branch metrics
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One of the problems in the early days of the mobile app era was that it wasn’t possible to link to the pages within apps the same way you could link to pages on the open web. But technology has adapted to solve that problem over the years, both on the part of the mobile OS platform makers themselves, as well as via third parties who today provide smarter links to the content within apps… Read More
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Palo Alto-based Branch Metrics, one of the many companies focused on developing better mobile deep linking technology – that is, links that point users to specific pages within mobile applications themselves – is announcing today the close of its $15 million Series A round of funding, led by existing investor New Enterprise Associates (NEA) and TriplePoint Capital President Ben… Read More
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