carbon emissions
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Klima publicly launches its consumer-focused carbon offset app
Andreas Pursian, Markus Gilles and Jonas Brandau, the three co-founders of Klima, an app focused on helping consumers understand and offset their carbon emissions, first found entrepreneurial success at Hyper.
The mobile magazine publishing toolkit they developed was sold to Mic in 2017, but it was only the most recent success in a string of collaborations dating back nearly a decade.
“We had a fascination for technology and all the great things you could do to improve society,” said Gilles, Klima’s chief executive, in an interview earlier this year.
Klima, which launched this month, is in some way the culmination of those efforts.
Gilles and Pursian first met in university and later with Brandau they launched their first app, Pino, a mobile-based video op-ed page that had German Chancellor Angela Merkel as an early contributor on the platform.
The connection to politics and media continued with Hyper, their publishing platform that sold to Mic, and continues with Klima. With the app, the three co-founders have taken their media savvy and applied it to getting consumers to reduce and neutralize their carbon emissions through offsets and behavioral changes.
“Offsets can remedy and buy us a lot of time while we’re rebuilding our society,” said Gilles. “We need to get to 50% emissions reductions in the next 10 years which is a herculean task. We can’t afford to leave any climate solution on the table right now.”
Like other apps, Klima has identified diet as one of the major personal steps a person can take to reduce their emissions footprint. Substituting cars with biking, or electric vehicles, and buying less fast-fashion and more used clothing also has an impact.
Klima’s app includes a carbon calculator, which measures a carbon footprint and allows users to offset that with a personalized monthly subscription. The company’s app also provides lifestyle tips to reduce emissions. Finally it offers a social sharing feature so that other would-be climate warriors can join the fight to reduce greenhouse gas emissions and climate change.
“We have a special situation right now,” said Gilles. “What we are doing as founders. We know that the climate crisis is not taking a pause because of the pandemic. We have raised enough funding right now to still be there when the pandemic is over.”
The company is backed by Jens Begemann, the founder of Wooga; Niklas Jansen, co-founder of Blinkist; Christian Reber, the founder of Pitch; and institutional investors including e.ventures, HV Holtzbrinck Ventures and 468 Capital.
To date, Klima has raised $5.8 million in financing. The company offers three types of offsets for its users. The first is natural solutions, like tree-planting projects; the second is tech-based solutions like solar power installations; and the third is social solutions, like replacing wood-burning cookstoves with electric or gas stoves for homes.
“We’ve seen great traction with the app so far,” said Gilles. The company’s app is now live in 18 countries including the U.S., Canada, Australia and New Zealand, and has the largest user base of any climate offset app currently on the market, the company said.
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Sequoia picks its horse in the consumer carbon offset market, leading a $2.5 million round for Joro
Sanchali Pal first woke up to the world’s climate crisis after watching the 2008 documentary Food Inc.
The Princeton undergraduate saw the film in 2011, and it started her on the journey that would lead her to launch Joro, the Sequoia-backed startup that monitors consumer spending to offer tips on how to offset and reduce a user’s carbon footprint.
After scoring a job at the development firm Dalberg, then working in India and Ethiopia, Pal returned to the U.S. to pursue an MBA at Harvard Business School. She initially thought she’d focus on transportation, but her mind kept returning to consumer consumption habits and the potential to reduce CO2 emissions by targeting consumer behavior.
“I started thinking about it in the fall of my first year at business school, and I kind of put it on the back burner because I didn’t know how to do it from a practical stand. I wasn’t a technology person. I didn’t build software myself,” Pal told Jason Jacobs, the host of the My Climate Journey podcast. “I didn’t know how we would capture the data to show someone their carbon footprint and help them reduce it until I met my co-founder [J. Cressica Brazier], and I met her at an MIT event in the spring of that year two years ago, and the wheels started turning, maybe there’s a tool here that we could build together.”
The Joro app uses consumer spending data culled from integrations with Plaid to identify changes in users’ personal habits that can make an impact on their overall carbon footprint — based on their personal spending.
The app also has a community component, connecting users with sustainability challenges, classes and other educational tools, along with a social network to communicate with peers to track relative progress.
Consider it a version of keeping up with the Joneses, but for planetary health and eco-consciousness.
