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Fractory raises $9M to rethink the manufacturing supply chain for metalworks
The manufacturing industry took a hard hit from the Covid-19 pandemic, but there are signs of how it is slowly starting to come back into shape — helped in part by new efforts to make factories more responsive to the fluctuations in demand that come with the ups and downs of grappling with the shifting economy, virus outbreaks and more. Today, a businesses that is positioning itself as part of that new guard of flexible custom manufacturing — a startup called Fractory — is announcing a Series A of $9 million (€7.7 million) that underscores the trend.
The funding is being led by OTB Ventures, a leading European investor focussed on early growth, post-product, high-tech start-ups, with existing investors Trind Ventures, Superhero Capital, United Angels VC, Startup Wise Guys and Verve Ventures also participating.
Founded in Estonia but now based in Manchester, England — historically a strong hub for manufacturing in the country, and close to Fractory’s customers — Fractory has built a platform to make it easier for those that need to get custom metalwork to upload and order it, and for factories to pick up new customers and jobs based on those requests.
Fractory’s Series A will be used to continue expanding its technology, and to bring more partners into its ecosystem.
To date, the company has worked with more than 24,000 customers and hundreds of manufacturers and metal companies, and altogether it has helped crank out more than 2.5 million metal parts.
To be clear, Fractory isn’t a manufacturer itself, nor does it have no plans to get involved in that part of the process. Rather, it is in the business of enterprise software, with a marketplace for those who are able to carry out manufacturing jobs — currently in the area of metalwork — to engage with companies that need metal parts made for them, using intelligent tools to identify what needs to be made and connecting that potential job to the specialist manufacturers that can make it.
The challenge that Fractory is solving is not unlike that faced in a lot of industries that have variable supply and demand, a lot of fragmentation, and generally an inefficient way of sourcing work.
As Martin Vares, Fractory’s founder and MD, described it to me, companies who need metal parts made might have one factory they regularly work with. But if there are any circumstances that might mean that this factory cannot carry out a job, then the customer needs to shop around and find others to do it instead. This can be a time-consuming, and costly process.
“It’s a very fragmented market and there are so many ways to manufacture products, and the connection between those two is complicated,” he said. “In the past, if you wanted to outsource something, it would mean multiple emails to multiple places. But you can’t go to 30 different suppliers like that individually. We make it into a one-stop shop.”
On the other side, factories are always looking for better ways to fill out their roster of work so there is little downtime — factories want to avoid having people paid to work with no work coming in, or machinery that is not being used.
“The average uptime capacity is 50%,” Vares said of the metalwork plants on Fractory’s platform (and in the industry in general). “We have a lot more machines out there than are being used. We really want to solve the issue of leftover capacity and make the market function better and reduce waste. We want to make their factories more efficient and thus sustainable.”
The Fractory approach involves customers — today those customers are typically in construction, or other heavy machinery industries like ship building, aerospace and automotive — uploading CAD files specifying what they need made. These then get sent out to a network of manufacturers to bid for and take on as jobs — a little like a freelance marketplace, but for manufacturing jobs. About 30% of those jobs are then fully automated, while the other 70% might include some involvement from Fractory to help advise customers on their approach, including in the quoting of the work, manufacturing, delivery and more. The plan is to build in more technology to improve the proportion that can be automated, Vares said. That would include further investment in RPA, but also computer vision to better understand what a customer is looking to do, and how best to execute it.
Currently Fractory’s platform can help fill orders for laser cutting and metal folding services, including work like CNC machining, and it’s next looking at industrial additive 3D printing. It will also be looking at other materials like stonework and chip making.
Manufacturing is one of those industries that has in some ways been very slow to modernize, which in a way is not a huge surprise: equipment is heavy and expensive, and generally the maxim of “if it ain’t broke, don’t fix it” applies in this world. That’s why companies that are building more intelligent software to at least run that legacy equipment more efficiently are finding some footing. Xometry, a bigger company out of the U.S. that also has built a bridge between manufacturers and companies that need things custom made, went public earlier this year and now has a market cap of over $3 billion. Others in the same space include Hubs (which is now part of Protolabs) and Qimtek, among others.
One selling point that Fractory has been pushing is that it generally aims to keep manufacturing local to the customer to reduce the logistics component of the work to reduce carbon emissions, although as the company grows it will be interesting to see how and if it adheres to that commitment.
In the meantime, investors believe that Fractory’s approach and fast growth are strong signs that it’s here to stay and make an impact in the industry.
“Fractory has created an enterprise software platform like no other in the manufacturing setting. Its rapid customer adoption is clear demonstrable feedback of the value that Fractory brings to manufacturing supply chains with technology to automate and digitise an ecosystem poised for innovation,” said Marcin Hejka in a statement. “We have invested in a great product and a talented group of software engineers, committed to developing a product and continuing with their formidable track record of rapid international growth
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Giving brewers tech to make beer from any plant material, Province Brands raises $1.6M
There’s a potential climate-related crisis brewing in the beer industry and Province Brands has just raised $1.6 million for its technology that purports to be a solution.
