One row they wanted to be seen in … and the other row was ones that were more basic and comfortable — but no nobody wanted to be seen in them.”
Though she began work on Lively before the #MeToo movement, Cordeiro Grant says it pushed the business forward in a big way. In the last year, the size-inclusive startup has seen 300 percent growth. What began as a direct-to-consumer company selling $35 bras and underwear has expanded to offer swimwear, activewear and loungewear. Physical retail is next.
“Women have been ready for a conversation like ours,” she said.
The startup is using the capital to open brick-and-mortar stores, a trend among other e-commerce businesses. The first of several stores in the pipeline, a 2,700-square-foot location, opened in New York City’s SoHo neighborhood this July. Stores in Chicago, Los Angeles and Dallas are also on the docket, as is a partnership with Nordstrom that will have Lively selling a limited distribution of intimates across 11 stores beginning next week.
Lively competes with several other brands of direct-to-consumer lingerie and activewear, including ThirdLove, AdoreMe, TomboyX and Outdoor Voices.
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Behind the turnaround that netted Vinted €50 million
It was May 2016 when Thomas Plantenga got the call.
He was living in New York and working on projects with Fabrice Grinda — the co-founder of classified juggernaut OLX and the founder of FJ Labs. Plantenga had worked with Grinda on expanding OLX and was ready for the next challenge — which came in the form of the used clothing marketplace, Vinted.
The invitation came from Insight Venture Partners and it was an offer to help work with one of their portfolio companies — a former high flyer that had fallen on hard times.
“They sold me on the story,” said Plantenga on a call from Vilnius, Lithuania, where he moved to take the reins at the used clothing startup.
“The business was completely burning down and I was hanging out with them,” said Plantenga. “In those five weeks I connected with both the co-founders and wrote a very aggressive plan of how to completely change things and really change the direction… I said ‘fuck it.’ If you’re going to be betting everything and everyone on this… let’s stick around.”
Plantenga proposed severe austerity measures for the used clothing exchange. The company shuttered its offices in San Francisco, London, Munich and Paris, and slashed headcount from 240 to 150 and automated the processes of content moderation.
There was a strategic shift in product development, as well. The company focused on trust and safety between buyers and sellers and concentrated on two core markets: Germany and France. And, as Milda Mitkute, the company’s co-founder, told Forbes in an article earlier this year, the company shifted from a mandatory sales fee to a free product with additional paid services (like promotional marketing on the platform for sellers). Between January and December 2017, Vinted processed $360 million in sales.
The turnaround not only saved the company but had investors come knocking at the door. Last week, Sprints Capital led the €50 million financing that also included Burda Media and Insight Venture Partners (along with Grinda’s FJ Labs).
“Insight and Accel had the investment written-off to zero and did not expect it to come back,” said Plantenga. What came next was the biggest investment round ever for a Lithuanian startup.
“We started this whole turnaround with something like $14 million in the bank account and we closed the round when we had $10 million of cash,” Plantenga said. Before the weekend the company saw $2 million in sales in a single day. “It was close to zero a little more than two years ago,” said Plantenga.
As a sign of the faith the company has in management, Plantenga said that even though the ownership stake of the founders and executive team has fallen below 50 percent, they still maintain control over the company and the board.
Used clothes may not sound like much of a business, but in Europe, Vinted thinks that roughly $500 billion worth of clothing changes hands across the continent every year.
With so much money on the table, it’s little wonder that Vinted has attracted competition. Companies like Depop, which raised $20 million in January to pursue its own expansion plans for global domination of the used clothing market, are putting their own spin on the marketplace for used clothes.
And the two companies have very different approaches to their market.
“Depop is very smart in branding and positioning themselves as a cool brand that sells cool clothing,” said Plantenga. “And we’re just selling everybody’s clothes. We don’t care whether it’s cool. We just want people to sell their clothes.”
But both companies are on the edge of what Plantenga sees as a massive shift in consumer behavior.
“If we see the super trends of people wanting not to waste and being careful of how they pressure the environment, and all these super trends are becoming a thing,” said Plantenga. “We are hooking in on those super trends. I came from the classified space where you build a horizontal and you monetize cars and real estate, and fashion was a thing that was kind of nice to have. I stuck around because of my own belief that this is something really big.”