To date, the app’s community of users have reduced nearly 6 million kilograms of carbon dioxide emissions in 2020. Which sounds impressive, but given reductions in travel due to COVID-19 mitigation restrictions, the largest contribution that a consumer can make is reducing their meat consumption. While that only leads to roughly 4% reductions in global carbon emissions, it reduces about 1,200 pounds of carbon emissions. Over the 6 million kilograms that would mean a little bit over 10,000 people may be using the app.
Pal would not comment on the number of users her company’s app has managed to attract.
Image Credit: Joro
What the company does have now is $2.5 million in seed funding from investors including Sequoia Capital, which doubled down on its $1 million pre-seed commitment made when Joro was part of the firm’s early-stage founder program.
Other investors and advisors include the venture firms Expa and Amasia, and angel investors and advisors like James Park, the co-founder of Fitbit; Rich Pierson, the co-founder of Headspace; Sebastian Knutsson, the chief creative head and co-founder of King; the actress Maisie Williams; Philian, the private investment company of Karl-Johan Persson, chairman of H&M; Tom Baruch; and Anjula Acharia, a partner at Trinity Ventures.
“At Expa we are focused on backing remarkable founders that are passionate about the product they are building,” said Expa founder Garrett Camp in a statement. “We saw that in Sanchali – she had a big vision and conveyed it very strongly to us. We have conviction that Joro can build a great product and a great business. The world will be a better place because of what Joro will bring to market.”
Pal estimates that behavioral changes and better consumer choices can reduce an individual’s carbon footprint by up to 30%.
It’s a bet that other companies are making too. For instance, the Los Angeles challenger bank Aspiration, founded by Andrei Cherny, has a tool that can measure the “social impact” of a consumer’s monthly spending — that includes the climate impact of daily consumption.
Pal hopes that through the education and community components of the app, consumers can put pressure on the systems and industries that are the primary producers of greenhouse gas emissions to change their ways.
“Systems are made of people. Like us,” Pal wrote in a blog post. “Companies and governments change when enough people demand it through their actions and behaviors. No, we’re not a silver bullet — we need policymakers and businesses to take sweeping action. But we’re not powerless either. Together we can accelerate the pace of change by demonstrating our demand for a cleaner society.”
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How Carl Pope helped drive a $500 million pledge to push the U.S. “Beyond Carbon” (Part 2)
Billionaire businessman and philanthropist Michael Bloomberg recently pledged to rapidly spend $500 million in a bid to push the U.S. “Beyond Carbon,” aiming to end this country’s use of coal and natural gas power in a generation or less.
In another recent piece, I featured an in-depth interview with Carl Pope, the veteran environmental leader who has essentially been the inspirational force behind Bloomberg’s evolution. The former New York City Mayor had never given a major gift to environmental causes as of a decade or so ago, until Pope “convinced” him to get involved.
My previous piece was an attempt to understand the ethical vision influencing Bloomberg’s work, by looking at Pope’s personal story and the history of the environmental movement he has helped to shape. Below, Pope joins me again to look at the details of Bloomberg’s “Beyond Carbon” plan, including how he was able to persuade Bloomberg to take it on, and some areas of controversy that could arise as the $500 million is distributed.
Greg Epstein: You and Michael Bloomberg met around a decade ago or so, right?
Carl Pope: About 12 years ago, actually. 2007.
Epstein: Bloomberg had never given a major gift to an environmental group before he met you, and, as he writes in the book, you “convinced him” to get massively involved, to the tune now of many hundreds of millions of dollars. What do you think it is about you, the way that you approach things, or the work you do that made the two of you, in this relatively unlikely partnership, work so well?
Pope: We both like big ideas, and we both like to pursue them very pragmatically. We set very high expectations for what we want to get, and we’re willing to take necessarily small steps to get there. That’s one thing.
The second thing is, my original environmental frame was air pollution, [which] I worked on the first seven or eight years I was an environmentalist. Mike is a big public health advocate. So the fact that I was talking about saving people’s lives made a lot of sense to him.
Epstein: He talked about how you ‘showed him the numbers,’ back in 2011, on just how deadly coal actually is.
Pope: Yeah, that was the deal sealer.
Epstein: Interpersonally, what the interactions between you and him like?
Pope: We’re both public figures who are actually somewhat introspective, and so it works.
Epstein: I’ve read the “Beyond Carbon” plans as they’re presented by the Bloomberg organization. They do seem quite promising as far as broad, sweeping PR statements go.
