Blumberg Capital
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The startup investing market is crowded, expensive and rapid-fire today as venture capitalists work to preempt one another, hoping to deploy funds into hot companies before their competitors. The AI startup market may be even hotter than the average technology niche.
This should not surprise.
In the wake of the Microsoft-Nuance deal, The Exchange reported that it would be reasonable to anticipate an even more active and competitive market for AI-powered startups. Our thesis was that after Redmond dropped nearly $20 billion for the AI company, investors would have a fresh incentive to invest in upstarts with an AI focus or strong AI component; exits, especially large transactions, have a way of spurring investor interest in related companies.
That expectation is coming true. Investors The Exchange reached out to in recent days reported a fierce market for AI startups.
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But don’t presume that investors are simply falling over one another to fund companies betting on a future that may or may not arrive. Per a Signal AI survey of 1,000 C-level executives, nearly 92% thought that companies should lean on AI to improve their decision-making processes. And 79% of respondents said that companies are already doing so.
The gap between the two numbers implies that there is space in the market for more corporations to learn to lean on AI-powered software solutions, while the first metric belies a huge total addressable market for startups constructing software built on a foundation of artificial intelligence.
Now deep in the second quarter, we’re diving back into the AI startup market this morning, leaning on notes from Blumberg Capital’s David Blumberg, Glasswing Ventures’ Rudina Seseri, Atomico’s Ben Blume and Jocelyn Goldfein of Zetta Venture Partners. We’ll start by looking at recent venture capital data regarding AI startups and dig into what VCs are seeing in both the U.S. and European markets before chatting about applied AI versus “core” AI — and in which context VCs might still care about the latter.
The exit market for AI startups is more than just the big Microsoft-Nuance deal. CB Insights reports that four of the largest five American tech companies have bought a dozen or more AI-focused startups to date, with Apple leading the pack with 29 such transactions.
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Automattic, the for-profit company tied to open-source web publishing platform WordPress, is announcing that it has acquired analytics provider Parse.ly.
Specifically, Parse.ly is now part of WPVIP, the organization within Automattic that offers enterprise hosting and support to publishers, including TechCrunch. (We use Parse.ly, too.)
WPVIP CEO Nick Gernert described this as the organization’s first large enterprise software acquisition, reflecting a strategy that has expanded beyond news and media organizations — businesses like Salesforce (whose venture arm invested $300 million in Automattic back in 2019), the NBA, Condé Nast, Facebook and Microsoft now use WPVIP for their content and marketing needs.
Both companies, Gernert said, come from similar backgrounds, with “roots” in digital publishing and a “heavy focus on understanding the impact of content.”
“We’ve really started to shift more towards content marketing and starting to think more deeply beyond just what traditional page analytics provide,” he continued. That means doing more than measuring pageviews and time on site and “really starting to look more deeply at things like conversation, attribution, areas … that from a marketer’s perspective are impactful.”
WordPress and Parse.ly already work well together, but the plan is to make WPVIP features available to Parse.ly customers while also making more Parse.ly data available to WPVIP publishers. And Gernert said there are also opportunities to add more commerce-related data to Parse.ly, since Automattic also owns WooCommerce.
The goal, he said, is to “make Parse.ly better for WordPress and best for WPVIP.”
At the same time, he added, “There’s no plans here to make Parse.ly the only analytics solution that runs on our platform. We want to preserve the flexibility and interoperability [of WordPress], and we want to make sure from a Parse.ly perspective that it still exists as a standalone product. That’s key to its future and we will continue to invest in it.”
Parse.ly was founded in 2009 and has raised $12.9 million in funding from investors including Grotech Ventures and Blumberg Capital, according to Crunchbase. Parse.ly founders Sachin Kamdar and Andrew Montalenti are joining WPVIP, with Kamdar leading go-to-market strategy for Parse.ly and Montalenti leading product.
“We’ve always had deep admiration for WPVIP’s market position as the gold standard for enterprise content teams, and we’re thrilled to be able to join together,” Kamdar said in a statement. “From the culture and people, to the product, market and vision, we’re in lockstep to create more value for our customers. This powerful combination of content and intelligence will push the industry forward at an accelerated pace.”
The financial terms of the acquisition were not disclosed.
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CoverHound, a site that lets people search for, compare and buy auto and property insurance both through its own site and Google’s insurance search, is today announcing that it has raised a further $33.3 million in funding as it adds one more large and strategic investor to its list of backers.
Insurance giant ACE Group is leading the Series C investment, and CEO Keith Moore tells… Read More
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Los Angeles-based on-demand alcohol startup Saucey has delivered good times in a bottle since 2013 but held off raising VC funding till now. The service just pulled in $4.5 million in seed money to make its platform more efficient. Saucey origins begin with three buddies who worked together and liked to imbibe after a long day. Founders Chris Vaughn, Daniel Leeb and Andrew Zeck were… Read More
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