The Canadian company, which has developed a way to make beer from any plant material, is pitching itself as a solution to the increasing shortages of barley and other grains caused by global climate change.
It’s a pivot for the brand. When it launched, the company was taking its technology to cannabis brands as a way to brew beer made from bud. But when the bottom started falling out of the cannabis market, Province Brands switched the pitch to the broader brewery business.
“The cannabis industry was overvalued from an equities perspective for years,” says Province Brands’ co-founder Dooma Wendschuh. “Starting in mid-2019 we started to see that crash… this is an industry that is very capital intensive… it requires a tremendous amount of investment to set up these facilities.”
As the market became less about the puff and more about the pass, Province decided to reach out to its investor base and raise a Canadian $2.2 million convertible note.
“We didn’t want investors to take a bath on it if that could be avoided,” says Wendschuh.
Province Brands’ last funding was its Series B in 2019 when the Company raised CAD $5 million at a CAD $70 million pre-money valuation, the company said in a statement.
“Closing this round quickly highlights the attractiveness of Province Brands’ technology, IP, and market opportunities,” said Wendschuh.
The money which came from previous institutional and angel investors will be used to continue marketing its technology more broadly to brewers impacted by rising prices for beer staples like barley and to launch its own branded hemp lager into the market.
The company’s Cambridge Bay Canadian Hemp Lager will be the first beer brewed from hemp, according to a statement from Province Brands. Made of only hemp, hops, water and yeast, the beverage contains no THC, CBD or phytocannabinoids and can legally be sold wherever alcohol is sold, the company said.
“The technology we created to brew beer from cannabis would allow us to brew beer from any non-starch plant material,” Wendschuh said. “This could be transformative for beer companies where the price of barley has gone through the roof.”
In some cases barley is too expensive for large-scale beer production, Wendschuh noted.
“Funds raised will help us complete Phase 1 construction of our 123,000-square-foot brewing facility and will enable us to receive additional licensing from Health Canada,” said Province Brands’ co-founder Jennifer Thomas. The company received its research and development license from Health Canada in late 2019.
Province Brands is already working with some bigger name liquor companies on making beer substitutes from their feedstocks. In one case, the company is working with an undisclosed tequila manufacturer on a beer made from agave.
It is notable that the transaction closed in less than two months at a time when capital markets have been challenging.
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The Samsung Galaxy Fold is headed to Canada, with in-store pre-orders starting today
The Samsung Galaxy Fold is a very unique smartphone, in more ways than one. The most obvious differentiator is that it folds out to expose a large, continuous 7.3″ display, hiding the seam thanks to a flexible OLED screen. It’s also at the very top end of the smartphone market price-wise, which could explain why it only debuted in a few limited markets at launch. Samsung says that customer interest has helped expand that initial pool of availability, however, which is why it’s launching pre-orders in Canada today.
There’s going to be some sticker shock for Canadians, however: The Fold starts at $2,599.99 CAD in its newest market. That’s the price you’d pay for a well-specced computer, but it’s actually right in line with the price of the phone in the U.S. when you account for currency conversion. Pre-orders are also going to be exclusively in-store, at Samsung’s Eaton Center, Sherway Gardens and Yorkdale locations, all of which are in Toronto. Retail sales, also exclusive to Samsung’s own retail operations, are starting December 6 but pre-order customers will be able to ensure a day one pickup.
Samsung’s Galaxy Fold has had a bit of an uneven launch, with a first attempt cancelled in light of multiple reviewers experiencing issues with their devices. Samsung re-designed elements of the phone as a result, including adding caps to prevent dust entering the crucial hinge component that powers the folding actions, and embedding a necessary pre-installed protective screen covering under the phone’s bezels. Still, our own Brian Heater experienced a display hardware issue within a day with his redesigned review device.
Samsung is offering free “Fold Premiere Service” which includes discounted screen replacements and standard free repairs when an issue is not due to any misuse on a user’s part. Overall, the takeaway should be that this is a first-generation device, but also a totally unique piece of technology in today’s marketplace for those willing to risk it.
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Aurora Solar’s computer-generated installation maps pull in a $20M Series A
Solar installations are becoming a no-brainer for anyone with a roof in much of the country. But getting an estimate on how much it would cost and how much juice it would generate can be complicated and time-consuming. Aurora Solar has made an automated process for doing this, and attracted $20 million in funding as a result.
A big part of the uncertainty anyone has about getting solar installed is the upfront cost and return on investment. An on-site visit may cost hundreds, or thousands for a commercial property, or that cost may be rolled up into the overall charge. But why send someone out when all the data you need can be acquired in bulk from the air?
