Caviar
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Brex has partnered with WeWork, AWS and more for its new rewards program
Brex, the corporate card built for startups, unveiled its new rewards program today.
The billion-dollar company, which announced its $125 million Series C three weeks ago, has partnered with Amazon Web Services, WeWork, Instacart, Google Ads, SendGrid, Salesforce Essentials, Twilio, Zendesk, Caviar, HubSpot, Orrick, Snap, Clerky and DoorDash to give entrepreneurs the ability to accrue and spend points on services and products they use regularly.
Brex is lead by a pair of 22-year-old serial entrepreneurs who are well aware of the costs associated with building a startup. They’ve been carefully crafting Brex’s list of partners over the last year and say their cardholders will earn roughly 20 percent more rewards on Brex than from any competitor program.
“We didn’t want it to be something that everyone else was doing so we thought, what’s different about startups compared to traditional small businesses?” Brex co-founder and chief executive officer Henrique Dubugras told TechCrunch. “The biggest difference is where they spend money. Most credit card reward systems are designed for personal spend but startups spend a lot more on business.”
Companies that use Brex exclusively will receive 7x points on rideshare, 3x on restaurants, 3x on travel, 2x on recurring software and 1x on all other expenses with no cap on points earned. Brex carriers still using other corporate cards will receive just 1x points on all expenses.
Most corporate cards offer similar benefits for travel and restaurant expenses, but Brex is in a league of its own with the rideshare benefits its offering and especially with the recurring software (SalesForce, HubSpot, etc.) benefits.
San Francisco-based Brex has raised about $200 million to date from investors including Greenoaks Capital, DST Global and IVP. At the time of its fundraise, the company told TechCrunch it planned to use its latest capital infusion to build out its rewards program, hire engineers and figure out how to grow the business’s client base beyond only tech startups.
“This is going to allow us to compete even more with Amex, Chase and the big banks,” Dubugras said.
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Square acquires corporate catering startup Zesty
Square has acquired elements of corporate catering startup Zesty . Square, which already owns on-demand food delivery service Caviar, plans to use Zesty’s assets to strengthen Caviar’s corporate ordering business, Caviar for Teams.
Neither company disclosed financial terms of the deal, but the plan is for Caviar and Zesty to operate independently in the short term.
“Restaurants turn to Caviar to reach more diners and grow their businesses,” Square Caviar Lead Gokul Rajaram said in a press release. “Expanding our corporate catering product with Zesty enables us to offer our restaurant partners another way to boost sales through higher-margin, large-format catering orders,” said Rajaram, Caviar Lead at Square. “Caviar is thriving, and we’re excited to supercharge its success with Zesty and double down on an area with great opportunity to drive more growth for our business.”
Since its acquisition of Caviar in 2014, Square has acquired OrderAhead’s pickup business to launch Caviar Pickup and Entrees On-Trays to expand its footprint in the Dallas-Fort Worth, Texas area.
Zesty currently partners with about 150 restaurants in San Francisco, which is the only city in which it operates. Some of Zesty’s customers include Snap, Splunk and TechCrunch. Zesty, which first launched in 2013 under a different name, had previously raised $20.7 million in venture funding.
“Adding Zesty’s offerings, like sophisticated menu-planning tools and algorithms, white-glove catering services, and nutrition and allergen customization, will help us expand our catering offering and even better serve companies of all sizes,” the Caviar team wrote on Medium. “Plus, it provides our restaurant partners with more opportunities to reach new corporate customers.”
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UberEATS fires up surge pricing for deliveries in some U.S. cities
UberEATS customers already have the ease-of-use of Uber’s mobile app for food ordering and delivery. Now they’re getting the surge pricing that Uber’s earlier ride-hailing service is known for, as well. In a blog post entitled “Delivery at Uber speed, even when it’s busy,” the company announced today that surge pricing would hit select U.S. cities. In… Read More
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