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VidMob rethinks video production in the pandemic era
VidMob, which started out as a marketplace connecting marketers and video editors, now bills itself as a “creative technology platform.” Now there’s a “creator network” that’s part of a broader suite of tools for managing video production and turning those videos into online ads.
And the company has continued to evolve during the COVID-19 pandemic. Founder and CEO Alex Collmer told me that how customers use the platform has changed substantially in recent months. For example, he said that one of the platform’s “best skills” involved taking existing footage — including footage shot for TV commercials — and other creative assets and turning them into social media ads. But of course, “Over the last few months, all physical shoots were canceled.”
So Collmer said that rather than simply treating VidMob as a social media advertising tool, brands are increasingly turning to the startup for a way to manage remote video production. The result is that the company saw 100% year-over-year “logo growth” (a.k.a. new customers) in the first quarter, and then grew another 50% in Q2.
“What we have seen here is the acceleration of the digital transformation of the enterprise,” he said. “Pretty much every client we have, every marketer we talk to is looking very seriously at how to move all their creative operations onto some sort of unifying software platform, so that they feel safe in the event that they continue to have to work in a remote environment, and to be more efficient with existing media.”
One of those gin brand Monkey 47, whose brand lead Jennifer Schwartz said in a statement, “We have worked multiple times with VidMob as they quickly and efficiently help a lean and nimble brand like ours get out our message to millions of consumers.”
Another client is Citi, whose Chief Brand Officer Carla Hassan told me her team has been working with VidMob since last year. She said that as as a result of the pandemic, like many marketers, “We were required to really be flexible and adjust and scale programs quickly.”
For example, in response to the #InItTogether hashtag, Citi used VidMob to create a series of inspirational videos showcasing the work of its employees — such as Mihir in the video above, who was 3D printing protective equipment for his communities.
“As we thought about how we told the stories, we realized that your colleagues are some of the most important heroes that you have,” Hassan said.
According to Citi, the videos have been viewed nearly 250,000 times since the campaign launched in early May, with 80% of that viewing on LinkedIn.
And although dealing with the initial pandemic and shutdown was difficult enough, the news keeps coming, with protests for racial justice, a COVID-19 resurgence, resulting closures and more.
“We’re going to be in a period of uncertainty for a while, but to be honest, I see that as an opportunity,” Hassan said. “Brands who understand what their consumers want, brands who are tuned into the cultural zeitgeist, brands [who] pivot quickly to create content that is relevant and engaging and drive business KPIs … that will be what wins in the future.”
Similarly, Collmer said that in a period of uncertainty, brands need to respond more quickly, rather than simply falling silent: “Shutting up and going away is not a great way to position yourself.”
Update: This post has been updated to correctly identify the executive at Citi and to include a quote from Monkey 47.
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Securitization platform Cadence surpasses $125M deal volume and raises $4M
Securitization is a critical function of the modern financial system. Banks “package” individual loans, say a mortgage or an auto loan, into a group with similar characteristics and sell them to other investors. That gets the debt off the originator’s balance sheet so that they can offer more loans, while also offering private investors alternative investment opportunities to buy up.
Despite the scale of the market — the trade association SIFMA’s research shows that the volume for asset-backed securities reached more than $300 billion in 2019 (excluding mortgages) — much of that structuring remains relatively ad hoc, with structuring agents and buyers constantly seeking each other out.
Much in the way that real estate and startup crowdsourcing platforms democratized access to those alternative investments, Cadence wants to expand access to securitized products while increasing the velocity of transactions for originators and lowering prices. Founder and CEO Nelson Chu said that “our job is to bring transparency and efficiency to this market and through all the various things that we do.” The company operates on top of the Ethereum blockchain network.
Founded in 2018 and launched publicly in 2019, the New York City-based capital markets startup has now structured $88 million in notes across 76 offerings and 12 originators according to the company. The firm’s public leaderboard shows that the largest originators were Sellers Funding with more than $23 million and Wall Street Funding with almost $26 million in transaction volume. Chu said that “I think we are the 21st largest structuring agent the United States in 2020 so far,” which is not a bad place to be for a young startup in a massive multi-trillion dollar market.