But whether or not they will work is all in the details, right? You’re a detail-oriented person, as you just mentioned, so, what are some of the practical steps the plan calls for that you think deserve the most attention, beyond the headlines?
Pope: In A Climate of Hope, Mike and I articulated an approach to climate in which we gave our reasons for thinking that most climate leadership is going to come not from national governments but from businesses, cities, provinces, civic organizations, from the bottom up.
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The climate is our biggest threat. Carl Pope is fighting to change our fate
Michael Bloomberg is an unrepentant capitalist who, as he says in his 2017 book A Climate of Hope, is “not exactly your stereotypical environmentalist.” Yet over the past decade, Bloomberg has become arguably the biggest environmental philanthropist in the world — especially given the $500 million investment Bloomberg announced last month that he would soon make in rapidly moving the U.S. “Beyond Carbon,” off both coal and natural gas and to a “100% clean energy economy.” How did this happen?
It turns out one of the biggest factors in Bloomberg’s green transformation has been his friendship with Carl Pope, the longtime former head of the Sierra Club, whom Bloomberg first met about a decade ago, as Mayor of New York.
Pope is not exactly a household name, but nonetheless at this point can probably be called one of the most influential environmental activists in history. He wears a leather jacket and a weathered-looking sweater on the cover of Climate of Hope alongside Bloomberg’s suit, tie, and flag pin.
The two co-authored the book — and not just in the sense that Pope ghost-wrote Bloomberg’s opinions, as happens regularly when busy political and cultural celebrities take on a lesser-known co-author for some glamour project they may barely even read. A Climate of Hope is an extended dialogue between Bloomberg and Pope, with the two alternating chapters throughout and at times even disagreeing on potentially important issues.
What there’s no disagreement on, however, is that Pope “convinced” his co-author to dive into massive environmental spending (a feat accomplished in part by showing the health-conscious Bloomberg the numbers on how lethal coal can be).
Pope is no stranger to controversy — perhaps unsurprising for a nonprofit leader who has raised money well into the nine figures. He’s a “pragmatist,” as he says many times in the interview below, which depending on who you ask either means compromise to the point of being compromised, or simply that he has a knack for actually getting things done where others merely talk.
His legacy has previously been associated with taking money from natural gas executives in a fundraising bid some saw as necessary and others called ethically tainted; with overlooking people’s polluting individual choices to buy large cars and even bigger homes; and with “looking forward to an active partnership” with Republican leaders when it was obvious they weren’t completely on board with key tenets of the environmental movement.
But Pope has also been equally or better known for pushing the Clinton/Gore administration to be better on emissions; preventing neoliberal environmentalists from adopting a nativist stance on immigration; championing a more diverse and inclusive environmental movement; and now, of course, with potentially ending the use of carbon fuel in America.
Despite 30+ years in the public eye, Carl Pope is a relatively private person who doesn’t seem to like to talk much about himself. So for starters below, I wanted to see if I could figure out what makes him tick.
Because if we could get into the heads of people who persuade billionaires to act against their short-term economic interests, with the bigger human picture in mind, maybe we could do it more often.
Then our conversation moved on to NASA, Ro Khanna, Tesla, AOC and the Green New Deal, and more. And in a soon to come follow up piece, I’ll talk with Pope about the details of the Beyond Carbon plan, including how he was able to persuade Bloomberg to take it on, and some areas of controversy that could arise as the $500 million is distributed.
All of this, after all, is part of what it means to think about the ethics of technology — Pope and Bloomberg’s work, love it or not, is certainly an attempt to reform or transform some of the most influential technologies human hands have ever touched.
How do we motivate people of all backgrounds and means to help make changes for the greener? How do we know what the right changes are to make? How do we grapple with the ethical dilemmas involved and the compromises that can seem to be required?
(Oh and by the way: in the weeks since I spoke with Pope, I have mostly been skipping big evening meals and eating more healthily in the afternoon. So at least there’s that!)
Greg Epstein: I have enjoyed discovering you as — I would even say as a historical figure, though important parts of your story are yet to be told.
I’d like to hear a bit about the key developments in your life that gave you the ethical perspective that you have.
Carl Pope: I can tell you some things about my childhood and my formation. Which particular ingredients formed my ethical perspective, I’m not sure I’ll be able to tell you, but I’ll tell you some things [that might] help.
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