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Movado Group acquires watch startup MVMT
The Movado Group, which sells multiple brands, including Lacoste, Tommy Hilfiger and Hugo Boss, has purchased MVMT, a small watch company founded by Jacob Kassan and Kramer LaPlante in 2013. The company, which advertised heavily on Facebook, logged $71 million in revenue in 2017. Movado purchased the company for $100 million.
“The acquisition of MVMT will provide us greater access to millennials and advances our Digital Center of Excellence initiative with the addition of a powerful brand managed by a successful team of highly creative, passionate and talented individuals,” Movado Chief Executive Efraim Grinberg said.
MVMT makes simple watches for the millennial market in the vein of Fossil or Daniel Wellington. However, the company carved out a niche by advertising heavily on social media and being one of the first microbrands with a solid online presence.
“It provides an opportunity to Movado Group’s portfolio as MVMT continues to cross-sell products within its existing portfolio, expand product offerings within its core categories of watches, sunglasses and accessories, and grow its presence in new markets through its direct-to-consumer and wholesale business,” said Grinberg.
MVMT is well-known as a “fashion brand,” namely a brand that sells cheaper quartz watches that are sold on style versus complexity or cost. Their pieces include standard three-handed models and newer quartz chronographs.
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Original Stitch’s new Bodygram will measure your body
After years of teasing, Original Stitch has officially launched their Bodygram service and will be rolling it out this summer. The system can scan your body based on front and side photos and will create custom shirts with your precise measurements.
“Bodygram gives you full body measurements as accurate as taken by professional tailors from just two photos on your phone. Simply take a front photo and a side photo and upload to our cloud and you will receive a push notification within minutes when your Bodygram sizing report is ready,” said CEO Jin Koh. “In the sizing report you will find your full body measurements including neck, sleeve, shoulder, chest, waist, hip, etc. Bodygram is capable of producing sizing result within 99 percent accuracy compared to professional human tailors.”
The technology is a clever solution to the biggest problem in custom clothing: fit. While it’s great to find a service that will tailor your clothing based on your measurements, often these measurements are slightly off and can affect the cut of the shirt or pants. Right now, Koh said, his team offers free returns if the custom shirts don’t fit.
Further, the technology is brand new and avoids many of the pitfalls of the original body-scanning tech. For example, Bodygram doesn’t require you to get into a Spandex onesie like most systems do and it can capture 40 measurements with only two full-body photos.
“Bodygram is the first sizing technology that works on your phone capable of giving you highly accurate sizing result from just two photos with you wearing normal clothing on any background,” said Koh. “Legacy technologies on the market today require you to wear a very tight-fitting spandex suit, take 360 photos of you and require a plain background to work. Other technologies give you accuracy with five inches deviation in accuracy while Bodygram is the first technology to give you sub-one-inch accuracy. We are the first to use both computer vision and machine learning techniques to solve the problem of predicting your body shape underneath the clothes. Once we predicted your body shape we wrote our proprietary algorithm to calculate the circumferences and the length for each part of the body.”
Koh hopes the technology will reduce returns.
“It’s not uncommon to see clothing return rates reaching in the 40-50 percent range,” he said. “Apparel clothing sales is among the lowest penetration in online shopping.”
The system also can be used to measure your body over time in order to collect health and weight data as well as help other manufacturers produce products that fit you perfectly. The app will launch this summer on Android and iOS. The company will be licensing the technology to other providers that will be able to create custom fits based on just a few side and front photos. Sales at the company grew 175 percent this year and they now have 350,000 buyers that are already creating custom shirts.
A number of competitors are in this interesting space, most notably ShapeScale, a company that appeared at TechCrunch Disrupt and promised a full body scan using a robotic scale. This, however, is the first commercial use of standard photos to measure your appendages and thorax and it’s an impressive step forward in the world of custom clothing.
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Lily raises $2M from NEA and others for a personal stylist service that considers feelings, not just fit
One of the reasons recently IPO’d Stitch Fix became so popular among female shoppers is because of how it pairs the convenience of home try-on for clothing and accessories with a personal styling service that adapts to your tastes over time. But often, personal stylists bring their own subjective takes on fashion to their customers. A new startup called Lily aims to offer a more… Read More
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Google and Levi’s ‘connected’ jacket that lets you answer calls, use maps and more is going on sale
Over a year after Google showed off its “connected” jean jacket designed for bike commuters at last year’s Google I/O developer conference, the company today is unveiling the final product, which goes on sale on Wednesday for $350. Designed in partnership with Levi’s, the new smart jacket takes advantage of technology from Google’s Advanced Technology and… Read More
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