Aurora uses lidar data for this — but not the kind of lidar where you have to fly a drone with the instrument over the house. That would hardly be less expensive and time-consuming than a normal visit. Instead they use lidar collected by small aircraft making low-altitude passes over the city.
The resulting data (you can see it above) produces detailed 3D models of the terrain and all the buildings on it; the exact size and slope of a roof can be determined with high precision. It’s actually similar in a way to how archaeologists used it to map out an ancient Mayan metropolis.
There are some programs and services out there that do virtual site visits, but many just estimate your roof area and orientation by looking at satellite imagery. That’s good for a basic estimate, but Aurora uses multiple sources of data to create a detailed 3D map of your roof, and it’s proud of its results.
“From the get-go, we have been very ambitious about the way we address the problem, probably since we faced the same issues our clients face ourselves,” said co-founder Christopher Hopper in an email to TechCrunch. That would have been in 2012, when he and co-founder Samuel Adeyemo experienced significant friction with a solar install in East Africa. The installation itself was a snap, they found, but the planning and design of the system took months.
“Aurora pioneered the concept of ‘remote site visits,’ which enables solar installers to precisely calculate how many solar panels fit on a property, and how much energy they produce without traveling to the site,” Hopper said. “We have a large dataset of LIDAR data pre-loaded in the application that’s accessible to our users. We estimate that that covers about 2/3 of the US population.”
This and other data lets Aurora create a detailed CAD model of the building in just a few minutes, and generate a basic plan for solar cell placement as well that accounts for slope, exposure, and any shade-producing obstacles like chimneys or trees nearby. (Shade reports are usually done in person, and are necessary to receive certain rebates.)
From there users can go straight into the sales and financing process, even including line diagrams for the electrical system you’ll be building. And theoretically it could all take less than an hour, which is probably how much time you’d spend on the phone trying to get a local solar installer to come out.
The A round was led by Energize Ventures, whose managing director Amy Francetic will be joining the board, with S28 and seed investor Pear also contributing.
Once nice thing about companies relying on data and automation: they scale well. So Aurora won’t need to buy a thousand new trucks to get its next few thousand customers — it needs to hire engineers, sales and support people, which is exactly what it plans to do.
“We expect to expand all of the functions in our organization,” said Hopper. “We are particularly excited about all of the things we can do on the product side and in customer success. And finally, this funding means that we are here to stay. For companies [i.e. Aurora’s clients] that rely on a software provider for their day-to-day operations this is an important factor.”
Adeyemo notes in the press release announcing the funding that “the solar professional” is the “fastest growing occupation in the U.S.” Hopefully making things easier for the customer will keep it that way for a while.
Disclosure: Former TechCruncher Rahul Nihalani now works for Aurora. Rahul’s great, but this does not affect our coverage.
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Cluep, a Canadian startup that raised just $500K, acquired for $40M
Everyone loves a tale of a bootstrapped startup founder’s journey to an eight-figure exit.
The team at Toronto-based Cluep have a good one.
The founders of the adtech startup raised less than $500,000 from angel investors before selling their company to Impact Group for $40 million ($53 million CAD) this week.
Founded in 2012, Karan Walia, Sobi Walia and Anton Mamonov were just 21, 17 and 16 years old, respectively, when they started the digital advertising platform, which uses artificial intelligence to help brands connect and engage with people based on what they are sharing, how they are feeling and the places they’ve been.
They, being so young, struggled initially to get the company off the ground. At one point, the trio hacked into computers at a university in Toronto to train the neural networks on large amounts of data sets because they didn’t have enough money to buy their own tech. On a shoe-string budget, they would split meals at Popeyes to get by.
“No one wanted to give us money at that time so we had to live off of my student loans,” Walia told TechCrunch. “We did pretty much everything, whether it was programming and building the product, or going out and selling. I was our first sales rep and I was pretty bad early on but I learned.”
Ultimately, Cluep was able to raise enough from angels to pay themselves a salary, hire a few engineers and sales representatives and move into an actual office. From that point, their revenue began growing significantly YoY.
- 2015: $2 million CAD in revenue
- 2016: $6 million CAD in revenue
- 2017: $14.5 million CAD in revenue
- 2018: On track to bring in ~$30 million CAD
They fielded offers from VCs toward the end of 2015 and considered raising a proper Series A round of capital, but ultimately decided staying independent would lead to the best exit.
“This way allowed us to basically maintain control and exit on our terms,” Walia said.
Impact Group, a Boise, Idaho-based grocery sales and marketing agency, will operate Cluep independently.
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Dropbox partners with Autodesk to help users collaborate on large design files
Dropbox announced a couple of products today to make it easier for Autodesk users to access and share large design files. The products include an integrated desktop app for opening and saving Autodesk files stored in Dropbox and an app for viewing design files without the need for owning Autodesk. These products are long overdue given that Dropbox’s Ross Piper, who is head of ecosystem… Read More
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