In addition to that $88 million volume processed on the company’s retail platform, Cadence also structured a $40 million whole business securitization with FAT Brands, the owner of restaurant chains like Fatburger and Yalla Mediterranean. The company notes that the structuring reduced the company’s interest costs by $2 million.
The company has hit a number of milestones over the past two years. It closed a seed round of $4 million in December led by Revel VC, with Revel’s Thomas Falk, Navtej S. Nandra, former President of E*Trade, and portfolio manager Oliver Wriedt joining the company’s board.
In addition, back in 2019, the company said that it also became the first digital asset company to launch a digital asset ticker on Bloomberg Terminal and also the first to join the Bloomberg App Portal. It also secured the first financial debt rating for a digital asset.
The company has a variety of revenue streams from different areas of its platform. It takes transaction fees on each deal, but also derives revenues from hosting data related to the performance of the underlying loans. Given the company’s technology stack, it has better and more verified data about how the underlying assets that back each security are performing, giving all investment holders a much more robust look at the health of their portfolio.
Longer term, Cadence’s goal is to move to a mostly SaaS model for originators and buyers. “We can be very, very beneficial to every single counterparty involved when we become that,” Chu said, adding “we essentially are Switzerland … because our incentives are all aligned.”
I asked about how the company is responding to the COVID-19 situation, and Chu said that as the world saw in the 2008 global financial crisis, “there are pockets of opportunity here that we continue to find, and we allow retail, accredited investors to get access to that.” Chu gave the example of game developers waiting on payments from Apple and Google who need short-term loans to cover costs.
In addition to Revel, other investors in the seed round included Morgan Creek Digital, Nimble Ventures, Argo, Tuesday Capital, Manatt, and Recharge Capital. R&R Venture Partners, a joint VC firm of former Citi chairman Richard D. Parsons and Clinique chairman Ronald S. Lauder, also participated.
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Meet the 19 startups in AngelPad’s 12th batch
AngelPad just wrapped the 12th run of its three months long New York City startup accelerator. For the second time, the program didn’t culminate in a demo day; rather, the 19 participating startups were given pre-arranged one-on-one meetings with venture capital investors late last week.
AngelPad co-founders Thomas Korte and Carine Magescas did away with the demo day tradition last year after nearly a decade operating AngelPad, which is responsible for mentoring startups including Postmates, Twitter-acquired Mopub, Pipedrive, Periscope Data, Zum and DroneDeploy.
“Demo days are great ways for accelerators to expose a large number of companies to a lot of investors, but we don’t think it is the most productive way,” Korte told TechCrunch last year. Competing accelerator Y Combinator has purportedly considered their eliminating demo day as well, though sources close to YC deny this. The firm cut its investor day, a similar opportunity for investors to schedule meetings with individual startups, “after analyzing its effectiveness” last year.
Feedback to AngelPad’s choice to forego demo day has been positive, Korte tells TechCrunch, with startup CEOs breathing a sigh of relief they aren’t forced to pitch to a large crowd with no promise of investment.
AngelPad invests $120,000 in each of its companies. Here’s a closer look at its latest batch:
LotSpot is a parking management tool for universities, parks and malls. The company installs cameras at the entrances and exits of customer parking lots and autonomously tracks lot occupancy as cars enter and exit. The LotSpot founders are Stanford University Innovation Fellows with backgrounds in engineering and sales.
Twic is a discretionary benefits management platform that helps businesses offer wellness benefits at a lower cost. The tool assists human resources professionals in selecting vendors, monitoring benefits usage and managing reimbursements with a digital wallet. Twic customers include Twitch and Oscar. The company’s current ARR is $265,000.
Zeal is an enterprise contract automation platform that helps sales teams manage custom routine agreements, like NDAs, independently and efficiently. The startup is currently working on test implementations with large companies. The founders are attorneys and management consultants who previously led sales and legal strategy at AXIOM.
ChargingLedger works with energy grid operators to optimize electric grid usage with smart charging technology for electric vehicles. The company’s paid pilot program is launching this month.
