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Car2go hikes hourly rental rates by as much as a third
By-the-minute car rental service Car2go is raising its rates for short trips under the guise of variable pricing, the company announced to its users today. As we’ve seen with other variably priced services like delivery and ride hailing, in practice this means you never really know what it will cost but will have little choice but to pay.
In an email to users of its service, Car2go said that as a result of “constantly evaluating our product, packages, and pricing strategies” it had arrived at the new system, under which price will depend on time, location and day. The new cost structure takes effect next month.
For Car2go users, this will generally mean paying more. The company highlighted a new cheaper possible per-minute rate of 35 cents, significantly lower than the current $0.45 rate. But it’s easy to guess when that lower rate will be available: “times, locations and days” that no one is using the service. Meanwhile, it’s also possible to encounter a new higher per-minute rate of up to 49 cents when cars are in demand or in a high-use location.
Blocks of time from half an hour to four hours are all increasing in price: The current flat rates are now floor rates, with the possibility you’ll be paying as much as a third more than before. For example, a two-hour block currently costs $29; soon it will cost somewhere between $30 and $39. Again, you won’t know until you open the app to check it out, at which point you’re probably already committed.
Day-length packages are actually cheaper under the new system, but no longer include miles, so while a 24-hour pass used to be $79, now it’s $70 — but at 19 cents per mile, you’ll be in the red after less than 50 miles. And the price only goes up from there. Still, it’s conceivable you’ll pay less for a two or three-day rental if you’re not actually going anywhere distant, but just need a car for the weekend.
A newly instituted zone-based charge and refund system punishes drivers for leaving the city center and rewards those at the periphery for driving back toward heavy usage areas. There’s a $5 charge if you leave the central zone, and $5 refund — or the price of the trip, if less — if you bring a car in from the outer one. (Consult your local Car2go to see what the zones are in your city.)
Count the cards here and you can see the house always wins. If you’re going out, the full $5 fee always applies. If you’re coming in, it will be very difficult to nail that $5 ride — go under and Car2go is reimbursing less than the $5 (and thus comes out ahead), go over and you end up paying money anyway. It’s just one of those clever little traps businesses set up.
You can see the full changes in the chart below:
Oh, and your first 200 trips this calendar year have an additional $1 fee. You’re welcome!
In case you can’t tell, this is bad news for consumers, though it would be too much to expect that these prices would stay stable for years. But variable pricing is fundamentally anti-consumer because of a lack of transparency under which the companies controlling it can pull all kinds of shenanigans. Sadly, that makes it a great choice for the bottom line.
These unwelcome changes come six months after Car2go joined the BMW-Daimler joint venture Share Now, which has a variety of car-share services around the world it intends to unify under a single brand soon (it already killed ReachNow, rather abruptly). Apparently larger scale and reduced competition don’t actually lead to lower prices — unfortunate for their customers. But overall the floating car-share services are an important one. Just not as cheap as they used to be.
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Volkswagen launches WeShare all-electric car sharing service
Making good on plans revealed last year to debut an EV-exclusive car sharing service, Volkswagen is actually launching its fleet for customers – debuting WeShare, a new shared service similar to Car2Go or GM’s Maven, but featuring only all-electric vehicles. Initially, WeShare will be available only in Berlin, where it’s launching today with 1,500 Volkswagen e-Golf cars making up the on-demand rental fleet.
The plan is to add 500 more cars to the available population by early next year, specifically the e-up! electric city company car, and then it’ll also play host to the brand new ID.3 fully electric car when that’s officially launched. VW is still targeting the middle of next year for a street date for that vehicle, which is part of its all-new ID line of vehicles designed from the ground-up based on its next-generation electric vehicle platform. In terms of new geographies, WeShare will look to launch In Prague (in partnership with VW Group sub-brand Skoda) and also in Hamburg, both some time in 2020.
WeShare has a coverage area that includes the Berlin city centre and a little bit beyond the Ringbahn train line that encircles it. The cars are available in a “free-floating” arrangement, meaning they’ll be free to pickup and park wherever public parking is available. This one-way model, which is the one used by competitor Car2go, is distinct from the round-trip style rentals preferred by Zipcar, for instance. It’s more convenient for customers, but more of a headache for operators, who have to worry about ensuring cars remain in the rental zone and are parked appropriately and legally.
WeShare will also take responsibility for recharging the vehicles as needed, and will do so using the public charging network that’s available in Berlin, but later on it will seek to incentive actual users of the system to charge up when vehicles need it.
Car sharing, especially one-way, has had a hit-and-miss track record to date. Car2go shuttered operations in Toronto, for instance, due to incompatibility with city operations regarding parking in the case of Toronto. VW notes in a release that in Berlin, however, the number of car sharing users has grown from 180,000 people in 2010 to 2.46 million in early 2019.
Volkswagen also owns and operates a fully-electric ridesharing service called MOIA, which has built its own fit-for-purpose vehicle and which currently operates in Hamburg and Hanover. Last year, VW said the two mobility service operations, which offer very different service models, will work together in future.
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In Portland, Uber launches initiative to add electric vehicles to its fleet
With a new electric vehicle initiative, Uber is finally speaking Portland’s language. The company shares a rocky history with the famously green city, but that won’t stop Portland from becoming the first U.S. market where Uber will push a set benchmarks for electrifying its fleet. For the Portland version of Uber Electric, a program that the company rolled out… Read More
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Car sharing leads to reduced car ownership and emissions in cities, study finds
Cars are one of the top contributors to greenhouse gas emissions globally, and cars in cities can be especially heavy with their contributions, owing to traffic and population density. And while encouraging everyone to bike or use public transit probably isn’t going to convince everyone to ditch car ownership, car sharing services seem to be winning more city denizens over, and a new… Read More
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