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Blue Apron

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The winner of the meal kit market won’t be a meal kit company at all

Published April 16, 2017

 Now, meal kit companies are facing an onslaught of competition from newcomers and big food brands alike. Turning a profit has proven elusive. And somewhat embarrassingly, it looks like meal kit companies need to emulate the brick-and-mortar groceries and online retailers they once criticized for overwhelming shoppers with choices. To go truly mainstream, they need to diversify their… Read More

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Blue Apron could deliver an IPO in 2017, but should it?

Published March 30, 2017

 Meal kit makers Blue Apron may be preparing to file for a 2017 IPO, according to Reuters. The report says that the food startup has hired bankers from Goldman Sachs, Morgan Stanley and Citigroup to this end. The whole thing has stirred up quite the conversation over here at TechCrunch, and we’ve been arguing amongst ourselves about the likelihood that the Blue Apron IPO happens soon, or… Read More

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The restaurant table(t) is getting crowded

Published October 22, 2016

Young man with dreadlocks working as barista Many of us have tried new services, like online food ordering, subscription meals and signing with your finger on a tablet-based point-of-sale system; but the reality is that we are still in the early phases of restaurant industry disruption. I believe that’s about to change. Read More

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Blue Apron’s “Farm Egg” makes me question everything

Published September 1, 2016

farm-egg Farm egg. It may seem as simple as just that. An egg. The food that Atkins and Paleo diets made popular once again. The food that draws one of many dividing lines between vegetarians and vegans. But this particular egg is one of the more layered, even scrambled (if you will), symbols of Silicon Valley startup-dom. It’s easy to dismiss the Yos of the tech world as outliers, but much harder… Read More

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Blue Apron [Cooking Reference Here] An iOS App

Published July 15, 2015

Blue Apron App For the first time in the three years of its existence, NY-based Blue Apron is releasing a mobile app for iOS. The new app gives Blue Apron members the ability to make changes to their recipe selections and deliveries, and share their finished meals. But most importantly, the app will give users a full-blown cooking companion, complete with video tutorials, tips and tricks, and suggested… Read More

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An Interview With Blue Apron CEO Matt Salzberg

Published July 2, 2015

Blue Apron, the NY-based startup that delivers weekly pre-portioned ingredients and recipes to your home, has been cooking over the past year. The company recently announced that it had surpassed 1 million meals shipped monthly, putting estimated yearly revenue at $120 million. And if that weren’t enough, the company raised $135 million in Series D at a $2 billion valuation. We sat… Read More

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Announcing The New Convenience Economy Disrupt Panel With Blue Apron’s Matt Salzberg, Good Eggs’ Rob Spiro, And DoorDash’s Tony Xu

Published August 22, 2014

salzberg-spiro-xu Convenience is one of those problems that almost any entrepreneur can tackle, whether you are running an expansive business like WunWun’s on-demand delivery for everything, or running a specifically tailored business like YourMechanic. But some entrepreneurs are looking at the problem of convenience and pairing it with universal needs. With that in mind, I’d like to introduce some… Read More

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