Piio, focused on SEO, helps companies boost their web presence with technology that optimizes website speed and performance based on user behavior, location, device, platform and connection speed. Currently, Piio is working with JomaShop and e-commerce retailers. Its ARR is $90,000.
Duality.ai is a QA platform for autonomous vehicles. It leverages human testers and simulation environments to accelerate time-to-market for AV sidewalk, cars and trucks. Its founders include engineers and designers from Caterpillar, Pixar and Apple. Its two first beta customers generated an ARR of $100,000.
COMUNITYmade partners with local manufacturers to sell their own brand of premium sneakers made in Los Angeles. The company has attracted brands, including Adidas, for collaborations. The founders are alums of Asics and Toms.
Spacey is a millennial-focused art-buying platform. The company sells limited-edition collections of fine-art prints at affordable prices and offers offline membership experiences, as well as a program for brand ambassadors with large social followings.
LegalPassage saves lawyers time with business process automation software for law firms. The company focuses on litigation, specifically class action and personal injury. The founder is a litigation attorney, former adjunct professor of law at UC Hastings and a past chair of the Family Law Section of the Bar Association of San Francisco.
Revetize helps local businesses boost revenue by managing reputation, encouraging referrals and increasing repeat business. The startup, headquartered in Utah, has an ARR of $220,000.
House of gigs helps people find short-term work near them, offering “employee-like” services and benefits to those freelancers and gig workers. The startup has 90,000 members. The San Francisco and Berlin-based founders previously worked together at a VC-backed HR startup.
MetaRouter provides fast, flexible and secure data routing. The cloud-based on-prem platform has reached an ARR of $250,000, with “two Fortune 500 retailers.”
RamenHero offers a meal kit service for authentic gourmet ramen
RamenHero offers a meal kit for authentic gourmet ramen. The startup launched in 2018 and has roughly 1,700 customers and $125,000 in revenue. The startup’s founder, a serial entrepreneur, graduated from a culinary ramen school in Japan.
ByteRyde is insurance for autonomous vehicles, specifically Tesla Model 3s, taking into account the safety feature of self-driving cars.
Foresite.ai provides commercial real estate investors a real-time platform for data analysis and visualization of location-based trends.
PieSlice is a blockchain-based equity issuance and management platform that helps create fully compliant digital tokens that represent equity in a company. The founder is a former trader and stockbroker turned professional poker player.
Aitivity is a security hardware company that is developing a scalable blockchain algorithm for enterprises, specifically for IoT usage.
SmartAlto, a SaaS platform with $190,000 ARR, nurtures real estate leads. The company pairs agents with digital assistants to help the agents show more homes.
FunnelFox works with sales teams to help them spend less time on customer research, pipeline management and reporting. The AI-enabled platform has reached an ARR of $75,000 with customers including Botify and Paddle.
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Citi slashes sales outlook for iPhone XS Max by nearly half
Citi Research has joined a growing list of analysts to lower first-quarter production estimates for Apple’s iPhones amid weakening demand for the smartphones.
Citi Research analyst William Yang cut the overall iPhone shipment forecast by 5 million, to 45 million for the quarter, reported Reuters. That’s a sting that falls in line with others such as influential TF International Securities Apple analyst Ming-Chi Kuo, who delivered a less than stellar iPhone forecast earlier this month.
It’s Yang’s outlook for the 6.5-inch iPhone XS Max that is particularly gloomy. In a research note to clients, Yang slashed the shipment forecast for the iPhone XS Max by 48 percent for the first quarter of 2019.
The cut in Citi’s forecasts is driven by the firm’s view that “2018 iPhone is entering a destocking phase, which does not bode well for the supply chain,” Yang wrote.
Two weeks ago, Kuo predicted that 2019 iPhone shipments will likely between 5 to 10 percent lower than 2018. He also lowered first-quarter shipment forecasts by 20 percent.
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Financial services giant Citi reckons fintech startups are missing out on a major opportunity to disrupt institutional banking. Indeed, it’s inviting entrepreneurs to do so.